china’s exhibition industry edward liu, pbm managing director presented by edward liu, pbm...
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China’s China’s Exhibition Exhibition IndustryIndustry
Presented byEDWARD LIU, PBMEDWARD LIU, PBMManaging DirectorManaging Director
Conference & Exhibition Management Services Pte LtdSingapore
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Content1 Economic Profile
2 Exhibition Profile
3 Exhibition Cities & Figures
4 Exhibition Facts & Figures
5 Types of Exhibitions
6 Chinese Perception of
Exhibitions
CHINA’S EXHIBITION INDUSTRY
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Content
7 Categories of Organisers
8 CCPIT and its Organisation
9 Ministry of Commerce
10 Trade Associations
11 Current Problems in China
12 Opportunities in China
CHINA’S EXHIBITION INDUSTRY
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Economic Profile• Population: 1,306,313,812
(295,734,134)
• Land Area : 9,596,960 sq km
(9,631,418 sq km)
• GDP : $7.262 trillion($11.750 trillion)
CHINA’S EXHIBITION INDUSTRY
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Economic Profile (Cont’d)
• Growth : 9.1%(4.4%)
• Per Capita : $5,600
($40,100)
CHINA’S EXHIBITION INDUSTRY
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• 120 exhibition venues of 10,000 sqm each
• 90 are active and 30 inactive• Total space of 2.47 - 2.7 million
sqm• 3,000 exhibitions in 2004• 2,467 exhibitions in 23 venues
Exhibition Profile
CHINA’S EXHIBITION INDUSTRY
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Exhibition Cities & Figures
CHINA’S EXHIBITION INDUSTRY
City Names No. of Exhibition
Beijing 489
Shanghai 406
Guangzhou 242
Suzhou 161
Sichuan 150
Hubei 140
Zhejiang 119
Liaoning 115
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Exhibition Cities & Figures (Cont’d 1)
CHINA’S EXHIBITION INDUSTRY
City Names No. of Exhibition
Fujian 99
Shandong 94
Tianjin 55
Shanxi 53
Yunan 50
Hunan 46
Jilin 45
Chongqing 45
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City Names No. of Exhibition
Henan 30
Guangxi 30
Anhui 25
Xinjiang 20
Hainan 19
Inner Mongolia 19
Gansu 15
TOTAL 2467
CHINA’S EXHIBITION INDUSTRYExhibition Cities & Figures (Cont’d
1)
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Types of ExhibitionsTypes Number
Agriculture-related 55
Energy-related 55Construction, Illumination,
Materials87
Furniture 70
Foodstuffs 84
Apparel, Leather, Shoewear 147
CHINA’S EXHIBITION INDUSTRY
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CHINA’S EXHIBITION INDUSTRYTypes of Exhibitions (Cont’d 1)
Types Number
Medical, Healthcare 103
Bio-technology 66
Freight Forwarding, Transoprt 98
Telecommunication 75
Sport-related 27
Auto-machines 132
Electronics 77
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CHINA’S EXHIBITION INDUSTRYTypes of Exhibitions (Cont’d 2)
Types Number
Toys, Gifts, Artwork 75
Property 72
Basic Commodities 28
Basic Consumer Goods 152Cultural, Education,
Technology141
Mixed 106
TOTAL 1650
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• Increases employment in China• Stimulates growth in other industries• Promotes exchanges between cities
and regions• Stimulates growth of infrastructure
development• Increases awareness and
competitiveness amongst cities and regions
Chinese Perception of Exhibitions
CHINA’S EXHIBITION INDUSTRY
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• China Council for the Promotion of International Trade
• Ministry of Commerce• Ministry of Science and Technology• Trade associations• State-owned trading companies• Venue owners and organisers• Private companies• Foreign organisers
Categories of Organisers
CHINA’S EXHIBITION INDUSTRY
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• CCPIT HQ and departments
• CCPIT Industry Councils
• CCPIT Sub Councils at provincial levels
• CCPIT Sub Councils at district levels
CCPIT and its OrganisationCHINA’S EXHIBITION INDUSTRY
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• Bureau of Foreign Trade &
Economic Cooperation
• Exhibition Corporations
• Advertising and Trading
Corporations
Ministry of Commerce
CHINA’S EXHIBITION INDUSTRY
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• China Association of Amusement Parks & Attractions
• China National Garment Association• China Security & Protection Industry
Association• China Machine Tools & Tool Builders
Association• China Association of Machinery &
Automotive Exhibition Organisers
Trade AssociationsCHINA’S EXHIBITION INDUSTRY
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• CIEC has 25 shows with 25,000 sqm
• SNIEC has 20 shows with 40,000 sqm
• Most exhibitions comprise 35% international and 65% local exhibitors
• Most exhibitions have local visitors with only 1% of foreign visitors
Exhibition Facts & FiguresCHINA’S EXHIBITION INDUSTRY
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• Lack of a standard model• Remnants of the past• Lack of professional exhibition
consultancy• Unbalanced development of
infrastructure in China• Lack of capable exhibition personnel
Current Problemsin China
CHINA’S EXHIBITION INDUSTRY
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• Proliferation of same industry events
• Low management level• Lack of overseas network• Lack of clear-cut rules and
regulations• Lack of capital
Current Problemsin China (Cont’d)
CHINA’S EXHIBITION INDUSTRY
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• No protection of intellectual property rights
• Dual pricing of hall rentals• Dual rates for stand construction• Difficulty in licence approval• Dual rates for local and foreign
exhibitors
Current Problemsin China (Cont’d)
CHINA’S EXHIBITION INDUSTRY
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• Seek approval from authorities• Work with local trade associations• Partner with local organisers• Create value add programs• Demonstrate professionalism• Introducing international agency
network
Opportunities in China
CHINA’S EXHIBITION INDUSTRY