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CODE YOUR SOCIAL ENTERPRISE WIFI SSID: Cloudforce Join the Conversation #cloudstock platform Tuesday, May 29, 12

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Page 1: Cloudstock - Code your Social Enterprise

CODE YOUR SOCIAL ENTERPRISE

WIFI SSID: Cloudforce

Join the Conversation

#cloudstockplatform

Tuesday, May 29, 12

Page 2: Cloudstock - Code your Social Enterprise

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other "nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible $uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the "nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent "scal year ended January 31, 2012 and in our quarterly report on Form 10-Q for the most recent "scal quarter ended April 30, 2012. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor

Tuesday, May 29, 12

Page 3: Cloudstock - Code your Social Enterprise

Adam Seligman | VP Developer Marketing

Tuesday, May 29, 12

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Rob Woollen | SVP Platform Product Management

Tuesday, May 29, 12

Page 5: Cloudstock - Code your Social Enterprise

Cloud computing is here* more than servers

* its multi-tenancy, connected apps..* developers can innovate quicker than ever before

Cloud App Platform

Database App Server Messaging Directory Services

Virtualization & IaaS

NetworkStorageCompute

It’s Time For A Radical Change

Tuesday, May 29, 12

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SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

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platform

Tuesday, May 29, 12

Page 8: Cloudstock - Code your Social Enterprise

Salesforce Platform: Proven

ContinuousDeployment

Demanding Customers

1,300,000+ Custom Apps

Q3FY09 Q4FY10 Q1FY12

54 Billion+ Transactions/qtr Salesforce Platform:

The Idea Engine

Tuesday, May 29, 12

Page 9: Cloudstock - Code your Social Enterprise

SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

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Compose & Expose API Services

Mobile Access

Manipulate Large Data

Real-time Updates

The Internet of Things

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Enterprise Mobile Revolution

Mobile SDK for iOS & Android

Management & Provisioning

touch.salesforce.com

Geolocation fields in Database.com

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DemonstrationsEnterprise iPad ApplicationJava TemplatesSuMo - Sustainability

Tuesday, May 29, 12

Page 13: Cloudstock - Code your Social Enterprise

SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

Page 14: Cloudstock - Code your Social Enterprise

Forget serversDeploy instantlyScale up with dynos

Cloud App Platform

Tuesday, May 29, 12

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Open Standards: Run Anything

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for

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Deliver Java Apps Faster Than Ever

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Page 18: Cloudstock - Code your Social Enterprise

DemonstrationsEnterprise iPad ApplicationJava TemplatesSuMo - Sustainability

Tuesday, May 29, 12

Page 19: Cloudstock - Code your Social Enterprise

SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

Page 20: Cloudstock - Code your Social Enterprise

2007

Source: Comscore “Top 10 Need-to-Knows About Social Networking and Where It’s Headed” December 2011

20082009

20102011

Social Network UsageRest of the Web Usage 8 hours

per monthon social media

Social Revolution: Social Eats the Web

Tuesday, May 29, 12

Page 21: Cloudstock - Code your Social Enterprise

Social Enterprise: Make Any App Social

Social Front EndsSocial Sign OnEnterprise Collaboration

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Social Engagement with Heroku + Facebook

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Page 23: Cloudstock - Code your Social Enterprise

Tuesday, May 29, 12

Page 24: Cloudstock - Code your Social Enterprise

SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

Page 25: Cloudstock - Code your Social Enterprise

Mike Rosenbaum | SVP Platform Operations & Appexchange

Tuesday, May 29, 12

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The Consumer App Developer Opportunity

425,000 Apps

£2.4 Billion Revenue

Platform Packaging Distribution = + +

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The Enterprise App Developer Opportunity

1,400 Apps

£366 Million Revenue

platform

Platform Packaging Distribution = + +

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ISVforce: Distribute Your Apps & Grow Your Business

Build

Force.comDeveloperforce

Hands on Training

Distribute

AppExchangeFree Trials

Licence MgmtAuto-Upgrades

Branded Experience

Sell

Sales EnablementEvents

World Class CRM

Support

Customer Success Console

Tuesday, May 29, 12

Page 29: Cloudstock - Code your Social Enterprise

AppExchange: Leading Enterprise App Store

1 Million+ Installs

1,400+ Apps

10k+ Reviews

Tuesday, May 29, 12

Page 30: Cloudstock - Code your Social Enterprise

Enterprise: The Untapped Developer Opportunity

Consumer

£2.4b 425k

Enterprise

£366m 1,400

Tuesday, May 29, 12

Page 31: Cloudstock - Code your Social Enterprise

Enterprise: The Untapped Developer Opportunity

£5,600 per app

Consumer

£2.4b 425k

Enterprise

£366m 1,400

Tuesday, May 29, 12

Page 32: Cloudstock - Code your Social Enterprise

Enterprise: The Untapped Developer Opportunity

£5,600 per app

Consumer

£2.4b 425k

£260,000 per app

Enterprise

£366m 1,400

Tuesday, May 29, 12

Page 33: Cloudstock - Code your Social Enterprise

Anthony Day | CTO, CloudApps

Tuesday, May 29, 12

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CloudApps Mission: Create Tomorrow’s Sustainable Enterprises

93% of CEOs believe sustainability is critical to their businesses success.

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Driven By Customer Success. Supported by Force.com

Economic

Sustainability

Environment Social

Force.com provided agility & rapid time to market.

Salesforce brand adds to solution credibility.

Focus on building domain specific capabilities.

Tuesday, May 29, 12

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Sustainability Suite Design

Measure

Strategy 1 Large Data Volumes & Processing

Your business

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Sustainability Suite Design

Measure

Strategy 1 Large Data Volumes & Processing

Align

Engage

2 Mobile Client (REST API)

Your business

Tuesday, May 29, 12

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Sustainability Suite Design

Measure

Strategy 1 Large Data Volumes & Processing

Align

Engage

2 Mobile Client (REST API)

Deliver

Profit

3 Game Mechanics (Gamification)

Your business

Tuesday, May 29, 12

Page 39: Cloudstock - Code your Social Enterprise

DemonstrationsData-driven iPad ApplicationJava TemplatesSuMo - Sustainability App

Tuesday, May 29, 12

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SocialMobile

It’s Time For A Radical Change

AppificationContinuous Deployment

Tuesday, May 29, 12

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“We are at a point in the timeline of the world that we can do it ourselves”

Tuesday, May 29, 12

Page 42: Cloudstock - Code your Social Enterprise

Mini-hacks

CODE YOUR SOCIAL ENTERPRISETrivia

Code ConsultationsCommunity Theater Integration Lounge

Workbooks

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THANK YOU

Tuesday, May 29, 12

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platform

Tuesday, May 29, 12