chau's presentation
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Presented by NGUYEN PHUC CHAU
Research for mobile development
Why?
• Define objectives.• Cost-saving.• Competition.• Making differences.• Monetization.• Long-term development.
General research
• Population and penetration. • Subscribers,• Smart-devices • Connectivity (wifi, 3G&4G, NFC)• Demography.
• Spending & investment.• Mobile ecology. (production,
distribution, payment, content provider, etc)• Trend and what’s next?
Target customers
• Demography and characteristics.• Power of spending.• Preferences.• Decision-making process.
Competitors & partners
PARTNERS• What do they need? What can
we gain?• Risk management.
COMPETITORS• What they do? AVOID COPYCAT.• What they do good WHAT ARE OUR
DIFFERENCE-MAKERS?• What they need improvement?
CAN WE DO BETTER?• Which way they move forward?
HOW ABOUT OURS?
Sources
• Google.• Mobile/Digital marketing news.• Conference/Seminar/etc.• Market research agencies.• Infographics.
Thank you!Touch SolutionsMr. Nguyen Phuc Chau.Tel: +84 979 845 850Email: [email protected]