claudio vandi "how do interact with users to imrpove my prototype ?"
DESCRIPTION
What are the methods and tools you can use to gather user feedback and improve your service. How to involve users in a participative way and ensure reciprocity.TRANSCRIPT
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siliconsentier.org
HASHTAG
HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?
Claudio Vandi@vandicla
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siliconsentier.org
ABOUT
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www.siliconsentier.orgwww.siliconxperience.org
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siliconsentier.org
ABOUT
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Cité des sciences et de l’industrieUniversité de Paris 8
Laboratoire des Usages en Technologie d’Information Numérique
www.lutin-userlab.fr
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siliconsentier.org
ABOUT
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HOW DO I INTERACT WITH USERS TO IMPROVE MY PROTOTYPE ?
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WHY SHOULD YOU CARE
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siliconsentier.org
DESIGN IS NOT ENOUGHWHY SHOULD YOU CARE
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We sell sugarSugar is boringlet’s put it in a nice package!
WHY SHOULD YOU CAREDESIGN IS NOT ENOUGH
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siliconsentier.org
-> THE SUGAR PACKET EFFECTWHY SHOULD YOU CARE
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“You don’t want to find sugar if you expect chocolate walnuts”
OR THE IPHONE “S”EFFECT
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siliconsentier.org
DROPBOX EXEMPLEWHY SHOULD YOU CARE
"Why is there one "Dropbox folder"? Quora
“Relatively early on we brought a handful of people off the street (literally) for our first round of usability tests. Most of them had trouble even getting through the installer: for example, zero of the five people noticed that we had a tray icon (our most important UI element), and more than one person tried clicking the screenshots in the tour. This was a mortifying experience for us causing us to add a Giant Ass Blue Bouncing Arrow pointing to the tray icon during install...”
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http://alternativeto.net/software/dropbox/
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PRINCIPLES
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siliconsentier.org
ASK YOURSELF THE RIGHT QUESTIONS BEFORE ASKING USERS
PRINCIPLES
Consider your development stageWhat are your questions now ?What can you integrate at this stage ?
Work on task elicitationWhat do you expect users to do with your stuff ?
List your questions and be specificWhat are you actually comparing ?Open questions will obtain open answersClosed questions need a null hypothesis (if I change this nothing will change)
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siliconsentier.org
AVOID EXPLOITSOURCINGPRINCIPLES
Work on reciprocityValorize users feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience!
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99designs.com
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siliconsentier.org
LET YOUR USERS FIND YOUPRINCIPLES
Users hides where you don’t expect themLeave some place for serendipity
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siliconsentier.org
AVOID SYNDROME(S)PRINCIPLES
Stockholm Syndrome“You are so cool, your app is so great!”
Agile developer Syndrome“That’s already planned for the next release”
Solutions ?Work with third party partners.
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METHODS AND TOOLS- REMOTE -
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http://www.flickr.com/photos/rosenfeldmedia/4218902509
REMOTE RESEARCH TOOLS
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siliconsentier.org
WHAT FORSURVEYS
Concept testing;
Automated testing;Cheap (and dirty) market research;
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TOOLSSURVEYS
http://fr.surveymonkey.com
+FR$ (300$/year for unlimited surveys)Image integration (but one per question...)
- Focus on questions not on actionWhat about exploit-sourcing ?
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siliconsentier.org
WHAT FORREMOTE MOCKUP TESTING
Testing your mockup/prototype;
A/B testing;Compare two versions;
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siliconsentier.org
TOOLSREMOTE MOCKUP TESTING
http://usabilla.com
+Easy to setupFocus on task elicitationA/B testing
- $$ (49$/month for 1 active test / 89$ for 3)Works only with static images
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siliconsentier.org
WHAT FORREMOTE USABILITY TESTING
Detect problems on your site;
Track users on your site;Study users behavior;
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siliconsentier.org
TOOLSREMOTE USABILITY TESTING
http://userfly.com
+Test the real sitemousetracking$ start at 10$ month
- No Mobile versionRecord only clicks (no decision process)
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siliconsentier.org
TOOLSREMOTE USABILITY TESTING
http://userzoom.com
+Test the real siteMobile !
- Users need to fill a form t participate $$$: starts at 9.000$
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siliconsentier.org
WHAT FORSCREEN SHARING
Live tracking users acting on your site
See what people do on your site;Hear what they think;
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TOOLSSCREEN SHARING
Skype screen sharing / Screenr / any other screen sharing solution
+Discuss with individual usersFollow their thoughts (with thinkaloud)
- Needs preparation and practice to keep focusHard to engage with usersIndividual, no user-community creation
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METHODS AND TOOLS- IN VIVO -
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CLIQUEZ POUR MODIFIER LES STYLES DU TEXTE DU MASQUE
SILICON XPERIENCE
Projets19 expé réalisée16 à La Cantine3 à distance
32 projets rencontrés
La provenance : (9) Camping: Perspecteev, Qeiru, Itipic, Studyka, Cashew, Zifiz, Beansight, DocTrackr, Dabla,(7) Ecosystème Silicon Sentier : ParisApps, Weetest, ReaDIYmate, Digikaa, SNCF, Stootie, Google(5) Camping Candidat: Go4out, Kiengi, Tuneo, Prodcast, GroupCamp, (5) Cantine / Coworkers: Co-voiturage, ClearKarma, Microdon, MakeSense, APlusB(2) R&D : Encre, Turbulences(2) Béta-testeur : Qualité-esms, Everytime(1) Camping Mentor: Shoot & Win(1) Silicon Sentier (projets internes): SiliconBox
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WHAT FORLIVE TECHNIQUES
BrainstormingCard sortingLive UX sessionsIn the wild testingCo-creationFocus groups (“dos and donts of focus groups”)
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What for Gathering ideas
PrinciplesQuantity over quality
What you need Post itsUse pictures to evoke situations
HowtoRythim !Record everythingIterate: brainstorm -> organization
CASE STUDY: MICRODONBRAINSTORM AND SCENARIOS
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What for Observing behaviourTest in real-life conditions
PrinciplesGo wild!
What you need ParticipantsA good game design
HowtoWork in groupObserve and retranscribe immediatly
CASE STUDY: STOOTIETEST IN THE WILD
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CASE STUDY: GOOGLECARD SORTING
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What for Sketching your IAIdentify users needsGain insight on people way of categorizing informationPrinciples
There is a natural way of organizing thingsWhat you need
Items and cardsHowtoOpen VS Close card sortingSearch for patterns
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siliconsentier.org
CASE STUDY: KAWETLIVE UX SESSION
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What for Observe users interacting with your servicePrinciplesObserve and avoid “agile developer syndrome”What you need
DevicesHowtoTask elicitation is paramount
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CASE STUDY: SNCFCO-CREATION FOR NEW SERVICES
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What for Crowdsourcing PrinciplesNo spectatorThe process is the resultWhat you need Participants A common interestHowtoWork on reciprocity!
!
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siliconsentier.org
START FROM PRINCIPLESHOW WE WORK
Work on reciprocityValorize feedbackDon’t ask if you can’t turn that into actionDebug? DIY!It’s your task to turn feedback into a unique experience
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REMIX METHODS AND TOOLSHOW WE WORK
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TIMELINEHOW WE WORK
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meeting scenarioweek 1
recruitmentweek 2
XPweek 3
Analysis and recommanda
tion document
week 4
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QUESTIONS ?
Thanks
+ INFO onsiliconxperience.org (now offline)
[email protected] @vandicla
[email protected]@sxperience