coinslot 2330 digital

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August 23 – August 29, 2013 • No. 2330 • www.coinslot.co.uk

Online gambling tax: new ru

COMMENT

Is my arcade,FEC, bowlingalley, pub, bingohall, workingmen’s club really any betterthan the one justdown the road? 31

Industry news 4Seaside amusements 9The Great British Pub 10B2B Listings 24Latest machine charts 26For sale, wanted + opps 28Comment and opinion 30Newsweek & Diary 32

COINSLOT

New data revealed by theAstra Gaming Group this

week indicates that its iPub plat-form is carving out a rapidlygrowing fan base amongmachine players in the pubsector.

In just the last seven days,more than 2.5m plays wereracked up across national oper-ator Gamestec’s iPub estate,which continues to expand at aswift pace.

That headline figure carrieseven greater significance giventhat approximately 50 per centof those 2.5m plays can bedirectly attributed to iPub’s

casino content. Interestingly,more than half the players’ stakeon the casino offering went theway of casino slot games, withthe remainder being spent onRoulette and Poker.

While the burgeoning popu-larity of iPub’s casino content isa development that is warmlywelcomed by the Astra GamingGroup, the firm is quick toemphasise the intrinsic appealof key games such as Mega FreeSpins Golden Key, Jack and TheGiant Jackpots, Party TimeBingo and Reel King.

Andy Dinning, games designdirector of Astra Games, com-

iPub hits rich vein ofGAMING STATISTICS

Plans to bring offshore gamingoperators under the UK taxsystem were outlined in the2012 Budget, but the industryhad been waiting for furtherdetails - most crucially the rateat which they will be taxed.The move will affect some ofthe online gaming industry’sbiggest players, includingLabrokes, William Hill,Bwin.party and Betfair, all ofwhich have operations based inGibraltar. While thesecompanies will continue toenjoy taxes levied at one percent and capped at £425,000for some months yet, theproposed 15 per cent rate thatis set to be implemented onDecember 1, 2014, will meanthat offshore operators aretaxed at the same level asonline betting companieswhose servers are based in theUK. Remote GamblingAssociation chief executiveofficer Clive Hawkswood toldthe Guardian newspaper: “Weknew it was coming. The focusfor us now is on trying to getthe actual rate of the taxreduced.” While many gamblinganalysts have argued for yearsagainst the current system onboth a state tax and social

protection level, Phill Brear,Gibraltar’s gamblingcommissioner, said the taxwould be “clearly against thecommon-sense logic ofelectronic commerce”.According to Brear,approximately 60 per cent ofonline bets by Britons are

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: new rules and sanctions

ESSENTIAL GUIDE

Hastings pier gets readyto rise from the ashes

AMUSEMENTS

The Great British Pub10

August 23 - August 29, 2013 • No. 2330 • www.coinslot.co.uk

9

mented: “These four titles areputting in impressive perform-ances, week-in and week-out.Take Party Time Bingo, forexample. This style of game hasnever been seen before in a pub,yet it has emerged as one of ourtop performers. Our statisticsalso show that Reel King quicklyestablished itself as an iPubclassic right from the start and isnow instantly recognisableacross different gambling envi-ronments.”

IPUB OFFERS A SUITE OF CASINOCONTENT ALONGSIDE AN EXCITINGRANGE OF GAME STYLES

vein of form

Offshore gaming tax to beimplemented in 2014ONLINE GAMBLING

The government has set out new proposals for rules and sanctions to ensure thatremote gambling operators with UK customers will pay UK gambling taxes fromnext year, no matter where in the world they are based.

placed through Gibraltar sites.“You can, in fact, never levelthe field between high-streetshops and online services,” hesaid. Many continue to disagreewith Brear, however. HughRobertson, the British ministerfor sport, has been amongthose MPs who have welcomed

a move to tax online gamingfrom the point of consumptionrather than the point of supply.“These proposals will ensurethat British consumers enjoyconsistent standards ofprotection, regardless of wherea gambling business is based,”Robertson said.

n a move that has been wel-comed by land-basedoperators across many

sectors of the UK gaming indus-try, the government hasannounced that it will impose a15 per cent tax rate on online bet-ting companies that target cus-tomers in the country but arebased in offshore tax havens.

The changes, which are due tocome into force on December 1,2014, will mean that all remotegambling companies will betaxed on their gambling profitsfrom UK customers.

Currently, remote gamblingoperators can - and do - avoid UKtaxes by basing themselves off-shore. The new rules are being putin place to create a level playingfield across the industry, andreports suggest that the new levycould raise as much as £300m forthe state coffers each year.

“It is unacceptable that gam-bling companies can avoid UKtaxes by moving offshore, and thegovernment is taking decisiveaction to ensure this can no longerhappen,” said Sajid Javid, the eco-nomic secretary to the Treasury.

The new rules will be sup-ported by tough enforcementmeasures, including the creationof new criminal offences. Failureto comply with them could resultin prison sentences of up to sevenyears, unlimited fines, or the lossof a remote gambling operator’slicence to operate.

This follows last year’sannouncement that the govern-ment would move to taxing gam-bling on a ‘place of consumption’,rather than on a ‘place of supply’basis, so that all remote gamblingby UK customers, generally car-

ried out online or on the tele-phone, will be taxed in the UK.

The new rules and sanctionsare the result of the subsequentconsultation exploring how thechange should be implemented.

The Gambling Commissionestimates that the UK remote gam-bling market is worth over £2bnper year. The new rules will bringin approximately £300m per yearin additional tax revenues.

Remote gambling operatorswith UK customers will be liableto pay either remote gaming duty,general betting duty or pool bet-ting duty (depending on the typeof gambling offered), all of whichare currently at 15 per cent.

Javid added: “These reformswill ensure that remote gamblingoperators who have UK cus-tomers make a fair contributionto the public finances.”

Several online betting compa-nies are based in Gibraltar, wheretaxes are levied at one per centand capped at £425,000.

12MONTHSTO PAY!

I

SAJID JAVID: ‘THESE REFORMS WILLENSURE THAT REMOTE GAMBLINGOPERATORS... MAKE A FAIRCONTRIBUTION TO THE PUBLICFINANCES’

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4 Coinslot August 23 - August 29, 2013

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espite the recenthot weatheradversely impact-

ing the Rank Group’s trad-ing, its latest 12 monthbalance sheet, to the end ofJune, is looking strong.

Ian Burke, chief execu-tive of The Rank Group Plc,said: “Despite the tougheconomic environmentand the competitivemarket in which we oper-ate, the group has deliv-ered a solid set of results.”

Burke underlined thefact that the gaming grouphad enjoyed a brisk andacquisitive year. Heexplained: “It has been abusy 12 months for Rankculminating in the success-ful completion in May ofthe acquisition of 19 casi-nos and three non-tradinglicences from Gala Coral,making Rank the leading

operator of casinos inGreat Britain. These addi-tional casinos are alreadybeing integrated into theRank estate and a pro-gramme of improvementshas commenced.”

Unlike some operators,in particular those on thecoast, however, the RankGroup suffered a littledue to the soaringsummer temperatures.Burke revealed: “Therecent hot weather hasadversely impacted trad-ing in the first weeks ofthe new financial year.However, we remain con-fident in the group’s long-term prospects and seegood growth opportuni-ties for our expandedcasino estate and digitalchannels.”

The Rank Group’s brandteams served more than

2.6m customers in theperiod with spend per visitincreasing by 5 per cent to£22.63. Burke continued:“The number of customersexperiencing our brandsthrough multiple channelshas grown in the year as themove to a brand structurehas facilitated a more uni-fied gaming experiencewhether they are playingin one of our venues or ona digital device. The addi-tion of approximately367,000 unique cus-tomers from the acquired19 casinos will provide thegroup with further oppor-tunities to strengthen andextend the reach of theGrosvenor Casinos brand.”

The group’s net pro-moter score, which meas-ures the propensity of

customers to recommendits brands, decreased byfive percentage points to48 per cent. Burke put apositive spin on this reve-lation, stating: “Customerfeedback indicates theyremain satisfied with thequality of our productsand services and webelieve the fall reflects ourcustomers’ increasingexpectations.”

The group achieved 7per cent growth in contin-uing business revenue;with 6 per cent growth invenues and 16 per cent indigital (online and mobile).Like-for-like revenue forthe group grew by 1 percent. The fastest growingchannel of distributionwas mobile where rev-enue increased by 168 per

cent to £13.2m, with over30 per cent of Rank’s digi-tal customers in GreatBritain playing its gameson mobile devices(2011/12: 23 per cent).

Rank’s bingo arm,Mecca’s revenueincreased by 1 per cent to£296.2m as a 10 per centgrowth in digital revenueswas offset by a weakervenues performance,despite the impact of MGD.The digital channel sawgrowth in customer num-bers and visits whereas thevenues channel saw adecline. The disappointingvenues performance andhigher digital software andaffiliate costs, however,resulted in total brandprofit declining 12 percent to £44.1m.

Rank Group issues full-year resultsGAMING

The Rank Group Plc has issued its full-yearresults for the 12 months ended 30 June2013, citing a ‘solid performance’ overall.

D

Actor Ryan Thomasswapped the cobbled

streets of CoronationStreet for the more salubri-ous surroundings of ScottStreet, Perth, when he wasguest of honour at theopening of the 160thCashino Adult GamingCentre last week.

Thomas, who playsbuilder Jason Grimshaw inthe long-running soap,entertained the largelyfemale audience, many ofwhom had queued forhours to meet Corrie’smost eligible bachelor.

Stephen Lawrence,chief operating officerresponsible for AGCs atPraesepe, said: “This wasthe latest in a series ofreally successful celebrity

launches that we’ve under-taken with soap stars andfollows Antony Cotton,who plays Sean Tully inCoronation Street and JeffHordley, better known as

bad boy Cain Dingle inEmmerdale.

“Our customers lovethese style of launches,which serve to bring atouch of glamour andcelebrity to the HighStreet. We are basically sell-ing an enjoyable, positiveand responsible customerexperience and bringingtelevision stars to our cus-tomers is a wonderful wayto launch a venue.

“Ryan was the consum-mate professional and Iknow he really enjoyed histime meeting our cus-tomers who are alsoamongst his biggest fans.”

Thomas wasn’t the onlyattraction in Perth.Cashino’s latest venue hasbenefited from a six figure,top to toe refurbishmentand features the latestgaming machines from theindustry’s leading manu-facturers.

Lawrence added: “Perthis a fantastic venue whichstrengthens our marketposition in Scotland. Wehave a great team in placefull of vitality and theenergy necessary to makethis latest site one of thevery best in our 160 strongnational estate of CashinoAGCs.”

Soap moves from Corrie to CashinoADULT GAMING CENTRES

RANK GROUP RESULTS - HIGHLIGHTS

•Solid performance with revenue up 7 per cent ina challenging economic environment

•Strong performance at Grosvenor Casinosvenues - operating profit up 16 per cent

•Investment of £38.2m principally in GrosvenorCasinos venues and across the group’s UKdigital channels

•Became the number one casino operator inGreat Britain following the acquisition of 19casinos and three non-trading licences fromGala Coral

•Sale of loss-making Blue Square Bet business•Final dividend of 2.85p recommended; total 12month dividend up 14 per cent on 2011/12

RANK GROUP KEY PERFORMANCE INDICATORS (KPIS)

Customers (000s)2012/13 2,6762011/12 2,641Customer visits (000s)2012/13 26,9332011/12 27,090Spend per visit (£)2012/13 22.632011/12 21.57Offline-online crossover2012/13 4.6%2011/12 4.0%

DISABLED ACCESS

MACHINE THEFT

As the summer holidayperiod reaches its peak,

seaside resorts acrossEngland are being urged toopen up their beaches todisabled people and benefitfrom the purple poundworth £80bn a year.

As almost 20 per cent ofthe UK population is dis-abled (around 11.5m), theMinister for DisabledPeople is writing to localauthorities to ask them toensure that tourist hotspotsincluding beaches and thecountryside are accessibleto all of the population.

Councils have beenencouraged to improveinclusivity and accessibilityby working with localgrassroots organisationsthrough the DisabilityAction Alliance.

Minister for DisabledPeople, Esther McVey said:“As well as the importanceof equal access, it makesgood business sense toensure - as the touristseason reaches its peak -local areas of beauty andinterest can attract as manypeople as possible.”

Coastalresorts urgedto improveaccessibility

Agang of six menattempted to steal

money from fruit machinesat two Derbyshire pubs thisweek. According to localreports, police were calledto The Greyhound in White-Belper on Tuesday.

When they arrived thelandlord told them six menhad entered the bar, andwhile one distracted thebarmaid by asking fordirections the others triedto open the fruit machineusing a crowbar beforebeing challenged.

Earlier that day the samegroup walked into Jaxx Q-Club, in Days Lane, Belper.They left, again, empty-handed after beingapproached by a barman.

Gang targetsDerbyshire fruitmachines

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COMPLIANCE

The Gambling Commis-sion’s test purchasing

programme is set to con-tinue across England andWales during the next fewmonths.

The Commission willagain be working with agroup of local authoritiesin both England andWales to directly test theeffectiveness of under-age gambling policiesand procedures atarcades, betting shops,bingo clubs and casinos.

The tests are designedto provide the Commis-sion with evidence thatlicensed operators havesufficient safeguards inplace to prevent underage gambling and will beconducted using under18s under the supervisionof trained officers.

The Commission’s pro-gramme is run in accor-dance with the standardsset out in its advice noteon test purchasing inEngland and Wales, andthe code of practice pro-duced by the Better Reg-ulation Delivery Office. Inother words, licensedoperators who use thirdparties to conduct theirown test purchasing andshare their results withthe Commission are lesslikely to be directly testedthan operators who donot provide the Commis-sion with assurance thatthey are effectively doingso themselves.

Coinslot: How successful has theindustry’s ‘It’s Better Down ThePub’ campaign been since itslaunch in May?Peter Davies: Success is being meas-ured in terms of heightened aware-

ness, and we are seeing that via keystatistics generated by the onlinecampaign (Facebook ‘likes’, compe-tition entries, etc). The ‘It’s BetterDown the Pub’ ethos is somethingthat we are passionate to promoteand it’s testament to the positivenature of the campaign that it hasgot off to a flying start.

We have been involved from theinitial concept and have played afundamental part in the creation ofthe campaign. We’re realistic - weanticipated that the success of thecampaign wouldn’t translatedirectly to increased cashboxtakes. The campaign is designedinstead to increase awareness andpromote the pub to all types of pubvisitors, not just machine players.

Intangible benefits have beenworking with other industrystakeholders at levels wewouldn’t ordinarily engage in ournormal supply relationship. That’sled to discussions over ‘wider con-text’ issues and challenges andraised awareness of the value ofmachine income to ‘new’ areas ofthe pub trade.

As a business we felt it wasimportant to address the negativitysurrounding the consistent mes-sages of pub closures and a declin-ing sector. A high percentage of ourbusiness comes from the pubsector and as a group of companieswe felt it was of huge importanceto join other like-minded organisa-tions and articulate a positive mes-sage about the value of the GreatBritish pub.

CS: How important is it forGamestec to have a close handle

on player demographics and whatare you doing at present to monitorthe various types of machine play-ers and their gaming habits?PD: Gamestec historically hasbeen at the forefront of utilisingremote data capture (RDC) frommachines. From early develop-ments of Electronic Data Capture(EDC) technology through MIDASand i-Assist and embracing andadopting current ‘industry recog-nised’ RDC devices.

The ability to understand asmuch about the player as possibleis an evolving objective for bothGamestec - as the machine opera-tor - and the pub retailer whosecustomers are spending money inmachines in their pubs. We haveaccess to a host of informationregarding game choice, play times,spend patterns, repeat plays etcfrom iPub which is a ‘connected’product communicating either via3G or over ADSL via wi-fi.

One of the key elements we aremissing is identifying exactly ‘who’the player is. We are working onways of completing the circle to beable to capture this essential pieceof information. This area will onlygrow in importance both in termsof understanding more about theplayer but also being able to usethe intelligence to provide safe-guards against ‘problem’ play andscheduling specific content to suitspecific player choice.

CS: Are electronic cigarette vend-ing machines something you’dconsider operating?PD: We are currently working witha partner to scope the market and

assess viability and demand. Thetechnology of the vending units isfamiliar to our operation so theproduct fits nicely into our portfo-lio. If the interest and customertake up is sufficient then we willlook to roll out more.

CS: With the Gambling Act andsmoking ban in place for severalyears, how different is the ‘publandscape’ from your perspectiveand what positives can you takefrom this?PD: The landscape post GamblingAct and smoking ban is a very chal-lenging one. Loss of smokers andincreased competition from both‘land based’ and ‘online’ machinesoffering higher prize and stakelevels has significantly affectedmachine revenue in pubs. That said,the pub sector still generates con-siderable revenue from machinesand the customer demographichas changed.

Growth in family and food-ledvenues has increased directly fol-lowing the smoking ban, and rea-sons to visit pubs have changedfrom customers wanting a pintafter work to now wanting to eatout with the family. As a result themachine offer must also changeand increased competition for theleisure pound is resulting in prod-uct development and innovationdesigned at widening playerappeal. The pub market is shrink-ing but stabilising and that is nobad thing as pubcos are activelyinvesting in pubs again.

Coinslot’s Great British Pub featurecontinues on page 10.

Commissionredoublestestpurchasingdrive

‘Pubcos are activelyinvesting in pubs again’PUBS

As Coinslot publishes itsannual Great British PubSector feature this week,Peter Davies, commercialdirector for Gamestec,discusses the ways inwhich numerous wide-reaching initiatives arehelping to bolster puboperations across thecountry.

Jabro Games is a fairlyrecent addition to the

UK’s Category C market,but director TonyBrookes said his com-pany’s products havereceived a warm recep-tion from the industry.

“It’s a relatively newmarket for us, but over thepast 12 months our prod-ucts have been very well

received,” Brookes said.Jabro’s dual-screen Jack-

pot 70 platform hasbecome a best seller forthe Swansea-based com-pany. The already stronggame mix has recentlybeen joined by Cash PotRoulette, which takes play-ers to a full FOBT-styleroulette table. Bob theLandlord, meanwhile,includes 3D animation anda ‘Bag It or Bin It’ feature.

Commenting on thecurrent state of the Cate-gory C gaming sector,Brookes said: “I thinkthings are becomingmore optimistic. Ofcourse, with the Triennialcoming up there is a lot ofhope that there is goingto be further improve-ment. For the rest of 2013we want to continue put-ting more games onto ourplatform.”

Jabro Cat C games receive warm receptionCATEGORY C

PETERDAVIES

2330-p04-05-industry:Coinslot NEW 20/8/13 16:04 Page 2


Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

REPORT The essential guide to theGreat British pub - and the role ofcoin-op at its very heart. 10

lassic seaside coin-optown Margate hasexploited a local connec-

tion with the 19th centurypainter JMW Turner and built anew £17.5m art gallery, whichopened in 2011. It now has plansto rejuvenate a heritage amuse-ment centre.

With Turner Contemporarypulling in the art lovers, attentionhas turned to an empty site on theseafront. Margate visitors remem-ber Dreamland with great affec-tion, but in recent years itsfortunes have faded.

The shuttered Dreamlandamusement park is almost 100years old, and the DreamlandTrust is mustering enthusiasmand money and planning permis-sion to buy it and restore it as aheritage amusement park, withits wooden roller-coaster as thecentrepiece.

“We’re working towards anEaster 2015 opening. Somerestoration work has alreadybegun on the historic rides col-lection,” said Jan Leandro, her-itage and engagement managerfor the Dreamland Trust.

“Dreamland sustained a com-munity, it provided jobs, itbrought visitors into the town.Even in its defunct state, before itclosed in 2006, it was still bring-ing visitors to Margate. We’re con-fident those visitors are out thereand they want to come back.”

Victoria Pomery, director ofthe Turner Contemporary, arrivedon the project in 2002 after work-ing at the Tate Liverpool. “I’d reallyseen what a difference culturecan make in a city like Liverpool,where culture has taken a longtime, but regeneration is a longprocess,” she said, adding that bycreating ambition and aspiration

you also create civic pride.“Rough Guide voted Margate

one of the 10 places in the worldthat one should visit in 2013. Theimportant driver for Kent CountyCouncil was that of regeneration.What could be done in a seasideresort that had seen its heyday inthe 19th century and the mid-20th century, how could Margatereinvent itself? It was felt that cul-ture could be a real driver.”

Mark Pearson, of the MargateTask Force, concluded: “We’reenjoying a fresh influx of visitors,initially stimulated by the Turner,but now supported by a numberof other developments, includ-ing the new seafront, the invest-ment in the old town and thefresh links to London on the high-speed rail. Also, the direct flightsto Manston airport, which givesthis part of the world access toglobal destinations.”

Expanding UK leisureowner-operator, First

Bowl has acquired its firstice rink at Jubilee LeisurePark in Thornton Cleveleys,Lancashire. The deal willsee the group expand itsportfolio of family entertain-ment centres to include icerinks in addition to bowlingcentres.

The rapidly expandingoperator has signed a 25year lease with landlord,Property AllianceGroup Limited onSub Zero Ice Arena inJubilee Leisure Parkwhich is situated onCleveley’s prome-nade. The 15,000 sqft venue comprisesan ice rink, fullylicensed bar, caféand shop situatedadjacent to Vue Cin-

emas, Pizza Hut and Har-vester who are also repre-sented on the leisure park.

Mehdi Afshar, chiefexecutive, commented: “Itis an exciting time for thegroup, and the companyhas decided to enter intoother leisure sectors toexpand our portfolio toinclude ice rinks given theiroperational similarity tobowling. Sub Zero IceArena represents a sound

investment with opera-tional potential following itsdevelopment in spring 2011and we intend to continueto trade it as a familyfriendly ice rink, with barand function facilities.”

Colin White, partner inthe specialist Hospitalityand Leisure team atEdward Symmons whichacted for First Bowl in theacquisition, concluded:“First Bowl’s rapid expan-

sion shows no signsof slowing down asthey continue toseek further bowl-ing opportunitiesand ice arenas inboth the UK andinternationally. Welook forward toannouncing furthertransactions in thenear future.”

CLUBS

Aworking men’s club forced to close in2012 is preparing for a grand reopen-

ing thanks to a farmer’s generosity. BatleyWorking Men’s Club closed its doors lastAugust, crippled by debt and unable tocontinue paying the club’s bills.

Hope came from an unexpected callfrom farmer Richard Haigh, who offeredto buy the club and let the members con-tinue to run it. The sale allowed the clubto work to pay off its debts and revive theclub in Wellington Street, Batley.

Haigh said: “I’d like to see them back ontheir feet again. I’m confident that if theyrun it in a business-like manner they willbe successful.”

Plans to reopen in late spring werethwarted after a break-in, which causedthousands of pounds of damage. Theclub’s main function room was vandalised,and pipes and a radiator were stolen, caus-

ing a gas leak. Air conditioning units werealso stolen from the roof and the cloth onthe snooker tables was slashed.

Club secretary Jeanette Cox said: “It wasso disheartening. We’d be open now if itwasn’t for that.”

The club is also planning to launch awebsite and Twitter feed to attract newmembers and visitors. Chairman LeonardPopple said: “Hopefully from then on we’llkeep smiling and getting bodies throughthe door. We want our old members toreturn, and new members too.”

Cox concluded: “The club is a massivepart of this town’s heritage because itstarted out as a temperance hall. Itdonated books to Batley Library to helpit start up. We even found a record ofNew Year’s Eve takings from 1914, theywere £100 and it was described as a‘bumper night’!”

Art gallery catalyst for Margate regenerationREGENERATION

Until recently, a third of Margate’s shops were vacant; some 800 empty propertiesto be precise. This demise created a large contingent of concerned arcade and FECoperators. But, a lot of effort - and money - however, has gone into the coastalresort town of late and its fortunes could be taking a turn for the better.

DREAMLAND – COULD RE-OPEN AS EARLY AS 2015

Batley workingmen’s clubscheduled forhi-techreopening

First Bowl acquires ice rink innext phase of expansion planTEN PIN BOWLING

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Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

AGE CONTROL Commissionsounds a signal for vigilence againstunderage bank holiday gambling. 31

Namco Prize Division hasannounced the release of

a new product that enablesplayers to mix tracks on theiriPads, iPods, iPhones andAndroid powered devices,via a free App.

EZ Pro DJ Mixer featurestwo mixing decks, in thestyle of a professional DJdesk and it allows users tocreate and save a mix tapeand remix and replay theirfavourite songs. It boasts anumber of professional stylefeatures such as a samplepad, a cross fader whichautomatically matches to

the beats of the tracks beingmixed and a Real FX feature.

The EZ Pro DJ Mixer is aretail product that has bigmarketing support, includ-ing over 500 TVRs (TelevisionViewing Ratings) of advertis-ing, so consumer awarenesswill be high among theplayer demographic.

“This is an incrediblepiece of kit, similar to thatused by professional DJsand it is bound to be a hugehit with arcade customers,”said James Anderson, gen-eral manager of NamcoPrize Division. “We are con-stantly ahead of the marketwhen it comes to sourcing

new and innovative prizesthat players really want towin.”

The EZ Pro DJ Mixer com-plements this summer’srelease of the headphonesfeaturing the iconic Pac-Man logo.

This is the latest in a rangeof Android-friendly elec-tronic devices from Nam-Gear, which includes a tabletcomputer and dual-SIMsmart phone. Sales ofAndroid hardware and nowsoftware downloads havenow overtaken Apple andiOS for the first time, asrecently reported in TheGuardian.

he constituency ofCentral Leeds hascome out on top in

terms of cash spent on FOBTs,according to research by theCampaign for Fairer Gambling,with an estimated £143m gam-bled. Campaigners say thatwith over 771 betting shopsand 2,819 FOBTs, Yorkshire isestimated to have contributed£106m to the betting indus-try’s £1.5bn profits from themachines.

The machines are currentlybeing reviewed by the DCMS.Among the politicians callingfor reform is Huddersfield MPBarry Sheerman, who has said:“Walking the streets of anytown or city in the UK youcan’t help but be struck by theprevalence of betting shops

on our High Streets. What isless striking to the unfamiliareye is the proliferation ofgaming machines within theseshops over the past 10 years.”

Leeds Central MP HilaryBenn, speaking earlier thisyear, also urged tighter regula-tion of betting shops.

“There should be a separateuse class order for bettingshops under planning rules sothat local communities andcouncils can decide how manyshops they wish to have intheir area. This will help dealwith the problem of cluster-ing. I do not support a relax-ation of the current limit onthe number of high-valuemachines.”

Not everyone agrees thatthe machines are the social

scourge they are painted as.Shipley MP Philip Daviesrecently complained to theadvertising watchdog theAdvertising Standards Agencyabout five claims made by theCampaign for Fairer Gambling,which had advertised in TheHouse magazine, read by MPs,about FOBTs.

The chairman of the All-Party Parliamentary Group onBetting and Gaming, acting ina personal capacity, had said itwas “misleading” that threecampaign advertisementsdescribed FOBTs as “thescourge of the high street” andalleged they have “addictiveroulette content”.

However, the watchdogrejected Davies’ complaints.Campaigners had called for

MPs to “Pull the Plug” onFOBTs in betting shops andrecommended a reductionfrom the current £100 stake toa £2 maximum stake, in linewith the maximum stake onother British high street gam-bling machines.

Howard Reed, from Land-man Economics, said: “Profitsfrom FOBTs could double inreal terms over the next 10years, resulting in a gain of over11,000 jobs in the bettingsector but a loss of almost34,000 jobs elsewhere in theeconomy. “Growth in FOBTsdisplaces other economicactivity based on buying local.Growth in FOBTs in the bet-ting sector is likely to have aneven more negative impact onthe local economy.”

GalaBingo.com has announced a newpartnership with holiday park special-

ists Park Resorts as the two companieslaunch a joint promotion with a £50,000prize package. The competition, whichoffers bingo players the chance to win aluxury caravan for life, launched last weekwith the support of TV presenter AlisonHammond and reality TV king Jeff Brazier.

“We are really excited to be workingwith Park Resorts,” commented Gal-abingo.com director Alison Digges. “Thereis great synergy between the two brandsand we are sure the promotion will bemutually beneficial. This competition per-fectly fits with our players’ profile; we knowthat people who play Gala Bingo love tohave fun and many have young families sothis fantastic prize package is a real gem.

“In addition, the involvement of AlisonHammond, who is a regular presenter onGala Live, and Jeff Brazier is a real bonus.The two were able to visit Park Resorts totest the winner’s luxury caravan for them-selves and we are confident that theirendorsement will really help drive interestin the competition.”

The winner of the promotion willbecome the proud owner of a two-bed-roomed Abu Ashridge holiday home andcan choose to locate their new holidayretreat at any of Park Resort’s 33 awardwinning sites which include some of UK’sfavourite holiday spots. Positioned next tothe coast, Park Resort’s sites combineattractive locations with free facilities andfamily entertainment ranging from swim-ming pools and sports to cabaret, bandsand shopping.

Park Resorts marketing director, RicheJones, commented: “We were keen towork with Galabingo.com and we areconfident that the innovative prize pack-age, which includes all running costs untilJanuary 2015, will help put Park Resorts’offering front of mind for thousands ofbingo players.”

Tickets for the grand prize draw will beallocated free to all individuals who winone of Gala Bingo’s qualifying games fromAugust 17-29. The winner will be revealedat 9.00pm during a live broadcast at Park’sClacton-on-Sea resort.

Namco Prize Division adds EZ Pro DJ Mixer to portfolio

Leeds named ‘gamblingcapital of Yorkshire’

New research onFOBTs claims thatmore than £3.1bnwas gambled on the machines across theYorkshire region injust one year, withplayers in Leedsbeing the mostprolific users.

RESEARCH

BINGO

PRIZES

T

Gala and Parksresorts forge a promotionunion

2330-p08-industry:Coinslot NEW 20/8/13 13:39 Page 1

Amusements9Coinslot August 23 - August 29, 2013

TO COMMENT ON ANY ARTICLE


Worthing Birdmanbreaks world record

Portsmouth andSwansea-basedFEC operatorPlayzone has in-troduced severalspecial offers to drive new business.As well as a discount for children’sparties and a £95 annual pass, it willalso launch adult nights every Fridayfrom September.

Playzone introducesspecial offers

Community finance firm Parity Trustis to help fund a takeover of South-sea’s South Parade Pier. South Pa-rade Trust chairman Leon Reis said:“Parity Trust money gives us room tooperate freely. But even more impor-tant has been their wise advice and

immense sup-port for morethan a year.”

South Parade Piergains Parity

Fashion designer Karen Millen hasapologised for making disparagingcomments about seaside townFolkestone on Twitter. Ms Millen

said her remarkswere observation,rather than “an at-tack” and that nooffence wasmeant.

Folkestone tweetscause offence

Contestant Ron Freeman flew141.5 metres to break the worldrecord at this year’s WorthingBirdman competition. However,Freeman missed out on the£10,000 jackpot because hejumpedsidewaysoff Wor-thing Pier.

REGENERATION

Plans for a new £10m ‘LeisureZone’ on Exmouth’s

seafront Queen’s Drive havebeen drawn up and submittedby East Devon District Council.

As well as a new amusementarcade and crazy golf, the zonewould include two indooradventure centres, parking forover 300 cars, retail areas and awatersports centre.

If the plans are approved,

many existing businesses facethe possibility of being demol-ished, including the ExmouthLeisure Amusements FEC,

which would likely be relocatedto the site’s new amusementarcade.

Council bosses have prom-ised existing tenants that theywould continue to be fully con-sulted on the plans before anyfinal decisions are made.

A spokesman said: “Existingtenants, whom East Devon Dis-trict Council have remained inclose contact with, are alsobeing encouraged to put for-ward their own detailed pro-

posals at this stage.”Under the plans, Queen’s

Drive would be diverted downwhat is currently the MadeiraBowls club/cricket club accessroad, before rejoining the exist-ing carriageway at the westernedge of Exmouth Fun Park.

Several zones would then becreated in front of the road,where the coach and car parkin front of Exmouth LeisureAmusements is locatedpresently.

These zones would includethe new amusement arcade,adventure golf and cycle park-ing, a gallery, shops and thewatersports centre with ateaching area, before leading tothe dunes and the beach.

Three new car parks wouldbe created; a general car parkwith 250 spaces, a 60-spacecar park for the two adventurecentres and a 20-space carpark for the resort’s newly relo-cated rowing club.

he £14m renova-tion of HastingsPier is set to go

ahead after the enactmentof a compulsory purchaseorder returned the GradeII-listed structure to localownership.

Hastings Pier Charity,who take over as ownerfrom Panamanian firmRavenclaw, said restora-tion work will now startthis month, with comple-tion of the project sched-uled for spring 2015.

Initial works willinclude renovating thepier’s substructure, refur-

bishing its only remainingpavilion and the construc-tion of a new visitorcentre, which will alsoserve as an archive and dis-play area for the pier’slocal heritage.

Speaking as the transferof ownership was con-firmed, councillor PeterChowney, Hastings Bor-ough Council leadmember for regeneration,said: “Today is a veryimportant day in the his-tory of Hastings Pier and areal cause for celebration.It’s a major step forward inreturning Hastings Pier to

its rightful place as a majorattraction on our seafront.

“We are very pleased tohave played an essentialpart in the process ofsecuring the future of thepier and will remain com-mitted to working withthe Hastings Pier Charity.A huge amount of workhas gone into getting thisresult, and I would like tothank everyone involved.”

The CPO was put inplace by Hastings Bor-ough Council in supportof the local ‘Save Our Pier’campaign, which began in2008. The pier’s future

was then rocked whenthe 140-year-old structurewas almost completelydestroyed by an arsonattack in October 2010.

Hastings Pier Charitysaid the restoration proj-ect would boost the localjobs market during thereconstruction and, whencompleted, provide a sig-nificant lift for the seasideresort’s visitor numbers.

Simon Opie, the char-ity’s CEO, commented:“We’ll provide open spacenot just for promenadingbut for family and commu-nity celebrations; a real

attraction for tourists anda valuable asset for localsand the town. We want tooffer a 21st century takeon the traditional Englishpier and for it to be usedoften by locals and visi-tors alike, a ‘Peoples’Pier’.”

£14m has been raisedfor the project, with themajority of that comingfrom the Heritage LotteryFund, as well as significantamounts from the CoastalCommunities Fund, theCommunity Assets Fund,Hastings Borough Coun-cil and East Sussex County

Council’s East SussexInvest fund.

Carole Souter, chiefexecutive of HLF, said: “Weare full of admiration forHastings Pier Charity andits successful campaign toensure a much-loved land-mark is saved and restoredto its rightful place at theheart of the community.This ambitious projectwill also create jobs,opportunities for newskills to be mastered andprovide the perfect envi-ronment for local peopleto get involved as thingsprogress.”

New ‘leisure zone’ planned for Exmouth seafront

Hastings Pier to reopenin 2015 as restorationfinally beginsPIERS

The long-running saga over the ownership of Hastings Pier wasfinally concluded last week, allowing its new owner to begin work onbringing it back from the ashes in earnest.

HASTINGS PIER’S NEW OWNERSHAVE PROMISED A 21ST

CENTURY ‘PEOPLE’S PIER’

T

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Coinslot AUGUST 23 - AUGUST 29, 2013

10

B2B

Essential Guide to...

FIRST WORD

Great British Pub Sector

Essential Guideto the GreatBritish pub 10

AUGUST 23 - AUGUST 29, 2013

24B2B listingsand industrymarketplace

26This week’s

machinecharts

27Countdown

to Jabro Sur-real Soccer

season

28Classified

sales, job andbusiness

opps

The British Beerand Pub Associa-tion last week pressed the PubsMinister to raise the plight of pubs aspart of any cross-government reviewof business rates. “Business ratesnow account for well over 10 percent of a pub’s operating costs,”said Andy Tighe, policy director forthe association.

BBPA calls forrates review

Community Pubs Minister BrandonLewis has announcedthe 100th pub to belisted as Asset ofCommunity Value(ACV). Under new Com-munity Right to Bidpowers, listing a pub as an ACVwith the council means the venuecannot be sold on without the localcommunity being told.

Pubs given greaterprotection

A new report has revealed thatBritish pubs need to do more tokeep up with the needs and de-mands made by the young, digi-tally-savvy population, puttingthem at risk of alienatingthis crucial target mar-ket and harmingtheir long term sur-vival hopes.

Pubs ‘must make digital shift’

We have had an encouragingsummer, and following the duty cutin the last Budget the sector is

increasingly optimistic that as the economyrecovers and consumers regain their confi-dence we will see better trading conditions.

The implementation of Machine GamesDuty (MGD) was - and still is - an issue forpubs. The headache of registration was a par-ticular problem in leased/tenanted and inde-pendent businesses, which make up 80 percent of the sector, where advice and infor-mation on MGD was harder to disseminate.In saying that, some of these pubs will bebetter off under MGD although there maybe future issues with partial exemption - anarea that very few people outside of VATexperts can get to grips with. As ever, thiswas a major change licensees had to dealwith at a difficult economic time, and wewill be pressing HMRC to let this tax bed inand not increase the rate going forward.

With regard to the Triennial, we have beenpushing hard on £100 prize for Category Cgaming machines. The income frommachines is important to the economics ofmany pubs, and for some can have a key affect

on their viability. BBPA members stronglyagree with government’s recognition that anincrease in prize to £100 would deliver sig-nificant benefit to the pub machine sector, aswell as the resultant positive impact on man-ufacturers and the supply chain. Based onfeedback from members and previous expe-rience from 2009, we estimate a revenueuplift of 10 per cent over two years from a£100 prize increase. We are also currentlyupdating the BBPA responsible managementof machines code, which looks at socialresponsibility and preventing underage play.

Some companies have changed their oper-ating style over the last few years to a morefood-led approach and in these businessmodels perhaps machines have declined inimportance. However, machines remain a keypart of the wide product and entertainmentmix that a large amount of pubs offer, and arerecognised as such. The BBPA has a panel ded-icated to machines, where members are veryactive in all relevant issues and works to pro-tect and promote gaming machines in pubs.

We want to be as transparent as possiblearound supply agreements on machines inthe tenanted sector, and by including in the

Framework Code of Practice the fact thatBBPA member companies have to be clearon the arrangements around amusementmachines and how income is divided andshared. Huge progress has been made on ver-sion six of the Framework Code and the selfregulatory systems around it, and as such weare very concerned around the damage astatutory code will do the sector - includingabolition of the machine tie.

Tenants should be guaranteed an optionas to whether they go free of tie on machines- as many companies already offer - but thereare serious unforeseen consequences aboutremoving the ability of pub companies tooffer machines altogether.

There is a growing momentum amongministers and MPs in general that pubs reallymatter. The ending of the beer duty escala-tor was a big moment for the sector and weneed to build on it. We need to persuade MPsthat more red tape in terms of a statutorycode is an unwelcome and unnecessary costburden on the sector. If we can get a £100prize for machines that will also be a posi-tive step, and with a slowly improving econ-omy we will be in a good place in the future.

While some companies have changed their operating style over the last few years, gaming machinesremain a key part of the entertainment mix in today’s pub sector. Jim Cathcart, pub operations policymanager for the British Beer and Pub Association (BBPA), explains.

‘The income frommachines isimportant to theeconomics ofmany pubs’

“

2330-p10-22-Essential:Coinslot NEW 20/8/13 13:43 Page 1


12

B2B

Essential Guide to ... Great British Pub Sector

Sector Overview

he British pub industry has suffered from a series ofthreats and challenges in recent times, but lookingto the future the sector has much to be positive

about. For example, over the last few years, the manufactur-ing output of Category C products has slowed, due in nosmall part to competition from FOBTs in the LBO sectorand overall coin-op industry shrinkage due to arcade andpub closures, but there is no evidence to suggest that thequality of output has suffered.

Against this backdrop of declining annual sales acrossthe Cat C sector one would reasonably expect investmentin research and development to be similarly reduced. How-ever, judging by the products and game content which hascome to market this year, it would seem that innovationremains the lifeblood of coin-op within pubs, if not, cer-tainly until the advent of the It’s Better Down The Pub cam-paign, the sector’s own ability to self promote.

The AWP and SWP sectors will inevitably enjoy somelevel of resurgence when the Triennial Review happenslater this year and the maximum prize permitted from a CatC machine rises from £70 to £100. The last lift, which tookthe maximum payout from £35 to £70, gave the sector amuch-needed shot in the arm, so there is no reason why afurther increase will not have the same effect.

In today’s smart phone age, there’s a growing appetitefor digital-based content and this has been reflected in theemergence of video content in the AWP sector, althoughthe pub staple of mech reel-based gaming has stood firmand in some ways has actually improved as it now has tostand up against a natural competitor, regardless of whosesales figures you choose to believe.

Of course, multi-game terminals are yet to dominate thepub market, but the overall depth and breadth of choice inthe SWP sector is quite staggering - but, sadly, often notimmediately apparent to the casual player.

While talk of closures and binge drinking dominated theheadlines not so long ago, the pub sector has been slowlybut surely reinventing itself for today’s harder-to-pleaseclientele. The abolition of the Beer Duty Escalator and the

reduction by 1p in price for a pint in March’s budget notonly gave the pub sector some much-needed good public-ity, but also saw the government give UK hostelries sometangible support and a recognition of the pub’s importanceto the community - and the country’s economy.

With the likes of CAMRA, the BBPA and the ALMR consis-tently lobbying Parliament to give the pub sector a better deal,and the current It’s Better Down The Pub campaign in fullswing, the sector does enjoy a vociferous bedrock of support.

With pub-based socialisation, eating and drinking, comesa need to get rid of that loose change and what better todeposit some of it in than an AWP, SWP, pool table coin mech,jukebox or pull-tab lottery machine? Apart from the latter,which has emerged as a natural replacement for cigarettevending, the above mentioned are the ‘industry standards’or, from a player’s perspective, the quintessential loosechange depositories.

Despite some heated debate based on established andnew business models of coin-op machine operation in pubs,the sector has survived and will continue to do so thanks tosolid manufacturing practices and plenty of creative think-ing and old-fashioned graft along the length of the UK coin-op supply chain.

Yes, while even the humble ‘pub fruity’ has a number ofdifferent styles to it - hi-tech, lo-tech, reel-based, video-basedand community to name just five and the ‘quiz machine’ isgradually beginning to live up to its grandiose title of multi-media entertainment terminal, those involved in the manu-facture, content provision and operation have the happyknack of knowing what pub-goers want, despite the demo-graphic being a dramatically different one since the SmokeBan came along and changed everything in 2007.

There are approximately 50,000 pubs trading in theUK at present - even the biggest cynic would agree thatputting the right product out there can reap some stag-gering rewards. All the sector needs now is more footfall,and to encourage this it must learn how to better adver-tise itself to a new, younger audience and not just preachto the converted.

SWOT ANALYSIS

T

UK pubs -wellworthpersistingwithThe British pub is of vital importance to thesuccess of AWPs, SWPs, cue sports,jukeboxes and, since cigarette vending wasoutlawed, pull-tab lottery machines. AlexLee takes a look at the state of the marketwhich, despite some undeniable shrinkage,offers many opportunities for the rightproducts and the savvy operation thereof.

SWOT ANALYSIS BRITISH PUB SECTOR

STRENGTHS

• Pub sector has matured to the extent that differentstyles of pubs can be targeted more accurately interms of what type of coin-op entertainment works

• Strong, familiar brands such as Deal or no Deal,Rainbow Riches, Monopoly and Coronation Street

• £1 universally seen as an ‘impulse spend’, therefore£1 - or 50p - per go acceptable to players

WEAKNESSES

• Competition from cheap supermarket alcohol andreduced consumer spend

• Amount of ‘play time’ for money can be off-puttingto casual player

• Since smoke ban, many pubs have reinventedthemselves as eateries, thus removing some of thecoin-op machines

OPPORTUNITIES

• Community and multi-stake games on the rise• Updatable content via broadband internet

connection reduces need for shipping, savesmoney and hastens arrival of new games, tourna-ments and music

• Latest technical standards have given developersclear guidelines

THREATS

• Some pubs becoming more family dining-oriented,others closing

• Cat B2 and B3 machines still offer bigger potentialpayouts



14

B2B


Market Perspectives

oinslot: What preparations have you madefor the upcoming triennial review and howsoon after its announcement will you feasi-

bly be able to roll out new machines? John McLoughlin: We plan to have new machinesready to launch as soon as the triennial reviewbecomes active. In the same way, we are alreadyworking on kits for many of our back catalogue andintend to have many of these ready on day one ofnew stakes and prizes.

CS: What is your succession plan for the next‘DOND’ ground breaking product? Can we expectto see another game show/quiz show licence orsomething completely different? JM: The DOND licence has been a huge success overmany years and continues to be so - as is evidencedby the blistering performance of The Big One andof Lucky Streak. However, we have also been verysuccessful with many other licences, such asMonopoly and Family Guy, not forgetting other pow-erful licences of our own such as Cops and Rob-bers. We are well prepared, whatever the futureholds. Fundamentally, we have the best games teamin the land, and although a good licence is an asset,the most important factor is the quality and stayingpower of the game itself.

CS: How many more years do you believe mechreel-based gaming in pubs has left, and whatwould you say in support of this style of game? JM: We have always invested heavily both in reel-based and video technologies and we subscribe tothe view that the important thing is to recognisethat we must support the player in what he is look-ing for. Many pubs that previously only offered digi-tal products are now moving back to having both

digital and reel-based machines. Let the playerdecide!

CS: Are you looking at ways to attract morewomen to Cat C gaming, as it’s such a potentiallymassive audience? JM: Our games are attractive to both men andwomen, but women are much more self-awarewhen playing machines and tend not to want tomake themselves the centre of attention in a busypub. It would be an interesting experiment todevelop some machines with a more overtly femalefriendly theme, but the problem is that when thenumber of machines in pubs is heavily regulatedwe have to try to produce games that have univer-sal appeal.

CS: What are your plans for growth in 2014 nowthat you’re under the Novomatic umbrella?JM: We intend to grow by continuing to be the bestand to continue developing games that don’t justperform on test but which are an excellent long-term investment for both the operator and theretailer or site owner. I was always taught that youget what you pay for, and that is still true today.

CS: BFG has enjoyed success for 50 years - nowthe celebrations are over, how important is it forthe firm to retain its reputation and position in thepub sector and what are its USPs today? JM: Even in the midst of our celebrations we werekeen to point out that although it is absolutely rightto celebrate 50 years’ success in a volatile industrywe can only spare a moment or two in looking backwhilst wearing our rose-tinted glasses. Our effortsmust be focused on the future, and this is somethingwe have never let slip from our minds.

MANUFACTURERS

C

Focusing on the futureJohn McLoughlin, sales and marketing director of Bell-Fruit Games, discussesthe group’s evolving role in the UK pubs sector.

US-based FutureLogic has a longstanding reputation for beingone of the leading providers of quality ticketing solutions to a

range of gaming sectors around the world.In the UK, the company’s Gen2 printer products are at the heart

of many casinos’ ticket-in, ticket-out (TITO) applications. However,over recent years FutureLogic has been expanding its presence toother gaming sector around the country and, indeed, acrossEurope.

“The arcade and bingo sectors present a great opportunity forFutureLogic’s Ticket2Go solution, especially on B3 machineswhere the same hopper starvation problems are magnified,” saidNik Novak, regional sales manager for the group.

“There is enormous interest from these sectors for a solutionand FutureLogic is actively engaged with the major retailers/oper-ators to provide the most effective system. In the absence of anyticketing standard in the UK for Category C, D and B machines,FutureLogic has developed a the solution that is successfullyundergoing field trials at the moment.”

FutureLogic has looked closely at the problem that all UK pubcompanies and operators have been facing since bill validatorswere introduced onto gaming machines: hopper starvation.

Anette Jauch, sales and marketing manager for the EMEAregion, explained: “It is not long before the machine’s payouthopper runs empty or down to the £100 reserve level when the billvalidator is disabled, depriving the player of this facility and sodepressing income. Bar staff reluctantly have to keep refilling £1coins, which often are in short supply and have to be purchasedfrom the bank.

“The simple and cost effective solution from FutureLogic isTicket2Go, which replaces the coin hopper with a PHub, (periph-eral hub) that converts the existing payout message into a secure2D barcode. The bolt-on Onyx printer from FutureLogic prints the2D ticket, which the player can redeem for cash at the bar.Ticket2Go is a simple and effective solution that requires no net-works or software modifications. For the first time, Pubcos areable to interact with their players and have the opportunity to ‘up-sell’ other services or promotions when the tickets are redeemed.”

According to both Novak and Jauch, where Ticket2Go has beeninstalled in Pubcos there has been “complete acceptance” fromboth the players.

Jauch said: “FutureLogic isfully engaged with retail-ers, operators andOEMs alike. Somemanufactures suchas Astra Games,Blueprint Gamingand Bell-FruitGames, for exam-ple, already offerTicket2Go orFutureLogic printeroptions fully inte-grated into theirproducts - andother manufac-turers are keento followsuit.”

TICKET-OUT SOLUTIONS

Helping hopperstarvation become athing of the past

Pubcos across the UK have been quick to realise thebenefits brought about by FutureLogic’s ticket-outsolution, Ticket2Go.

ANETTE JAUCH: ‘FORTHE FIRST TIME,

PUBCOS ARE ABLETO INTERACT

WITH THEIRPLAYERS’


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16

B2B


Market Perspectives

oinslot: What is the general feeling ‘on theground’ when it comes to the health of theUK pubs sector?

John Appleton: The UK pubs sector has had a bettersummer due to the weather and the very muchwelcomed Beer Duty reduction in the Budget. Eco-nomic data indicates a fragile recovery, which isgood news for the leisure industry.

CS: Which gaming machines are currently yourstrongest performers, and which companies doyou feel are releasing the most impressive coin-op equipment for pubs?JA: At present Bell-Fruit Games’ DOND The Big Oneis our strongest performer in volume. That said,Blueprint Gaming has made an impressive start,and their latest offering Alice and the Mad Hatterhas started very well on test, as has Reflex Gaming’sRaiders of the Lost Tenners, but both need longeron our test before we would approve.

There are a number of companies releasingimpressive Cat C product for pubs. It will be inter-esting to see which companies ‘come out of theblocks’ the best when they have a £100 jackpot towork with.

CS: Over recent months the AWP sector has seena number of new entrants. Do you feel this newwave of companies have brought valuable com-petition to the sector?JA: ‘Dongle Gate’ did provide a ‘wakeup’ call toretailers and suppliers, and necessity was certainlythe mother of invention that led to new manufac-turing start-ups and expansion of rebuild compa-nies. We are expecting another new entrant thatlooks very promising in the next couple of months.It would be conceited to say we have been work-ing with these new entrants, but it is true to say wehave been encouraging them for the last threeyears in some cases. Fair competition in any indus-try is good.

CS: In terms of legislation, how has MachineGames Duty (MGD) affected the gaming machine

sector in British pubs? What impact would the tri-ennial review have on the sector?JA: MGD became inevitable as the Treasury had toclose the VAT loophole with substantial reclaimsstill in the pipeline as a result of the Linnewebercase. We hope this will be successfully concludedin the not too distant future. The 20 per cent rate ofMGD was set across the gambling industry and wastherefore set far too high for pubs; our representa-tions and protestations were not accepted by aTreasury that needed to set one industry rate andto fill a ‘black hole’ in the government’s finances.

We have no choice but to cope with the taxincrease of MGD on Cat C machines. For SWPs theimposition of MGD may prove terminal, unless wecan get better and fewer - but quality - games oper-ating on this genre of machine that substantiallylifts the cash box.

The government’s support for a £100 Cat C jack-pot for pubs, like Beer Duty in the last Budget, ismuch needed and is greatly welcomed. The gov-ernment has cleverly supported a £100 Jackpot asthe beleaguered, yet important, pub sector gener-ates significant employment and tax revenues aswell as continuing to provide enjoyment and asocial hub for communities. We hope that over twoyears £100 will grow income by 10 per cent.

CS: Finding the correct payout percentage for apub is an important task. How do you go aboutfinding the right balance?JA: Over many years, and with each change in stakeand prizes, we usually test alternative payout per-centages; and of course listen to manufacturers.We always defer to cash in box. That said, if therewere historically a golden rule it would be 78 percent for pub machines, with divergences from thatover time depending on types of outlet and stakesand prize levels. With pub level stakes and prizeswhich are, much, much, lower that B2, for exam-ple, the casino style games with 97 per cent payoutdo not work in our experience as pub players arenot there just to sit and gamble all day as it is notthe primary purpose of a pub.

NATIONAL OPERATORS

C

‘Faircompetition inany industryis good’

Quality gaming equipment from both established manufacturers and new entrantsto the market have been helping pub operators maximise their cash in box,according to John Appleton, director of electronic Leisure at Mitchells & Butlers.

“Machine Games Duty (MGD) has impacted the pubs sector inmany different ways and represented a significant bureaucratic

burden from a government which we were all led to believe wascommitted to the reduction of red tape.

We were also told that MGD was going to be tax neutral, but likemany people in the industry I would love to understand on whatbasis that was calculated. Turning our attention to the Triennial, wehave been working very closely with both our customers and ourcolleagues in the manufacturing sector in order to deliver productswhich really satisfy the needs of players and to establish a path wayfor the deployment of the new jackpots. The £100 prize level is a mar-keter’s dream, and I believe that game designers will be able todeliver a really positive gaming experience from what is, by compari-son, a magical figure.

The IOA has accumulated years and years of experience and I amextremely confident that the logistics, as demanding as they are, willgo smoothly. The timetable is important and we are in the process ofhaving discussions with our customers in order to prepare for arange of scenarios when the date is confirmed.

The IOA is unique to the UK gaming sector. First of all, it is inde-pendent, ownership remains within the UK and it’s run by entrepre-neurs - all of which help to explain why the IOA is so well representedwithin the only trade body which represents the UK machine sector.

The fact that so many IOA Group members have held senior posi-tions in BACTA for so many years is a positive reflection on thestrength and experience that IOA members provide the industry.

Although BACTA does have meetings with the BBPA and AMLR, Ithink we should all be working much closer together and bringingour joint strength to bear on the key political challenges we face. Ifwe can mobilise our collective energy it has to be a win-win for theindustry.

In terms of the current health of the British pub sector, there havedefinitely been some encouraging economic indicators,and you could argue that anything which results inmore people having more disposable cash intheir pockets or purses is a good thing.However, the pub sector is not a homoge-neous market, and what’s good for apub’s turnover does not automaticallymean good news for machine income.

The summer weather has served todrive people to pubs with gardens, whenthe machine sector actually wants peopleinside and playing. We are still in a verycompetitive market and the LBOs, many ofwhich are located close to Public Housesand are able to offer a gambling propo-sition which puts the modest CatC offering firmly in the shade.

The IOA welcomes thepositive news on the econ-omy but we are very awareof the ongoing competitionfrom sectors which seemto have the dice firmlyloaded in their favour.”

NATIONWIDE OPERATORS

Levelling outthe playing fieldPeter Weir, CEO of the IOA Group, discusses theimpact of Machine Games Duty on the UK pubs sectorand the opportunities that would be brought about bynew jackpot levels in the wake of a re-establishedTriennial Review.


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18

B2B


Market Analysis

he pub gaming sector is extremelyimportant for RLMS Sales. Our coremarkets are AGCs, FECs, bingo and

single site operators. The latter make upabout half of our customer base. Granted,they don’t all buy new machines, but thebeauty and value-add of RLMS Sales as a salesand distribution company is that we can sellnew machines, trade-in used machines,refurbish and sell on to a secondary market.With the pub retail sector still generating areplacement market which we believe tobe circa 13,000 machines, this is extremelyimportant for ourselves and, of course, oursister company, Bell-Fruit Games. As a group

of companies our goal is to design, manufac-ture and sell the best hi-tech games to thepub sector and optimise our market shareof this annual replacement market.

You don’t get to celebrate 50 years of trad-ing without a huge amount of success underyour belt, and I think the ‘magic’ of whatmakes one game out-perform another is pos-sibly best kept in the secret toolbox of Bell-Fruit’s design team. However, at face value, ithas to be a combination of having thestrongest licence ever - Deal or No Deal -expertly interpreted in a whole number ofways, along with the likes of Monopoly, Cops‘n’ Robbers and the variety of games under

the QPS brand. The company’s large gamesdesign team helps to keep ideas fresh andchallenging for the player.

RLMS and Bell-Fruit maintain a clear lineof communication. Irrespective of us beingpart of the same group, we tend to workvery closely with all of our manufacturerpartners. We organise formal monthly meet-ings as well as talking and seeing each otherin-between. It’s essential. There’s alwaysplenty going on, and as the sales company,we have a far reach into the market placeand are honour bound to provide feedbackbetween customer (operator) and manu-facturer.

Regarding Machine Games Duty (MGD),our immediate customers that we sell to -single site operators - can still reclaim theVAT on the purchase cost of the machines,so they have not been impacted in the sameway as, say, an AGC, who can’t. In terms ofthe pub retailer, certainly tenancies shouldalso be able to reclaim the VAT on the rentthey are charged through the de-minimisrule. The removal of the fixed AMLD hasafforded the opportunity of slightly increas-ing density in pubs where previously onlyone machine was viable. These venues maynow site two, or previously unviable pubsmay try a machine. This will take time to filterthrough, as the focus for the first few monthswas on the registration process for MGD.

Most stakeholders are looking forwardto the triennial and the high expectationfor Cat C moving to £100 prize. I knowsome games designers are already in theircreative zone as to how they can best utilisethis new stake and prize. Whilst still at thelow end of the stake and prize scale (com-pared with other categories) the £100simply has to have more appeal, even to thecasual player than £70. Note to DCMS: onthe first day back from parliamentaryrecess, Say ‘Yes’ to the Gambling Commis-sion’s recommendation and we may have afighting chance to get a few new £100games tested over Christmas ready for theJanuary trade shows!”

GAME DEVELOPERS

T

NATIONAL DISTRIBUTORS

Maintaining clear linesof communicationRLMS Sales managing director Phil Boulton explains how thecompany continues to play a key role in the pub gaming sectorsupply chain.

“The reason why we at Reflex Gamingstarted to produce Category C

machines is because we recognised thatthe market was faced with the possibility ofa sole supplier. Following discussions withsome forward-thinking operators who hadconcerns over the situation, we agreed toestablish a sustainable route to market forour machines. This has definitely been acatalyst for other parties to look at return-ing to pub machine supply.

From sole supply, we are now movingtowards a situation where we could see sup-pliers in double digits competing for marketshare. Ultimately, this has to be a good thing,but with a limited market to be had, sustain-ability of supply will be the next issue.

The pub sector remains a major priorityfor Reflex Gaming and is a big focus for ourcompany. We continue to make a signifi-cant investment squarely targeted at thisside of the industry. Over the past year orso, I really think Reflex has demonstrated anumber of key qualities that are vital forcompeting in the supply of machines to thepub sector. Firstly, we’ve produced someexcellent, high-performing machines. Sec-ondly, we’ve been able to flex our produc-tion capability to cope with the increasedrequirements for our machines. Lastly,we’ve kept a significant presence eversince the moment we entered the sectorthrough regular product launches.

We work with operators in discussingpercentage payout and, for example, inincreasing percentage in line with stake.However, it is the pub retailer who usuallydecides what to run their estate on, sobuilding in flexibility is vital from a manu-facture and design perspective.

Simon Dawson heads up our design anddevelopment team. Internally, he is ablyassisted by game play testers, plus soft-ware and mechanical engineers, who allvoice their thoughts and views about ourproducts, and various competitors’ games.

Externally, we have a lot of conversa-tions with our operating customers andoften they spark some inspiration too, butit’s Simon who steers the final design direc-tion, and in my opinion he is the most tal-ented and rounded gaming machinedevelopment person in the business.”

Establishing asustainable routeto marketQuentin Stott, managingdirector of Reflex Gaming,discusses his company’s decisionto enter the pub-facing Category Cmarket, and how this has itselfbecome a catalyst for othercompanies looking to establish apresence in the sector.


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“The pub sector still provides our corebusiness - 90 per cent of our income -

and the Paragon is still very much a big dealfor us. Approximately 10,000 Paragons areout on site and around 97 per cent of theseare in pubs.

Million Pound Drop is the best SWPgame ever and the overall quality of ourcontent has improved considerably in thenine years we’ve been in this business. Itappeals to young, aspirational types whichis precisely the audience the pub sectorshould be looking to attract. We offer agreater variety of games and content stylesthan before, they’re more user-friendlyand they’ve stayed at 50p since theParagon was invented.

The single biggest contributory factorto income in SWPs is footfall. Games Ware-house cannot influence this. Our newgames Pointless and The Chase, however,are of sufficient quality, and relevance, toimprove cashbox takings. Pointless isquite an intellectual challenge, whileeveryone understands the concept of TheChase - in other words, beating the fatbloke to the prize.

Regardless of how strong the licence is,the game has to be good for it to stimulatecashbox earnings. All the brand does isattract the first coin.

We’ve found that our games appeal tothe 30-plus demographic, but it’s theunder-30s who frequent the pubs that thepub industry as a whole, including pubcosand operators, must make a concertedeffort to attract. The 30-40 year-olds don’tgo to pubs as often because of having chil-dren and work commitments, but thepubcos provide services best suited to thatdemographic.

With 18-25s immersed in social media,they have no need to retain information asall they have to do is Google it on theirsmartphone. It is for this reason that we’relooking to provide content more relevantto them, and which moves away from theQ&A model. Feedback from a focus groupwe held recently was overwhelmingly thatthere had to be a relationship created

between the terminal and their smart-phones going forward.

We have added a texting element to ourNational Skill Challenge, and we’ll be look-ing at how well-received this has beensoon.

For SWPs to succeed, pubcos must pro-mote their pubs better and get more peoplein. POS material above the terminal is nouse as you’re preaching to the converted.We’d like to see adverts in the men’s toilets,or on the bar staff’s t-shirts, promoting newcontent as that is where people are goingto notice it.

The pub sector must embrace the oppor-tunities that non-cash payments bring, byoffering alternative payment methods (viaPaypal on smartphones for example) andadvertising the fact that they’re availableon the premises and on the terminals.

If there’s £100 in a Paragon, the pub gets£50. It stands to reason that the cost of pro-motional activity must be shared as onlythe retailer can influence the footfall. Allwe can attempt to influence the demo-graphic and their lifestyle choices.

The pub sector as a whole (contentprovider, pubco, operator) must worktogether to deliver something that arreststhe decline in SWP cashboxes and turn theperformance indicators back in the rightdirection. Games Warehouse cannot do thisalone - it’s not our responsibility to ensureevery pub has broadband.

Every AWP, SWP and jukebox in everypub should be linked via the same broad-band connection, so that all machines canreceive updates easily. There should beuniversal, generic and consistent broad-band for everyone. It would enable us tocreate live peer-to-peer content. Only 10per cent of Paragons are online - this is theresponsibility of the pr~operty owners.Internet access nowadays is a utility likeelectricity and water. We can’t turn theParagon’s performance around withoutfast and reliable 24/7 online connectivity.It’s no different to setting up a wirelessnetwork at home. We could completelyreinvent tournament play.

We’re the only company in the UKwhich is committed totally to creatingSWP content. A panel of six, including mar-keters, graphic artists and programmers,meet to discuss new content ideas once amonth. It’s up to Games Warehouse to pro-

vide relevant content to younger pubgoers and it’s up to the industry as a wholeto promote itself, both in terms of increas-ing footfall in the first instance and thenpromoting what’s on offer once they’reinside the door.”

SWP CONTENT

All strandsmustcollaborateFor the SWP sector to thrive in today’s market, believes GamesWarehouse’s Nick Hardy, collaboration between content providers,operators and pubcos is vital - as well as proactive promotionalactivity and widespread broadband use.



20

B2B


Products

n the current economic climate,pub operators, like many in theleisure industry, are constantly

looking for ways to save money.Developed by Arión of Mexico and avail-

able in the UK market through AffordableLeisure, the Biré jukebox comes in at aprice point that is affordable for all puboperators.

The small and compact Biré jukeboxesweigh just 25kg, have a height of just 65cmand a width of 50cm. The jukeboxes arerenowned for their reliability and lookgood in any establishment.

The Biré has numerous play features andcomes with an in-built 4x100w amplifieras standard and an infrared remote control

at no extra cost. Affordable Leisure also offers a con-

version kit that allows operators to turntheir old touchscreen cabinet into apowerful jukebox

Arión Music UK is fully licensed by thePPL and has a dedicated team that providescustomer support. “We at Arión Music UKand Affordable Leisure UK believe that theonly way to move a business forward is notonly to sell a good products but to be proac-tive and to offer a second to none after serv-ice supplying the music,” the companiessaid. “As every operator and publican willknow, the music updates and content onthe jukeboxes is the key factor to them andthe end user.

“Our com-pany philosophy is to builda personal and professional relationshipwith our customers, based on their mar-kets requirements needs and concen-trate and make our best effort toaccomplish our customer’s goals withinthe minimum time. We create a partner-ship with our operators providingexactly what they ask for. We adapt our-selves to fulfil their needs.”

When it comes to high-earning, consistently

appealing Category Cproduct for the GreatBritish pub sector, Bell-Fruit Games is at the topof its game. The Notting-ham-based manufactureris currently deep into its50th year of trading andenjoying a sustained runof success thanks to acompelling blend oflicensed and genericAWP styles.

As Coinslot went topress this week, Bell-Fruit’s latest licensedmodels to grace the pubsector comprised Deal OrNo Deal The Big One andDeal Or No Deal Lucky Streak.Both games demonstrate, onceagain, the incredible pullingpower of the Endemol licenceand the ability to keep playersentertained for longer.

DOND Lucky Streakcomes in Cat C formatwith the ability to switchto Cat D if necessary. Play-ers aim to collect threePhones for the DONDsuper feature, while

DOND Shotsimproved thevalue of thesuper feature.They can alsolight the RedBoxes toincrease thevalue of thewinning streak.DOND The BigOne, itselfswitchable toCat D, alsocomes packedwith the usualarray of entic-ing featuresand optionsdesigned to

keep players engaged and spending.What Bell-Fruit has managed to cleverly

achieve is to remain absolutely faithful tothe entertainment value inherent in theDOND brand. Sales and Marketing direc-tor John McLoughlin explained: “Rightfrom the very beginning and through toour latest two models, the design DNA thatsets DOND apart from the competition isinstantly recognisable. The values thatmake DOND so appealing to a global TVaudience have not been lost in translationwhen applied to the gaming machine envi-ronment.”

He added: “The integrity of that lineagebecomes even more apparent when youlook at exactly how those games performin comparison to the competition. Othergames might look like DOND and to someextent they might even have a similar feel.But while imitation should always beregarded as the sincerest form of flattery,there’s no substitute for the real thing,especially in a commercial environmentas tough and demanding as the pub sectorwhere games must prove they are morethan just an overnight sensation.”

I

BELL-FRUIT GAMES

AFFORDABLE LEISURE UK

Small in size, big in profitsThe Biré jukebox from Arión is, according to AffordableLeisure, the ideal product for pub operators looking for a quality,low cost music solution.

BFG is leading the Cat C chargeDeep into its 50th year of trading, Bell-Fruit Games continues to ramp up its presence in the UK pubgaming sector.

With single site operations being a keyfocus for AMG Leisure, the company

offers a great choice of front line AWPs,distributing products Bell-Fruit Games,JPM International and Crystal.

According to AMG, Deal or No Deal -The Big One from Bell-Fruit is currentlyperforming “exceptionally well” acrossthe board and orders are now being takenfor mid-September delivery after receiv-ing large number of retailer approvals.

From Crystal, both Sheer Luck Holmesand the Great Escape are on industry testwith a couple of early approvals for TheGreat Escape. “The Crystal brand looksset to be a long term success, so watchthis space,” said AMG.

“An additional benefit is that all theseproducts will also be kitted to the new£100 jackpot when the times comes,meaning the customer will get a future-proofed machine, whichever theychoose.”

Over recent months, AMG has beenproactive in promoting the benefits ofprize novelty product to the single siteoperators who are trying to maximiseincomes from their sites.

The company’s David Bowman said:“LAI Games’ Balloon Buster has been astand-out machine this year and has pri-marily been sited at the coastal FECs.However, forward-thinking single siteoperators have also seen large cashboxreturns when siting the machine into thepub market.

“Set up and positioned in the right loca-tion, the BalloonBuster canreplace SWPpositions thatare tired andrejuvenate therevenues thatwas once pre-viously seen onthese sites.AMG has justtaken anothershipment ofBalloonBusters thisweek, andthey are avail-able for immedi-ate delivery.

AMG LEISURE

AMG offerssingle siteproduct variation

National distributor AMGLeisure prides itself on offeringsome of the best product variationfor the single site market.


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12MONTHS

TO PAY!

JABRO GAMES

Since launching the new dual-screen digital products earlier this year, both Jackpot70 Category C and Jackpot 250 Category B4 products have become best sellers for

South Wales-based Jabro Games.“With a good mix of games on the menu, operators are now aware how well the

products are performing on a variety of sites and are also seeing that these machinescan stay on the same site for much longer periods,” said Jabro Games managing direc-tor, Tony Brookes

“The recent addition of some new games, such as Cash Pot Roulette, feature pro-gressive cash pots and a skill stop feature, taking the player to a full FOBT-styleroulette table.

“Also, featuring the latest video hi-tech,multi-stake slot, Bob the Landlord with a

wonderful 3D animated character andthe Bag It or Bin It feature. The Jack-

pot 70 and Jackpot 250 packagesnow have seven proven games onthe menu. Featuring multi-linecasino style slots, poker and black-jack games we have the best inclass available with absolutely noadditional dongle fees to con-sider.”

Jabro has also recently releasedthe product range on a casino-style dome top cabinet with highcapacity hopper and a note valida-

tor fitted as standard, which isideal for club locations lookingfor a complete ‘casino in theclub’ style product. These arealso available for arcade andbingo locations which requirea higher percentage payoutversion on all games.

The company offers thisproduct range with option

of upgrading to the NV11note recycler for notepayout functionality.

Brookes added: “Witheasy payment terms,giving the option tospread payment formachines over 12months and with a full12-month warranty,

alongside a first class after-sales service and product

support which weknow other compa-nies simply can’tcompete with. Wealso keep a goodstock of products atthe factory so theyare always availablefor delivery at shortnotice.”

Seven gamejackpots from Jabro

The latest Jackpot 70 Category C and Jackpot 250 Category B4product range from Jabro Games is now available both directfrom the manufacturer and through distributor, RLMS Sales.



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Products

FUTURE LOGIC

Ticket2Go, the latest innovation byFutureLogic, is a secure ticket payout

solution designed and developed forsmall to medium-sized gaming sites. Ithas been specifically designed to sup-port a wide range of legacy analogueand modern digital machines operatedthroughout the UK, Europe and otherparts of the world that are installed withccTalk and Parallel/Pulse coin hoppersor which support SAS Protocol, makingit the only networkless ticket-out pay-ment solution that works with bothstate-of-the-art as well as legacymachines.

Multi-lingual and multi-currency,Ticket2Go can be installed across multi-ple sites enabling operators to replacecoin payout technology with a simpleticket-based solution.

Ticket2Go is an effective and easy-to-install and use ticket payout solution thatcan be deployed across the entiregaming floor and allows operators totake advantage of the benefits associ-ated with ticketing, which includeincreased revenues and reduced opera-

tional costs. Fully integrated with GeWeTe’s Cash

Center money changer, Ticket2Go pro-vides an automated ticket redemp-tion function. This integratedsolution allows operators to opti-mise their onsite operation andreduce operating costs. The abil-ity to transition from a coin toticket payout operation providesnumerous proven benefits andenables operators to optimise theirexisting machine operation and takeadvantage of significant benefits andsavings associated with ticketing.

Based on the industry’s leadingand proven FutureLogic ticket print-ing technology - and with over 1.5 mil-lion printers installed in gamingoperations around the world - the Onyxprinter is FutureLogic’s chosen printerfor Ticket2Go installations. The Onyxprinter can either be mounted inside themachine or externally in a robust sidebox. FutureLogic offers a secure andautomated solution for operations orvenues.

GAMES WAREHOUSE

FutureLogic’s ticket paysolution is ideal for UK FutureLogic’s Ticket2Go is the leading networkless ticket payoutsolution for all gaming machines.

s the UK SWP sector works hard toregain its strength, the key to cash-box recovery and future growth

will be high quality game content. Playersof all ages and types willalways want the biggestnames and the best andmost original games.

September seesGames Warehouserelease the new v7.0software update forParagon, underliningthe company’s commit-ment to the SWP sectorand willingness to invest in the brands andpartnerships that are instantly recognis-able to all consumers.

“Within the SWP arena, only Paragon

continues to promise the best of the best -the best brands, the best third party gamesand the best new ideas,” said the company’sNick Hardy. “On v7.0 this means three out-

standing new SWPgames: Pointless, TheChase and Pop Quiz.Pointless and The Chaseare hugely popular TVgame show brands fromEndemol/BBC and ITVStudios respectively andPop Quiz is a brilliantmusic quiz from themakers of the all-time

classic, Pub Quiz. In terms of content andcommitment, it would be difficult to delivermore to the market.”

Hardy added: “For those operators who

activate the Casino (Cat C) Zone withintheir Paragon Menus, there is a real treat onv7.0. In partnership with the original devel-oper, Games Warehouse has produced afully Cat C compliant version of one of thegreatest ever SWP concepts, Texas Hold’emPoker. This will sit alongside the top per-forming Roulette and Blackjack games inthis ‘Zone’ that so many Paragon operatorshave activated with great success.

“The Great British Pub may be goingthrough a tough time but it remains oneof the cornerstones of our society and theplace where British people go to ‘play’. Itis also the cornerstone of the Games Ware-house business, as positive and proactivesingle site operators will see when theyget their hands on this new v7.0 Paragonsoftware.”

Games Warehouse delivers more to the UK SWA trio of outstanding new games will be added to Games Warehouse’s Paragon stable next month.

A


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As the UK pub industry looks towardsthe upcoming Triennial Review,

Reflex Gaming continues its focus ofdeveloping a wide range of high per-formance Category C machines to max-imise revenues.

The current crop of products includesCaveman Cash, Jackpot Island, Raiders ofthe Lost Tenners and Galloping Jackpots,and Reflex continues to release one newanalogue model a month. In addition, theDigiSlots Digital Category C productgoes from strength to strength.

“The whole industry is on a learningcurve with digital Category C product,but DigiSlots is consistently performingwell and we are keeping a high refreshrate of two games a month, including dig-ital versions of our current reel-basedofferings. This approach is paying divi-dends,” said Reflex Gaming managingdirector, Quentin Stott.

“Overall we are maintaining a verygood share of the Category C market and,like the rest of the sector, weare looking forward to theimpact of the TriennialReview and the challengesthis will bring in terms ofgame design. We are confi-dent that we can help ourcustomers take the best pos-sible advantage from thiswelcome change.”

Beyond the Triennial,Reflex is also finding time tothink about the future of theUK pub sector with anumber of innovations. Pre-viously, these have includeda ‘managed’ and ‘tenanted’option switch setting. “Intenanted pubs the footfallcan be less than in managedsites,” Stott said. “We felttherefore it would be morepopular if we flattened outthe highs and lows of thegameplay to allow more reg-ular payouts. This has beenincredibly well received intenanted premises.”

Reflex has also intro-duced operator selectablehopper levels ranging from£250 to £500, which are alsodesigned to help tenanted

premises, where in comparison to man-aged pubs, there may not be an employeeavailable to regularly fill up the £350 floatas part of their duties. “In tenanted pubsit is not uncommon for float levels todrop towards the end of the week, lead-ing ultimately to coin starvation,” Stottsaid. “A bigger float can stop the machinefrom being out of service at the busiesttimes. These are simple issues but I feelthey show our willingness to engagewith the sector.”

Reflex is also working hard on thedevelopment of a new cabinet for its reel-based Category C machines, which willmark the biggest progression in technol-ogy for this sector in a number of years.“This will not only free us up from havingto source base cabinets for our develop-ments, it will allow us to move the capa-bility of reel-based Category C machinesto another level. We look forward tounveiling it to our customers in duecourse,” Stott said.

REFLEX GAMING

Reflex takesCategory C gamingto the next levelReflex Gaming is helping UK pub operators bolster theirrevenues with a range of innovations in the Category C sector.

t payoutUK pubs

K SWP sector


24

B2B

REDEMPTION

JNC Sales is currentlypromoting numer-ous offers on arange of amuse-ment and gamingequipment, in-cluding changemachines, videogames, Category B3products, redemption games andticket eaters.

Last-minute offers from JNC

It’s interesting to note that dlaunched during a period of show has continued to growexhibitors and industry colleare cautiously alluding to ‘greshoots’ of recovery and we asolutely committed to delivethe best possible start to 201

EAG CHAIRMAN, MARTIN BU

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t is safe to say that EmbedPlaysafe’s Redemption Pro systemhas helped revolutionise the

redemption operation at John Codona’sPleasure Fairs in Aberdeen.

It was one of the first businesses toadopt Redemption Pro when it wasinstalled in its prize centre in March 2011,and the effect it has had since has beenmarked.

The FEC’s redemption area has gonefrom having 15 machines to 50 and twoticket-eating stations to six, and its prizecentre has gone from strength to strength.

Linda Littlejohn, purchasing manager atJohn Codona Pleasure Fairs, could not bemore enthusiastic about the system,describing it as very accurate, labour-saving and efficient.

She said: “I honestly can’t sing itspraises enough. I would have been lostwithout it, especially this summer,because our redemption operation hasbeen really busy.

Littlejohn explained that RedemptionPro provides a better overall stock control,as well as eliminating a vast amount ofhuman error: “There are barcodes onevery product, so once everything hasbeen put into the system, when staff use itthey cannot sell the wrong product for thewrong price. Before, we were using bits ofpaper and an old-fashioned countingmachine. It just saves so much time.”

One of the major advantages of thesystem is the speedier customer service itoffers: “Customers do not have to stand

around waiting to be served. Our staff canserve two or three customers at a time. Itjust makes things so much simpler. I’veoften wondered how we managed before.”

It has also allowed the FEC to provide aunique way of instilling customer loyaltyand encouraging repeat play, Littlejohnrevealed: “People enjoy saving for thebigger items, and here we offer servicewhere if customers see something intown, we will find out how much it will costto buy it in, give it a ticket value and allowthem to save their tickets for it. It is verypopular, with everything from flatscreenTVs to iPads and laptops being purchasedfrom us through this system.

“Without Redemption Pro we wouldn’thave been able to offer this, because threeyears ago people were walking aroundwith piles of tickets in their pockets orplastic bags full of them and asking whatthey can get. Now they just have onereceipt to keep in their wallets.”

Redemption Pro provesrevolutionary at JohnCodona Pleasure FairsThe slogan for Embed Playsafe’s Redemption Pro system -redemption made easy - may be simple enough, but it one that itsusers can fully testify to.

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ote that despite beingperiod of recession, thed to grow. Many of ourstry colleaguesing to ‘greenand we are ab-to delivering

art to 2014.

CHAIRMAN, MARTIN BURLIN

Industry innovators Mike Ansell andAndy Bowers have created MeerkatRacing - a loving restoration of theiconic Donkey Derby Category D nov-

elty game. The machine,which is available as10p/£5 or ticket re-demption, includesbespoke meerkatracing characters,bold colours and newLED lighting.

Animal magic


CASH HANDLINGMEI RELEASES NEXTGENERATIONSUPPORT TOOL

MEI’s newly launched PPM Advancerepresents the next generation of sup-

port tools for the company’s products.“MEI recognises that quality service

is just as important as high-performance products,” saidMEI senior vice president, EricFisher. “The PPM Advanceprovides new functionality totechnicians. And, as a result, itmakes MEI a better partner in

the continuous battle to reducethe overall cost of operations.

“Enhancements to the PPM followed thescript as the SC note acceptor. We wantedto make a great product even better. Thatwas accomplished with a willingness todevelop and implement new technology,and an awareness of the payback requiredto obtain capital in the current economicenvironment.”

The PPM Advance features a displayscreen and menu navigation buttons toallow operators to perform fast and easy in-field updates for currency data, configura-tion data and software, performancediagnostics and audit data reporting.

PINBALLTHE HOBBIT PINBALLPLAYFIELD UNVEILED

Jersey Jack Pinball, the developer ofthe popular Wizard of Oz pinball

machine, has unveiled the playfield layoutfor its much-anticipated Hobbit machine.

The company, whose products are dis-tributed in the UK through Pinball Heavenof Preston, continues to acquire leadinglicences to help elevate both the commer-cial and domestic pinball sectors.

Jersey Jack Pinball spokesman, Joe

Balcer, said: “The game isall about Smaug and hisextreme interaction withthe player. Creating TheHobbit journey with a pin-ball layout is an awesomechallenge that I havetotally enjoyed puttingtogether. I can’t wait tostart shooting a fullgame!”

RECRUITMENTTECHNICIAN WANTEDAT LYONS

Leading North Wales holiday park group,Lyons Holiday Parks, requires an

experienced technician to repair andmaintain amusement equipment acrossseveral busy venues.

BATTERY RIDESRACING AHEAD

Despite reporting a slower start to theyear due to the cold weather, World of

Rides quickly overtook its 2012 figures, asmore and more operators opt to installindoor batter ride tracks in an effort to beatthe weather.

“Our Parent and Child Formula OneRacing Cars and our Moto GP Racing-BikeTrikes are still both our best sellers, due totheir huge popularity with children during thewell televised Formula One and Moto GPracing season that lasts each year fromMarch through until September,” said DavidRobinson, general manager for World ofRides. “They are also very competitively

priced, dueto the highvolume ofsales dra-maticallyreducing allour pro-ductioncosts.”

�TO COMMENT ON ANY ARTICLE


2330-p24-25-listings:Coinslot NEW 20/8/13 16:20 Page 2


26

B2B Analysis

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AlbumsThis Last

WeekWeek Name

1 1 The Impossible Dream Richard & Adam2 7 Home Rudimental3 3 Night Visions Imagine Dragons4 - Big TV White Lies5 4 All The Little Nights Passenger6 6 To Be Loved Michael Buble7 9 Nothing But The Beat David Guetta8 15 18 Months Calvin Harris9 10 Time Rod Stewart10 40 In A Perfect World Kodaline

DownloadsThis LastWeek Week Name / Manufacturer

1 - Burn Ellie Goulding 2 2 Wake Me Up Avicii 3 1 We Can’t Stop Miley Cyrus 4 4 Summertime Sadness Lana Del Rey vs Cedric Gervais 5 - Applause Lady Gaga6 3 Trampoline Tinie Tempah ft 2 Chainz 7 7 Holy Grail Jay-Z ft JustinTimberlake 8 6 Blurred Lines Robin Thicke / Ti / Pharell 9 5 Love Me Again John Newman10 - Boom Boom (Heartbeat) Ray Foxx ft Rachel K Collier

ELLIE GOULDING:BURN

UK Box Office ChartThis LastWeek Week Name

1 - Alan Partridge: Alpha Papa 2 - Percy Jackson: Sea of Monsters 3 - Grown Ups 24 3 The Conjuring 5 - The Lone Ranger 6 5 Monsters University 7 1 The Smurfs 28 2 The Heat 9 4 The Wolverine 10 - Chennai Express

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WHITE LIES: BIG TV

MUSICCHARTS

CATEGORYB3 (£1/£500 Max.)

CATEGORYD (10p/£5 Max.)

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AGCsThis LastWeek Week Name / Manufacturer

1 1 King of Slots Blueprint2 3 Triple 8 Barcrest3 2 TS 22 Project4 5 Magic Lotto 2 Novomatics5 10 Triple 7 Barcrest6 - Lucky Ladys Charm Astra7 - Mega Bars Big Hit Project8 9 Jackpot King Project9 4 Rainbow Riches Community Cash Barcrest10 8 Lady Luck Reflex

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 - Jackpot Island Reflex2 2 Fireball Storm3 - DOND Red Mist BFG4 4 Cops Streetwise BFG5 5 Street Casino Storm

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 2 Rainbow Riches (3 Player) Astra3 6 Party Games (4 Player) Astra4 4 Craic in Fun (3 Player) Barcrest5 5 Adders And Ladders (4 Player) Vivid6 3 Chase the Ace Project7 - DOND (3 Player) Bellfruit8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 10 Gold Rush Stampede (4 Player) Barcrest

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 - Rainbow Riches Party Barcrest2 2 Pure Gold Astra3 6 Free Play 70 Project4 4 S/D Super Big 7 Electrocoin5 1 Magic Games U/R Novomatic6 - Family Guy Belll Fruit7 9 Party Games (4 Player) Astra8 8 Chase the Ace Project9 9 Party Time Arena (4 Player) Astra10 10 Find The Lady Project

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 2 Monster Money QPS2 3 DOND Double Chance BFG3 4 DOND Golden Game BFG4 1 Monopoly Reel Estate BFG5 5 Snow White and the Seven Tenners REF6 6 Lady Luck Trail of Riches REF7 7 Alice Through the Looking Glass REF8 8 DOND Triple BFG9 9 DOND Take a Chance BFG10 10 Karate Quid QPS

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 2 Magic Games 3 Novomatic2 - Magic Games 3 (s/d) Novomatic3 - X3000 Multigame Amatic4 7 Solid Gold Astra5 - Encore T7 (GP3) SG Gaming6 - Triple 7 (GP3) SG Gaming7 - Win Wall Astra8 - Find the Lady 2 Card Gamble Project9 8 Bar X Extreme Electrocoin10 - Pure Gold Astra

Based on data from a minimum of 10 locations. Supplied by Praesepe

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis LastWeek Week Name

1 1 Wake Me Up Avicii feat. Aloe Blacc2 2 Blurred Lines Robin Thicke feat. TI & Pharell3 4 Love Me Again John Newman4 5 Let Her Go Passenger5 3 La La La Naughty Boy feat. Sam Smith6 6 Get Lucky Daft Punk feat. Pharrell Williams7 - We Can't Stop Miley Cyrus8 8 Dear Darlin' Olly Murs9 7 Bang Bang Will.I.Am10 10 I Love It Icona Pop

Based on data supplied by Soundnet

2330-p26-Analysis:Coinslot NEW 20/8/13 14:33 Page 1

SCORINGAll PlayersAppearance (Full Match) 2 pointsAppearance (Part Match) 1 pointGoal Scored 5 pointsKey Contribution to a Goal (An Assist) 3 pointsOwn Goal -3 pointsMissed Penalty (including penalty shoot-outs) -2 pointsSent Off -3 pointsBooked -1 point

Defenders & Goalkeepers OnlyClean Sheet (Full Match) 4 pointsClean Sheet (Part Match) 2 pointsPenalty Save(Goalkeepers Only – including penalty shootouts) 5 PointsConcede one goal in game (Penalty Shoot-outs not included) 0 PointsEach additional Goal Conceded(Penalty Shoot-outs not included) -1 point

ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 •

1ST PRIZE £1,000 2ND PRIZE £200 3RD PRIZE £100

Put yourmanagement skills

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• Two Cup Competitions• Two Transfer Windows

• ‘Early Bird’ Rates

Early bird rates for entries received by 30th August 2013

Two teams for £10,Three teams for £15, Five teams for £25

For entry forms and details of 2012/13 season player points contactMarc Lawton 01204 396397 [email protected]

CLOSING DATE – 13TH SEPTEMBER 2013

Rules and Scoring1. Two points are awarded to any player who is in a teams

starting eleven.

2. One point awarded to any player comes on as a substitute.

3. Any player who scores a goal receives fi ve points (not including penalty shoot-outs).

4. Any player making a key contribution to the scoring of a goal receives three points.

5. Any player booked during a match will lose one point.

6. Any player sent off during a match will lose three points (This sanction will remain even if the referee’s decision is later rescinded on appeal).

7. Any player scoring an own goal will lose three points

8. Any player missing a penalty in either normal time or a penalty shootout loses two points.

9. Any goalkeeper or defender who plays a full 90 minutes and keeps a clean sheet will receive four points and two points if they only play a part match.

10. Any goalkeeper or defender get 0 points if their team concedes one goal (not including penalty shoot-outs).

11. Any goalkeeper or defender will lose a point for each goal conceded after the fi rst goal their team concedes (not including penalty shoot-outs).

12. Any goalkeeper that saves a penalty will receive fi ve points (including penalty shoot- outs).

13. Any player not playing for any reason scores no points for the games they miss.

14. After the closing date you may make up to a total of six transfers during the season, these will only be allowed during the two transfer windows of October and February. This will allow you to change your formation if required (only 4-4-2 or 4-4-3) but all teams must still be within the £50m budget

15. Up to three transfers are permitted in the October transfer window and the remainder during the February transfer window,– if the maximum three transfers are done in October you will only have three transfers to play with in February!

16. If a player moves to another Premiership side either on a permanent or a loan transfer, he will continue to score points. However, as far as Surreal Soccer is concerned, he will remain registered with the original club.

17. If a player retires or moves outside the Premiership he cannot score points in Surreal Soccer.

18. Only Premiership players can score points in the FA Cup. Points will be awarded as for Premiership matches.

19. In the FA Cup replays are counted as separate matches.

20. Total value of team must not exceed £50 million.

21. There is no restriction on the number of players you can select from each team.

22. Each team must have either a goalkeeper, 4 defenders, 3 midfi elders and 3 forwards or goalkeeper, 4 defenders, 4 midfi elders and 2 forwards.

23. A cup competition will be run and exact format will be announced once the number of entrants is confi rmed – a separate prize will be given to the winner of the cup competition.

24. You may enter as many teams as you wish

25. In the event of a draw, prize money will be divided equally.

26. You must be over 18 years or over to play.

27. Entries and payment must be received by 1500 hrs 13th September 2013.

28. Scoring will be backdated to 17th August 2013.

29. The winner of the league will be paid £1000, second £200 and third £100.

30. In the event of a draw, prize money will be divided equally.

31. Team and Manager names should be no longer than 20 characters.

32. The decision of the publisher is fi nal. No alternative prize will be offered and no correspondence will be entered into.

28

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Recruitment

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Required to work atWARWICKS AMUSEMENTS in Blackpool.

Must have good understanding of the machineand be able to resolve any problems that arise.

Must have a clean drivers licence.Honest and Reliable

Refs. RequiredPlease send your C.V. and references

Excellent rates of pay

F.A.O. Carl GreenWarwicks Amusements

106 Church St., Blackpool, FY1 1JAor [email protected]

01253 291391

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Comment

Employees of a coastreturned to the bingo

“

media watchalex lee

UK is still very much Bingo Bingo

commentalex lee

don’t tend to usethe train to travelaround much these

days, usually preferring todrive. I had a trip out lastweek, however, whichinvolved a couple ofchanges, so in total I spenta short time in four differ-ent stations. What struckme about three of the four- Manchester Piccadilly,Sheffield and Derby - washow high-tech, clean, well-signposted and welcomingthey are. The above men-tioned trio all boasted thekind of shops and ameni-ties you’d expect at busytransport hubs. The fourth- Stoke-on-Trent - is to befair a bit of a throwback.Despite being reasonablywell-looked after, it’s basi-cally a spit and polish jobon a 165-year-old station.

Dislaimer - I’m not a trainspotter. I can’t afford thesnorkel jacket, glasses andflares.

While England’s trainstops may seem irrelevantto a comment piece in acoin-op industry paper,easy comparisons can bedrawn with the currentcoin-op scene in the UKand what it means topaying customers. Railwaystations do have a compet-itive advantage in terms offootfall as they have a cap-tive audience, inasmuch asregardless of whether youactually spend any time(and money) there youhave to visit the station ifyou want to travel to - or

change at - that town or city. Arcades, FECs, bowling

alleys, pubs, bingo halls,working men’s clubs et aldon’t have this privilege.What can be said of allthese, however, is thatanyone who is prepared topart with some loosechange by shoving it into acoin mech, would prefer todo so in a welcoming, clean,safe, amenity-packed envi-ronment. The ‘investmentfactor’ can of course beextended to towns, partic-ularly those on the coastwhich have becomefamous for their coin-opoffering. No-one has vast,bottomless pits of cash tothrow at their premises, ortheir town, we know this,but it’s human nature tolinger somewhere that’smore pleasant and offersmore ‘stuff to do’ (or playon) than the next.

Once again, I find myselfmaking a massivelyaround-the-houses point,but the bottom line is thatinvestment can make ahuge, positive, differenceto the ambience and attrac-tiveness of any location. Wecan all challenge our MP toask for him or her toencourage investment inour own constituency, buton a micro-level we mustchallenge ourselves byasking: “Is mya r c a d e / F E C / b o w l i n ga l l e y / p u b / b i n g ohall/working men’s clubreally any better than theone just down the road?”

Lessons tobe learnedfrom railwaystations

Staff and former staff ofExmouth’s seafront bowling

alley complex have expressedtheir upset about being owedthousands of pounds in wagesby the former business direc-tors, according to the ExeterExpress and Echo.

Isaac Robb, who ran thehigh-profile facility with hiswife Grainne, admitted he leftthe business last month with-out paying ‘a lot’ of staff andsuppliers.

Robb previously said he felthe had ‘no option’ but to leavefollowing communication withMark Quinn of HarlequinnsBowling and Leisure Ltd, thedeveloper behind the multimil-lion-pound complex on July 15.

The Robbs, directors ofPalmera Enterprises, hadbeen running Coast Café BarBowl since it opened onBoxing Day. When the Echocontacted Robb, he refused tocomment on whether he hadfiled for bankruptcy or if he

intended paying those heowed money to.

According to CompaniesHouse, Palmera Enterprises isstill active. No accounts havebeen filed for the company.Since the Robbs’ departure,Quinn has taken over the run-ning of the complex.

Alex Chambers said hestarted work as a chef in Juneand is owed about £2,172 inunpaid wages. “I was lookingforward to working there andwas working 13 or 14-hourdays,” said Chambers. “I feelreally, really annoyed, I’ve doneall this work for nothing.”

Matt Amos was employed ascafé manager from Januaryuntil the beginning of June andis among those owed wages.He said he is owed about£1,300 in wages, holiday payand lieu time.

Amos has expressed hisgratitude to Quinn for offeringhis job back. “I enjoyed my workthere but it was difficult,” said

Amos, who has worked in cater-ing for six years and held a man-agerial position for two years ata previous establishment.

Samijo Cragg started work-ing as a waitress in January andbecame one of the café man-agers. She said she is owedabout £1,500 in wages and holi-day pay.

She said she is struggling topay her bills and has been wor-ried about being able to coverthe costs of her mortgage.Cragg has continued workingfor Quinn as a team leader. “I’venever been through somethinglike this before so it’s hard toknow what to do,” she said.

Meanwhile, Worksop,Creswell and Mansfield bingohalls feature in the latest projectby photographer Michael Hessaccording to Worksop Today.

He was commissioned bywebsite PlayingBingo.co.uk tocapture the culture behindthese four walls and lift thehood on the popular game.

I“Mmm... won’t bestaying here long.”

2330-p30-31-Comment:Coinslot NEW 20/8/13 16:54 Page 1

31Coinslot August 23 - August 29, 2013

yees of a coastal bowling complex have been left in the lurch, while a photographer hased to the bingo halls of the UK to recapture their unique atmosphere.

The GamblingCommission hasissued a reminderon underagecontrols ahead ofthe Bank Holidayweekend.

“politicsjulia mackisack

quote unquote

”Bingo land

TO COMMENT ON ANY ARTICLE


These atmospheric snap-shots provide a photographictrip into a typical session atbingo halls across the UK.

Across 13 clubs and 88 pho-tographs, Hess has created anevocative and visually appeal-ing record of one week in April2013.

It comes five years after heshot the bulk of the photos forhis book Bingo And Social Clubwhich featured bingo halls inBiggleswade, Bedworth,Coalville, Hinckley, Nuneaton,Rushden, Skegness, SouthShields and Worksop.

This new series featuresphotos of Top Ten Bingo onNewcastle Avenue, Worksop,Regors Bingo and Social Clubin Creswell and The StrandBingo and Social Club in Shire-brook near Mansfield. Michaelsaid he had wanted to photo-graph Top Ten and The Strandfor the first book, but had notbeen allowed in.

“I wanted to photograph

these two beautiful halls for thebook but their managers didn’tgive me permission,” he said.

“Since then, The Strand hasclosed down, and has remainedempty for 18 months. Every-thing’s still in there as it was.The Top Ten Bingo is still openbut it’s a shame it’s not featuredin the book because it really is aneon light heaven.”

Five years ago the players satsmoking while they played, butsince the smoking ban they nolonger can. Today, players useelectronic bingo devices whichdid not feature back then.

And a younger audienceappears to show the game’sattempts to reach out beyondits traditional audience, sittingnext to the familiar faces of theolder generation.

“Michael successfully man-ages to get under the skin of thegame and create an engagingand unique view with his work,”said David Lloyd, founder andcurator at PlayingBingo.co.uk.

“There is little in the way ofdocumentary photography atthe country’s many halls, andwith the loss of many already,it’s a way of life that in somecases has long gone.”

But it is not all doom andgloom. The photos show cama-raderie, a sense of community,entertainment and smiles. Anight at the bingo is a breakaway from home in a safe andwelcoming environment.

Hess has also kept a strongfocus on the buildings them-selves, the details and structurethat go into giving halls a uniquevibe of their own.

“I was eavesdropping on a crime that was taking place in the localbookmakers where a punter who had lost a lot of money on themachines was throwing chairs around and smashing things up.”

STEPH NORBURY, COIN-OP COMMUNITY

With the August BankHoliday approaching,

gambling operators arereminded of their responsi-bility to ensure that chil-dren and young persons arenot allowed access to age-restricted gambling prem-ises and products.

This reminder comes onthe back of initial results ofthe Commission’s latest testpurchasing exercise wherewe have been working withlocal authorities and policeacross England and Wales totest the effectiveness ofunderage gambling policiesand procedures.

The tests have focusedon access to gamingmachines, to assess the abil-ity of licensees to identifyand prevent underage gam-bling without the testerseeking out interactionwith staff while on thepremises.

Tests of smaller adultgaming centre and betting

shop operators thissummer have indicatedthat there are some weak-nesses in identifying andchallenging young personswho enter premises inorder to play a gamingmachine. In over half oftests conducted, young per-sons were able to accesspremises and play gamingmachines without any chal-lenge being made.

These early resultsbroadly reflect the Com-mission’s concerns that cer-tain sub-sectors of theindustry, for examplewhere there is no use ofthird-party test purchasingprovided by trade associa-tions or other organisations,may not have sufficient safe-guards in place to preventunderage gambling.

The Commission hopesto see improvements inresults as its rolling pro-gramme of test purchasingcontinues.

Vigilanceurged ahead ofAugust BankHoliday

“I have been a big supporter of this campaign and have made mypoints very clear to successive ministers. I believe cutting VATwill increase levels of incoming tourism, making the UnitedKingdom much more attractive to visit. Incoming tourism is newmoney into the economy of this country and should be encour-aged where possible.”

PAUL MAYNARD, CONSERVATIVE MP FOR BLACKPOOL NORTH ANDCLEVELEYS, EXPRESSES HIS SUPPORT FOR THE CUT TOURISM VATCAMPAIGN

“The increase in tax liabilities will in most cases encourage com-panies to reduce marketing expenditure, potentially lowerplayer promotions and increase their exposure outside of theUK. We believe that the impact of the tax could be detrimentalfor small players with low margins, as less profitable operatorswill be forced to exit the industry.

ANALYST AMISHA CHOHAN TALKING TO PROACTIVE INVESTOR ON THEGOVERNMENT'S NEW ONLINE GAMING TAX LAW

Operators will have until Sept. 30 to comment on the govern-ment‚s plan. Hills‚ chief exec Ralph Topping has previously sug-gested that a European Commission challenge may be in theoffing, based on operators‚ belief that the plan is more aboutrevenue generation than consumer protection, which would runcounter to European Union edicts.

REPORT BY STEVEN STRADBROOKE ON WWW.CALVINAYRE.COM

2330-p30-31-Comment:Coinslot NEW 20/8/13 16:55 Page 2


A FOCUS ON ENTERTAINMENT

he Novomatic Group ofCompanies, E-Service andSuzo-Happ have confirmed

they will be exhibiting at Entertain-ment Arena Expo, which takesplace at the Romexpo Fair Groundin Bucharest, Romania, on Sep-tember 3-5. The exhibition gathersproducers and distributors ofcasino games, games of chance,bets, video games distributors,casino furniture, pool tables andrelated leisure products. Eventorganiser, Expo 24 Romania, said.“In three days, they can get infor-mation about products, technolo-gies and opportunities offered bythe Romanian gaming industry.”

GTI TICKETS AVAILABLE FORDOWNLOAD

ree tickets to GTI Asia ChinaExpo 2013 are now availableto download from the event

website. Taking place at the ChinaImport and Export Fair in

Guangzhou on September 24-25,the show gathers leading amuse-ment product manufacturers fromChina, Taiwan, Hong Kong, Japanand South Korea, providing buyers aone-stop shopping destination withdiversified purchasing choices.

SLOT SUMMIT MOVES TO FRANCE

Following a successful2012 event in Dortmund,Germany, the European

Casino Association’s (ECA)annual Slot Summit is set to takeplace in Enghien-les-Bains,France, on December 10-12.Through simultaneous transla-tion, French and English-speak-ing experts will be leadingdelegates through a wide range ofsubjects aimed at improving theirgaming floors - through effectivemarketing, performance assess-ment and matching player profileto game type. The programmealso includes product presenta-tions from the leading slot manu-facturers and over the three daysdelegates, speakers and spon-sors will enjoy the chance to meetand discuss the challenges facedby the modern casino and theopportunities that are availablethough new technology. FutureL-ogic, Eurocoin, MEI, Suzo-Happare counted among the sponsorsof the event.

Calendar

Newsweek TO COMMENT ON ANY ARTICLE


UK EVENTS

SEPTEMBER 2013

1-4Autumn Fair International

NEC Birmingham UK

www.autumnfair.com

18BACTA Division 2 & 4 Meeting

Hippodrome Casino London UK

www.bacta.org.uk

19BACTA Division 1 & 3 Meeting

Hippodrome Casino London UK

www.bacta.org.uk

20-22BAPTO National Finals

Lyons Robin Hood Holiday Park Rhyl UK

www.bapto.org.uk

INTERNATIONAL EVENTS

SEPTEMBER 2013

18-20Euro Attractions Show

2013 Porte de Versailles Convention

Centre Paris France www.iaapa.org

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 01204 396 397Assistant Editor:James Walker Email: [email protected]: 01204 396 397Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail:[email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,BoltonBL1 4AY

Tel: 01204 396 397Fax: 01204 392 748 Email:[email protected] and Production: 3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, BoltonTechnology Exchange,33Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publicationshould not be regarded as the official viewof GB Media Corporation Ltd, exceptwhere stated. Views, opinions and recom-mendations contained in this publicationare put forward for consideration only. Noaction should be taken in reliance uponany such views, opinions or recommen-dations. Neither GB Media CorporationLtd nor contributors accept any responsi-bility for any loss occasioned to anyperson howsoever caused or arising as aresult of or in consequence of actiontaken or refrained from in realiance on thecontents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowl-edgement of author, publisher and sourcemust be given.

TPlayFair takes place next month

F

Fow in its sixth year, the annual PlayFair exhi-bition will be showcasing the latest develop-ments in play equipment, spaces and safety

surfacing on September 3-5.PlayFair, the UK’s largest annual trade event for

those involved in the children’s play equipment andsafety surfacing, takes place at Royal Windsor Race-course, Berkshire, on September 3-5.Running paral-lel with the SALTEX show and now in its sixth year,PlayFair showcases the country’s latest innovations.

Members from the Association of Play Industries(API) will be displaying the latest developments inplay equipment, spaces and safety surfacing. As thevoice of the UK play industry, the API representsmanufacturers, installers, designers and distributorsof outdoor and indoor play equipment and safetysurfacing. It campaigns at the highest levels for

recognition of the value of investment in play.“With a mixture of outdoor play equipment and

networking with industry professionals, the expres-sion fun in the sun has never been more apt,” the APIsaid. “Visitors can network with all the major outdoorchildren's play equipment companies at one timeand place.”

N

2330-p32-newsweek:Coinslot NEW 20/8/13 15:47 Page 1

0 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • EN

Rules1. Two points are awarded to any player who is in a teams starting eleven2. One point awarded to any player comes on as a substitute3. Any player who scores a goal receives five points (not including penalty

shoot-outs)4. Any player making a key contribution to the scoring of a goal receives

three points5. Any player booked during a match will lose one point6. Any player sent off during a match will lose three points (This sanction

will remain even if the referee’s decision is later rescinded on appeal)7. Any player scoring an own goal will lose three points8. Any player missing a penalty in either normal time or a penalty shoot-

out loses two points9. Any goalkeeper or defender who plays a full 90 minutes and keeps a

clean sheet will receive four points and two points if they only play apart match

10. Any goalkeeper or defender get 0 points if their team concedes onegoal (not including penalty shoot-outs)

11. Any goalkeeper or defender will lose a point for each goal concededafter the first goal their team concedes (not including penalty shoot-outs)

12. Any goalkeeper that saves a penalty will receive five points (includingpenalty shoot- outs)

13. Any player not playing for any reason scores no points for the gamesthey miss

14. After the closing date you may make up to a total of six transfers duringthe season, these will only be allowed during the two transfer windowsof October and February. This will allow you to change your formation ifrequired (only 4-4-2 or 4-4-3) but all teams must still be within the£50m budget

15. Up to three transfers are permitted in the October transfer window andthe remainder during the February transfer window,– if the maximumthree transfers are done in October you will only have three transfers toplay with in February!

16. If a player moves to another Premiership side either on a permanent ora loan transfer, he will continue to score points. However, as far as Sur-real Soccer is concerned, he will remain registered with the originalclub

17. If a player retires or moves outside the Premiership he cannot scorepoints in Surreal Soccer.

18. Only Premiership players can score points in the FA Cup. Points will beawarded as for Premiership matches.

19. In the FA Cup replays are counted as separate matches20. Total value of team must not exceed £50 million

21. There is no restriction on the number of players you can select fromeach team

22. Each team must have either a goalkeeper, 4 defenders, 3 midfieldersand 3 forwards or goalkeeper, 4 defenders, 4 midfielders and 2 for-wards

23. A cup competition will be run and exact format will be announced oncethe number of entrants is confirmed – a separate prize will be given tothe winner of the cup competition.

24. You may enter as many teams as you wish 25. In the event of a draw, prize money will be divided equally.26. You must be over 18 years or over to play.27. Entries and payment must be received by 1500 hrs 13th September

201328. Scoring will be backdated to 17th August 201329. The winner of the league will be paid £1000,

second £200 and third £10030. In the event of a draw, prize money will be divided equally.31. Team and Manager names should be no longer than 20 characters32. The decision of the publisher is final. No alternative prize will be offered

and no correspondence will be entered into

Goalkeeper (GK)NAME TEAM PRICESzczesny, W Arsenal £3.5mGuzan, B Aston Villa £3.0mMarshall, D Cardiff City £3.0mCech, P Chelsea £4.0mSchwarzer, M Chelsea £3.0mSperoni, J Crystal Palace £3.0mHoward, T Everton £3.4mStekelenburg, M Fulham £3.3mMcGregor, A Hull City £3.0mJakupovic, E Hull City £3.0mMignolet, S Liverpool £3.5mHart, J Man City £4.1mde Gea, D Man Utd £3.8mLindegaard, A Man Utd £3.1mKrul, T Newcastle £3.2mRuddy, J Norwich City £3.0mBoruc, A Southampton £3.2mBegovic, A Stoke City £3.4mWestwood, K Sunderland £3.2mMannone, V Sunderland £3.0mVorm, M Swansea City £3.3mLloris, H Tottenham £3.4mFriedel, B Tottenham £3.0mFoster, B West Brom £3.2mJaaskelainen, J West Ham £3.2m

Defender (DF)NAME TEAM PRICEMertesacker, P Arsenal £4.5mVermaelen, T Arsenal £4.1mMonreal, N Arsenal £4.1mSagna, B Arsenal £3.8mKoscielny, L Arsenal £3.8mGibbs, K Arsenal £3.5mJenkinson, C Arsenal £3.4mLowton, M Aston Villa £3.1mVlaar, R Aston Villa £3.0mClark, C Aston Villa £2.9mConnolly, M Cardiff City £3.1mHudson, M Cardiff City £2.8mCaulker, S Cardiff City £2.8mIvanovic, B Chelsea £4.8mCole, A Chelsea £4.5mLuiz, D Chelsea £4.5mTerry, J Chelsea £4.0mCahill, G Chelsea £3.9mAzpilicueta, C Chelsea £3.8mRamage, P Crystal Palace £2.8mBaines, L Everton £4.8mJagielka, P Everton £3.9mDistin, S Everton £3.5mColeman, S Everton £3.5mAlcaraz, A Everton £2.7mRiise, J Fulham £3.3mHangeland, B Fulham £3.3mFigueroa, M Hull City £3.0mJohnson, G Liverpool £4.4mAgger, D Liverpool £3.9mEnrique, J Liverpool £3.8mToure, K Liverpool £3.6mSkrtel, M Liverpool £3.5mKompany, V Man City £5.0mZabaleta, P Man City £4.4mClichy, G Man City £4.1mLescott, J Man City £3.6mNastasic, M Man City £3.6mKolarov, A Man City £3.5mRichards, M Man City £3.3m

Evra, P Man Utd £4.8mVidic, N Man Utd £4.5mEvans, J Man Utd £4.2mRafael Man Utd £4.1mFerdinand, R Man Utd £4.1mJones, P Man Utd £4.0mSmalling, C Man Utd £3.5mSanton, D Newcastle £3.1mDebuchy, M Newcastle £3.0mColoccini, F Newcastle £3.0mBassong, S Norwich City £3.4mMartin, R Norwich City £3.2mTurner, M Norwich City £3.0mOlsson, M Norwich City £3.0mLovren, D Southampton £3.2mClyne, N Southampton £3.2mShaw, L Southampton £3.1mShawcross, R Stoke City £3.5mPieters, E Stoke City £3.4mHuth, R Stoke City £3.3mO'Shea, J Sunderland £3.3mCuellar, C Sunderland £3.2mBrown, W Sunderland £2.8mDiakite, M Sunderland £2.8mWilliams, A Swansea City £3.4mRangel, A Swansea City £3.4mChico Swansea City £3.2mDavies, B Swansea City £3.1mVertonghen, J Tottenham £4.5mWalker, K Tottenham £4.0mDawson, M Tottenham £3.7mAssou-Ekotto, B Tottenham £3.5mKaboul, Y Tottenham £3.4mMcAuley, G West Brom £3.1mOlsson, J West Brom £2.9mO'Brien, J West Ham £3.4mCollins, J West Ham £3.3mReid, W West Ham £3.2mDemel, G West Ham £3.0mRat, R West Ham £2.8m

Midfield (MF)NAME TEAM PRICECazorla, S Arsenal £5.5mWalcott, T Arsenal £5.2mArteta, M Arsenal £4.1mWilshere, J Arsenal £3.8mRamsey, A Arsenal £3.5mOx-Chamberlain, A Arsenal £3.3mWestwood, A Aston Villa £3.4mN'Zogbia, C Aston Villa £3.3mWhittingham, P Cardiff City £3.2mGunnarsson, A Cardiff City £3.1mCowie, D Cardiff City £2.7mBo-Kyung, K Cardiff City £2.5mMata, J Chelsea £6.2mHazard, E Chelsea £5.4mSchurrle, A Chelsea £5.1mLampard, F Chelsea £4.5mOscar Chelsea £4.3mRamires Chelsea £4.1mEssien, M Chelsea £3.5mMoses, V Chelsea £3.4mJedinak, M Crystal Palace £3.1mMoritz, A Crystal Palace £3.0mThomas, J Crystal Palace £2.8mGarvan, O Crystal Palace £2.7mDikgacoi, K Crystal Palace £2.7mBolasie, Y Crystal Palace £2.5mFellaini, M Everton £5.0mPienaar, S Everton £4.4m

Mirallas, K Everton £4.2mOsman, L Everton £4.0mGibson, D Everton £3.2mDuff, D Fulham £3.8mSidwell, S Fulham £3.4mKoren, R Hull City £3.1mMeyler, D Hull City £2.9mElmohamady, A Hull City £2.8mBrady, R Hull City £2.7mGerrard, S Liverpool £4.7mCoutinho, P Liverpool £4.2mDowning, S Liverpool £3.8mHenderson, J Liverpool £3.7mLeiva, L Liverpool £3.4mAllen, J Liverpool £3.3mSilva, D Man City £5.5mToure, Y Man City £5.1mNavas, J Man City £4.5mFernandinho Man City £4.2mGarcia, J Man City £3.8mMilner, J Man City £3.8mNasri, S Man City £3.7mBarry, G Man City £3.5mCarrick, M Man Utd £4.4mNani Man Utd £4.2mKagawa, S Man Utd £4.0mValencia, A Man Utd £3.8mYoung, A Man Utd £3.7mCleverley, T Man Utd £3.5mCabaye, Y Newcastle £3.8mBen Arfa, H Newcastle £3.6mGutierrez, J Newcastle £3.5mSissoko, M Newcastle £3.5mGouffran, Y Newcastle £3.3mTiote, C Newcastle £2.8mSnodgrass, R Norwich City £3.8mHoolahan, W Norwich City £3.5mPilkington, A Norwich City £3.5mJohnson, B Norwich City £3.4mHowson, J Norwich City £3.2mTettey, A Norwich City £2.8mSchneiderlin, M Southampton £3.7mRamirez, G Southampton £3.6mLallana, A Southampton £3.6mDavis, S Southampton £3.4mPuncheon, J Southampton £3.3mWanyama, V Southampton £3.3mAdam, C Stoke City £3.2mNzonzi, S Stoke City £3.2mEtherington, M Stoke City £3.0mKightly, M Stoke City £3.0mJohnson, A Sunderland £4.0mSessegnon, S Sunderland £3.8mGardner, C Sunderland £3.7mGiaccherini, E Sunderland £3.7mLarsson, S Sunderland £3.4mRoutledge, W Swansea City £3.9mDyer, N Swansea City £3.7mHernandez, P Swansea City £3.5mde Guzman, J Swansea City £3.3mShelvey, J Swansea City £2.7mBale, G Tottenham £6.5mDempsey, C Tottenham £4.5mPaulinho Tottenham £4.0mLennon, A Tottenham £3.9mChadli, N Tottenham £3.8mDembele, M Tottenham £3.5mSigurdsson, G Tottenham £3.4mSandro Tottenham £3.3mParker, S Tottenham £3.2mMorrison, J West Brom £3.9mBrunt, C West Brom £3.5m

Mulumbu, Y West Brom £3.3mYacob, C West Brom £2.8mNolan, K West Ham £3.9mJarvis, M West Ham £3.5mDiame, M West Ham £3.5mNoble, M West Ham £3.4mCole, J West Ham £2.9m

Forward (FW)NAME TEAM PRICEGiroud, O Arsenal £5.7mPodolski, L Arsenal £5.3mBenteke, C Aston Villa £6.0mAgbonlahor, G Aston Villa £5.1mWeimann, A Aston Villa £4.8mBent, D Aston Villa £4.8mHelenius, N Aston Villa £4.0mBellamy, C Cardiff City £5.0mCornelius, A Cardiff City £4.2mCampbell, F Cardiff City £3.5mGestede, R Cardiff City £3.0mMaynard, N Cardiff City £2.9mTorres, F Chelsea £6.0mBa, D Chelsea £5.5mLukaku, R Chelsea £5.4mMurray, G Crystal Palace £4.5mPhillips, K Crystal Palace £3.7mWilbraham, A Crystal Palace £3.3mGayle, D Crystal Palace £2.9mKone, A Everton £5.7mJelavic, N Everton £5.2mAnichebe, V Everton £5.0mBerbatov, D Fulham £5.5mRuiz, B Fulham £5.0mRodallega, H Fulham £4.5mGraham, D Hull City £5.0mProschwitz, N Hull City £4.3mBoyd, G Hull City £3.6mFryatt, M Hull City £2.9mSuarez, L Liverpool £7.8mSturridge, D Liverpool £6.0mAspas, I Liverpool £5.5mAlberto, L Liverpool £5.1mBorini, F Liverpool £4.7mAguero, S Man City £7.2mNegredo, A Man City £6.5mJovetic, S Man City £5.7mDzeko, E Man City £5.3mvan Persie, R Man Utd £8.0mRooney, W Man Utd £6.9mHernandez, J Man Utd £5.4mWelbeck, D Man Utd £5.1mCisse, P Newcastle £5.3mAmeobi, Sh Newcastle £4.2mvan Wolfswinkel, R Norwich City £4.8mHooper, G Norwich City £4.7mLambert, R Southampton £5.4mRodriguez, J Southampton £5.0mWalters, J Stoke City £5.2mCrouch, P Stoke City £4.9mFletcher, S Sunderland £5.2mAltidore, J Sunderland £4.4mMichu Swansea City £5.8mBony, W Swansea City £5.5mDefoe, J Tottenham £5.3mAdebayor, E Tottenham £5.1mLong, S West Brom £5.2mAnelka, N West Brom £5.0mOdemwingie, P West Brom £4.0mCarroll, A West Ham £5.4mVaz Te, R West Ham £4.4m

Surreal Soccer ad- 300x230-DPS 6/8/13 12:24 Page 2

Pos Player Name Player Club Price

GK

DF

DF

DF

DF

MF

MF

MF

MF/FW

FW

FW

TOTAL VALUE:

Manager’s name:..............................................................(Max 20 characters)Address: .................................................................................................................................................................................................................................Contact tel no: .........................................E-mail address: ..............................................................................................

Team name:......................................................................(Max 20 characters)Paying by cheque: Cheques payable to GB Media Corporation Ltd. Post to:Coinslot Surreal Soccer, Coinslot International, Bolton Technology Exchange,33 Queensbrook, Bolton, BL1 4AY. To be invoiced, please [email protected] with the correct invoice address and the amount ofentries you require.

Faxback Entry Form(01204) 392748

Goalkeeper (GK)NAME TEAM PRICESzczesny, W Arsenal 3.7Given, S Aston Villa 3.3Cech, P Chelsea 3.8Howard, T Everton 3.3Schwarzer, M Fulham 3.3Reina, P Liverpool 3.4Hart, J Man City 4de Gea, D Man Utd 3.9Lindegaard, A Man Utd 3.1Krul, T Newcastle 3.4Ruddy, J Norwich 3.3Green, R QPR 3.3Federici, A Reading 3Davis, K Southampton 2.9Sorensen, T Stoke City 3.3Begovic, A Stoke City 3.2Mignolet, S Sunderland 3.3Westwood, K Sunderland 2.6Vorm, M Swansea 3.3Friedel, B Tottenham 3.7Gomes, H Tottenham 2.9Foster, B West Brom 3.3Jaaskelainen, J West Ham 3.1Al-Habsi, A Wigan 3.2

Defender (DF)NAME TEAM PRICEVermaelen, T Arsenal 4.5Sagna, B Arsenal 4Koscielny, L Arsenal 4Gibbs, K Arsenal 3.5Mertesacker, P Arsenal 3.7Santos, A Arsenal 3.3Djourou, J Arsenal 3Jenkinson, C Arsenal 2.7Collins, J Aston Villa 3.3Warnock, S Aston Villa 3.3Hutton, A Aston Villa 3.2Dunne, R Aston Villa 3.2Herd, C Aston Villa 3Clark, C Aston Villa 2.9Cole, A Chelsea 4.8Terry, J Chelsea 4.6Ivanovic, B Chelsea 4.4Cahill, G Chelsea 4.4Luiz, D Chelsea 4.1Baines, L Everton 4Jagielka, P Everton 3.7Heitinga, J Everton 3.5Hibbert, T Everton 3.3Neville, P Everton 3.2Distin, S Everton 3.3Riise, J Fulham 3.4Hangeland, B Fulham 3.3Hughes, A Fulham 3.3Kelly, S Fulham 3.2Senderos, P Fulham 3.1Johnson, G Liverpool 4.1Enrique, J Liverpool 3.8Skrtel, M Liverpool 3.7Agger, D Liverpool 3.7Carragher, J Liverpool 3.2Kelly, M Liverpool 3.2Kompany, V Man City 5.1Lescott, J Man City 4.7Clichy, G Man City 4.6Richards, M Man City 3.9Zabaleta, P Man City 3.5Kolarov, A Man City 3.3Evra, P Man Utd 4.8Vidic, N Man Utd 4.6Ferdinand, R Man Utd 4.5Evans, J Man Utd 4.1Jones, P Man Utd 4.1Smalling, C Man Utd 4Rafael Man Utd 3.7Coloccini, F Newcastle 3.8Simpson, D Newcastle 3.5Williamson, M Newcastle 3.3Santon, D Newcastle 3.3Taylor, S Newcastle 3.1Martin, R Norwich 3.1Whittaker, S Norwich 3.1Drury, A Norwich 2.8Ayala, D Norwich 2.8

Barnett, L Norwich 2.7Young, L QPR 3.3Ferdinand, A QPR 3.3Onuoha, N QPR 3.1Traore, A QPR 3.1Fabio QPR 3.1Nelsen, R QPR 2.8Pearce, A Reading 3.3Gorkss, K Reading 3.1Shorey, N Reading 2.8Harte, I Reading 2.7Mills, J Reading 2.7Hooiveld, J Southampton 3.3Butterfield, D Southampton 2.8Richardson, F Southampton 2.8Martin, A Southampton 2.7Fox, D Southampton 2.7Shawcross, R Stoke City 3.4Huth, R Stoke City 3.3Wilson, M Stoke City 3.3Shotton, R Stoke City 3.1Wilkinson, A Stoke City 3.1Upson, M Stoke City 3.1Bardsley, P Sunderland 3.3O'Shea, J Sunderland 3.3Turner, M Sunderland 3.3Brown, W Sunderland 3.3Cuellar, C Sunderland 3.1Bramble, T Sunderland 3.1Taylor, N Swansea 3.7Williams, A Swansea 3.4Rangel, A Swansea 3.3Chico Swansea 3.3Monk, G Swansea 3.1Walker, K Tottenham 4Vertonghen, J Tottenham 3.9Assou-Ekotto, B Tottenham 3.9Kaboul, Y Tottenham 3.8Dawson, M Tottenham 3.4Gallas, W Tottenham 3.3McAuley, G West Brom 3.4Olsson, J West Brom 3.3Ridgewell, L West Brom 3.1Jones, B West Brom 3.1Tomkins, J West Ham 3.1Reid, W West Ham 2.8Faubert, J West Ham 2.8McCartney, G West Ham 2.8O'Brien, J West Ham 2.7Faye, A West Ham 2.7Boyce, E Wigan 3.3Alcaraz, A Wigan 3.3Caldwell, G Wigan 3.3Figueroa, M Wigan 3.1Stam, R Wigan 2.8

Midfield (MF)NAME TEAM PRICEWalcott, T Arsenal 4.3Ramsey, A Arsenal 3.9Song, A Arsenal 3.8Wilshere, J Arsenal 3.7Arteta, M Arsenal 3.7Chamberlain, A Arsenal 3.4Rosicky, T Arsenal 3.3Holman, B Aston Villa 3.7N'Zogbia, C Aston Villa 3.7Petrov, S Aston Villa 3.4Ireland, S Aston Villa 3.3Albrighton, M Aston Villa 3.1Mata, J Chelsea 5.8Lampard, F Chelsea 4.5Hazard, E Chelsea 4.3Ramires Chelsea 4Marin, M Chelsea 3.9Malouda, F Chelsea 3.8de Bruyne, K Chelsea 3.7Meireles, R Chelsea 3.4Essien, M Chelsea 3.3Osman, L Everton 3.9Fellaini, M Everton 3.8Cahill, T Everton 3.7Rodwell, J Everton 3.1Coleman, S Everton 2.8Barkley, R Everton 2.4Dempsey, C Fulham 4.3

Duff, D Fulham 3.7Murphy, D Fulham 3.7Sidwell, S Fulham 3.1Etuhu, D Fulham 2.8Diarra, M Fulham 2.8Gerrard, S Liverpool 4.5Henderson, J Liverpool 3.8Adam, C Liverpool 3.7Downing, S Liverpool 3.7Leiva, L Liverpool 2.8Cole, J Liverpool 2.8Aquilani, A Liverpool 2.7Silva, D Man City 6Toure, Y Man City 4.3Nasri, S Man City 4Johnson, A Man City 3.7Milner, J Man City 3.4Barry, G Man City 3.4de Jong, N Man City 3.3Nani Man Utd 4.9Young, A Man Utd 4.7Valencia, A Man Utd 4.5Kagawa, S Man Utd 4Giggs, R Man Utd 3.7Scholes, P Man Utd 3.4Carrick, M Man Utd 3.4Cleverley, T Man Utd 3.3Cabaye, Y Newcastle 4.2Gutierrez, J Newcastle 4Ben Arfa, H Newcastle 3.8Taylor, R Newcastle 3.7Amalfitano, R Newcastle 3.4Obertan, G Newcastle 3.3Tiote, C Newcastle 3.3Marveaux, S Newcastle 2.5Hoolahan, W Norwich 3.9Pilkington, A Norwich 3.8Surman, A Norwich 3.7Johnson, B Norwich 3.7Bennett, E Norwich 3.4Fox, D Norwich 3.3Crofts, A Norwich 3.1Howson, J Norwich 2.8Taarabt, A QPR 3.4W-Phillips, S QPR 3.3Barton, J QPR 3.3Faurlin, A QPR 3.3Derry, S QPR 3.3Buzsaky, A QPR 3.1Park, J QPR 3.1Diakite, S QPR 2.7McAnuff, J Reading 3.3Leigertwood, M Reading 3.1Karacan, J Reading 3.1Kebe, J Reading 2.8McCleary, G Reading 2.7Robson-Kanu, H Reading 2.7Guthrie, D Reading 2.7Mullins, H Reading 2.5Lallana, A Southampton 3.3Do Prado, G Southampton 3.1Davis, S Southampton 2.8Cork, J Southampton 2.8Schneiderlin, M Southampton 2.7Hammond, D Southampton 2.7De Ridder, S Southampton 2.4Etherington, M Stoke City 3.9Pennant, J Stoke City 3.3Whitehead, D Stoke City 3.3Whelan, G Stoke City 3.3Sessegnon, S Sunderland 4Larsson, S Sunderland 3.8McClean, J Sunderland 3.7Colback, J Sunderland 3.7Gardner, C Sunderland 3.4Richardson, K Sunderland 3.3Vaughan, D Sunderland 3.1Cattermole, L Sunderland 3.1Sinclair, S Swansea 3.9Dyer, N Swansea 3.8Allen, J Swansea 3.7Routledge, W Swansea 3.4Britton, L Swansea 3.3Gower, M Swansea 3.1de Guzman, J Swansea 3.1Agustien, K Swansea 2.7Bale, G Tottenham 5.5van der Vaart, R Tottenham 4.5Modric, L Tottenham 4.2Sigurdsson, G Tottenham 4Lennon, A Tottenham 3.7Pienaar, S Tottenham 3.7

Parker, S Tottenham 3.3Sandro Tottenham 3.1Huddlestone, T Tottenham 2.8Morrison, J West Brom 3.8Brunt, C West Brom 3.7Mulumbu, Y West Brom 3.7Dorrans, G West Brom 3.3Thomas, J West Brom 3.3Reid, S West Brom 3.1El Ghanassy, Y West Brom 3.1Nolan, K West Ham 3.3Noble, M West Ham 3.1Diame, M West Ham 3.1Collison, J West Ham 2.8Taylor, M West Ham 2.7Bouba Diop, P West Ham 2.7O'Neil, G West Ham 2.5Moses, V Wigan 3.9Gomez, J Wigan 3.7McCarthy, J Wigan 3.3McArthur, J Wigan 3.3Beausejour, J Wigan 3.3Watson, B Wigan 3.1Crusat, A Wigan 2.8

Forward (FW)NAME TEAM PRICEvan Persie, R Arsenal 7Giroud, O Arsenal 6.2Podolski, L Arsenal 5.8Gervinho Arsenal 5.3Bent, D Aston Villa 6.5Agbonlahor, G Aston Villa 5.5Weimann, A Aston Villa 4Torres, F Chelsea 6.7Sturridge, D Chelsea 5.6Jelavic, N Everton 5.8Anichebe, V Everton 4.5Naismith, S Everton 4Dembele, M Fulham 5.3Ruiz, B Fulham 5Petric, M Fulham 4.5Rodallega, H Fulham 4.3Suarez, L Liverpool 6.7Carroll, A Liverpool 5.8Borini, F Liverpool 5.3Aguero, S Man City 6.9Tevez, C Man City 6.5Balotelli, M Man City 6.2Rooney, W Man Utd 6.9Welbeck, D Man Utd 5.8Hernandez, J Man Utd 5.5Cisse, P Newcastle 6.5Ba, D Newcastle 6Ameobi, Shola Newcastle 3.3Holt, G Norwich 5.5Morison, S Norwich 4.9Jackson, S Norwich 4.9Vaughan, J Norwich 2.8Zamora, B QPR 5.5Mackie, J QPR 5.3Cisse, D QPR 5.2Helguson, H QPR 5Johnson, A QPR 5Campbell, D QPR 3.7Pogrebnyak, P Reading 4.9Le Fondre, A Reading 4Hunt, N Reading 3.4Roberts, J Reading 2.7Lambert, R Southampton 4.8Rodriguez, J Southampton 3.9Lee, T Southampton 3.7Walters, J Stoke City 5.5Crouch, P Stoke City 5.3Campbell, F Sunderland 4.9Gyan, A Sunderland 4.8Wickham, C Sunderland 3.8Graham, D Swansea 5.3Moore, L Swansea 4Dobbie, S Swansea 3.3Adebayor, E Tottenham 5.6Defoe, J Tottenham 5.5Odemwingie, P West Brom 5.5Long, S West Brom 5.3Fortune, MA West Brom 4.8Cox, S West Brom 3.9Cole, C West Ham 4.3Vaz Te, R West Ham 3.3Nouble, F West Ham 3.3Maynard, N West Ham 2.5Di Santo, F Wigan 5Maloney, S Wigan 4.5

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