cip eco-innovation european info day – zagreb, croatia – 14 may 2012 eaci, european commission...
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CIP Eco-Innovation European Info Day – Zagreb, Croatia – 14 May 2012
EACI, European Commission
Market Replication Eco-Innovation Unit
Dr Theodoros Staikos, Project Officer
CIP Eco-Innovation Call 2012: Market Replication Projects
Closing the gap between research and markets
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Part of the CIP programme in EIP pillar
New services: greening businesses New processes: cleaner production New materials New products
What do we do?Eco-innovation – the market replication definition
« All forms of innovation reducing environmental impacts and/or optimising the use of resources »
Good for business, good for the environment
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Support innovative ideas which can be turned into ‘marketable’ green products and services
These need incentives to penetrate the market.
Potential for replication and wider application must be demonstrated
Budget ~ €200 million (2008-2013)
Eco-innovation market replication projects
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How does it work?Key design elements
Risk sharing for green ideas (50%)
Bridging the gap between RTD and commercialisation
Direct funding (no intermediaries)
A kind of public business angels
Good for business, good for the environment
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Key design elements:
Life Cycle Thinking
Flexible - no partnerships required but EU added value important
Leverage factor and replication crucial
Approximate project size: 1,5 m € total costs
Good for business, good for the environment
How does it work?Key design elements
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Materials recycling
Sustainable building products
Food and drink
Water
Greening businesses/ smart purchasing
Five priorities
Compared to the 2011 call: only small fine tuning
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Materials recycling
Improve quality of recycled material, better waste sorting and treatment
Innovative products using recycled material or facilitating material recycling
Business innovations to strengthen the competitiveness of recycling industries
NEW! Clearer on requirement to have an output with high added value
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Sustainable building products
Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes.
More environmentally friendly construction materials and innovative manufacturing processes.
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Food and Drink Sector
Cleaner and innovative products, including packaging methods aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery
New or improved production processes with high water efficiency and improved water quality
Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks
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Water
Water efficient processes, products and technologies (reduce water consumption by at least 30%)
Water-free processes.
Water and wastewater treatment: solutions that offer greater efficiency and reduced environmental impact.
Smart distribution systems aiming at the saving of water, chemicals, energy and materials.
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Greening businesses and smart purchasing
Green products and services
Substitution of materials by others leading to a reduced environmental impact
Clean production processes
Re-manufacturing mechanisms and innovative repairing services
NEW! clearer on non-funding for development of IT tools
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19%
15%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reaching the target group: more than 65% SMEs!
SME
LARGE Enterprises
Universities/Public/Others
81% private sector
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SME’s breakdown - Beneficiaries Eco-innovation
79% of SME‘s are small and micro companies
79% employ less than 50 people
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Eco-I versus FP 7 Research
Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration
Basic research Applied research Prototyping/first practical use of
technology Technology demonstration Knowledge gathering
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Eco-I versus IEE
Market uptake crucial Integrated approach covering
various environmental aspects (resource efficiency including water, energy, raw materials…)
Life-cycle approach SME and private sector focus Resource efficiency and EcoAP
Promotion & dissemination of well-proven intelligent energy solutions
Energy focus Stimulates action through better market
conditions & admin. procedures, training, awareness raising etc
No investment project 2020 EU energy targets
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Eco-I versus LIFE +
Priority on private sector, businesses
CIP umbrella Market competitiveness and market
uptake Replication is crucial
Mainly public sector Policy development and
Implementation of legislation Dissemination, awareness raising,
capacity building Environmental solutions but market
uptake is not vital
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GREENBOTTLE
A new type of milk bottle made from paper with thin plastic lining
Complete supply chain consideration
Production uses approx. 2 million tonnes of recycled paper
Initial roll out of 20 million bottles/year
Distribution to all Asda UK stores 2012
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Glassplus
Old TVs can be turning into beautiful ceramic.
A innovative and practical process for old TV sets.
In an apartment of 70m² you will be walking on 30 old TV sets.
Already exporting to Canada and US.
Up to now 60.000 TVs sets have found a new life in tiles!
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LEAKCURE
. Trenchless repairing of small water pipe leaks
Addresses undetected leakages, seals and permanently cures.
Proposed by a Israeli SME targeting, as first client, the Thames Water, London.
Finalist for The Water Industry
Achievement Awards 2011.
Plan for joint ventures in 3-4 EU countries.
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How will proposals be evaluated? Fair and equal treatment of all proposers:
Based on the criteria announced in the Call Independent external experts as advisers Confidential process, no conflicts of interest
Transparency: You will receive a feedback on your proposal arguing each award criterion and its score
Four checks:
1. Eligibility criteria (yes/no)
2. Exclusion criteria (yes/no)
3. Selection criteria (yes/no)
4. Award criteria (scores with thresholds)
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27 EU Member States
EFTA countries, which are members of the EEA: Iceland, Liechtenstein, Norway,
Plus (provided the MoU is in force): Albania Croatia Former Yugoslav Republic of Macedonia Israel Montenegro Serbia Turkey Further countries depending on bilateral agreements
Emphasis on SMEs
Call for proposals 2012: Some Eligibility Criteria
Any legal person who is located in one of the following countries:
One partner is formally sufficient, but: EU added value!
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Relevance of the action (7 of 10): Alignment with Call including SME involvement, mainly substantial environmental benefits & innovation
Quality of the proposed actions (6 of 10): Soundness and coherence of project
Impact on target audience (6 of 10): Replication during and after the project, exploitation & business approach
Budget and cost-effectiveness (6 of 10): Appropriate level of effort per task/partner, justified costs, notably equipment/ co-financing
European added value (6 of 10)
Call for proposals 2012: Award CriteriaYou need to reach the threshold of each criterion (x of 10) and a total threshold of at least 34
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Market Replication and Exploitation (1)
There is no single way how to achieve good market uptake but a lot of good examples that work:
GlassPlus (tiles from TVs), TiLeather (Chromium-free leather shoes), Natstocer (natural stone-like tiles from waste of the ceramic production) and more…: Products are directly sold to consumers
Sterilis: the machine for sterilization during the packaging process is being sold to food producers
WEEE trace: a process to trace better the waste from electrical and electronic equipment is being replicated in 80 collection centres
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Market Replication and Exploitation (2)
NUMIX: Business agreements with big concrete producer under elaboration in order to mix granules produced from waste plastic into concrete to save on cement
RUCONBAR: Transfer of a solution (recycled tyres for noise barriers) from Croatia to Balkan countries, possibility of transfer to another sector (usage in railway tracks)
Greenbottle: an agreement with Walmart and Asda is set up to roll-out the eco-friendly milk bottle at all their UK stores
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No formal criterion on international partnership.However, European added value of Eco-Innovation
projects is part of the award criteria:
Value generated by the project being a EU-funded project as compared to local, regional & national actions
EU dimension of the market barriers and of the environmental challenges
Level of European cooperationin the project
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Provide full answers to all award criteria Create a clear picture of what you want to do and how, flow charts
might help Business case with clear view on the market already during the
project Replication/Exploitation: demonstrate that public money is
efficiently invested in your project – up scaling, leverage factor
Environment and Innovation: Substantial environmental benefits across EU and a good degree of innovation.
Writing your proposal (things to do) I
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Writing your proposal (things to do) II
Quantify! Provide numbers measuring the performance of your project using the indicators table: Realistic, but ambitious targets
Estimate appropriate efforts and costs Explain clearly the choice of partners and subcontracting Realistic time planning – account for the time needed for permits
(environmental / construction etc) – max. 3 years duration Ensure that you have attached the correct files when submitting your
proposal
Start early – a proposal needs time and evolution
Language check: correct spelling, use of words, explain acronyms
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Writing your proposal (things not to do)
Do not submit a research project
Do not submit an energy project
Do not forget the Life Cycle perspective when describing the environmental benefits
Replication and exploitation are not the same as dissemination
Please distinguish potential from realities during the project
Do not wait too long with submitting yourproposal – you can always replace earlier versions
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Fifth Call: 8 May with a closing date of 6 September 2012, 17h00
Electronic submission (EPSS)
Evaluation: end of 2012
First projects start May 2013
50% funding rate of eligible costs
Max 3 years contract duration
Call planning 2012
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http://ec.europa.eu/ecoinnovation http://ec.europa.eu/ecoinnovation
Eco-Innovation website as source of information Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and Financial
Guidelines Info days + slides/recordings Pre-screening: max 2 pages summary Link to EPSS Projects database
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More support
Enterprise Europe Network: Partners Finder www.enterprise-europe-network.ec.europa.eu
Free service by the European Commission to assist with the protection of IPR: www.iprhelpdesk.eu
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Timeline : from proposal to signature of Grant Agreement
Project implementationCall for
proposalsEvaluation
of proposalsContract
negotiation
6 September 201217:00:00
January 2013
May 2013
8 May 2012