CO-OPERATIVE STRATEGIES: A WIN-WIN PARTNERSHIP BETWEEN UNIVERSCIENCE AND LOCAL AUTHORITIES

BACKGROUND & OBJECTIVES

CHALLENGES

HOW DID WE DO THIS? VALUABLE OUTCOMES & NEXT STEPS

ABOUT UNIVERSCIENCE WHAT DO WE DO?

Universcience, comprising the Cité des sciences et de l’industrie and the Palais de la découverte in Paris, is the first French public institution for the communication of scientific and technical culture.

Universcience shares its know-how throughout the world with a view to spreading scientific and technical culture. It puts its expertise in various fields at its partners’disposal: museology and touring exhibitions, notably for the young public, cultural engineering, and counseling in the technology of planetariums, science facilitation and digital communication, audience research, accessibility.

contactpro@universcience.fr universcience.fr/exhibitionservices

The site: Known as the ‘Romanesque Sistine Chapel’, the Abbey-Church of Saint-Savin contains many beautiful 11th- and 12th-century murals which are still in a remarkable state of preservation. It has been a UNESCO World Heritage Site since 1983.It is run by a Public Institution for Cultural Cooperation (with local Autorities and the city involved).

▶ Provide a UNESCO World Heritage Abbey Church with new visitor perspectives, tripling the number of visitors, that is to say, reaching the threshold of 60,000 annual paid visitors in 5 years.

▶ Develop an outreach local strategy but also on a national and international level.

▶ Develop the exhibition concept for the Abbey Church

▶ Establish an overall development strategy for the Abbey Church taking account the constraints and obligations of the site.

▶ A UNESCO World Heritage site

▶ Abbey still operating

▶ Initial project already planned

▶ 21 people in the steering committee from local authorities

▶ Tight deadlines; only 7 months to deliver the project

• A unique venue, connecting the culture of innovation and the history of the place

• A scientific approach for the frescoes classified as UNESCO World Heritage with fruitful links between science and religion: immersive experiences creating strong bridges between ancient Myths and today’s society

From Noah’s Ark to the preservation of the Biosphere : How to save the planet from the announced disasters (global warming and rising waters, disappearance of animal and plant species)? From Babel Tower to Big Data: the proliferation of digital networks does it lead to a new digital Babel?

• A high-end site in synergy with hotel accomodation aimed at new audiencesThe in-house team

• Project manager - in tandem• A museographer, developing the exhibition content• An expert in visitor flow management• An expert in marketing and tourism • An architect specialized in heritage site

Work methodology

• Using an Agile Development cycle, by iteration, working closely wining the client support at early stage. • Setting a scientific committee • Innovative content transforming the client’s practices bringing the site to be economically self-sustaining. • 360 degrees full-proposal: from the marketing strategy of visit, business strategy and exhibition concept development boosting the customer satisfaction by early and continuous cooperation.

STEP 2: DEVELOPMENT OF THE

STRATEGIC PLAN

STEP 1 : FUNCTIONAL ASSESSMENT

STEP 3: DEVELOPMENT OF THE EXHIBITION CONCEPT

STEP 4: PROJECT DELIVERY

© Région Poitou-Charentes, inventaire du patrimoine culturel / R. Jean, 2013.

© Mairie de Saint-Savin

Frescoes of Noah’s Ark - 17 meters high from the 12th Century© Mairie de Saint-Savin Frescoes of Babel Tower - 17 meters high

from the 12th Century © Balade du Poitou

Immersive concept - Emotions in the Middle Ages© Les chevraux suprématistes

Immersive concept - What’s new in the Middle Ages?© Les chevraux suprématistes

PRESENTER: NATHALIE PUZENAT - UNIVERSCIENCE : nathalie.puzenat@universcience.fr

POSTER ASTC.indd Toutes les pages 28/09/2017 15:44:20