china – readiness in action hilton worldwide case study 26 march 2014 steve cassidy area vice...

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China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

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Page 1: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

China – Readiness in ActionHilton Worldwide Case Study

26 March 2014

Steve Cassidyarea vice president, UK & Ireland, Hilton Worldwide

Page 2: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Majestic propertiesHilton Worldwide in China

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Waldorf Astoria Orlando

Waldorf Astoria Beijing Hilton Shanghai

Page 3: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Boundless potentialHilton Worldwide in China

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Waldorf Astoria Orlando

In July 2007, Hilton Worldwide had six hotels open in China

Today, we have 182 hotels open or in the pipeline in China

Page 4: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Launch of COTT Report and Hilton Huanying Programme in 2011Welcoming China to Hilton Worldwide

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Waldorf Astoria Orlando

Page 5: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Authentic menusHuanying extends across 82 properties

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Waldorf Astoria Orlando

•We've expanded our Breakfast menu to include traditional Chinese breakfast items.

•Guests can choose from fried dough fritters, two varieties of congee, dim sum and more. Chopsticks, Chinese spoons and soy sauce dishes are available to eat them.

Page 6: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Bespoke amenitiesHuanying extends across 82 properties

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Waldorf Astoria Orlando

•Amenities in the room help to create a home from home; guests are provided with a tea kettle, a variety of Chinese tea upon request, chopsticks and slippers.

•Our in-room entertainment includes at least one dedicated Chinese TV channel.

Page 7: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Chinese speaking Team MembersHuanying extends across 82 properties

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Waldorf Astoria Orlando

• A full-time Chinese speaking Hilton employee is on hand to answer questions, help guests with the check-in and check-out process, or even just offer directions to local attractions.

Page 8: China – Readiness in Action Hilton Worldwide Case Study 26 March 2014 Steve Cassidy area vice president, UK & Ireland, Hilton Worldwide

© 2014 Hilton Worldwide Confidential and Proprietary

Grasping the Visa opportunityUnlocking further growth

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Waldorf Astoria Orlando