Competitor AnalysisOther Banks (Branches) in Noida Sec - 18

Submitted by:Prashant Giri,Rakshit Batra ,Ravi Pratap SinghTomar , Rohin Agrawal , Sachin Kumar, Sagar Paliwal Saumya Khare ,

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Agenda

Questionnaire

Positioning in Marketplace

Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

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Agenda

Questionnaire

Positioning in Marketplace

Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

Objectives Identify the competitive environment of services. Describe how a service competes using the various

strategies. Consolidate the competitive role of information with

secondary data i.e survey and other information search.

Categorize a service firm according to its stage of competitiveness.

Identify potential limits in the use of information as a competitive strategy.

Explain what is meant by qualifiers, service winners, and service losers.

Action Plan for ICICI- Noida CIBD.

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Agenda

Questionnaire

Positioning in Marketplace

Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

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Questions

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Questions (Contd.)

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Questions (Contd.)

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Agenda

QuestionnaireParameters of comparison (Positioning in Marketplace)Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

Parameters of comparison Over all ranking Deposit ranking Locus of the focus Operating Strategy Service Concept Target Market Segments

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Over all ranking

Considering all the parameters e.g. verity of services being focused and delivered at branch level.

ICICIHDFC

Punjab and SindhVIJAYAKOTAK

HSBCRBL

SBBJBOB

DHANLAXMI

45353434

282828282726

242423

1917161514

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Deposit ranking

With data available , ranking based on deposits / branch book size.

ICICI HDFC BOI Punjab and Sindh

Andhra Bank

SBBJ RBS IDBI0

500

1000

1500

2000

2500

3000

26503000

2200

500 300 400950

615

Series1

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Locus of the focus Leading product / service Competitive products / Service Lagging Product / Services. Black Box.

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Operation strategy Ranking the banks by their Infrastructure

and customer catered as well as revenue generated.

ICICI HDFC BOI Andhra Bank

IDBI RBS0.0

200.0 26.5 75.0 117.5 23.1 43.9 63.3

Total Business per employee (in Rs.

Crores)Total Business per employee (in Rs. Crores)

0.010.020.0

2.7 4.3 5.6 0.7 1.0

19.0

Total Business per visiting Customer (in Rs. Crores)

Total Business per Customer (in Rs. Crores)

ICICI HDFC BOI Andhra Bank IDBI RBS0.00

10.0020.0030.0040.0050.0060.0070.0080.0090.00

19.35

53.79

83.94

16.3531.06

50.03

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Service concept Number of customers served per

employee.

INDUSINDIDBI

Andhra BankBOI

HDFCDHANLAXMI

UBISBBJICICI

Punjab and SindhAXIS

KOTAKRBL

DeutscheVIJAYA

BOBRBS

Standard CharteredHSBC

0.00 10.00 20.00 30.00 40.00 50.00 60.00

53.3342.86

34.6220.83

17.5016.00

13.8912.50

10.0010.009.098.338.33

7.146.82

4.003.33

2.501.25

Target Market Segments Which industries are treated as important

market segments? Where ICICI may focus. How important are various segments to

ICICI? How well are these needs being served, in

what manner, by whom?

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Service Concept

What are important elements of the service to be provided, stated in terms of results produced for customers?

How are these elements supposed to be perceived by the target market segment, by the market in general, by employees, by others?

How do customers perceive the service concept?

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Operating Strategy What are important elements of the

strategy: operations, marketing, organization structure, human resources, degree of control?

On which will the most effort be concentrated?

Where investments might be made? How will quality and cost be controlled:

measures, incentives, rewards? What results will be expected versus

competition in terms of, quality of service, cost profile, productivity, morale/loyalty of servers?

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Agenda

Questionnaire

Positioning in Marketplace

Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

Positioning in Marketplace

Rivals : The competitive dimension used to make the final choice among competitors

Immediate competitors : To be taken seriously a certain level must be attained on the competitive dimension, as defined by other market players.

Far competitors : Failure to deliver at or above the expected level for a competitive dimension

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Dimensions of Analysis (Framework)

Strategic Service Vision Element ICICI Bank ABC BAnk

Over all rankingDeposit ranking

Competitive product

Leading Area

Lagging Area

Service Delivery System

Operating Strategy

Service Concept

Target Market Segments

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Comparison of BranchesCategory Banks

Rivals ICICI , HDFC , AXIS , BOI

Immediate competitor

P&S , SBBJ, IDBI .

Relatively low threat. ANDHRA, SBBJ , RBS

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Questionnaire

Positioning in Marketplace

Strategic Service Vision

Competitor Analysis and Action Plan

Objectives

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Action Plans To re asses the work load division and

effective human resource management by focusing on wider product range and services in the market.

Standardize approvals for bringing more decision making at branch level.

Looking forward for locally available industries as A. Music and Media : T- series ,Etv News.

B. Retail Food Chains : Haldiram, Bikanerwala. C. PSU / Govt Sector companies / Authorities.

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Customer Criteria for Selecting a Service Provider

Availability (24 hour ATM) Convenience (Site location) Dependability (On-time performance) Personalization (Know customer’s name) Price (Quality surrogate) Quality (Perceptions important) Reputation (Word-of-mouth) Safety (Customer well-being) Speed (Avoid excessive waiting)

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Thank you