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TRANSCRIPT
CHECK US OUT
SEE WHAT MAKES COLUMBUS
UNIQUE EXCITING UNEXPECTED
OPEN SMART
DESTINATION COLUMBUS • 15TH LARGEST U.S. CITY
• TOP-RANKED ATTRACTIONS
• EMERGING CULINARY DESTINATION
• CULTURALLY DIVERSE, OPEN
• 62.2 MILLION VISITOR TRIPS IN 2011
• $7.8 BILLION IN VISITOR SPENDING
COLUMBUS #1s
FOOD SCENE
SHOPPING
ARTS
SPORTS
• 1.7 MILLION SQ FT OF SPACE • 410,000 GSF OF EXHIBIT SPACE • LARGEST BALLROOM IN MIDWEST • GREEN INITIATIVES
GREATER COLUMBUS
CONVENTION CENTER
• 3,800 HOTEL ROOMS DOWNTOWN • 7 HOTELS CONNECTED/ ADJACENT
TO CONVENTION CENTER • BOTH FULL-SERVICE AND BUDGET
HOTELS
CONVENTION PACKAGE
THE ART OF “STORYTELLING”
Craft the Story (Strategy):
• Look at national trends driving travel decisions
• Look at what’s emerging/trending in Columbus (be authentic)
• Find the people behind the businesses, the real storytellers
• Take into account drive markets
• Separate strategies for vertical markets:
o LGBT
o Culinary
o Group Travel
o Meetings
THE ART OF “STORYTELLING”
Tell the Story (Tactics):
• Press Releases
• Blogger Outreach
• Social Media
o Facebook
o Twitter
o YouTube
o Pinterest
• Press Trips/FAMs
• Deskside Chats, Media Missions
• Food Mailers
ISSUES EFFECTING OUR INDUSTRY
Travel Industry
• Economy is bouncing back, but will never be the same
• Gas prices
• Building the business case for tourism
• For DMO’s, staying relevant as an influencer, information source
Changing Media Landscape
• Downsizing of newspaper and magazine in-house staff
• Increased prevalence of freelance writers
• Increased influence of bloggers
ISSUES EFFECTING OUR INDUSTRY
Travel Industry
• Show value as a destination
• Know your regional markets as well as national/international markets
• Show the economic development tourism creates for communities
Changing Media Landscape
• Targeted, relevant and timely pitches to print
• Offer round-ups/trends stories including your competitors
• Work with freelancers to help sell the story up to editors/publishers
• Understand nuances of working with bloggers and value their voice/reach
experiencecolumbus.com