Class Newsletter EditorsClass Newsletter EditorsNew Officer TrainingNew Officer Training

Class Officers WeekendClass Officers WeekendOctober 1, 2010October 1, 2010

OverviewOverview

Background on newsletter programBackground on newsletter program A look at award-winning newslettersA look at award-winning newsletters Other ideas for contentOther ideas for content Other sources of contentOther sources of content Newsletter production processNewsletter production process Other considerationsOther considerations Where to get assistanceWhere to get assistance

Newsletters Important Newsletters Important Communications VehiclesCommunications Vehicles

According to 1994 Alumni Survey, class According to 1994 Alumni Survey, class newsletters are the most widely read newsletters are the most widely read Dartmouth publicationDartmouth publication 94% of those surveyed read newsletters94% of those surveyed read newsletters 89% of those surveyed read 89% of those surveyed read DAMDAM

Newsletter Editor thus has an important role in Newsletter Editor thus has an important role in communications with alumnicommunications with alumni

Award-Winning Newsletters Award-Winning Newsletters Include:Include:

News about classmates and their families, including News about classmates and their families, including photographsphotographs

News about class activities and programsNews about class activities and programs Reports from class presidentReports from class president Status information on annual giving (head agent)Status information on annual giving (head agent) Information about mini-reunions and reunions (including photos)Information about mini-reunions and reunions (including photos) Information/support for class dues efforts and any class projectsInformation/support for class dues efforts and any class projects Reports from Alumni Council representativesReports from Alumni Council representatives Reports on class officers meetingsReports on class officers meetings

News of campus events, from Alumni Relations, from News of campus events, from Alumni Relations, from President Kim, and the Board Of TrusteesPresident Kim, and the Board Of Trustees

Other Ideas for ContentOther Ideas for Content

Profiles of classmatesProfiles of classmates

Image from 1991 newsletterImage from 1991 newsletter

Other Ideas for Content - 2Other Ideas for Content - 2

Pages from Green Book Pages from Green Book or Aegis showing then or Aegis showing then and now and now

Image from 2000 newsletterImage from 2000 newsletter

Other Ideas for Content - 3Other Ideas for Content - 3

Trivia, Games, etc.Trivia, Games, etc.

Image from 1996 newsletterImage from 1996 newsletter

Other Ideas for Content - 4Other Ideas for Content - 4

Calendars of EventsCalendars of Events

Image from 1969, 1998 newslettersImage from 1969, 1998 newsletters

Other Ideas for Content - 5Other Ideas for Content - 5

Memories of Memories of Deceased Deceased ClassmatesClassmates

Image from 1993 newsletterImage from 1993 newsletter

Other Ideas for Content - 6Other Ideas for Content - 6

Reproduction of awards documents/citations Reproduction of awards documents/citations for class or specific individualsfor class or specific individuals

Other Ideas for Content - 7Other Ideas for Content - 7

Historical images or Historical images or articles from time that class articles from time that class was at Dartmouthwas at Dartmouth

Images from 1934, 1939 newslettersImages from 1934, 1939 newsletters

Other Ideas for Content - 8Other Ideas for Content - 8

Columns from current students connected with Columns from current students connected with class in some wayclass in some way

Letters to the editorLetters to the editor Personal columns from class officers or Personal columns from class officers or

classmates about timely topicsclassmates about timely topics Class surveys (e.g. site for 65Class surveys (e.g. site for 65 thth Birthday Party, Birthday Party,

Alumni Governance)Alumni Governance)

Sources for ContentSources for Content

Student PublicationsStudent Publications The Dartmouth. Student daily. Website includes Student daily. Website includes

news, also available as an RSS/XML feed and via news, also available as an RSS/XML feed and via e-mail.e-mail.

BuzzFlood. Student-run website focusing on Student-run website focusing on sharing personal stories about members of the sharing personal stories about members of the Dartmouth community. Also available as an Dartmouth community. Also available as an RSS/XML feed and via e-mail.RSS/XML feed and via e-mail.

BlogsBlogs (e.g. Joe’s Dartblog) (e.g. Joe’s Dartblog)

Sources for Content - 2Sources for Content - 2

College Published/ProducedCollege Published/Produced Alumni Council Website. Includes minutes of meetings.. Includes minutes of meetings. Alumni Events Calendar. A rather clunky and somewhat . A rather clunky and somewhat

limited listing of alumni events around the world, including limited listing of alumni events around the world, including mini-reunions, reunions, club events, and more.mini-reunions, reunions, club events, and more.

Alumni Headlines and Announcements. Archived listing of . Archived listing of headlines related to alumni services, news, and events. headlines related to alumni services, news, and events.

Dartmouth Life. Published five times each year, Dartmouth . Published five times each year, Dartmouth Life is distributed free of charge to all alumni/ae of Life is distributed free of charge to all alumni/ae of Dartmouth College and its graduate programs, parents of Dartmouth College and its graduate programs, parents of current undergraduates, and faculty. Also available as an current undergraduates, and faculty. Also available as an RSS/XML feed and via e-mail.RSS/XML feed and via e-mail.

Sources of Content - 3Sources of Content - 3

College Published Produced - ContinuedCollege Published Produced - Continued Dartmouth News. The Public Affairs Office’s website Dartmouth News. The Public Affairs Office’s website

contains links to articles, an events calendar, press releases contains links to articles, an events calendar, press releases and more. Also available as an RSS/XML feed and via e-mail.and more. Also available as an RSS/XML feed and via e-mail.

Speaking of Dartmouth. A Dartmouth e-mail newsletter Speaking of Dartmouth. A Dartmouth e-mail newsletter created by the Alumni Relations Office and Public Affairs created by the Alumni Relations Office and Public Affairs and distributed monthly. Individuals can subscribe from the and distributed monthly. Individuals can subscribe from the webpage to get future mailings, and an archive of back issues webpage to get future mailings, and an archive of back issues is also available.is also available.

Vox of Dartmouth. Published biweekly during academic Vox of Dartmouth. Published biweekly during academic terms by Dartmouth's Office of Public Affairs, distributed free terms by Dartmouth's Office of Public Affairs, distributed free of charge to faculty and staff. Also available as an RSS/XML of charge to faculty and staff. Also available as an RSS/XML feed.feed.

Sources of Content - 4Sources of Content - 4

Consider a visit to the archives in Rauner. Consider a visit to the archives in Rauner. They maintain:They maintain: Historic photographs of campus eventsHistoric photographs of campus events A complete run of A complete run of The Daily DartmouthThe Daily Dartmouth, , The The

AegisAegis, the , the Dartmouth Alumni MagazineDartmouth Alumni Magazine, and other , and other Dartmouth publications that you might use Dartmouth publications that you might use portions of in the newsletter (football programs, portions of in the newsletter (football programs, final exams, admissions statistics, etc.)final exams, admissions statistics, etc.)

Sources of Content - 5Sources of Content - 5

Actively e-mail classmates to ask them for updates Actively e-mail classmates to ask them for updates (send personal e-mail)(send personal e-mail)

Include plugs for updates in e-mails that go to Include plugs for updates in e-mails that go to classmatesclassmates

Utilize green cards in your printed newsletters; Utilize green cards in your printed newsletters; consider putting a web form on your class web page consider putting a web form on your class web page for electronic submissions as wellfor electronic submissions as well

Consider setting up a Google alert to search and Consider setting up a Google alert to search and deliver web postings that mention classmatesdeliver web postings that mention classmates

Interviews at mini-reunionsInterviews at mini-reunions Class list-servsClass list-servs

Newsletter Production ProcessNewsletter Production Process

College subsidizes the production of 3 newsletters per College subsidizes the production of 3 newsletters per class per year (4 in reunion year)class per year (4 in reunion year) These numbers are one issue lower than in the pastThese numbers are one issue lower than in the past The “year” is based on the College’s fiscal year, which The “year” is based on the College’s fiscal year, which

runs from July 1 to June 30, not the calendar yearruns from July 1 to June 30, not the calendar year Assumes an 8-page newsletter; pages beyond that cost Assumes an 8-page newsletter; pages beyond that cost

extra, as does the addition of colorextra, as does the addition of color InDesign software available through College at a InDesign software available through College at a

discount ($125)discount ($125)

Newsletter Production Process - Newsletter Production Process - 22

Process outlined in Newsletter Editor Handbook:Process outlined in Newsletter Editor Handbook: Submit newsletters to the College from amongst a number Submit newsletters to the College from amongst a number

of methods (e.g. InDesign file, PDF file, MSWord file, of methods (e.g. InDesign file, PDF file, MSWord file, hard copy)hard copy)

Provide instructions re. color or B&W, type of paper, Provide instructions re. color or B&W, type of paper, insertion of Green Card, class of mail, etc. insertion of Green Card, class of mail, etc.

Alumni Relations (Jennifer Casey) works with printer R.W. Alumni Relations (Jennifer Casey) works with printer R.W. Brayshaw to arrange production and with College’s Brayshaw to arrange production and with College’s printing service for the mailing, folding, etc.printing service for the mailing, folding, etc.

All submissions reviewed for accuracy by ARAll submissions reviewed for accuracy by AR Decision to mail first or third class affects delivery timingDecision to mail first or third class affects delivery timing

Other ConsiderationsOther Considerations

Consider offering full-color versions or PDF Consider offering full-color versions or PDF versions of newsletter on class website versions of newsletter on class website Be aware that some classmates may not want Be aware that some classmates may not want

information posted on the webinformation posted on the web Work with class secretary to coordinate Work with class secretary to coordinate

publication of class news publication of class news Work with class webmaster to promote/post Work with class webmaster to promote/post

newsletters on class websitenewsletters on class website

Where to Go for AssistanceWhere to Go for Assistance Alumni RelationsAlumni Relations

Jennifer Casey (jennifer.e.casey@dartmouth.eduJennifer Casey (jennifer.e.casey@dartmouth.edu Help with layout and with InDesign training - Eddie Zhang ’13 Help with layout and with InDesign training - Eddie Zhang ’13

(eddie.zhang@dartmoth.edu) (eddie.zhang@dartmoth.edu)

Josh Adams (jadams@rcbprinting.com) at RC Brayshaw & CompanyJosh Adams (jadams@rcbprinting.com) at RC Brayshaw & Company

Newsletter Editors Association Officers:Newsletter Editors Association Officers: Brooks Clark (Brooks Clark (brooks78@aol.combrooks78@aol.com)) Christen O’Connor (Christen O’Connor (christen.o'connor.87@alum.dartmouth.orgchristen.o'connor.87@alum.dartmouth.org ) )

Join the Newsletter Editors Association Listserv (e-mail Brooks about joining)Join the Newsletter Editors Association Listserv (e-mail Brooks about joining)

Visit Newsletter Editors Association Website (Visit Newsletter Editors Association Website (http://www.dartmouth.org ) under Classes/Tools for Class Leaders

Questions?Questions?