MEDIA REPORT 2014

Public Information Office201 E. Avenue

Cedartown, Georgia 30125

www.cedartowngeorgia.gov

Table of Contents

Website data — P. 2-5Facebook data — P. 6-7

Twitter data — P. 8-9Youtube and Flickr Information — P. 10

Employee Newsletter Information — P. 11Media Release Information — P. 12Notable Media Mentions — P. 13-14

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City of Cedartown Website Stats and Data

New site roll out: March 2014

Total views YTD: 55,000+*A view is counted when a visitor loads or reloads a page*

Average daily views: 273

Best daily average May 27: 1,022 (due to employment posting)

Chart Title

Homepage Employment Our City Government

For Our Visitors Biz Builders Voting Our History

What’s being viewed?A quick look at our six most-viewed pages

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City of Cedartown Website Stats and Data

Chart Title

cedartown ga cedartown, ga

city of cedartown city of cedartown ga

cedartown georgia cedartown police department

cedartown

How are they finding us?What terms are being used to search for our page?

Who are our referrers?Who is giving out our ‘electronic business card’

Chart Title

Search engines Facebook Twitter 4

City of Cedartown Website Stats and Data

United States..........................53,135Angola.........................................548Japan...........................................324India.............................................172Canada.......................................152Brazil................................................40Philippines....................................106United Kingdom............................54Germany........................................43Italy.................................................40

Where in the world? ‘Top Ten’ countries where our site has been viewed

What resources are being used? Our highest ‘click throughs’ by viewers

municipalonlinepayments.com/cedartownga employee-forms.cedartowngeorgia.gov

downtowncedartown.com Facebook

library.municode.com/index.aspx?clientId=10515 flickr.com

polkgeorgia.org cedartownpd.org/index.php?page=fines

youtube.com flickr.com5

City of Cedartown Facebook Stats and Data

Quick facts:Number of likes — 1,684(an increase of 1,455 since Jan. 1, 2014)Average posts per day — 3Highest reach count on a single post: 12K(photo taken of a snowy downtown in January 2014 by Commissioner Matt Foster)

United States of America Japan Guatemala Greece United Kingdom Ireland Mexico

Where do our friends live globally? Where do our friends live locally?Chart Title

Cedartown, GA Rockmart, GA Rome, GA Atlanta, GA Buchanan, GA

Piedmont, AL Cartersville, GA Cave Spring, GA Dallas, GA Aragon, GA6

Is our message being seen? Let’s compare two years’ worth of stats

2013 vs. 2014

TOTAL PAGE LIKES

ACTIVITY COMPARISON

2013 vs. 2014

POST REACH

2013 vs. 2014

7

City of Cedartown Twitter Stats and Data

Quick facts:

Established — March 2014

Followers — 106

Tweet average per week — 3

Some of our followers include:

8

Most ‘re-tweeted,’’favorited,’ and unique Tweets:

Re-tweeted 26 times to hundreds of Twitter feeds across the nation

Favorited more than 10 times from firefighters across the US

Tweeted to us via a fireman inNew Jersey

9

City of Cedartown YouTube and Flickr Info

Quick facts:

Established — March 2014

Total videos produced — 35

Total views — 6,010

Quick facts:

Established — February 2014

Total photos uploaded — 1,226

Total albums — 30

10

City of Cedartown Employee Newsletter Stats

Quick facts:

Established — April 2014

Total newsletters produced: 7 Open rate average: 52%(national government average 23%)

Highest open rate month: May

11

City of Cedartown Media Release Information

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Chart Title

Quick facts:

Total releases prepared: 70(Average of 1.3 releases per week annually) Media contacts: 17 local, 5 Atlanta, 3 GMA

Media type: Newspaper, radio, television, digital media

MEDIA RELEASE NUMBERS BY THE MONTH

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Notable Mentions in the Media

DECEMBER 2014: GEORGIA (UGA) MAGAZINE

Story highlights: Cedartown’s success with the Downtown Renaissance program

NOVEMBER 2014: GEORGIA CITIES (GMA) NEWSPAPER

Story highlights: Cedartown’s success with civic engagement efforts

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DECEMBER 2014: GEORGIA TREND MAGAZINE

Story highlights: Cedartown Walk of Fame project

SEPTEMBER 2014: GPB/NPR RADIO NETWORK NEWS

Story highlights: Audio soundbite of Cedartown’s 9/11 ceremony

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