Coca-Cola around the world, World War II

October 21st, 2010   |   1 Comment   |   1930 – 1950Wartime Ad Campaigns“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.” By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldier_in_alaska_1943/

American soldier in Alaska, Coca-Cola ad 1943

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_china_1943/

American soldiers in China, Coca-Cola ad 1943

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldier_in_iceland_1943/

American soldier in Iceland, Coca-Cola ad 1943

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_panama_1943/

American soldiers in Panama, Coca-Cola ad 1943

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_new_zealand_1943/

American soldiers in New Zealand, Coca-Cola ad 1943

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_at_post_exchange_1944/

American soldiers at Post Exchange, Coca-Cola ad 1944

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_england_with_royal_air_force_flyers_1944/

American soldiers in England with Royal Air Force flyers, Coca-Cola ad 1944

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_newfoundland_1944/

American soldiers in Newfoundland, Coca-Cola ad 1944

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_russian_and_british_pilots_1944/

Russian and British pilots, Coca-Cola ad 1944

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_admiralty_isles_1945/

American soldiers in Admiralty Isles, Coca-Cola ad 1945

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_belgium_1945/

American soldiers in Belgium Coca-Cola ad 1945

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_italy_1945/

American soldiers in Italy, Coca-Cola ad 1945

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_american_soldiers_in_france_1945/

American soldiers in France, Coca-Cola ad 1945

http://www.adbranch.com/coca-cola-around-the-world-world-war-ii/coca-cola_ad_somewhere_in_pacific_area_1945/

Somewhere in Pacific area, Coca-Cola ad 1945