city
TRANSCRIPT
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
CITY INNOVATES
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Corporate Overview
Began operati ons in 2010 in Gurgaon, India
Current presence in US, Canada, Singapore and India
Key business areas include Educati on, Informati on Technology, E-Commerce & Travel n Tourism
Strength of 150+ qualifi ed professionals as employees and consultants.
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
93% of all internet traffic is generated from search engines
99% of internet searchers so not search beyond the top 30 results
76.7% of Google users use natural search link (organic, unpaid listing)
Did you Know that….
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
It gives organization the ability to:
• Drive high quality customers to their website• Increase sales leads from customers looking for their products and
services• Build their brand online by communicating marketing messages to their
target audience• Increase their profile against their competitors• Target a global audience via international search engines• Be accountable with ROI tracking (SEM)
Why digital marketing is important..?
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Full –Service Digital Marketing Company – Focus on Performance
Consulting clients across the globe.
Key markets : US, UK , India and Singapore
We are..
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Key Internet Marketing Strategies
Search Engine Optimization (SEO) - no cost per click
Search engine marketing (SEM) - cost per click
Social Media Optimization (SMO)
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Search Engine Optimization
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Definition
The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a web search.
The process has two major components: “ON PAGE” Optimization
Site Technology & Accessibility Site Content
“OFF PAGE” Optimization Link Popularity Link Reputation
Search Engine Optimization
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Manipulating the on-site and off-site elementsof a web page
Improvingrankings on the organic search engine results pages for a given set of keyword phrases
Cracking a search engine algorithm
All of the above
Search Engine Optimization
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Stag
e 1 Initial Analysis
• Business Analysis
• Keyword Research
Stag
e 2 On Page
Optimization• Site Structure• Content
Development
Stag
e 3 Off Page
Optimization• Link Building• Site
Submission
Stag
e 4 Reporting /
Analytics• Generate
Report• Report
Analysis• Performance
Analysis
Search Engine Optimization
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Search Engine Optimization
ON PAGE ACTIVITIESWebsite AnalysisCompetitive AnalysisWebsite Structure OptimizationW3C CompliancyContent Duplication ReportKeywords Density ReportPage Load Speed ReportMETA Tag OptimizationContent OptimizationImage Optimization301 Permanent RedirectWorking on HTML Source CodeSitemap ImplementationRobot.txt ImplementationGoogle Analytics SetupRSS Feed SetupManual Search Engine SubmissionMonthly SEO Traffic & Ranking Report
OFF PAGE ACTIVITIES- Monthly TaskManual Directory SubmissionArticle Creation and SubmissionPR Creation and DistributionForum PostingBlog Creation Blog PostingsClassified Postings depends on the sitePostings in Social Media like Facebook, Twitter etcSocial Bookmarking in digg, delicious, twitter, stumble upon, etc.Posting of videos for you tube and similar websitesLink building
List of activities to be performed in SEO
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Social Media Optimization
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
go where the people are...
Successful social media marketing requires that we go where the people are
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Increasing your likability from high authority websites Tagging and Bookmarking is easy Help your content travel across social media channels Participating Social communities Creating fresh content Driving targeted traffic to your website Build links back to your site Monitoring the discussion in your market (Social Media Monitoring)
Social Media Optimization - Advantages
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
best practices in social media marketing
stretch your content & networks
multiplying the touch points.
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.comCity Innovates – Copyright 2013, All Rights Reserved
Use an Analytics tool to monitor your site & update you weekly & monthly on following parameters :– Visits– Conversions– Referrals
• Sites, URLS, Keywords, Bounce Rate
Use a Monitoring tool to monitor your site’s ranking– Ranking (based on keyword)– Research competitors
• Age• Inbound links• Keywords used
Digital Marketing Reports
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Sample Reporting Format
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Increase On-line traffic
Dominate your competition
Effective way to market to potential customers
Affordable
Improve Keywords Rankings and get your Industry Specific keywords in Top 10
Monthly Traffic Reports which includes :
Number of Visits
Unique Visitors
Number of Page views
Website Bounce Rate
Value Proposition
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Minimum project duration is 6 months
Payment to be done Quarterly in advance
Content for the article submission and blog posting to be provided by the client
City Innovates will suggest changes in the website to make it more SEO friendly that has to be done by the client to achieve the desired results
City Innovates can provide the content and do the modifications in the website, that could be charged separately
Terms n Conditions
City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
Thank YouLet’s be friends onlinehttps://www.facebook.com/CityInnovateshttps://twitter.com/cityinnovatesEmail: [email protected]