CLUB MAHINDRA

PRESENTED BY:AMIT SONI

AFTER 20 MIN YOU WILL BE AWARE ABOUT…..

• WHAT IS TOURISM ?

• MAJOR PLAYERS

• ABOUT CLUB MAHINDRA

• PROFILE OF THE COMPANY

• HISTORY OF THE COMPANY

• HOTELS OF THE COMPANY

• PRODUCT AND SERVICES

CONTD….

• FINANCIAL STATUS

• ACHIEVEMENTS & MILESTONES

• IMPORTANT FACTS OF CLUB MAHINDRA

• COMPETITORS

• MARKETING STRATEGY

• SWOT ANALYSIS

WHAT IS TOURISM ?

• Tourism is travel for recreational or leisure purposes.

• Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.

• It includes movements for all purposes.

MAJOR PLAYERS

• Paradise Resorts.

• Pappion Tours

• Cox and Kings (India) Limited

• Kuoni Travel Group, India

• Yatra.com

• SkyLink Travels

ABOUT CLUB MAHINDRA

• Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays tour packages.

• It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.

PROFILE OF THE COMPANY

Corporate ID: Club Mahindra Corporate

Name: Mahindra Holidays and Resorts Ltd

Founded : 1996

Type: Public

Key People: Ramesh Ramanathan C.E.O

Mr. Anand Mahindra

Website: www.clubmahindra.com

HISTORY OF THE COMPANY

• Club Mahindra was set up in 1996

• First resort at Munnar became operational the next year.

• Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business.

• It was part of diversification plan of Anand Mahindra, the group vice-chairman

HOTELS OF COMPANY….

PRODUCT & SERVICES OF THE COMPANY

• LIFE TIME HOLIDAYS.

• CLUB MAHINDRA TRAVEL.

• ONE TIME HOLIDAY.

• FUN DAYS.

FINANCIAL STATUS

Equity capital 431 Million

Total Assets 4.5 Million

Sales 7.87 Million

Revenue 3.75 Million

Profit 4.65 Million

Reserves & Surplus 4.48 Million

ACHIEVEMENTS & MILESTONES

• January, 2007 Launched club Mahindra travel, travel related services

• November, 2006 Launched “Zest”, a product to cater to short break holiday needs

• October, 2006 Launched “Club Mahindra Fun days”

• March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka

• January 2003 First Club Mahindra Holiday World opened in Chennai

IMPORTANT FACTS ABOUT CLUB MAHINDRA

• Club Mahindra Holidays is the largest vacation ownership brand outside the U S

• 39% of new members have enrolled through referrals from existing members

• Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India

• Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08

CLUB MAHINDRA WORLD

COMPETITORS

• COUNTRY CLUB INDIA LTD

• THOMAS COOK PVT LTD

• COX AND KINGS

• KUONI TRAVEL GROUP

MAKETTING STRATEGY

• Segmentation

• Targeting

• Positioning

SWOT ANALYSIS

• STRENGTH

-BRAND

-FINANCIAL BACKGROUND

• WEAKNESS

-PROMOTION

-PRICING

CONTD….

• OPPORTUNITIES

-MIDDLE CLASS PEOPLE

-INTERNATIONAL MARKET

• THREAT

-EXTERNAL FACTOR

- COMPITETORS