cision global media insights covid-19 | weekly ......2020/05/12 · 2,000k 4,000k 6,000k 8,000k...
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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE MAY 12, 2020
► A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
PAGE 2
COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
INTRODUCTION
WHEREAS:
• Certain countries around the world are ahead of others in terms of their epidemic stage as currently reported by both the media and healthcare experts.
• Certain countries have “flattened the curve” of the pandemic’s growth and mortality rates while others countries seek to manage domestic outbreaks with varying degrees of success
• Traditional and social media simultaneously and uniquely reflect and shape public opinion
THEREFORE:
• Traditional and social media are useful gauges of what’s happening now with Covid-19 and of the patterns that may continue to emerge in the future.
• We must apply rigorous analysis against global and national journalistic and social media content to uncover insights into the pandemic and revelations upon which to plan and execute business/communications decisions going forward.
• As the volume and velocity of Covid-19 news, commentary and conversations in the media subside, the resulting earned media vacuum presents possibilities for alternative topics, some of which may be fulfilled with proactive – even fun - content which may seem inappropriate in the current environment.
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COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
INTRODUCTION
A NOTE TO THE READER:
• This report reflects the findings of a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Center’s at Johns Hopkins University (JHU) and its Center for Systems Science and Engineering (CSSW). All Coronavirus case data is attributable to Johns Hopkins University.
• The Coronavirus case and media trends which are the foundation of this analysis portend earned media opportunities in the days following the flattening of infection and mortality rates. Just as these rates change from one country to the next, so do the pace and extent of earned media opportunities. We do not assert our expertise in predicting the infections curves: we suggest only conditionally that if the infection and media patterns in the USA, China, Italy, France, Germany, Spain and the UK reflect trends in these and other countries, we can expect certain pathways to emerge across all countries. As such, please consider these findings “directional” rather than “statistically significant”.
• Please keep in mind that both Coronavirus and media trends are shown at the national rather than local level. While certain locales may see infections and coverage continue to surge, other parts of the country may experience a flatter curve more quickly. As such, deceleration in one area within a country may offset local surges in another. The data reflects the countries in aggregate.
• We recognize that traditional media in China operate in a state-controlled environment unlike the USA, UK, Spain, Italy, Germany and France where press freedoms are guaranteed. Also, while journalistic media promises to be “fair and balanced,” social media content is more open and, therefore, more indicative of public opinion and societal trends in general.
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COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
SCOPE & METHODOLOGY
MARKETS MEDIA SCOPE METRICS / EARNED MEDIA VISIBILITY
50.000+
TRADITIONAL PRINT, ONLINE, TV, RADIO & PODCAST MEDIA.
+ MAIN SOCIAL CHANNELS:
WECHAT, WEIBO, TWITTER, FACEBOOK, INSTAGRAM & LINKEDIN
MEDIA VISIBILITY = GROSS REACH
POTENTIAL NUMBER OF INDIVIDUALS EXPOSED TO AN EARNED MEDIA MESSAGE IN AGGREGATE
OVER TIME
CORONAVIRUS COVID-19 GLOBAL CASES AS TRACKED AND FORECASTED BY THE CENTER FOR SYSTEMS SCIENCE AND ENGINEERING (CSSE) AT JOHNS HOPKINS UNIVERSITY (JHU)
CHINAEU G5USA
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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.12.2020
I. EXECUTIVE SUMMARY: INSIGHTS AND GUIDANCE
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COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS
EXECUTIVE SUMMARY
1. USA: COVID-19 NEWS AND PRESIDENT TRUMP CONTINUE TO DOMINATE NEWS COVERAGE HOLDING STEADY BY
OCCUPYING 92% OF AVAILABLE NEWS CAPACITY. THEMES WHICH WOULD HAVE DOMINATED IN OTHER TIMES ARE
SIDELINED BY THE PRESIDENT AND THE PANDEMIC INCLUDE THE NOVEMBER ELECTION AND THE ECONOMY. ALL
INDICATORS ARE RELATIVELY HIGH COMPARED TO OTHER COUNTRIES
2. APART FROM THE USA AND UK, ALL COUNTRIES ARE GAINING CONTROL OVER THE VIRUS. IN THE LAST WEEK. SPAIN JOINED OTHER COUNTRIES IN ACHIEVING A FAVORABLE ENVIRONMENT FOR PROACTIVE PUBLIC RELATIONS. CHINA, ITALY, GERMANY AND FRANCE FACE IMMEDIATE OPPORTUNITIES TO PURSUE PROACTIVE PUBLIC RELATIONS ACTIVITY INCLUDING THEMES OUTSIDE THE PANDEMIC
3. STOCK MARKETS CONTINUE A SLOW RECOVERY, EVEN IN COUNTRIES STILL BATTLING THE PANDEMIC. IN THE USA AND UK WHERE OTHER INDICATORS ARE TROUBLESOME, FINANCIAL MARKETS ARE IMPROVING. CHINA‘S SHANGHAI INDEX BARELY CHANGED EVEN WHEN THAT COUNTRY‘S STRUGGLES WERE AT THEIR ZENITH
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COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
MODERATE
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
PHASE: IV - RECOVERY
ACTION: PROACTIVE OUTREACH
COVID-19 coverage continues to decline in most countries except the UK which increased and the USA which is stable
Only the USA and UK continue to struggle with efforts to gain control over the virus and the news. Spain improves to join other countries as an “all green” country but we recommend a cautious reentry around Covid-19 themes.
The public relations environments in China, Italy, Germany and France are favorable for more proactive PR activity.
COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
STRATEGIC GUIDANCE & FINDINGS
ITALYCHINA
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
GERMANY SPAIN FRANCE UK USA
COVID-19 SCORECARD
PHASE: III - CONTAINMENT
ACTION: PROACTIVE OUTREACH
PHASE: III - CONTAINMENT
ACTION: PROACTIVE OUTREACH
PHASE: III - CONTAINMENT
ACTION: START PHASE III
COMMUNICATIONS
PHASE: III - CONTAINMENT
ACTION: PROACTIVE OUTREACH
PHASE: II - PREVENTION
ACTION: PREPARE NOW FOR PHASE III TO START
PHASE: II - PREVENTION
ACTION: PREPARE NOW FOR PHASE III TO START
KEY
INFECTION-RATE
RATE OF CUMULATIVE CONFIRMED CASES OVER
LAST 3 WEEKS AS PERCENTAGE OF
INHABITANTS
HIGH ABOVE 0.15%
MODERATE<=0.15%>=0.1%
LOW <0.1%
NEW INFECTIONS
WEEKLY NEW CONFIRMED COVID-19 CASES
RISING
STABLE
DECLINING
MORTALITY
WEEKLY NEW CONFIRMED COVID-19 RELATED
DEATHS
RISING
STABLE
DECLINING
MEDIA FOCUS
ALL COVID-19 RELATED MEDIA COVERAGE
RISING
STABLE
DECLINING
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COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
STRATEGIC GUIDANCE
PHASES MEDIA & AUDIENCE CORPORATE COMMUNICATIONS MANAGEMENT COMMUNICATIONS PRODUCT COMMUNICATIONS
PHASE I: DETECTION NO CHANGES
PHASE IIPREPARATION & PREVENTION
• MEDIA AND READERS IN CRISIS-MODE
• MAJORITY OF TOPICS COVID-RELATED
• CORPORATE CITIZENSHIP TOPICS APPRECIATED BY READERS AND MEDIA
• REDUCE CLASSICAL CORPORATE TOPICS TO MINIMUM
• IMPORTANT: USE TIME TO CREATE NEW, DIGITAL COMMUNICATIONS FORMATS FOR PHASE III
MANAGEMENT PLATFORMS:
• LEADERSHIP
• TRANSPARENCY, REASSURANCE AND AFFIRMATION
• CORPORATE CITIZENSHIP
IMPORTANT:
• UNLESS DIRECTLY RELEVANT TO MITIGATION, “PROMOTIONAL” AND PRODUCT COVERAGE SHOULD BE MOVED TO PHASE III
• CHANNEL-LOAD PHASE III
• CREATE NEW, DIGITAL COMMS FORMATS FOR PHASE III
PHASE IIICONTAINMENT, MITIGATION & DAMAGE CONTROL
• INCREASING ALLOWANCE FOR NON-CORONA COVERAGE
• PEOPLE STILL IN QUARANTINE WITH TIME FOR NEWS CONSUMPTION
• BEGIN TO INTRODUCE A BROADER SET OF CORPORATE STAKEHOLDER TOPICS
• EMPLOYEES
• CUSTOMERS
• INVESTORS
• REGULATORS/LEGISLATORS
MANAGEMENT PLATFORMS:
• LEADERSHIP
• TRANSPARENCY, REASSURANCE AND AFFIRMATION
• CORPORATE CITIZENSHIP
• RUN NEW, DIGITAL FORMATS
• PROVIDE YOUR CUSTOMERS WITH ALTERNATIVE, NEW FORMATS
• PROMOTE DIGITAL SALES: CONTACTLESS BUSINESS WILL BE TRENDING
PHASE IVRECOVERY & REPAIR
• LESS TIME FOR NEWS CONSUMPTION
• BACK TO WORK
• “RESTART / REBOOT” TOPICS: START OF PRODUCTION, SALES, ETC.
• FOCUS ON THE POSITIVE OUTCOMES OF THE CRISIS
MANAGEMENT PLATFORMS:
• STRONGER OUT OF THE CRISIS
IMPORTANT: THERE IS NO BACK TO NORMAL FOR PRODUCT COMMUNICATIONS!
• BRAND EVENTS AND SPONSORSHIPS LIMITED FOR NEXT FEW MONTHS. DUE TO SOCIAL DISTANCING
• SMALLER INTERACTIONS WITH JOURNALISTS EMERGE: PRODUCT REVIEWS, TEST DRIVES, ETC.
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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.12.2020
II. USA TRENDS AND STRATEGIC GUIDANCE
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COVID-19 | OVERVIEW
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Art
icle
Vo
lum
e
Co
vera
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Vo
lum
e
Volume
SocialShares
Coverage continued its downward trend this week as daily confirmed cases in the U.S. also continued to trend downward. Top stories over the past week included reports that President Trump had moved to replace a top official at the Department of Health and Human Services after they presented a report highlighting PPE shortages and testing delays. Outlets also reported that the White House coronavirus task force would be ‘wound down’ around Memorial Day.
Meanwhile, public health experts warned that none of the states reopening met the criteria for doing so safely, which includes “14-day decline in cases, the ability to contact trace, a health system that can safely care for patients including enough protective gear for health care workers, and enough rapid diagnostic testing” (NPR).
By the numbers
27.1 million articles
395.9 million social
shares
STAGE 1: Initial cases; quarantine of Wuhan announced
567K
COVERAGE VOLUME TRENDVolumes continued to trend down
STAGE 2: Accelerated spread inside China
STAGE 3: Death toll surpasses SARS;
Increasing international cases; Diamond
Princess quarantine
3/14: 11.8 million social shares
Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 9, 2020
People: The Obamas Will Give Virtual Commencement Speeches for the Class of 2020 amid Coronavirus
MOST SHARED ARTICLES PUBLISHED IN PAST WEEKOne of the top stories this week included a report that the US gov’t did not pursue an early opportunity to increase N95 mask production
STAGE 4: Global pandemic response846KThe Atlantic: The Coronavirus Was an Emergency Until Trump Found Out Who Was Dying
690KWashington Post: USA : In the early days of the pandemic, the U.S. government turned down an offer to manufacture millions of N95 masks in America
PAGE 11
COVID-1958%
Trump30%
Stock Market Performance
4%
US Democratic Candidate Coverage
3%
Sustainability & Climate
3%Brexit
1%Syrian Conflict
1%
71%
Ahmaud Arbery,
1%
COVID-19 | MEDIA LANDSCAPE
Less than 3%
Spain, 1% Nigeria, 1% South Africa, 1% Singapore, 1% Other, <1%
COVERAGE DISTRIBUTION BY MARKET (English & Chinese language news)Geographic distribution of coverage remained similar to previous weeks
MEDIA LANDSCAPEAhmaud Arbey was mentioned in .5% of the media landscape
While COVID-19 continued to dominate the media environment, several breaking stories over the past week seized a small share of coverage. In Poland, the country held a ‘ghost’ election with 0% turnout after the government failed to postpone or cancel the election. Political scientist Stanislaw Mocek, quoted by the AFP, said, “We’re in a fog of legal absurdity.” The election drove less than 1% of coverage this week. Driving .5% of coverage this week was outrage surrounding the death of Ahmaud Arbery, who was shot earlier this year while jogging and whose case has languished during the COVID-19 crisis. A video of the killing was released Tuesday on a local Georgia broadcast station.
Outer circle: Jan 1 – May 9Inner circle: May 2 – May 9
Topics not mutually exclusive. Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 9, 2020
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COVID-19 | TOPICS
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Fata
liti
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Testi
ng
Masks
New
Cases
Vacc
ine
s
Ven
tila
tors
R0
/ C
on
tag
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sn
ess
Nu
rsin
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om
es
Reco
very
Su
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are
Dru
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rials
An
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ies
Rep
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Cases
Hyd
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hlo
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P2P
Tra
nsm
issio
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Vir
us S
creen
ing
HIV
An
tire
tro
vira
ls
Dru
g P
rice
s
Kaw
asaki D
ise
ase
Lo
ckdo
wn
s
Qu
ara
nti
nes
Travel
Ban
s
Pri
vacy
Sti
mu
lus P
ackag
e
Evi
cti
on
s &
Ho
mele
ssn
ess
Mo
rtgag
e P
aym
en
ts &
Tax…
Cli
mate
Ch
an
ge
Flig
ht
Can
cell
ati
on
s
Po
vert
y
Gen
der
Eq
uit
y
Defe
nse P
rodu
cti
on
Act
Co
mm
un
ity
Sp
read
An
tivi
rals
Gen
era
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Wet
Mark
ets
Fam
ine/F
oo
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ecu
rity
Resta
ura
nts
& B
ars
Reo
pen
ing
Eco
no
mic
Im
pact
Jo
b L
oss
Rem
ote
Work
Cru
ise S
hip
s
Oil
Pri
ces
Str
ikes
Sto
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losu
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Me
at
Sh
ort
ag
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So
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Dis
tan
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Bo
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Pro
tests
Mis
info
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Xen
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COVERAGE TOPICS BY CATEGORYOver the past several weeks, drug trials and drug prices drew media attention, as did the emergence of a rare disease in children in the U.S. and Europe, Kawasaki disease
A Harvard research group, the Global Health Institute, proposed that the U.S. should drastically increase testing to more than 900,000 tests per day, nearly four times the current daily average. While less populous states like Alaska, Hawaii, and Montana have met or exceeded recommended tested minimums, others like New York, Massachusetts, Georgia, and Texas are far from hitting the testing target. Dr. Ashish Jha of the Institute called for federal leadership to improve the quality and availability of testing. Meanwhile, on Wednesday, President Trump said that doing more testing makes the U.S. “look bad.”
In other testing coverage, the media and experts continued to warn about the proliferation of antibody tests, some of which are unreliable or falsely marketed, and the FDA granted emergency use authorization to a COVID-19 antigen test produced by San Diego-based Quidel Corp.
HEALTH BUSINESSPOLICY PUBLIC REACTION
Topics not mutually exclusive. Top movers defined by increase in conversation share vs. previous period. Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 9, 2020
Top Movers in Past Week: Reopening +1Remote Work -.3%
PAGE 13
COVID-19 | INDUSTRIES IN COVERAGE 2020YTD
Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 9th, 2020*Includes companies such as Alphabet/Google, Facebook, and Twitter. Governments and NGOs added into the analysis this week; not included in industry breakdowns in previous versions.
While Government/NGOs and Big Tech* remained the most mentioned industries in YTD coverage, their respective share of voice in weekly coverage continued to see a decline as the COVID crisis continued into its third month. This would suggest a shift away from these industries by the media and towards Health/Pharmaceutical industries. The Health/Pharmaceutical industry saw a significant increase in its share of COVID coverage [+1.8%] in week on week coverage. While the shift has been minimal in YTD coverage, the increase in share in weekly coverage could show an emerging trend.
INDUSTRIES IN COVERAGE 2020YTDGovernment/NGOs and Big Tech* remain the clear leading industries in YTD coverage
PAGE 14
CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.12.2020
III: INDIVIDUAL COUNTRY TRENDS AND STRATEGIC GUIDANCEUSA, CHINA, ITALY, GERMANY, SPAIN, FRANCE AND UK
PAGE 15
NEW INFECTIONS & MORTALITY IN THE USA DECREASE COMPARED TO PREVIOUS WEEK.
MEDIA COVERAGE SLIGHTLY INCREASES LAST WEEK DUE TO ELON MUSK REBELLION AND CONTINUING CHINA ACCUSATIONS. THE DOW JONESCONTINUES TO RECOVER
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // USA
NEW INFECTIONS AND MORTALITY CONTINUE TO DECREASE IN THE USA
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LOCKDOWNSThe first US states begin school
closings & prepare for lockdowns.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
USA
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
US INDEX: DOW JONES INDUSTRIAL AVERAGE
(DJIA)
…IN RESPECTIVE WEEK
PROJECTION100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT?
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40
PAGE 16
WATCH OUT: NEW INFECTIONS ARE SOMEWHAT STABLE OVER THE LAST WEEKS.
UK STOCK MARKET REACTED TO THE VIRUS 1-2 WEEKS EARLIER THAN UK MEDIA AND GOVERNMENT.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS AND BEAR IN MIND. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // UK
UK FIGHTS WITH STABLE NEW INFECTIONS – HOWEVER, MORTALITY DECLINES
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COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
MODERATE
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
UK
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
UK INDEX: FTSE 100 (UKX)
…IN RESPECTIVE WEEK
PROJECTION100% = TOTAL FOR SHOWN TIMEFRAME
LATE LOCKDOWNThe British government ordered a lockdown on March 23,
limiting people to trips outside the home solely for grocery shopping, medical needs and traveling to work if working
from home is not an option.Social gatherings and meeting up in crowds have been
banned. One form of solitary exercise is permitted such as running or riding a bicycle. Police will be enforcing the
lockdown measures, but people are not required to bring papers with them when they go outside to justify their
reason for leaving the house.
!
US/EU HIT ON UK STOCK MARKET
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT?
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40
PAGE 17
UNCERTAINTY WHETHER LOCKDOWNS WORK AND HOW THE VIRUS SPREADS SPARK THE “TURNING POINT” ~ 3 WEEKS AFTER LOCKDOWN-ANNOUNCEMENT.
VIRUS-RELATED MEDIA COVERAGE IN CHINA RELAXES AS NEW INFECTIONS AND MORTALITY RATES SIGNIFICANTLY DECLINE.
ADVICE: PHASE IV COVERAGE HAS STARTED. LEARN FROM CHINA AS THEY ARE 7-8 WEEKS AHEAD.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // CHINA
LEARN FROM CHINESE COVID-19 COMMS: 7-8 WEEKS AHEAD OF THE WESTERN MARKETS
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MARKETS
CHINA
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
CHINESE INDEX: SHANGHAI COMPOSITE
INDEX (SHCOMP)
…IN RESPECTIVE WEEK
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
CHINESE INDEX: SHANGHAI COMPOSITE INDEX
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENTPHASE IV
RECOVERY
PROJECTION
WUHAN LOCKDOWN
On 23 January 2020, the central government of China imposed a
surprised lockdown in Wuhan and other cities in Hubei in an
effort to quarantine the centreof an outbreak of coronavirus disease 2019 (COVID-19); this
action is commonly referred to as the "Wuhan lockdown"
!
TURNING POINT COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
PAGE 18
ITALY: NEW INFECTIONS AND MORTALITY ARE BOTH FURTHER DECLINING.
MEDIA ARE FURTHER REDUCING FOCUS ON COVID-10 STORIES, ITALIAN ECONOMY IS SLOWLY RECOVERING.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS STARTED. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // ITALY
ITALY WITH FURTHER DECLINING NEW INFECTIONS AND MORTALITY
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4%
6%
8%
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COVID-19 INFECT. RATE
MARKETS
ITALY
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
ITALIAN INDEX: FTSE MIB (I945)
…IN RESPECTIVE WEEK
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
ITALIAN INDEX: FTSE MIB
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
LOCKDOWNItaly issued a nationwide lockdown on March 9, ordering its 60 million residents to stay at home. Schools, universities and all
non-essential businesses are closed — with supermarkets, banks, pharmacies and post offices allowed to remain open. Travel within
Italy has been banned except for health reasons or urgent matters.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
ALL-TIME LOW TOGETHER WITH US/EU ECONOMY
LOCKDOWN HITS ITALIAN ECONOMY
PAGE 19
GERMANY: HAS ENTERED PHASE III AND IS CONTAINING THE VIRUS.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS, BUT START-OFF WITH PHASE III, NON-COVID-19 RELATED TOPICS. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // GERMANY
GERMANY HAS ENTERED THE CONTAINMENT-PHASE
0%
5%
10%
15%
20%
25%
CW710.2
CW817.2
CW924.2
CW102.3
CW119.3
CW1216.3
CW1323.3
CW1430.3
CW156.4
CW1613.4
CW1720.4
CW1827.4
CW194.5
CW2011.5
CW2118.5
CW2225.5
CW231.6
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
GERMANY
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
GERMAN INDEX: DAX 30
…IN RESPECTIVE WEEK
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
GERMAN INDEX: DAX
100% = TOTAL FOR SHOWN TIMEFRAME
SOCIAL DISTANCINGUnlike other European countries, Germany has so far
stopped short of ordering its over 80 million population to remain at home — instead opting for strict social distancing
measures which were issued on March 22.
!
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
PAGE 20
MORTALITY FURTHER DECREASES LAST WEEK. HOWEVER, NEW INFECTIONS DON’T CONTINUE TO DECREASE - MORTALITY IS EXPECTED TO SLIGHTLY INCREASE THIS WEEK.
MEDIA COVERAGE CONTINUES TO DECREASE AFTER ANNOUNCEMENT OF LOCKDOWN MEASURES, WHEREAS FRENCH ECONOMY STARTS TO SLOWLY RECOVER.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // FRANCE
WATCH OUT: MORTALITY IN FRANCE MAY NOT DECREASE THIS WEEK
0%
5%
10%
15%
20%
25%
30%
35%
CW710.2
CW817.2
CW924.2
CW102.3
CW119.3
CW1216.3
CW1323.3
CW1430.3
CW156.4
CW1613.4
CW1720.4
CW1827.4
CW194.5
CW2011.5
CW2118.5
CW2225.5
CW231.6
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
FRANCE
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40 (PX1)
…IN RESPECTIVE WEEK
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40
100% = TOTAL FOR SHOWN TIMEFRAME
LOCKDOWNThe French government announced a strict nationwide
lockdown on March 17, banning all public gatherings and telling residents to stay inside except for grocery shopping
and other essential tasks.Along with closing all non-essential shops, open-air
markets have been ordered to shut. People in France are also required to fill out a form stating their reason for
leaving the house.
!
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
PAGE 21
MEDIA ACCELERATING OPENNESS TO NEW TOPICS.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // SPAIN
SPAIN CONTINUES TO SUCCESSFULLY CONTAIN THE VIRUS
0%
5%
10%
15%
20%
25%
CW710.2
CW817.2
CW924.2
CW102.3
CW119.3
CW1216.3
CW1323.3
CW1430.3
CW156.4
CW1613.4
CW1720.4
CW1827.4
CW194.5
CW2011.5
CW2118.5
CW2225.5
CW231.6
COVID-19 INFECT. RATE
MARKETS
SPAIN
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 10TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
SPANISH INDEX: IBEX 35 (IBEX)
…IN RESPECTIVE WEEK
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
SPANISH INDEX: IBEX 35
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
STATE EMERGENCYThe Spanish government declared a state of emergency on
March 14, issuing a general confinement order for more than 46 million people.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
0.17%
0.15%
0.07%
0.05%
0.03%
0.03%
<0.01%
US
UK
ITALY
SPAIN
FRANCE
GERMANY
CHINA
Contact: Mark Weiner
Chief Insights Officer
203-414-8482
Author/US:
Karinne Smolenyak
Director: Healthcare Sector
Author/Int’l:
Bernd Hitzemann
Vice President