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1 www.shiningconsulting.com


The benefit of this toolThis tool can help your top and middle management

to sharpen their focus in business


CuriosityFor your enterprise to be in tune with the trends of the times, you have to continuously nurture your senior

management. You have to ignite their interest and endless curiosity to absorb the history, present and future of the social, economic and technology trends in the world. This is a challenge, but if they can lead

in a transformation mode, your business will always connect with your end-customers.

ObservationInterest at a macro level can result in curiosity to focus on micro observation. The capacity to minutely

observe a subject can change your business perspective.

ActionIntense curiosity and high quality observation can give your action

sharp focus and to be on time to get results.


Boxfish aspired automobile design, imitated most aerodynamic forms resulting in a speedy ride

Action: DaimlerChrysler made a working model based on boxfish design

Observation: Dieter Gürtler observed homely boxfish. Examining the model's friction dynamics it performed almost as well as the shape of a water droplet, the most aerodynamic of forms

Curiosity: Dieter Gürtler, top engineer of Daimler Chrysler when asked to design a new car concept visited museum of natural history to find a concept


Sticky bookmarks

Action: Flash of insight that he could make a bookmark that would stick to products and could be removed without causing any damage. Arrival of post it notes

Observation: Dr. Spence Silver’s created a new type of glue that wasn't very sticky, and would never dry

Curiosity: Arthur Fry a chemist for 3M was pondering how to make bookmarks that would not fall out.

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