Dynamic Website Content:How to Keep MultipleMultilanguage Sites in Sync

Presented by:Scott Yancey, CEO, Cloudwords, Inc.Rick Redondo, Senior Manager, Web Development, Marketo

2 © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED

What is Cloudwords

A Global Go-to-Market Platform to Better Execute Business Worldwide Cloudwords is a Translation Automation Platform designed to speed and simplify the process of getting campaigns, content, and conversations into the languages of the customer’s target audiences.• Cloudwords is not a translation service provider• Vendor agnostic

3

The Critical, Missing Piece of Enterprise Technology

| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED

…to manage their web experience

…for their sales process

…for marketing automation

…for HR and back office

…for case management

Customers have technology…

…to optimize content globalization

CLOUDWORDSSpeeds, simplifies

creation and delivery of content in local

language Improves global

demand generation, product release cycles, purchase intent, customer satisfaction and

supportBut need…

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Marketing Communication

s

Demand Generation

Web and DigitalWebsites

Marketing Automation Tools

Collateral for Internal or

External Use

EMEATranslator(s)

APACTranslator(s

)

Americas & Other

Translator(s)

GLOBAL CONTENT HUB

AUTOMATION &COLLABORATION

ANALYTICS &REPORTING

GLOSSARY &STYLE GUIDE

TRANSLATION

MEMORY

CAMPAIGNMANAGER

Cloudwords’ Global Content HubHelps Marketing Organizations Better Execute Business Worldwide

| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED

CUSTOMERS EXPERIENCE

COST SAVINGS OF +40%

ASSETTS AND CAMPAIGNS ARE ‘IN-MARKET’ +40%

FASTER

+50% PRODUCTIVITY HELPS YOU COVER MORE

GEOGRAPHIES

BRAND AND MESSAGING CONSISTENCY ACROSS ALL

LANGUAGES

Cloudwords’ Award-Winning Integrations

| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED5

2-MinuteIntegration

Implementations

PLATFORM INNOVATOR OF THE YEAR

PARTNER OF THE MONTH

Doubled the number of

integrations in

2015

MARKETING TECHNOLOGIES OTHER ENTERPRISE TECHNOLOGIES

Website Localization at

Why legacy methods for handling localization are not scalable.

The Problem:More Content… More Websites… More Languages

Digital content must be dynamic and fresh to

keep consumers engaged.

Localizing that content

across multiple language

websites is challenging.

Traditional and Legacy Solutions and Processes•Copying and pasting

Manual Tedious Error-prone Encoding challenges Coordination nightmare Slow turnaround

There are ‘Easy’ options for your website? But...

•Crawling and Proxy website hosting Still required development time Not scalable Cost forecasting difficult Shared hosting Recurring broken site issues

What WE wanted from a global localization solution

• Technical Diligence CMS agnostic Scalable platform Easy to use and integrate Open Rest API Reliable uptime No forced lockdowns Ownership (Content in

CMS) Support JSON

What Marketing wanted…

Site to more closely mirror WWW Vendor neutral platform Cross vendor TM Spending / Reporting More transparency Responsiveness to business More predictable costs Faster turnaround

What we got with a SaaS solution…

Ability to stage changes on our end Surgical updates Unobtrusive to our processes Time and speed Ownership Visibility History

BUT wait there’s more…

Annual SaaS platform accessible across the business Invoices coming from one place Bidding in one place TM Shared by all translation vendors Ability to edit TM Department costs

Questions…

scott@cloudwords.comrredondo@marketo.com