coinslot 2402 review digital

MARKET ANALYSIS

The products to watch out for on the

Londonshow floor

PRODUCTS

The early bird catches the worm and this year’s newly positioned EAG looks tobe fulfilling that mantra to the fullest. Now, the biggest show of the coin-op

year will be setting the tone for the next 12 months, with an industry regainingits confidence and a brand new companion show. Coinslot Review provides an

in-depth guide to EAG 2015 and industry insight to the year ahead.

Ahead of its time

Preview to EAGInternational 2015

Interviews | Commentary | EAG Products | Exhibitor Guide | Floorplan

UK coin-op sets its stall out

January 9 - January 15, 2015 • No. 2402 • www.coinslot.co.uk

BACTA discuss thechallenges and

aspirations forthe industry

Merlin waves its wand -and pretty damn well

PERSPECTIVES OVERVIEW

Nick Hardingon the

exploration fornew

opportunities

2402supp-cover-new-style_Coinslot NEW 08/01/2015 11:57

coinslot

clearly thinking

SUBSCRIBE FROM £10 PER YEARVISIT THE COINSLOT STAND AT EAG 2015

STAND 443

CoinslotReview JANUARY 16 - JANUARY 22, 2015 3

firstword

“EAG represents a comprehen-sive opportunity to see newmachines and understand thetrends which are being pickedup in the marketplace. This, of

course, is fundamental for BACTA per-sonnel: because we act as the mouth-piece and advocate for the industry, it’svital that we remain up to the moment.

Looking forward to the coming year,we have a number of key objectiveswe’ll be striving for - which I’ll leave toour new chief executive John White todetail in due course.

One underlying theme for all of us inthe coming year will be the increasingrole of social responsibility. As a tradebody, we cannot expect to achieve polit-ical concessions without demonstratingour understanding and willingness toact on this issue. Through doing so webuild trust, making it easier for those inpositions of power to grant us the thingswe require as an industry.

We’ll also continue to strive for a cor-rection of market imbalances, particu-larly between bookies and the inlandAGC sector. With parity, comes the free-dom to innovate: for too long, a scenariohas endured whereby the economicalhas, out of need, taken priority over theinventive. It’s with this in mind that webelieve taxation on SWP machinesshould be reduced to 5 per cent. As SWPtakes significantly less money thanother gaming machines, it seems illogi-

The way forward

One underlyingtheme for all ofus in thecoming yearwill be theincreasing roleof socialresponsibility.As a trade body,we cannotexpect toachieve politicalconcessionswithoutdemonstratingourunderstandingand willingnessto act on thisissue.

EAG 2015 PREVIEW

EAG provides BACTArepresentatives one ofthe best opportunities tostay current. Forpresident Steve Hawkins,that’s an objective theindustry as a wholewould do wellto strive for.

FIRST WORD cal for them to be caught within thesame kind of taxation framework.

On a more fundamental level, thecoming year offers us an opportunity forsome introspection. Whilst we’veweathered a recession, there is anumber of basic questions underpin-ning success in our trade which we stillneed to address: principally, why dopeople play amusement machines? Andwith that, a more troubling query: whydo increasing numbers of people notplay machines?

The answer to the former might seemobvious to those of us passionate aboutthe sector. They’re fun, and the environ-ments in which they’re situated are fun.As to the latter, that’s far more difficultto address, as there is a near completelack of evidence or research to aid us inour understanding, which is somethingwe need to correct.

Regardless, it can only be of benefit toask ourselves: do we have our offerright? It’s true that many, many arcadesare very similar to the way they weretwenty or thirty years ago. The fact of thematter is that today is a very differentworld. I think it’s for us to challenge our-selves as an industry and ask more ofthese probing questions. Is there some-thing else we can do differently? Andhow can we reinvent this industry tomake sure that we’re set well for the next20 to 30 years? That’s a key challengewhich we need to get to grips with.”

2402Supp-p03-firstword_Coinslot NEW 07/01/2015 18:30 Page 1

CoinslotReview JANUARY 9 - JANUARY 15, 20154

sectoroverview

Nestled on the Whitby coastline, MillersAmusements continues to ply asteady trade. Founded in 1967 and ini-

tially offering prize-bingo exclusively, thebusiness eventually grew to a position inwhich it was able to buy out the arcadewhich had leased it its original space.

Even on a murky winter weekday, at anyone given time the venue approximatesaround 100 or so customers at any one time.However, this sturdy customer-base is prin-cipally comprised of one particular demo-graphic: “The vast majority of the businesswe do now is on the family side: kiddie ridesand cranes, that sort of thing,” says directorand dynasty member Mark Miller.

It’s an evolutional market trend not nec-essarily of his choosing. “In an ideal worldyou want your arcade to be an attraction forall members of the family,” he states.

But to this end, operators seeking toattract older gamers continue to struggleagainst punitive regulation and licensingregimes. “With current systems of tax andlicensing, it’s difficult to make new invest-ment in cash areas economical,” says Miller.Throw into the mix high-street disparities,and the problem only worsens. In Miller’sown words: “Until we get parity with thebookies, cash areas will continue to suffer.”

That said, Miller is able to sustain reliablebusiness in the lower-stake cash areas, andin terms of adult provision, it’s here he’lldirect his attention at the coming show. “Ithink it’d be sensible for distributors and

Where have all thegrown-ups gone?

Family-rides are morepopular than ever atMillers Amusementsin Whitby, with cashmachines fading in theirshadow. For director MarkMiller, adult-oriented casharea growth will onlyfurther diminish withoutserious redress of marketimbalances.

INTERVIEW

manufacturers to push Cat D machines,” heexplains, “as that’s where we’ve seen themost economical returns.”

Irrespective of the challenging economi-cal environment however, the business con-tinues to attract players. So what’s Miller’strick?

“It’s true that we sustain a pretty faircrack of the whip,” he replies. “We try to setthe bar high: making sure the premises andthe ‘pitch’ are all in top nick.”

Miller notes specific regional benefitswhich also serve to aid footfall. “We’re in agood resort here in Whitby - with few com-petitors,” he allows. “Contrast that withother operators in less busy resorts who aregoing up against stiffer competition, andwe come off quite well.”

But fortune of placement merely com-plements a very real passion for creating anenticing amusement experience. “I think asan industry it’s important that we try andsustain a sense of buzz in arcades,” Millercontinues. “If you don’t have a hook - someappealing elements to your site - then you’rein danger of having a flat atmosphere.”

It’s in the canny attempt to sustain thisatmosphere that Miller sees in EAG a veryreal market opportunity. “As an operator,you want to know that you’ve seen exactlywhat the industry has to offer,” he con-cludes. “You don’t want to be in a positionwhere you have to call a salesman up andask, ‘what’s good?’ - you want to go and seeit for yourself.”

EAG 2015 PREVIEW

We try toset thebar high:makingsure thepremisesand the‘pitch’ areall in topnick.

2402supp-p04-06-SectorOverview_Coinslot NEW 07/01/2015 16:24 Page 1

Despite the revival of Paignton Pierbringing added competition to theresort’s amusement market, Gary

Bond, owner of Leisure 2000, is travellingto EAG in buoyant mood.

Encouraged by the performance of hisbusiness over the past 12 months, he is con-fident that, as long as MGD remains at itscurrent level, the future looks good for theindustry.

An annual trip to London fits perfectlywith his philosophy that an operator mustinvest money to make money.

He told Coinslot: “You have to bring in

new product. In this industry you either goforwards or you go backwards - but youcan’t stand still.

“Maybe not quite as much as in the past,purely because I’ve got such good kit in thearcade as it is, but there are always cus-tomers who want to play something new,so I’m sure I’ll be buying at the show.”

Having seen significant growth inredemption in the last two years, Bond iscurrently revamping his prize shop anddevoting more floor space for the genre.

With regards to redemption equipment,Bond heads to ExCel with a completely

open mind: “You need a diverse range ofgames - anything from basketball shootersto coin roll-downs, pushers and whackers.”

Although he has little time for politicians,Bond would like whoever takes powerafter May’s general election to follow-upon the increased jackpot for Category Cmachines with something similar for Cate-gory D.

He commented: “It’s been 10p/£5 for solong now, but if we could get 20p/£10 themachines could play so much better andgive manufacturers the opportunity for alot of growth.”

sectoroverview


EAG 2015 PREVIEW

Bouyant Bond lookingto keep up investment

THE VISITOR

There is no doubt thatEAG willl provide the keyplatform to drive theamusements and coin-opindustry over the comingmonths. Just how fast willdepend on the visitor toExCel Centre - if they likewhat they see, then they’llbuy. Two arcade figures -Lee Stefani and GaryBond - describe theiraims for the annualJanuary trip to London.

Stefani out to beat the bookies

He may only be heading to London for the day next week,but Lee Stefani, manager of Harbour Lights in Fleetwood,is set to search out the next big thing.

“I’m going to go down with an open mind. I do tend to studythe equipment at the show to see what could become a starperformer,” he told Coinslot Review.

A traditional seaside amusement arcade that caters for everygeneration, Stefani is hoping to see the percentage of family-oriented games on show at EAG continue to grow this year.

With the £100 Category C jackpot having had a positiveeffect on Harbour Light’s licensed AGC area, he will also belooking at those AWPs that could help in the effort to win 18 to25-year-old players back from the bookmakers

He explained: “Given the negative press that the bookmak-ers are getting around the issues associated with fixed odds

betting terminals, I’m hoping the government will clamp downon them and we can persuade players to return to the arcades.

“If this ever transpires, I will certainly be taking a look atbringing in some high tech Category C machines to try and getthem back to our AGC.”

2402supp-p04-06-SectorOverview_Coinslot NEW 07/01/2015 14:35 Page 2

marketperspectives

One of the heavyweights of the amuse-ments industry not just nationallybut worldwide, the attendance of

Merlin Entertainments Group at EAG is asure sign of the prestige and continuedrelevance of the show.

Globally, Merlin is second in revenueonly to Walt Disney Parks and Resorts. Lastyear, through operation of attractions suchas Alton Towers, Chessington World ofAdventures, Thorpe Park, Legoland andMadame Tussauds (amongst others) thecompany was able to net £1.2bn.

Whilst few can claim to even comeclose to rivalling the scope and scale ofMerlin’s amusement operation, thestrength of the company’s machine tradeserves as a worthy indicator of the direc-tion of the industry as a whole. And here,there’s good news.

“In 2014, our machine trade was up yearon year,” reports Rupert Hough, head ofgames and photography at Merlin. Howdoes Hough account for these gains?“Redemption performed particularlywell, but principally the main drivers ofthis growth were investment in new hard-ware and prize ranges,” he explains.

This kind of message is music to the earsof show organisers and suppliers alike: atits core, the Merlin strategy might becrudely surmised as ‘spend big, win big’.All well and good for multi-billion dollar

The growing wizard

After like-for-likeamusements growth in2014, Rupert Hough ofMerlin Entertainmentswill look to EAG for freshadditions to a plannedexpansion of the company’smachine footprint.

Leading UK leisure operator, BourneLeisure, continues to refine itsamusement and gaming offering as

it heads into 2015.The company operates arcades at 36

Haven and three Butlins venues, and alsohas gaming offerings across its WarnerLeisure Hotels estate. Kevin Scott, headof arcades for the group, said he wouldbe looking out for unique products at thisyear’s EAG Expo.

“We had a good 2014 season, and Ithink most in the industry would feel thesame way,” Scott told Coinslot Review.“We introduced a new partner last year,

with Namco coming on board to supply,joining our existing suppliers of Crownand Playnation.

“We have done particularly well with

redemption, which has continued togrow. In addition, our crane and pusheroperation has been excellent. We reallyare excelling in our good family offer atthe moment.”

Scott added: “Looking ahead, we wantto continue to develop this roundedfamily offer, but we are really looking forsomething a bit unique at EAG. We wantto give something to our customers thathasn’t been readily available in the past -whether this is something motion-based,such as a smaller simulators or some-thing unique in redemption. For Bourne,it is crucial that we keep our offer fresh.”

Bourne looking for uniqueidentity at EAG

It’s that unique sellingpoint which provides thejewel in every business’crown, and for BourneLeisure, it’s the uniqueproduct that will top itsagenda at EAG 2015.The search party is on inLondon and Kevin Scottis excited at the prospectof discovering whatjewels await at ExCel.

PARKOPERATIONS

corporations, one could argue, but it’s apath that is frequently off-limits to the littleman. But then even for a professional withthe financial muscle of Merlin behind him,Hough argues that the benefits of EAGattendance go well beyond the purchaseof new product.

“We’re always looking at this show forideas and for networking opportunitieswith our partners and suppliers,” heremarks. “EAG serves as a great way ofseeing what the breadth of the industryhas to offer - as well as making new busi-ness inroads.”

In this respect, this year’s addition of

BALPPA’s Visitor’s Attraction Expo (VAE)seems likely to only extend the utility ofthe show. “The VAE looks like a good addi-tion and will be of obvious benefit to abusiness like ours,” comments Hough.

This isn’t hyperbole. The recent growthseen in Merlin’s amusements trade looksset to be rewarded by way of expansionand reinvestment. “We plan to grow ourcurrent footprint with the developmentof new attractions and revisit investmentin our current estate to improve its qual-ity,” says Hough. “We will look at all areasdue to the diversity of our attractions fromhardware to prizes.”

LEISUREOPERATOR

EAG 2015 PREVIEW


2402supp-p08-11-MarketPerspectives_Coinslot NEW 07/01/2015 14:44 Page 1


EAG 2015 PREVIEW

As the fireworks rang out across theland to welcome in the new year, UKseaside amusement operators were

no doubt crossing their fingers for a repeatof 2014’s weather.

“Looking back, last year saw decent per-formance across all sectors of our busi-ness,” says Andy Williamson, director ofEmpire Amusements in Mablethorpe. “Andthat was largely attributable to theweather.”

Indeed, the Met Office has confirmedthat last year broke 2006’s previously heldrecord as the warmest year since recordsbegan in 1910.

It’s no secret that prolonged periods offair weather, particularly around thesummer period, drive numbers to Britishseaside towns, and last year’s burgeoningtrade on England’s east coast has leftWilliamson well-placed for reinvestment.

“The big objective for the coming yearis the revamp of our large coffee shop,” hestates. “That’s going to include extensiveinteriors upgrades like new carpeting,

decor, that kind of thing.”Business diversification has insulated

Williamson’s business through toughertimes. It’s a strategy which has proved pop-ular with customers. “We’ve had a snack-bar onsite for about 20 years, but it’ssomething that every year seems to havegrown larger and larger,” he tells us. “Wealso installed a soft-play area, so as time’sgone on the machine side of our businesshas run in tandem with these two devel-oping income streams.”

The result is a seaside operation whichsees interaction between all three of itscontributive elements. “Whilst we stillmaintain a hardcore customer-base thatcomes in just to play the machines, there’salso a large feed-in element from the soft-play area - with parents waiting for theirkids,” he explains. “That’s a knock-on effectwhich also drives trade to our cafe.”

It’s a robust business model. And whilstWilliamson concedes that the scale of hismachine operation has declined in recentyears, he is adamant that there has been

no compromise on quality: “The equip-ment we do have we make sure is in tip-top condition and keeps taking money.”

Looking to EAG and the prospect ofnew machines, Williamson cautiouslylooks to add to Empire’s portfolio. “Costsare still an issue from the machine per-spective,” he comments. “We’ll be conser-vative with any new additions - just theodd piece here and there.”

That said, business strategy and appeal-ing products can only do so much: forWilliamson, the key factor still lies withthe elements. “The most important factoris still the weather,” he confirms.

Here comes the sunWith record-breakingtemperatures, 2014 provedbountiful for British seasideoperators. Whilst tradediversification has benefittedEmpire Amusements,success in the coming year willcontinue to rise or fall on thatmost elusive of elements - theBritish sunshine.

SEASIDEOPERATOR


With all eyes on EAG 2015, one lead-ing UK machine operator hasstressed the importance of variety

when it comes to offering compellinggaming experiences to consumers.

Discussing the ongoing debate sur-rounding digital versus reel-based gaming,Jason Jarrett, director of Kent-based Auto-matic Machine Services (AMS), said bothplatforms have their advantages.

“From a truly independent, cashboxdriven and focused company, we canargue merits on both sides,” Jarrett toldCoinslot Review. “It is true to say that somedigital AWPs can perform exceptionally

well and be consistent over a longerperiod of time. However, they will not all

perform the same in all locations and this iswhere the need for variety is essential.

“We feel confident that the density ofdigital machines will grow throughout ourestate in the current year but we will con-

tinue to monitor all collection data closelyto ensure profitable income is always max-imised even if this means resorting back toa reel-based model. We hope the manufac-turers continue to develop exciting andinnovative models to give the opportunityfor the digital revolution to gather momen-tum.”

Discussing the UK gaming and amuse-ments industry’s position in 2015, Jarrettsaid: “Twelve months ago we were alltrying to predict how the Triennial Reviewwould affect our business. Machine GamesDuty (MGD) was now part and parcel ofgaming machine supply, and SWPs werestruggling to demand floor space in manylocations.

“As we are a company that are keen torespond positively to all types of change,we continued with our commitment toinvest in quality products such as brandnew £100 AWPs and Venue Hub digital

jukeboxes and, as such, we have seen sig-nificantly improved results from all areasof our business compared to past years.

“At the start of this new year, we havesome exciting plans to grow our companyand we look forward to continuing to offerour customers the very best products withthe very best levels of service,” he added.

“At this year’s EAG we will be looking ata wide range of products to enhance oursales team’s offering. In particular, I wouldlike to see some new B3a models, somemore digital machines for both B4 and Cand, if all my wishes could come true atonce, a valid option for SWP.

“We often recall the days of the CrystalMaze, the Mating Game, and of course, WhoWants to be a Millionaire and wonder whysome of these iconic games couldn’t be re-worked for the next generation? Perhapssomeone somewhere will develop thenext big ‘must-have’ model.”

‘The need for varietyis essential’

From Brighton with Love

CS: What business trends characterised 2014 forBrighton Pier?

AM: Last year redemption pieces remained strong. We foundthat by extending and improving our retail offer so that tick-ets won even better prizes from a wider range added toredemption appeal and drove further sales revenue. Familypieces in general did very well. We are waiting to see whatEAG has to offer to see what we can add to our portfolio. On awider level, on the whole 2014 in Brighton was a very suc-cessful year characterised by a steady flow of customers aidedby good weather. We saw evidence that there was more confi-dence in the economy and with that, customers with moreexpendable income to spend on leisure.

CS: Are there any special events planned for 2015?AM: For Easter and the summer season we will have a wholeseries of entertainment-led events in our bars. Last year’s ModRock music events featuring Rock n’ Roll in all its guises provedpopular and increased dwell time and number of visitors. Thisyear we are featuring soul music for summer events in Hora-tio’s bar. We are planning a series of themed weekend eventswhere we take a nostalgic view of the 1950’s and 1960’s andturn time back on the pier with music, costumes, and gamesfrom the era. On our rides we’ll be promoting ‘ride all day’wristbands and using our website to encourage sales of these.They’re proving ever popular and will be the basis of our ridesoffer for 2015.

CS: Do you face any challenges in sourcing new quality personnel? AM: Recruitment is an issue. We have to challenge ourselves toattract more people to our industry. I think we’re still tarred withthe brush of long, unsociable working hours in leisure. Instead,we need to focus on the benefits and the sheer fun of it all. Thereare few better places to work than leisure and, in my opinion,none better than the pier. We’re currently recruiting for twoassistant chief engineers for our arcades and I hope we can attractthe calibre of candidate that the roles require.

CS: Finally, do you have any other predictions as to any specialist areas of trade in 2015? AM: Yes - I think this could be the year of the wedding. So farI have had 60 enquiries for weddings on the pier in May andJune alone, so maybe we will look back on 2015 as the yearof Romance!

PUB & CLUBOPERATIONS

marketperspectives


EAG 2015 PREVIEW

Digital or reel-based? Whocares, argues JasonJarrett of AmusementMachine Services - theindustry needs diversityand variety. A man for allgenres it seems,Jarrett is lookingfor moreexcitementandinnovationfrom thisyear’s EAG.

PIERS

Boosted by extendedperiods of fine weather,redemption performedparticularly well for AnneMartin, general managerat Brighton Pier.Whilst themed eventsand even newlywedsare expected toincrease footfall in thecoming months,enticing quality staff tokey roles continues toprove a challenge.



EAG 2015 PREVIEW

Tim Moyle has seen his fair shareof amusement trade-shows.Whilst just six months into his

new role as pavilion manager of theGrand Pier at Weston-Super-Mare (arole which oversees amusementsoperation), he brings over 20 years ofexperience served with InspiredGaming (latterly PlayNation), andbefore that at Butlins in Minehead. Inhis own words: “I’ve been in the indus-try all my adult life.”

He makes no bones about underlin-ing the requirement for shows likeEAG. “It’s very important to see thenew products and what’s on offer forthe new season,” he claims.

Product awareness aside, with busi-ness increasingly conducted via emailor over the phone, Moyle also valuesan increasingly rare opportunity tomeet the members of his business net-work face-to-face. “You often speak topeople on the phone on a daily basis -whether it be service, sales or pur-

chasing,” he says. “It’s nice to seethose people in the flesh.”

Moyle’s experience has alreadymanifested itself in an alteration ofbusiness focus at Weston. “Since I’vebeen here we’ve put a lot of emphasison cranes, pushers, and redemption,”he says. “What we’ve seen is craningincome absolutely flying in the latterhalf of 2014 in terms of like for likecomparison.”

It’s a familiar story - across theboard, operators seem to be findingcranes and redemption their go-to sec-tors in terms of cashbox performance.“There’s a lot of quality licensed prod-uct out there at the moment,” Moyleexplains, noting the popularity oflicensed material from Universal’s Des-picable Me and Minions franchises: hissales front-runners for 2014. It’s a trendhe anticipates to continue. “I thinkcranes will continue to perform verystrongly in the coming year,” Moyleproffers. “There’s a new Minions film

due for release in May and a JurassicPark film with plush to go with that, so Iexpect that to drive sales.”

Indeed, for Moyle the continuedsturdy performance of both theredemption and crane sectors can beattributed largely to an increase inquality of offered prize product. “Whenit comes to prizes, what people seemto want now is quality rather thanquantity,” he states. “Over the last fewyears we’ve gone from the generic,cheaper product to the licensed prod-uct which might cost £5 or so: the netresult is people are far more willing toplay for the latter than the former.”

And it’s in recognising these markettrends that the underlying thinkingbehind the pier’s current businessobjectives can be identified. “Ratherthan adding more, we’re focusing onupgrading existing machines,” Moyleconcludes. “We’ll be looking for newerpushers, newer redemption and arevamping of our prize shop.”

Thevalue ofquality

With over two decades worthof experience, pavilionmanager Tim Moyle of theGrand Pier Weston hasfocused on a burgeoningcrane and redemption trade,with quality licensed prizescentral to player appeal.

SEASIDE FEC



marketanalysisNATIONALOPERATOR Exploring new

opportunities is the key

Can you identify any particular busi-ness trends which characterised2014?

“From a retailers perspective I think it’sclear that we cannot refer to the UK as asingle entity and that no two years are thesame. There are so many variables thatcome into play and business is so depend-ent on the weather - and this appliesequally to our bingo clubs as it does to ourFECs at the coast. Taking our adult gamingcentres first, we saw a significant uplift inrevenues in the South East of the countrythroughout 2014, although the Midlandsand the North were more sluggish. Bingoin the first half of 2014 was very tough butstarted to pick up in the autumn. In orderto see more consistency, I think we willneed to see a broader demographic bene-fitting from the economic recovery andwith that less pressure on disposableincome amongst our constituency of cus-tomers.”

Are there any special developments tooccur at Praesepe in 2015?

EAG 2015 PREVIEW

The challenges areaplenty for the UKamusements and gamingindustry, but as NickHarding, CEO,Praesepe, explains, thebusiness always needs tokeep adapting. TiTO, £1coins for credits,“skewed” machineopportunities - there’s somuch to drive forwardand so much to addressover the comings year.

“It’s very important in this business tokeep on exploring new opportunities andequally important to keep your cardsclose to your chest! Needless to say we areexamining a number of opportunities incoin-op related sectors.”

Is there any new technology or machinesthat the company plans to invest in thecoming year? “There have been a number of industrydevelopments worthy of the title gamechangers. 20p/£4.80 is one, the accept-ance of £1 coins for credits is another asare notes for credits and the ability to playoff the credit meter. All are examples ofdevelopments which have had a dramaticimpact on how we do business and TiTOsits comfortably within this category. I seethe roll out of TiTO as potentially a seismicshift in the way that we operate and wewill be investing significantly in both TiTOas well as loyalty systems during 2015.”

How do Praesepe anticipate FOBTmachines will affect trade in 2015?“The slot gaming operation on the UKhigh street is skewed dramatically towarda B3/B2 hybrid machine that we can’toperate but that the bookmakers can. Wethink this is fundamentally inequitableand we hope sincerely that there will be amove towards parity during 2015.”

Are there any other new business chal-lenges you anticipate for the comingyear? “Whilst currently we can’t currently seeany new challenges on the long rangeradar, having worked in this business aslong as I have, I know that there is alwaysgoing to be something which I haven’tanticipated and which will be guaranteedto give me sleepless nights: but that’s thebeauty of this business!”

I see the roll out of TiTO aspotentially a seismic shift in theway that we operate and we willbe investing significantly inboth TiTO as well as loyaltysystems during 2015.

2402supp-p12-15-MarketAnalysis_Coinslot NEW 07/01/2015 13:29 Page 1


EAG 2015 PREVIEW

Following a successful 2014, JustinBurke, general manager of SegaAmusements, says carnival-style

redemption games will be, once again,some of the key products to look outfor this year.

“Continued growth is clearly beingseen in the redemption sector,” Burkesaid ahead of this year’s EAG. “Thisgenre is particularly strong when itcomes to simple, interactive carnival-style games, such as ICE’s Down theClown, which we introduced last yearwith great success.”

Helping operators to capture thisgrowth, Sega are themselves keen tofocus on a full ‘ICE Skill Wall’ of carnivalclassics, which includes Gold Fishin’the company’s latest iteration of this

traditional theme.“That carnival range has really

hit the nail right on the head,and we’ll be showing ourrange in full force at EAG,”Burke said.

With all eyes on redemp-tion, Burke drew attention toinnovation in other sectors,including video games. “Wehave replaced Grid - ourbest driving game for fouryears - with ShowDown,which will also be debutedat EAG,” he stated.

“Research and develop-ment is always there in the

background, with our teamplanning products for next year and

beyond. ShowDown, for example, hasbeen two years in the making.”

Looking ahead, Burke said:“There is good business out

there, and we are very excitedfor EAG. We have a strongproduct offering across allgenres of the amusementindustry, and I’m expectingthe same in 2015.

“We continue to supportBACTA and BALPPA and arehappy to lend the weight ofour brand to their argu-

ments, be this MachineGames Duty or more gen-eral issues, such as VATon tourism. We are verymuch involved in thosedebates.”

Carnival-styleredemption gamesleading the way

SUPPLIERS

Justin Burke, generalmanager of SegaAmusements, is a manin search of redemption.But then aren’t we all -except, for Burke, it’s acrucial route to growthand development for theUK amusements industry.Years of planning anddevelopment arebeginning to show theirworth as technologicalinnovation takes thestand in London.

puzzled byCASH MANAGEMENT?CPI has put all of the pieces together. Now, the industry’s leading brands—CashCode, Conlux, MEI, Money Controls, NRI and Telequip—have been combined into one comprehensive portfolio.

CPI is more than products. It is a one-stop shop for coin, note and cashless solutions that lower transaction costs from the point of sale to the deposit. The products and expertise that represent these brands will accelerate expectations for automated payment systems.

Visit www.CranePI.com or booth #N3-320 during ICE and let us assemble the pieces to add value to your application.

Technology that counts.CranePI.com


marketanalysis


EAG 2015 PREVIEW

CS: What business benefit does Reflex derivefrom attendance at EAG?

QS: EAG is extremely important for Reflex Gaming.It represents a chance to see our customers andshow off our latest developments. As such, we’retaking our largest ever stand this year.

CS: How has Reflex benefited from exhibiting atEAG in the past? QS: The EAG show has always been important for usas a company and it helped us in our transition intoa major player within the hi-tech Category C marketin the last few years.

CS: Does Reflex have any specific/general out-comes its looks to garner from EAG 2015?QS: Obviously the main aim is to sell machines butit is also an opportunity to get feedback from cus-tomers and to find out what is going on in the widermarketplace.

CS: What business trends do you anticipate for thecoming year? QS: We’re exploring the possibilities of Cat C Litemachines being used more widely to offer some-thing new and refreshing to the AGC and bingo sec-tors, as well as perhaps even going into pub retailestates in place of some tired SWP positions. ReflexGaming will show three Category C Lite machinesat EAG, namely Bank Raid Platinum, Robin The RichMini and Lady Luck Band of Gold. These have a10p/20p price of play and a £5/£10 jackpot, allattracting the 5% lower MGD rate.

CS: Are there any specific products you expect togarner particular interest? QS: We’re anticipating great interest in our Royal£100 digital compendium, which will be providedto operators for a two year rental term. This allowsthem to move the machines to new locations orupdate existing ones on site. Once the two years isthrough, operators simply return the machines backto Reflex. Since being unveiled at ACOS, the reac-tion to this concept has been extremely positive.

CS: Finally, how important is EAG in terms of net-working with potential clients and partners? QS: It’s hugely important from a networking pointof view - not only for our UK customers and part-ners, but also for overseas visitors. A highlight of lastyear for Reflex Gaming was establishing a joint ven-ture in Holland, which led to the establishment ofReflex Gaming VoF in partnership with experi-enced Dutch game developers and sales people. Upuntil then we had been exclusively focused on theUK, but having now entered the market in theNetherlands we hope to extend our influence fur-ther into Europe in the coming years.

MANUFACTURING

Coveringall bases

Offering both hi- andlo-tech fruitmachines, and with agrowing range of CatC lite and digitalcompendiumproducts, directorQuentin Stott of UKmanufacturer ReflexGaming boasts aversatile offering. Thisyear, he’ll be lookingto EAG for a freshinroad withprospective clients -both at home andabroad.

WHITTAKER BROTHERS GROUPRUTLAND WAY, LINNEY LANE, SHAW, OLDHAM, LANCS OL2 8HE

TEL: 01706 847531email: [email protected] web: www.whittakers.co.uk

QU

ALI

TY

USE

D E

QU

IPM

ENT

FR

OM

WH

ITTA

KER

S

QU

ALI

TY

USE

D E

QU

IPM

ENT

FR

OM

WH

ITTA

KER

S



EAG 2015 PREVIEW

Coinslot: Can you identify any particu-lar business trends which charac-terised 2014?

Peter Harvey: As some signs of confidencein the recovering economy appear, manycustomers have had a little more money tospend on leisure activities. To keep our cus-tomers coming back to us, rather than ourcompetitors, in 2014 we invested millionsof pounds to modernise our venues, signif-icantly improve the machine estate, andprovide extensive training and develop-ment for our employees across the busi-ness. As demonstrated by Talarius’ recordresults in 2014, the benefits of this invest-ment are already bearing fruit and havehelped build an excellent platform forlong-term sustainable growth.

CS: Are there any special developmentsto occur at Talarius in 2015? PH: Talarius was a standout performer forthe Tatts Group, our parent company in2014: with revenue up 32.8% to £55.3m.This improvement is expected to continue

into 2015 and is being drivenby the refurbishment of prof-itable venues. We recentlytransformed our Clapham Junc-tion venue into a next generationmodel which sets the standard forfuture arcades, and we are now refurbish-ing our Quicksilver venue in Sunderlandup to the same standard. These refurbish-ments form part of Talarius’ wider longterm growth strategy to increase its marketshare and ensure Quicksilver, Silvers andWinners venues across the country arewelcoming more customers through theirdoors. We will also continue to train ourstaff to the highest standards in 2015through, for example, a new dedicatedtraining program to develop our venuemanagers. This aims to give the staff theskills and knowledge they need to be thebest in the industry and enhance the over-all operations of the business. In addition,our management teams have access to arange of management development pro-grammes including “Management 1st”- a

programme co-designed with

People 1st, theskills and develop-

ment charity for theleisure and hospitality

industries.

CS: Is there any new technology Talariusplans to invest in in the coming year? PH: We are currently trialling facial recog-nition technology across a number of ourvenues. This identifies the age of thoseentering our venues, enabling our staff tobetter understand which customers toapproach and ask for ID. It also recognisesour regular customers, allowing us toimprove the service we provide for them.With linked photographic databases, thetechnology can also identify those whohave chosen to self exclude from gamblingpremises, meaning that, once rolled outacross the industry, it will serve as usefultool for dealing with instances of problemgambling.

Riding highPart of the Australian TattsGroup, last yearQuicksilver operatorTalarius was a top-performer for theconglomerate: after arefurbishment campaignwhich has seen its mostsuccessful sites enjoy anextensive make-over. Chiefoperating officer PeterHarvey provides us withhis take on growth,investment, and high streetimbalance for the yearunderway.

AGC OPERATOR



viewpoint

How are you able to use yourbroader remit to make an impactwhere sector specific trade

bodies cannot?When The Gambling Business Groupspeaks it speaks on behalf of its broadcross section of members. GovernmentDepartments, Ministers and the regula-tors all know that we will not favour onesector to the detriment of another as thatwould not be equitable for our members.This unique position helps promote abalanced dialogue at appropriate timeswhen the Industry is being asked moreand more by government to speak witha single voice. But we know that in thereal world this cannot always be the case,so where there are sector specific issues,we will offer our support to the relevant

GBG aims to draw onindustry mood as itdrives agenda forward

The coming weeks will seetwo major trade events inthe form of EAG and ICE,and the GamblingBusiness Group plans touse its uniquely broadstance to reach out tocurrent and future membersat each of the shows. Andwith FOBTs promising tocause further controversyacross the industry, chiefexecutive Peter Hanniballays down GBG’s approachto the issue.

INDUSTRY BODY

trade association accordingly.

How is the GBG approaching the divisiveissue of Fixed Odds Betting Terminals?We approach the B2 situation the sameway that we approach all issues, with logi-cal and rational positions that are sup-ported with evidence. The GamblingBusiness Group’s members have throwntheir weight behind not just this last waveof machines research but the previousones too, and it is in the light of these out-comes that we take our approach. Thatsaid, whilst there are a small number ofB2’s in casinos, this is primarily a bettingsector specific issue and as mentionedabove, in these circumstances we willwork closely with the respective tradeassociation.

How will the GBG use the upcoming EAGexpo as a platform to meet in person withexisting and prospective members?Exhibitions are the heartbeat of theindustry sectors they represent and EAGhas established itself as an importantannual event for the largely UK coin-opand amusements sectors. When theindustry comes together at events suchas EAG it provides an opportunity to takestock of where we all are and given thechance to establish the mood and out-look of the businesses which make upthe industry. A large proportion of ourmembers are either exhibiting or visit-ing and we have meetings set up duringthe event with many of them. I’m look-ing forward to both EAG and, of course,ICE in February.

INDEPENDENTOPERATORS

EAG 2015 PREVIEW

What are the lessons learned from2014 that you hope to build onduring the year ahead?

I think the key lesson that we’ve learnedfrom last year is the absolute necessity forinnovation in machine design. It was sadlyabsent in 2014 and that absence was feltby the business. The time for smallchanges that impact the game playingexperience at the margins has passed andto some extent are no longer relevant. Asan industry we need a root and branchoverhaul of the AWP offering and a clearand honest appraisal of what the modernconsumer is looking for and if we aredelivering it. The spending public is farmore discerning and far more ‘canny’about what they spend their hard earnedcash on. The community of gaming manu-facturers and operators need to be honestand confront the difficult questions,undergo a no holds barred review and useour collective ingenuity to, if necessary,rip up the rule book and start all overagain. From a retailing perspective Iwould like to see the creation of gamingzones within pubs and a greater willing-ness to create gaming and amusementsopportunities within appropriate venues.

Can you reveal what the major talkingpoints of this year’s IOA AGM will be?It’s a very significant year in so far as JohnPowell officially finishes his long and suc-cessful tenure as IOA Chairman, althoughhe will still be in charge of finances andlending his support and guidance to hissuccessor, who will be decided at theAGM. We will also continue the process ofbringing through the next generation ofIOA executives to positions of influencewithin the organisation. I’m referring toindividuals such as Nick Rudd, GregWood, Nick Langham, John and AndyPowell as well as numerous others - all ofwhom have gained invaluable experiencein the industry and who will be applyingthat experience to help take the IOA onto the next level. On a strategic point theAGM will provide an opportunity for us toreview 2014, which, incidentally, was ayear in which the IOA came out as topexternal supplier in the league tables pro-duced by a number of national accounts,and to plan accordingly. In January 2016the IOA will celebrate its 25th anniver-sary and the AGM will discuss what activi-ties we will be putting in place to markthis important milestone.

What’s on your wish-list for 2015 in termsof legislation or market trends?Top of my wish-list is to welcome ina new government which under-stands the pub industry and the rolethat independent machine opera-tors play in helping pubs remainsustainable and in providingemployment opportunities for localpeople. Before the last general elec-tion IOA members from all of ourregional depots wrote to their par-liamentary candidates explainingthe issues impacting the business,the pressures we face and theimpact on profitability and byextension jobs. As the General Elec-tion on May 7th approaches we willbe repeating this exercise and doingour best to get in front of the peoplewho will be campaigning for ourvote. Other items on the wish-listinclude an upturn in the economy tostimulate the pub side of the leisureeconomy, a reduction in VAT for thehospitality sector and the continuedbuilding of bridges between a JohnWhite led BACTA and the GamblingCommission.

IOA keeps hopes pinned on a ‘governmentthat understands the industry’

Paul Langham, vicechairman of The IOAGroup,has a busy agendaat this year’s EAG expo. Notleast of all is the body’sannual general meetingwhere the group’s actionplan for 2015 will be clearlylaid out.

2402supp-p16-17-viewpoint_Coinslot NEW 07/01/2015 13:25 Page 1

17

Many exhibitors ‘more optimistic thanthey have been for several years’

EAG 2015 PREVIEW

EAG ORGANISER


Coinslot: What genres and market-places do you think will be boomingat EAG 2015?

Martin Burlin: As with previous years,EAG’s core exhibitors will be companiesserving the amusements and coin-op mar-kets. This year we’ve noted a widening ofthe product base with some very innova-tive presentations planned by allexhibitors. For 2015, EAG will be joinedby the Visitor Attractions Expo (VAE) andwith free access between the two eventsvisitors will be introduced to some amaz-ing new products targeted at attractionsand leisure facilities. There will also be par-ticularly strong representations from theindoor play and adventure play markets.

CS: Do you see any special opportunitiespresenting themselves following theshow?MB: As the organiser of EAG 2015, it’s notreally for us to make industry predictions.We do, however, listen closely to ourexhibitors and many of these are moreoptimistic than they have been for several

years. We’ve noticed a definitetrend for operators to adoptproducts and initiativesfrom other leisure mar-kets as customerexpectations grow.There is also anincrease in gamesand products featur-ing licensed enter-tainment brands,which is somethingthat will be very muchin evidence at EAG 2015.

CS: Can you predict any clearcampaigns for regulatory or politicalchange that may emerge from the showfloor?MB: This is best answered after the eventas many will use the show to network andexchange ideas. But, we are being told bymanufacturers, operators and trade asso-ciations that they are investigating cross-sector platforms for more cohesive andeffective lobbying and campaigning.

CS: What do you believe will bethe key trends and devel-

opments at EAG 2015?MB: Products on dis-

play from over 200manufacturers atEAG 2015 will beartestament to ourindustry’s extraor-dinary ability toadapt and embrace

new ideas. There willbe games utilising com-

pletely new technolo-gies and it’s interesting to

note that a large number ofproducts are now web-enabled and

include social media interfaces. EAG 2015will be proud to feature some of theworld’s most iconic manufacturers andthe show will witness many Europeanproduct launches. I would urge visitors totake the time to visit all of the stands atboth EAG and VAE, large and small, to expe-rience the wealth of innovation and cre-ativity that will be on offer.

Martin Burlin,chairman of EAGInternational, looksahead to the 51stedition of the UK’spremier coin-op show.

2402supp-p16-17-viewpoint_Coinslot NEW 07/01/2015 13:25 Page 2


politics

“The coming year brings withit an election which couldpossibly change the politi-

cal environment quite signifi-cantly for our sector. There aremarked differences of opinionbetween the Conservative andLabour parties. Whilst at themoment it seems unlikely thateither are going to form the nextgovernment exclusively, themake-up of whoever forms thenext coalition may well decidewhether or not gambling is atopic that gets tackled early on.

One thing that’s clearer is thatgambling wont be an electionissue, which will be an obstacle

in attracting attention andsubsequent action in

the months ahead.Nevertheless, we aimto do everything wecan to gain as muchpolitical traction as

possible and willactively engage with

both sitting and prospec-tive MPs, (the latter often more

inclined to listen than safe-seated counterparts). Thisincludes campaigning for 10 percent MGD to offset the cost ofthe upcoming £1 coin conver-sion; a cost we can't pass on.

In terms of high street taxa-tion, I’m very pleased to see thatis an issue which going to beaddressed by the chancellor inhis review. Clearly the discrep-ancies which are allowedbetween bookies and AGCscontinue to be a supreme mani-festation of the inequality andunfairness on the high street,and I think politically we have toaccept that the government isgoing to have to do somethingabout it - it is under pressure.Again, it will very much dependon who wins the next electionwhether this issue gets pickedup and dealt with sooner ratherthan later.

In terms of how we present

ourselves as an industry - thereare three things I think we needto stress.

The first is our place withinthe tourism sector. After all, theDepartment of Culture, Mediaand Sport isn’t just responsiblefor gambling its responsible forheritage: which means piers,seaside and tourism. By joininga number of organisationsaiming to improve footfall withinthe domestic tourism sector,we’re aiming to cut VAT ontourist attraction fees and hotelfees to 5 per cent, which wouldprovide a huge boost to allaffected parties.

The second is the import ofmachine income within pubsand clubs. As pubs close andthis market declines, we need toexpand it by finding ways ofimproving machine penetrationwithin existing venues andensure that the tax regime is cor-rect for those premises.

Finally, and perhaps mostcrucially of all, we need tounderline the manufacturingrole this sector plays for the UKeconomy.

Whilst the UK retains what isprincipally a service economy,we continue to manufacture inBritain. We make some verygood machines. Small, localcompanies across the countryare making games machines,pushers, cranes and compo-nents, served by a strong net-work of domestic distributors.This in turn sustains hi-techengineering, software and elec-tronics jobs - often in areas ofhigh unemployment. A similarthing is true of the UK video-game industry, which is per-ceived as the government ascreative and worthy of support.We deserve the government torecognise that the same tenetsapply to our own industry. Allpolicy decisions impinging atthe operator level trickle downto this manufacturing-basewhich continues to support oftens of thousands of jobswithin local communities. It’s acrucial point and one in which Iaim to make government - inwhatever form takes - clearlycomprehend.”

The yearahead

BACTA chief executive John White provides us with his owntake on the current political landscape, and outlines his keyobjectives for the coming year.

TRADE BODY

EAG 2015 PREVIEW

Contact Joe Sheeran on 0191 – 4277505 or 07974 195002Email [email protected]

Website www.redemptionsoftware.co.uk

TICKET MANAGERTicket Manager is a system used to control the operation of the redemption prize shop within in your business.

FEATURES* Integrates with all major ticket eaters

including Ticket Eater, Ticket Station & Galileo.

* Scan receipts electronically for a faster service.* Prints receipt for any remaining balance after the transaction is complete.* Secondary customer display shows available stock items which can be bought.* Another customer can be served at the same time, reducing wait time.* Non barcoded items accessible from the users’ main screen.* Stock control shows low level and out of stock items.* Closing reports shows the value of stock redeemed on that day/week.* Management generated reports can be printed off in different formats.

NEW TABLET FOR 2015* Manage all stock in and out of machines* Full reports on loss of stock* Full MGD and VAT reports* Log machine refi ll* Customers sign for payouts* Log machines faults

This system is now used up and down the country

with great response!

COME AND SEE US ONSTAND 935 AT EAG

2402supp-p20-21-politics_Coinslot NEW 07/01/2015 16:18 Page 1


Setting the trend moving forward

Coinslot: What do you believe will bethe biggest revelation at EAG/VAE2015?

Paul Kelly: It is becoming commonplaceto see indoor and outdoor equipmentsuch as climbing walls, zip wires, pet-ting areas, dodgems and high ropecourses at the same locations includingFECs, piers and hotels and the 2015shows will demonstrate theever-growing cross-overbetween traditionalleisure sectors.

CS: Following theshows, what do youfeel will be some ofthe challengesfacing operators in2015?PK: Over the last fewyears, people have gotused to having their hol-idays in the UK and nowthe challenge and opportu-nity is to provide products that

keep these vacationers having that holi-day here. This will be achieved by offer-ing a quality product with great valuefor money and venues that invest intheir products will continue to do wellin 2015.

CS: Can you predict any clear cam-paigns for regulatory or political

change that may emerge fromthe show floor?

PK: As always, there area number of areas in

which more timeneeds to be spentlobbying. Thethought that thetraditionalsummer holidaycould be whittled

down to just fourweeks in August

sends shivers downoperators’ spines and the

hugely negative potentialimpact of this needs to be rammed

home. Discussions also need to bestarted about the next triennial reviewfocusing on how we can work with theDepartment for Culture, Media andSport (DCMS) in supporting the indus-try, in particular the hard-pressed sea-side operators.

CS: What do you believe will be the keytrends and developments at EAG/VAE2015?PK: EAG/VAE 2015 will demonstrate thewide variety of products that can beused to support all kinds of businessesin our sector. In addition to a numberof new play equipmentproducts, there will be the opportunityto focus on the food and beverage sideof an operation. These areas can add agreat margin to businesses and be partof the customer experience in provid-ing a souvenir of a visit. There will be amix of exhibitors, products, seminarsand visitors at EAG/VAE 2015 that willhopefully set the trend for this showgoing forward.

EAG 2015 PREVIEW

This year’s EAG will bejoined by the VisitorAttractions Expo (VAE)and Paul Kelly, chiefexecutive of the BritishAssociation ofLeisure Parks, Piersand Attractions(BALPPA), feels that thiswill demonstrate justhow much cross-overthere is in the industrytoday.

TRADE BODY

2402supp-p20-21-politics_Coinslot NEW 07/01/2015 15:12 Page 2

Productsto lookout for at ExCel

EAGInternationalExpo 2015


Sega plans on being one exhibitor attendees of January’s EAG aresure to remember. “Our EAG exhibit will be the largest we’ve everexecuted,” said Sega’s general manager Justin Burke “We’ll cover

3,600 square feet with an exciting variety of state-of-the-art amusementgames, compelling attractions, and licensed and proprietary redemp-tion merchandise that’s sure to be the talk of the show.”

Leading the way will be Sega’s latest Special Attraction game - Show-down. “Showdown represents the next generation of video attrac-tions,” Burke explained. “It possesses breakthrough technologiesnever before seen in a video amusement game: it’s really more an expe-rience than simply playing a video game and I believe Showdown Spe-cial Attraction will set the new standard for what an attraction piececan, and should deliver.”

Based on the console game DiRT Showdown by racing specialistsCodemasters, for Burke, Showdown represents a “stunning bespokeproduction for arcade”.

Gameplay aims to engross arcade players by taking advantage of theground-breaking technologies featured in its Special Attraction Cabinet:boasting a Signature LED Lit Surround Marquee and two huge HD dis-plays which show players’ real time reactions during game play. “WithShowdown’s ‘Pivot Motion Technology Cabinet Design’ players will lit-erally feel like they’re part of the action as the cabinet sways side-to-sidewhen they clatter around bends or find themselves unlucky enough toget T-Boned by one of their friends,” Burke added.

Whilst Showdown will be the Sega headliner, it will take its placeamongst 29 other titles in 64 different cabinet configurations and cov-ering 12 distinct game categories.

With a new movie confirmed by DreamWorks for 2016, prominentamongst Sega’s licensed offering will be Kung Fu Panda from ICE - aredemption game that draws in the crowds: “Players just want to play itagain and again” commented Burke. “It’s an amazing show stoppingcabinet that will create a focal point in any location.”

Meanwhile, getting the super-size treatment this year are two hitsfrom last year - Transformer and Plants Vs Zombies. Both are gettingbigger screens this year, 80” and 60” respectively.

Finally, Sega’s Prize Division will be exhibiting Plants vs Zombies andDoodle Jump licensed merchandise along with exciting new productsfrom their proprietary Tokio Technology Line including the new TokioTime Smart Watch, Tokio Tablet 3.0 and Tokio Sound Blue Tooth Speaker.

STAND: 550

Making itspresence known

With the variety ofproduct on display

‘unprecedented’even by gaming

giant SegaAmusements’

standards, generalmanager Justin

Burke is adamantthat Sega’s showing

at this year’s EAG willbe the most

impressive yet.

SEGA AMUSEMENTS

EAG 2015 PRODUCT PREVIEW

amusements

COMMENT:JUSTIN BURKE

GENERAL MANAGER SEGA AMUSEMENTS

“EAG 2015 is poised to beour best EAG ever. The

breadth of innovativeproduct utilising cutting

edge technologiesacross such a wide spec-trum of licenses and for-

mats is unprecedentedfor Sega, and I think for

the industry as well. Itdemonstrates how as

company and an industrywe’re maintaining rele-vance by continuing to

develop experiences thatdrive people off their

sofas and into their localamusement arcades.”

2402supp-p22-23-CashHandlingCatC_Coinslot NEW 07/01/2015 13:21 Page 1


Based in Oxfordshire, Astrosystems Ltdis the regional office of Astrosys Inter-national Ltd, which focuses on wider

European, Middle Eastern and Asian markets.The company have been specialists in thecurrency handling business for over 20 years.

Its Microcoin and Global Bill Acceptor(GBA) validators are well established prod-ucts within many markets worldwide, andthese versatile units are both due to displayat EAG.

The Microcoin SP coin validator is alreadypopular within the UK pool table industry,and is gaining increasing traction in the juke-box and kiddy ride markets. Together with aunique jam release mechanism, and high

levels of reliability, the SP is an attractiveproduct to both operators and service tech-nicians. Additional features include a uniquebonus credit system, remote downloadingof firmware and software and an optionalstylish SP 115mm faceplate which offers ablue illuminated coin slot.

Also to showcase on the Astrosystemsstand is the Microcoin QL. The QL offers ahigh speed multi-coin and token validatorand is already utilised in a number of highprofile casino machines.

To complement its Microcoin products,Astrosystem’s Global Bill Acceptors range ofnote validation products is also diverse. Thestackerless GBA ST2 bank note reader has

been particularly successful in the Europeangaming and amusement market due to itsease of servicing, along with impressivelevels of reliability. Software and firmwarecan be downloaded by use of a USB stick, orvia ccTalk and RS232 interfaces, which fur-ther enhances the simplicity of operation.

Alongside the ST2, also on offer is theGBA ST1, which is an integrated stackerwith a modular architecture and secure,lockable cashbox design. The ability to dis-assemble the unit and then re-assemble itwithin 30 seconds makes it particularlyservice-friendly.

STAND NUMBER: 538


ASTROSYSTEMS

cash handling

As a subdivision ofAstrosys International, EAG2015 represents a primeopportunity for UK-basedAstrosystems to profileits range of Microcoin andGlobal Bill Acceptorvalidators.

Astro-nomical

2402supp-p22-23-CashHandlingCatC_Coinslot NEW 07/01/2015 13:22 Page 2


RLMS will be extending an enthusi-astic welcome to EAG goers in2015. With EAG attracting bigger

and better exhibitions each year, gamesmachines distributor RLMS Sales hopesto stand out with a recently acquiredQueen licence - of the rock band kind -and a host of new gaming titles. With thecompany feeling positive for the upcom-ing show and the year ahead, managingdirector Phil Boulton issues a warm wel-come to anyone attending 2015’s firstcoin-op trade show.

With just days to go before EAG Inter-national Expo 2015 opens for business,national distributor RLMS Sales is send-ing out a warm welcome to customersold and new at ExCeL next week. Thefirm has assembled a stunning portfolioof products that span the full coin-opspectrum from amusement to gaming,

with some interesting new concepts towhet the appetite of industry buyers.

Paying tribute to the companiesbehind the RLMS line up, managingdirector Phil Boulton commented:“The range of models we have onshow at EAG this year is the culmi-nation of many months of dedication

and hard work from our productdesign and manufacturing partners. I

would personally like to thank all of ourpartners of array of gaming and non-gaming categories.”

He added: “Among the 30-plus modelswe will have on show next week are somestandout products, including a selectionof brand new licences. Many are availableexclusively from RLMS Sales, so we urgeall our customers, old and new, to makethe trip to ExCel, meet the team and playsome of the new games that may be rele-vant to your business.”

Featuring prominently on stand 740will be Bell-Fruit Games’ inaugural Cat Cmodel bearing the iconic Queen licence.It will be joined by new gaming titles fromAstra, Empire and Project alongside arange of ticket redemption and othernon-gaming equipment from the likes ofSupernova Games.

Boulton concluded: “In a way, it’sencouraging that there are simply too manystrong new developments on the RLMSroster to name-drop each and every one ofthem. So, with the support of all stakehold-ers, there is no reason why we all cannotmake 2015 a successful and exciting year inthe world of coin-op amusements. ”

RLMS showcredentials

A strong product line-upfrom RLMS Sales willaim to cover allamusement bases, andincludes IAAPA prizewiner Fishbowl Frenzy.


distributorscranes

RLMS

COMMENT MANAGING DIRECTOR,

RLMS SALESPHIL BOULTON

“Gaming is understandablya sector of the business

that demands a lot of ourfocus and attention. That

said, we are also very com-mitted to making sure thatour customers can count

on us to provide them withthe best amusement prod-

ucts as well. After all, we dowork in the amusement

industry and it’s absolutelynecessary that our productportfolio should reflect that

fact. We’ll be taking thesegames to EAG with the con-fidence that they can bring

something new and diverseto our customer base.”

After many years of design and research agap in the market for self-adjusting craneprocessors was identified. There are

many benefits of a self-adjusting crane;increased revenue, reduced setting time,increased reliability and improved payout con-trol.

Sales manager, Michelle Andrews, com-mented; “We saw excellent sales in 2014; build-ing on highly successful test trials, most majoroperators in the UK are now using TheWon.The stake and prize level increase the Gam-bling Act changed has boosted crane machinerevenue and attracted more customers. Amuse-ment arcades’ ability to vend higher valueprizes can really increase their appeal andencourage customers to pay more per play.With higher value prizes, it is now more impor-tant than ever that prize payout is accuratelycontrolled, to avoid excessive and expensivepayouts by badly adjusted cranes.”

“A summer full of holidaymakers will meanan increase in the amount of plush beingrestocked or changed, with some cranes beingattended to more than once a day. With thepressures of busy hot summer’s days, the lastthing you want to be doing is worrying aboutthe payout of your cranes, or having to adjustthe cranes with a different line of heavier orbulkier toys. Using sophisticated computercontrol, the payout of the crane is controlled inthe same manner as a fruit machine, with just asingle setting Plays per Toy to adjust. As thecrane is played, the grab strength will be con-stantly adjusted to ensure the crane maintainsits payout target. Not only does this provide theconfidence to place any toy in the crane with-out the need to adjust any settings, it alsoreduces time spent adjusting. You can also berest assured that in-experienced staff can nowload toys into the crane without a disastrouspayout occurring.

As the strength of the grab is now so pre-cisely adjusted, the player becomes teasinglyclose to winning each game, encouraging them

to spend that littleextra, chasing thewin and also reduc-ing customer com-plaints.

Currently, theprocessor supportsall major cranesavailable in the UK,from the smallestChinese singleplayer crane to thelargest fixed Mam-

moth cranes.

Big improvementsat Lotelle

Electronics companyLotelle designs andproduces a range ofproducts for theamusement industry.And, after an‘excellent’ 2014, it’s aconfident trip toLondon to EAG forthe crane processingspecialist.

LOTELLE

2402supp-p24-25-Children'sRides_Coinslot NEW 07/01/2015 13:42 Page 1

hows its amusementtials at EAG 2015



RLMS Sales will will be showcasing an array ofentertaining models at EAG including Mr Bus,Fishbowl Frenzy, Lucky Ladders, Odd Bods and

F5 Vortex.The Mr Bus kiddie ride from Leisurematic comes

complete with an interactive ball catching game, rock-ing motion and ticket redemption option. It seats up tothree children who are challenged to catch balls whilstriding using the steering wheel as part of a ‘bagatelle’style game.

Meanwhile, Teamplay’s Fishbowl Frenzy, voted bestnew coin-operated arcade product at IAAPA 2014, hasbeen described as the first ‘augmented reality ticket

redemption game’. It comes with a high definition 65 inchtransmissive LCD screen and features custom 3D anima-tions with game play controlled by a singular button.

RLMS will also have a brace of ticket redemptiontitles from Empire Games in the form of Lucky Laddersand Odd Bods. Both are offered at 10p per play on500/800 ticket payout. Lucky Ladders is based on thehugely successful Adders & Ladders concept and ispresented in the WOW cabinet with infill panels andtop box, whilst Odd Bods is available in Red, White andBlue cabinets.

Finally the F5 Vortex from Birthday Blaster offers afully automated coin-op version of the original Vortexand is perfect for any venue which has a ticketredemption offering as part of its portfolio of amuse-ment machines.

WHAT’S ON SHOW

2402supp-p24-25-Children'sRides_Coinslot NEW 07/01/2015 13:42 Page 2


Electrocoin arrive at EAG with host ofnew products, including brand newCat C games that take their pedigree

and inspiration from the past. However,there is a common theme that runsthrough the new line up: Bar X.

As the recently highlighted demand fornew Bar X product continues to grow,Electrocoin have responded with 4 brandnew products that will be launched at theEAG show. Magic Diamond, Bar X 7 ExtraCasino and the retro style Bar X are allaimed at the arcade and Bingo sectors andfeature a community gaming option onsome models, whilst the new Bar XTRA isa complete departure for the popularbrand’s usual style as it makes its debut asa hi tech Cat C, which will commence test-ing in the pub sector in January. The game

features six reels and delivers a gen-uine hi tech experience in keep-ing with the type of game that pubplayers have become accustomedto. Bar XTRA will be shown along-side the successful Alice’s RoyalRiches which has already gainedpub retailer approvals.

The amusement sector hasalways been a major part of Elec-trocoin’s portfolio and EAG 2015will see a number of new productstargeted at all ages and venues.

Lobster Robot from Andamirohas been testing well throughout thepost-ACOS period and is building areputation as a reliable and quality per-former in the ticket payout sector. Thegame catches the players attention asbeing innovative and totally unique.Another new game on display will bePower Truck Special from Wahlap.This is the sequel to the successfuloriginal Power Truck and features avariety of new vehicles including aLondon Bus and a Fire Engine.

Stern Pinball will arrive at EAGwith a brand new game that hasbeen kept under wraps. In recentyears Stern have produced tableswith very strong universal licencesand it’s understood that this year’sEAG launch will be one of thebiggest to date. Whilst Electorcoincan confirm that the Walking Deadwill be on show, attendees willhave to wait and see what else will

be making its world premier!

STAND: 535

Looking back tomove forwardElectrocoin will beshowcasing the latestin their adult gamingtechnology with a newrange of Cat C gamesusing its Bar X brand,alongside a versatileoffering of amusementmachines.

ELECTROCOIN


distributors

2402supp-p26-29-distributors_Coinslot NEW 07/01/2015 13:49 Page 1



manufacturers

The best of Reflex

There will be a comprehensive range ofproduct designed for the UK market onthe Reflex Gaming stand, from Cat C hi

tech and Cat C Lite through to B4 and bothanalogue and digital options.

The latest Category C titles for the pubretail sector include Showtime, Maid ofMoney, Chilli Con Carnage and a darts-themed title called Treble Top, which is per-forming well on test. Showtime hasexceptional early test results and Chilli ConCarnage has already received almost blanketretailer approvals before the show. Maid ofMoney received full retailer approvals at thelatter part of 2014 making this a phenome-nal line-up going into the EAG.

These reel-based titles are backed up by theexciting Cat C digital compendium calledRoyal £100, which was first unveiled at ACOS.It is housed in Reflex’s Video Atom cabinetand is a completely new concept for Reflex,as it is available to rent on a two-year contract,during which time it will be supplied withfresh proven content from Reflex, includinghi-tech and slot-style games. “The reaction we

have received from customers so far has beeneverything we could have hoped for and Royal£100 is performing extremely well on test,”says Quentin Stott, Reflex Managing Director.

Reflex Gaming will show three CategoryC Lite machines at EAG, namely Bank RaidPlatinum, Robin The Rich Mini and LadyLuck Band of Gold. These have a 10p/20pprice of play and a £5/£10 jackpot, allattracting the 5% lower MGD rate. “Thesemachines have offered something new andrefreshing to the ACG and Bingo sectorsand we feel there is even an opportunityfor them in pub retail estates in place ofsome tired SWP positions,” adds Quentin.

Finally for the B4 sector, Reflex Gamingwill show three titles at EAG: Best of Britishand Fiddle A Fortune which are bothproven games will be joined by the showunveiling of Hot Shots. Says Quentin: “Weplan to build on our success in the clubsector with these diverse and dynamic £2stake, £400 jackpot club machines.”

STAND: 820

At EAG 2015, ReflexGaming aims to build onrecent successes with itsbiggest stand at the showto date.

REFLEX GAMING



Whitehouse Leisure is pulling out allthe stops for this year’s EAG show.The company has built a strong port-

folio of exclusive licensed and generic plush,as well as an accompanying range of redemp-tion prizes. Across its three stands the com-pany will showcase some of the hottestlicensed ranges for 2015 these include block-buster movie plush and redemption from:Minions, Jurassic World, Frozen, Inside Out,How to Train Your Dragon, SpongeBob,Marvel Avengers and Disney Princess.

“To celebrate the new Minions movierelease, welcoming visitors to our stand thisyear will be our very own life-size Minioncharacter,” said Mark Titterton, partner atWhitehouse Leisure.

In addition, Whitehouse has expanded itssoft toy range with product from the mostpopular kids’ TV shows around, includingPeppa Pig, Doc McStuffins, In the Night

Garden, Teenage Mutant Ninja Turtles,Mickey and Minnie. The company alsoprovides product that attracts bothteenagers and adults and is extremely

excited to announcebrand new Paul Frankplush and redemptionprizes.

“As our company hasgrown and we’ve shown

our commitment to deliv-ering great product to themarket, we’ve been able to

win licenses for some ofthe must-have toys,” Tit-terton commented.“Whilst blockbuster TVand movie product is cer-tainly a winner, we havealso seen some real

growth in application andgaming related product, so we’ll be excitedto launch our Candy Crush product at EAG.”

Alongside an expansive redemption andpusher offering, Whitehouse is aiming to bethe catch-all solution for all amusement prizerequirements. Their redemption rangeincludes both licensed and generic toys andgames including; gadgets, remote controltoys, confectionary, stationery, ceramics,resins, key-chains and fashion accessories.

“EAG International Expo is the mostimportant show in our calendar,” Tittertonadded. “It’s a very important expo for us andfor many customers, it will deliver the firstglimpse of the new season’s products.”

STAND NO: 430, 455, 530

EAG 2015 representsan opportunity forWhitehouse Leisureto tout an impressivearray of franchised pop-culture product

Pride of place on the Redemption SoftwareCompany (RSC) stand at EAG this year willbe Ticket Manager, a system designed to

control the operation of an FEC’s redemptionprize shop. It’s easy to use touch screen systemalong with wireless barcode scanning technol-ogy offers a wide range of functions and allowsstaff members to quickly carry out transac-tions. The system integrates with all majorticket eaters including Ticket Station, TicketEater and Galileo. Tickets not redeemed arereturned to the customer in the form of a securebar-coded receipt or a customer Loyalty Card.

Ticket Manager includes a comprehensiveand easy-to-use stock inventory system whichallows users to add, delete and update stockdetails. Reports can be easily generated fromthe system in various formats and you can alsosee the value of all stock within the prize shopat anytime.

An advanced security feature of the systemvoids all tickets previously used decreasing therisk of fraud. Receipts given to customers have

a unique code which allows them onlyto be used in your premises ensuringother sites receipts cannot be accepted.

The RSC loyalty system allows cus-tomers to store tickets securely on a bar-coded Loyalty Card. Customisedpromotions can also be carried out toencourage customers to return againand again.

Meanwhile, running alongside TicketManager will be Arcade Manger: a newTablet software solution to control the day-to-day running of an amusement arcade.

The software was primarily designed on feed-back from RSC customers who were looking for asolution to track stock used in cranes, pushersand novelty machines following the introduction ofMachine Gaming Duty (MGD).

The system hosts a full stock inventory andtracks what stock has been issued to eachmachine. This allows reports to be generateddetailing total stock used over specific periodsincluding machines which are subject to MGDand VAT.

Alongside its stock application clients will findother applications that allow machine faults,refills and customer refunds to be logged.Machine refills also include redemption ticketsfor those operating ticket machines.

For larger sites, a network drive can beinstalled to allow the use of multiple tablets. Man-agement reports for this type of setup can beaccessed via a back office or remote computer.

STAND: 935

Supporting FECmanagement

Following threesuccessful yearsat EAG, theRedemptionSoftwareCompany isreturning in 2015to exhibit itsTicket Managersoftware andTablet, whichhosts its newestsolution: ArcadeManager.

REDEMPTION SOFTWARE COMPANY


software

COMMENTMARK TITTERON

PARTNER WHITEHOUSE

LEISURE

“We always have ourfinger on the pulse and

as we have done in pre-vious years we’re ableto offer our customers

some really excitingnew generic plush and

family ranges. OurSparkly Eyes collection

continues to go fromstrength to strength

and we have some fan-tastic new big winner

prizes available.”

At thecuttingedge

merchandise

WHITEHOUSE LEISURE




pushers

Pushing to the limit

Available both as 6 player allcash or as cash and ticketsmodels, Whittakers push-

ers All the Fun of the Fair andSurfers Paradise are both reli-able centrepieces with superbgraphics and enhanced soundeffects with coin input soundand background music.

Meanwhile the company’s 8player compact deck pusherCamptown Races offers com-pact dimensions, allowing it tobe fit into even the smallestarcade.

The company also manufac-turers single player cash push-ers in both Big Top Circus andSurfers Paradise formers.

Whittakers’ part-exchangeservice serves operators wishingto update their equipment some ofthe best prices in the industry.

For Redemption requirements,the company’s Roll n Win single

player is available in two models,with Skittle or Greedy Gobs tar-gets. Players roll their coins

through the swivel coinentry and attempt toguide them to their tar-gets. On both modelstickets are paid out fromunder the top sign at eye

level allowing improvedspeed of playBoth Roll n Win models

can either be operatedindividually or groupedtogether for maximumeffect. Great soundeffects and LED lighting

on both games make themodels ideal and a proven

money earner for the familyredemption arcade.

Rounding off the Whittak-ers 2015 portfolio is its range of

both single and three-seater kiddie rides.

UK manufacturerWhittakers continues tooffer an attractive range ofquality pushers, alongsidea part-exchange service aswell as redemption andkiddie-ride offerings.

WHITTAKERS



EXHIBITOR GUIDE

7S ABOVE

Stand: 156

T: +44 (0) 1845 471020E: [email protected]: www.7sabove.co.uk

ACE GAMINGStand: 941

T: +44 (0) 292044 3899E: [email protected]: www.acegaming.co.uk

AFFORDABLE LEISURE/ARIONJUKEBOXESStand: 110

T: +44 (0) 0845 077 2933E: [email protected]: www.atr.com.mx

ALL THINGS NICE VENDINGStand: 728

T:+44 (0) 1895 263789E: [email protected]: www.atnvending.co.uk

AMUSEMENT INDUSTRY CATALOGUEStand: 457

ANTRIM CONTRACT CARPETSStand: 419

T: +44 (0) 289062 3888E: [email protected]: www.antrimcarpets.com

ASTRA GAMESStand: 720

T: +44 (0) 1656 658658E: [email protected]: www.astra-games.com

ASTROSYSTEMSStand: 538

T: +44 (0) 1235 772201E: [email protected]: www.globalbillacceptors.com

AUTOMAT MAGAZINEStand: 165

T: +39 (0) 6 4403686 E: [email protected]: www.sapar.info

BACTAStand: 30 and BACTA Lounge

T: +44 (0) 207 730 6444E: [email protected]: www.bacta.org.uk

BACTA CHARITABLE TRUSTStand: 30 and BACTA Lounge

T: + 44 (0) 207 730 6444E: [email protected] address: www.bacta.org.uk

BANDAI NAMCO EUROPEStand: 630

T: +44 (0) 208 324 6101E: [email protected]: www.bandainamco.co.uk

BANDAI NAMCO PRIZE DIVISIONStand: 630

T: +44 (0) 208 324 6102E: [email protected]: www.bandainamco-am.co.uk

BAPTOStand: 942

T: +44 (0) 1743 464232E: [email protected]: www.bapto.org.uk

BLUE MONKEYStand: 140

BRENT ELECTRONIC/BRENT SALESStand: 630

T: +44 (0) 208 324 6102E: [email protected]: www.namco.co.uk

BRUNEL SHIPPINGStand: 815

T: +44 (0) 208 5917348E: [email protected]

W: www.brunelshipping.co.uk

COINSLOT INTERNATIONALStand: 443

T: +44 (0) 1204 396397E: [email protected]: www.gbmedia.eu

CONCEPT GAMESStand: 926

T: +44 (0) 1132 798216E: [email protected]: www.conceptgames.co.uk

CROWN DIRECTStand: 600

T: +44 (0) 1942 210 860E: [email protected]: www.crowndirect.co.uk

DEITH LEISUREStand: 600

T: +44 (0) 1942 210860E: [email protected]: www.crowndirect.co.uk

ELAUTStand: 710

T: +32 (3) 78094 80E: [email protected]: www.elaut.be

ELECTROCOINStand: 535

T: + 44(0) 208 965 2055E: [email protected]: www.electrocoin.net

EMBED UK &EUROPEStand: 930

T: +44 (0) 1225 311 323 E: [email protected]: www.embedcard.com

ENTNETStand: 120

T: +44 (0) 845 052 0867E: [email protected]: www.entnet.co.uk

E-SERVICEStand: 60

T: +44 (0) 208 275 300E: [email protected]: www.e-service.co.uk

EUROSLOT INTERNATIONALStand: 117

T: +44 (0) 1622 269 9197E: [email protected]: www.euroslot-online.co.uk

FAIR GAMES UKStand: 922

T: +44 (0) 1446 739 200E: [email protected]: www.fair-games.com

FIAM AUTOMAZIONEStand: 300

T: +39 (0) 1189 51883E: [email protected]: www.fiamautomazione.com

FORMULA K INTERNATIONALStand: 913


W: www.formula-k.co.uk

FUTURELOGIC (A JCMGLOBAL COMPANY)Stand: 725

E: [email protected]: www.jcmglobal.com

GAME TIME INTERNA-TIONAL/TAIWAN SLOTStand 934

T: +886 2 2760 7407E: [email protected]: www.gtimmagazine.com.tw.

GAMBLING COMMISSIONStand: 760

T: +44 (0) 121 230 6700E: [email protected]: www.gamblingcommission.gov.uk

GAMCAREStand: 762

T: +44 (0) 207 801 7000E: [email protected]: www.gamcare.org.uk

GEWETE Stand: 940

T: + 49 (0) 2256 300027E: [email protected] W: www.gewete.com

GIOCO NEWSStand: 422

T: +39 (7) 44461296E: [email protected]: www.gioconews.it

GORDON MOODY ASSOCIATIONStand: 764

T: 07896 747183E: [email protected]: www.gordonmoody.org.uk

GUANGDONG GRANDEURINTERNATIONAL EXHIBITIONGROUPStand: 442

T: +86 20 22106418E: [email protected]: www.zsgaf.com

HARRY LEVY AMUSEMENT CON-TRACTORStand: 640

T: +44 (0) 1843 866 464E: [email protected]: www.harrylevy.com

essentialguideto ... theexhibitorEAG EXPO

2402supp-p30-33-Essential guide without address_Coinslot NEW 08/01/2015 12:02 Page 1


EXHIBITOR GUIDE

HAZEL ELECTRONICSStand: 708

T: +44 (0) 1843 866552E: [email protected]: www.hazelelectronics.co.uk

HEIGHWAY PINBALLStand: 122

T: 07447 697 130E: [email protected]: www.heighwaypinball.com

HOT GAMESStand: 413

T: +886 73437880E: [email protected]: www.agisgame.com.tw

INNOVATIVE TECHNOLOGYStand: 910

T: +44 (0) 161 626 9999E: [email protected]: www.innovative-technology.co.uk

INSTANCE AUTOMATICSStand: 830

T: +44 (0) 1507 441144E: [email protected]: www.maxxgrab.co.uk

INTERCLUB LOTTERIES Stand 928

T: +44 (0) 1323 489489E: [email protected]: www.interclub.co.uk

INTERFUNStand: 817

T: +44 (0) 161 633 0100E: [email protected]: www.intergameonline.com

INTERGAMEStand: 817

T: +44 (0) 161 633 0100E: [email protected]: www.intergameonline.com

INTERNATIONAL GAMES TRADEStand: 814

T: +378 904 286E: [email protected]: www.coolthings.sm

ITM LEISURE (EUROPE)Stand: 456


JAKARStand: 450

T: +48 665 775 011E: [email protected]: www.jakar.pl

JAMMAStand: 851

T: 39 (0) 761 354602E: [email protected]: www.jamma.it

JNC SALESStand: 540

T: +44 (0) 1179 382552E: [email protected]: www.jnc-sales.co.uk

JOLLY ROGER AMUSEMENTRIDESStand: 927

T: +44 (0) 1754 896 800E: [email protected]: www.jolly-roger.co.uk

KALKOMATStand: 420

T: +48 7984 85015E: [email protected]: www.kalkomat.com

KIDDY RIDESStand: 840

T: +44 (0) 113 239 3803E: [email protected]: www.kiddyrides.uk.com

KUPPER-AUTOMATYStand: 460

T: +48 695 566232E: [email protected]: www.automaty-kupper.com.pl

LAIVStand: 812

T: +34 952 243905E: [email protected]: www.laiv.com

LEISURE ENGINEERINGStand: 141

T: +44 (0) 1752 880553E: [email protected]: www.leisureengineering.com

LOUNGE LIZZARDStand: 421

T: 07854 895 714 E: [email protected]: www.lounge-lizzard

LUCAStand: 728

T: +39 (0) 423 969714

E: [email protected]: www.lucasrl.it

MERKUR KIDSStand: 940

T: +49 (0) 2256 300027E: [email protected] W: www.merkur-kids.com

MONDO AUTOMATICOStand: 411

T: 39 (0) 746 485732E: [email protected]

NSM MUSICStand: 950

T: +44 (0) 113 271 3708E: [email protected]: www.nsmmusic.com

PINBALL HEAVENStand: 155

T: +44 (0) 177 281 6677E: [email protected]: www.pinball.co.uk

PMS INTERNATIONAL GROUPStand: 750

T: +44 (0) 1268 505050E: [email protected]: www.pmsinternational.com

PROJECT DESIGN AND TECHNOLOGYStand: 923

T: +44 (0) 208 540 9280E: [email protected]

REDEMPTION SOFTWARE COMPANYStand: 935

T: 07974 195002E: [email protected]: www.redemptionsoftware.co.uk

REFLEXGAMINGStand: 820

T: +44 (0) 1636 700708E: [email protected]: www.reflex-gaming.co.uk

REGAL ARCADESStand: 453

T: 0771 134 0034E: [email protected]: www.supernovagames.co.uk

RE-PLAYStand: 650

T: +39 081 03852925E: [email protected]: www.re-play.biz

RITTERStand: 658

T: + 48 602 196 802E: [email protected]: www.ritter-polska.pl

RLMSSALESStand: 740

T: 0845 603 6666E: [email protected]: www.rlms-sales.com

SACOA PLAYCARD SYSTEMStand: 660

T: +1 214 256 3965 E: [email protected]: www.sacoacard.com

SAM LEISUREStand: 116

T: +44 (0) 24 7646 1234E: [email protected]: www.samleisure.co.uk

ibitors


theexhibitors


EXHIBITOR GUIDE

SB MACHINESStand: 937

T: +44 (0) 1656 783894E: [email protected]: www.sbmachines.co.uk

SEGA AMUSEMENTS EUROPE Stand: 550

T: +44 (0) 208 391 8090E: [email protected]: www.segaarcade.com

SEGA PRIZEStand: 550

T: +44 (0) 208 391 8090E: [email protected]: www.sega-prize.com

SEGA TOTAL SOLUTIONSStand: 550

T: +44 (0) 208 391 8090E: [email protected]: www.segaarcade.com

SEMNOX SOLUTIONSStand: 853

T: +91 8244255888E: [email protected]: www.semnox.com

SIA RIEMONStand: 440

T: +371 2 888 1129E: [email protected]: www.perfumevending.com

SOUND LEISURE/SOUNDNETStand: 135

T: +44 (0) 1132 321700E: [email protected]: www.soundleisure.com

SPECIAL GAMEStand: 816

T: +39 (0) 8157 26854E: [email protected]: www.specialgame.it

SUZO HAPP GROUPStand: 920

T: +44 (0) 208 391 7700E: [email protected]: www.suzohapp.co.uk

SWEET AMANDA’SStand: 416

T: +1 516 240 2022

E: [email protected]: www.sweetamandas.com

SYNDICATE UKStand: 423

T: +44 (0) 247 630 1070E: [email protected]: www.syndicategroup.net

TARCO INTERNATIONALStand: 412

T: +44 (0) 1737 556526E: [email protected]: www.tarcointernational.com

THE UNITED DISTRIBUTINGCOMPANYStand: 500

T: +44 (0) 208 965 7071E: [email protected]: www.udc.co.uk

TOOL BILLIARDStand: 414

T: +42 (0) 585 228701E: [email protected]: www.toolbilliard.cz

TOUCH HITSStand 424

T: 00 35 386 101 1237E: [email protected]: www.touchhits.com

VDW INTERNATIONALStand: 936

T: +32 2424 2799E: [email protected]: www.dvw-int.com

VENDING SABADELLStand: 921

T: +34 937 152 621E: [email protected]: www.vendingsabadell.com

VEQTOR UKStand: 958

T: +44 (0) 1428 685660E: [email protected]: www.veqtor.co.uk

WESSEX COINStand: 130

T: +44 (0) 1635 552131E: [email protected]: www.wessexcoin.co.uk

WHITEHOUSE DISNEYstand: 530

T: +44 (0) 1268 274284E: [email protected]: www.whitehouseleisure.co.uk

WHITEHOUSE LEISUREStand: 430


WHITEHOUSE REDEMPTIONStand: 445


WIK Stand: 410

T: +48 338577110E: [email protected]

WORLD OF RIDESStand: 947

T: +44 (0) 191 4920999E: [email protected]: www.worldofrides.com

ZONE LEISURE TECHNOLOGYStand: 912

T: +44 (0) 116 242 5225E: [email protected]: www.zonelaser.co.uk

ACTIVITY WORLD/APRICOT PENGUINStand: 1156

T: 07850 954171E: [email protected]: www.activityworld.co.uk

ALES UKStand: 1326

T: +44 (0) 7855 250407E: [email protected]: www.alesuk.org

ATTRACTIONS MANAGEMENTStand: 1067

T: +44 (0) 1462 471919E: [email protected]: www.attractionsmanagement.com

ATRAX EXPO/ATRAXION MAGA-ZINEStand: 1137

T: +90 212 570 63 05E: [email protected]: www.atraxion.net

BALPPAStand: 1040

T: +44 (0) 207 403 4455E: [email protected]: www.balppa.org

BRANDARTStand: 1035

T: +44 (0) 1206 224466E: [email protected]: www.brandartglobal.com

DEALStand: 1316

T: + 971 434 35777E: [email protected]: www.dealmiddleeastshow.com

DP LEISUREStand: 1036

T: 07714 208 186E: [email protected]

EUROCOINStand: 1130

T: +44 (0) 208 275 3000E: [email protected]: www.eurocoin.co.uk

FACTO EDIZIONI/PLAYMACHINE EUROPEStand: 1022

W: www.factoedizioni.it

HANG FASTStand: 1020

T: +44 (0) 1274 510 448E: [email protected]: www.hangfastclimbing.co.uk

VISITOR ATTRACTIONS EX



EXHIBITOR GUIDE

HOLIDAY PARKS MANAGEMENT Stand: 1330

T: +44 (0) 1432 263219E: [email protected]: www.holidayparksmanagement.com

INDOOR PLAY MAGAZINEStand: 1155

T: +44 (0) 208 6030936E: [email protected]: www.indoorplaymagazine.co.uk

INNOVATIVE LEISUREStand: 1210

T: +44 (0) 1162 713095E: [email protected]: www.innovativeleisure.co.uk

INTERPARKStand: 1102

T: +44 (0) 1457 865500E: [email protected]: www.interpark.co.uk

LORICA INSURANCEStand: 1136

T: 07958 549202E: [email protected]: www.loricainsurance.com

THE SOFTBRICK COMPANYStand 1318

T: 01925 837733E: [email protected]: www.softbrick.co.uk

PELICAN PROCUREMENT SERV-ICESStand: 1314

T: +44 (0) 1252 705222 E: [email protected]: www.pelicanprocurement.co.uk

PEOPLE1STStand:1045

T: +44 (0) 203 0741222E: [email protected]: www.people1sttraining.co.uk

TICKETHOUR UKStand 1135

T: (+44) 0203 504 0035E: [email protected]: www.tickethour.co.uk

Q2000 LASER GAMESStand: 1062

Unit 7, Quarry Court, Pitstone Green BusinessPark, Pitstone, Bedfordshire LU7 9GW, UK

T: +44 (0) 1296 663 900

E: [email protected]: www.meno.com

RAAPA (RUSSIAN ASSOCIATIONOF AMUSEMENT PARKS ANDATTRACTIONS)Stand: 1304

T: +7 (495) 234 50 15E: [email protected]: www.raapa.ru/en

REGENCY PURCHASINGStand: 1050/1150

T: +44 (0) 1934 646113E: [email protected]: www.regencypurchasing.co.uk

ROVER INTERNATIONALStand: 1023

T: +44 (0) 2476 693405E: [email protected]: www.roverinternational.com

RP ATTRACTIONSStand: 1001

T: +44 (0) 1293 786749E: [email protected]: www.rpoattractionsgroup.com

RUSSELL PLAYStand: 1044

T: +44 (0) 1425 481425E: [email protected]: www.russell-play.com

SEVERN LAMBStand: 1055

T: +44 (0) 1789 400140E: [email protected]: www.severn-lamb.com

SIMWORXStand: 1056

T: +44 (0) 1384 295733E: [email protected]: www.simworx.co.uk

THE NOISY DRINKS COMPANYStand: 1030

T: +44 (0) 1708 805888E: [email protected]: www.noisydrinks.co.uk

THE PLAYBUS COMPANYStand: 1338

T: 0770 6945529E: [email protected]: www.theplaybuscompany.co.uk

IONS EXPO



7's Above ..........................................................156

AAce Gaming .....................................................941Affordable Leisure/Arion Jukeboxes ................110All Things Nice Vending....................................728Amusement Industry Catalogue.......................457Amusewind......................................................770Antrim Contract Carpets ..................................419Astra Games ....................................................720AstroSystems....................................................538Automat Magazine ...........................................165

BBACTA................................................................30BACTA Charitable Trust ......................................30Bandai Namco Europe......................................630Bandai Namco Prize Division ...........................630BAPTO .............................................................942Blue Monkey ....................................................140Brent Electronics..............................................630Brunel Shipping ...............................................815

CCoinslot International ......................................443Concept Games ...............................................926Crown Direct ...................................................600

DDeith Leisure....................................................600

EE Service ............................................................60Elaut Sales ........................................................710Electrocoin ......................................................535Embed UK & Europe ........................................930Entnet ..............................................................120Euroslot International ......................................117

FFair Games UK .................................................922Fiam Automazione ...........................................300Formula K ........................................................913FutureLogic (a JCM Global Company)..............725

GGambling Commission.....................................760Gamcare ..........................................................762Game Time International/Taiwan Slot ..............934GeWeTe ...........................................................940Gioco News .....................................................422Gordon Moody Association ..............................764Guangdong Grandeur International Exhibition Group..442

HHarry Levy Amusement Contractor..................640Hazel Electronics .............................................708Heighway Pinball .............................................122Hot Games .......................................................413

IInnovative Technology.....................................910Instance Automatics .........................................830InterGame........................................................817International Games Trade/Cool Things ...........814ITM Leisure (Europe) .......................................456

JJakar.................................................................450Jamma..............................................................851JNC Sales ..........................................................540Jolly Roger Amusement Rides...........................927

KKalkomat .........................................................420Kiddy Rides......................................................840Kupper-Automaty ............................................460

LLaiv ..................................................................812Leisure Enginnering .........................................141Lounge Lizzard Entertainment Systems............421Luca .................................................................728

MMerkur Kids .....................................................940Mondo Automatico...........................................411

NNSM Music .......................................................950

PPinball Heaven Ltd ...........................................155

PMS International Group .................................750Project Design and Technology ........................923

RRedemption Software Company ......................935Reflex Gaming .................................................820Regal Amusments .............................................453Re-Play .............................................................650Ritter................................................................658RLMS Sales .......................................................740

SSacoa Playcard System......................................660Sam Leisure/Billares Sam..................................116SB Machines .....................................................937Sega Amusements Europe ................................550Sega Prize.........................................................550Sega Total Solutions ..........................................550Semnox Solutions P .........................................853Sia Riemon .......................................................440Sound Leisure ..................................................135Soundnet..........................................................135Special Games..................................................816Suzo Happ Group.............................................920Sweet Amanda's ...............................................416Syndicate UK....................................................423

EAG 2015floorplan

EAG 2015 EXHIBITOR LISTING & FLOORPLAN

2402supp-p34-35-floorplan_Coinslot NEW 07/01/2015 18:33 Page 1


EAG 2015 EXHIBITOR LISTING & FLOORPLAN

TTarco International ..........................................412The United Distributing Company ...................500TOOL Billiard ...................................................414Touch Hits........................................................424

VVdW International ...........................................936Vending Sabadell..............................................921Veqtor UK ........................................................958

WWessex Coin.....................................................130Whitehouse Disney..........................................530Whitehouse Leisure .........................................430Whitehouse Leisure Redemption.....................445WIK .................................................................410World of Rides..................................................947

ZZone Leisure Technology .................................912

Visitor Attractions ExpoActivity World ................................................1156ALES UK.........................................................1326

Atrax/Atraxion Magazine ...............................1137Attractions Management ................................1067BALPPA ..........................................................1040Brand Art .......................................................1035DEAL..............................................................1316DP Leisure GB ................................................1036Eurocoin ........................................................1130Facto Edizioni/Play Machine Europe ..............1022Hang Fast .......................................................1020Holiday Parks Management ............................1330Indoor Play Magazine .....................................1155Innovative Leisure..........................................1210InterPark ........................................................1102Lorica Insurance ............................................1136Pelican Procurement Services........................1314People 1st ......................................................1045Q2000 Laser Games .......................................1062R P Attractions................................................1001RAAPA............................................................1304Regency Purchasing ......................................1150Regency Purchasing ......................................1050Rover International ........................................1023Russell Play ....................................................1044Severn Lamb ..................................................1055Simworx ........................................................1056The Noisy Drinks Company ...........................1030The Playbus Company....................................1338The Softbrick Company .................................1318

Opinions expressed in this publication should not be regardedas the official view of GB Media Corporation Ltd, except wherestated. Views, opinions and recommendations contained in thispublication are put forward for consideration only. No actionshould be taken in reliance upon any such views, opinions orrecommendations. Neither GB Media Corporation Ltd norcontributors accept any responsibility for any loss occasionedto any person howsoever caused or arising as a result of or inconsequence of action taken or refrained from in realiance onthe contents of this publication.Notes for contributorsThe Editorial Board welcomes the submission of articles forconsideration by the editor with a view to publication. Articlessubmitted will not be returned and accordingly contributorsmaking submissions should retain copies. Submission of anarticle will be held to imply that the article contains originalunpublished work which GB Media Corporation Ltd maylawfully publish. All submissions are made at the owner’s risk.© GB Media Corporation Ltd 2015All rights strictly reserved. No part of this publication may bereproduced, stored in a retrieval system, or transmitted in anyform or by any means without the prior written permission isgiven, full acknowledgement of author, publisher and sourcemust be given.

CoinslotReviewEAG Preview 2015

EDITORIALEditor: Joseph EwensEmail: [email protected] Tel: +44 (0) 1273 699 900Managing Editor: Ken Scott Tel: +44 (0) 1273 699 900Email: [email protected]: Nick Norton, Dan Tester,Alan Campbell, James Walker, ImogenGoodman, Ian MarkxADVERTISINGAdvertisement Manager:Marc LawtonEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Sales Executives:Kathryn NorrisEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748PRODUCTIONDesigner:Gina Lloyd, Pete ShirleyEmail: [email protected] Production:Dave Roderick Email: [email protected] & Production Office: GB Media Corporation Ltd20 New Road, Brighton BN1 3UF, UKTel: +44 (0) 1273 699 900 Printed by:Stephens & GeorgeSUBSCRIPTIONSSubscriptions Executive:Sarah HaworthEmail: [email protected]: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Web: www.coinslot.co.ukAdvertising & SubscriptionsGB Media Corporation LtdBolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY, UKTel: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748PUBLISHERSGB Media Corporation LtdBolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY, UKTel: +44 (0) 1204 396 397Fax: +44 (0) 1204 392 748Publishing Director:John SullivanEmail: [email protected]

GBmediacorporation ltd

Published by:

2402supp-p34-35-floorplan_Coinslot NEW 07/01/2015 18:33 Page 2

coinslot 2402 review digital

Documents

coinslot new

positioned eag

coinslot stand

industry insight

brand new companion

coinslot review

market analysisthe products

thecoming yearwill