Listening Lowdown

Cinnimin AvenaUWSMC Session 3

Lowdown

Who’s buying SMM tools? 42.9% SM mgr 10.7% sm bus mgr 36.4%

agencies/consultants How much to companies spend?

54.7% $100/m or less 19.7% $100-$500/m 19% $500 - $5000

How happy are people with tools? 60.1% tool is okay, but would consider something else 34.1% couldn’t be better 5.8% frustrated and looking to switch

Top Reasons Unsatisfied Fails to provide reliable data Bug, confusing, lack of innovation Too pricey to justify

What’s a Girl to Do?

Find the best SMM tools Depends▪ Business – industry, competitors, customers▪ Brand - name▪ Presence – blog, FB, Twitter, YouTube

Trial and error Resources Budget

Free Tools

Google Alerts - email alerts, easy, good way to figure out key words

Wildfire Social Media Monitor – brand performance on Facebook and Twitter, interactive campaigns – contest giveaways, incentive based surveys, sweepstakes – some services require payment.

Social Mention – searches keywords, provides graphics and charts of mentions over time. Also have APIs for coding monitoring widgets. Google Reader, Bloglines, Netvibes – RSS feeds, Twitter, Flickr,

YouTube searches. BlogPulse – trend discovery system for the blogoshere (similar

to Technorati, Google Advanced Blog Search, Ice rocket) Plancast – monitors upcoming events WatchThatPage – watches webpage changes – watching

competitors, blogs, Addict-o-matic – instant page with latest buzz on a given

topic.

Free Tools (Continued)

Hupspot Marketing Grader – Top of Funnel (interesting content), Middle of Funnel (traffic to leads), Analytics (success/failure)

Compete – looks at two of your competitors vs. your performance.

Google Trends, Board Reader – monitors comments and forums

Engagio – tracks online conversations Facebook, Twitter, Goggle+, LinkedIn, Foursquare from 1 inbox

Assorted Facebook Search Twitter Advanced Search – keywords, location, date, filterable. Track – keyword

alerts to mobile TweetBeep , Twilert – sends email Topsy – keyword search on Twitter, Google+ Contaxio (formerly MyTweeple) – contact management MentionMap – people you connect with most on Twitter and how people get to

you Twazzup, Twitscoop, Sideline – desktop app monitor Twitter public feed in real-

time TweetDeck, Hootsuite Monitter PeerIndex – who you influences visa versa

Affordable Tools

Less than $100 per month SproutSocial – target, discover new customers or

supporter by monitoring brand▪ Beevolve – sentiment, demographic filtering

Trackur – Google Alerts on steroids. Delivers results delivered to inbox, RSS feed or web-based dashboard

SugarCRM – Salesforce, social CRM, plugins, customizable reporting

Thismoment Brand Monitor $? – social engagement monitoring, alerts, real-time, filterable, influencers

Around $500 p/m

More robust reporting, multi users, storage

Listen, engage, monitor, analytics UberVu ViralHeat Awareness Networks Argyle Social - ROI

Conclusion

Free is not free Staff time and analysis

Affordable options may save time Try out different tools to see what is

most useful to your business Listen, learn, engage, act and

measure

Resources

http://infographiclist.files.wordpress.com/2012/03/socialmediainfographics_4dd13134badd9.jpg

http://www.socialbrite.org/2011/01/11/guide-to-free-social-media-monitoring-tools/

http://socialmedia-listening.wikispaces.com/Tools