cold emailing: how i discovered the secret to cold emailing - bryan kreuzberger
TRANSCRIPT
Bryan KreuzbergerFounder, BreakthroughEmail | Cold Emailing Expert
“How I Discovered the Secret to Cold Emailing”
Ask yourself two questions?
1. Why you should
2. 3 easy techniques the experts use
3. Cold Calling vs. Cold Emailing
4. How to Generate Qualified Leads
5. 7 Biggest Mistakes People Make When Cold Emailing.
6. Free cold emailing template and training.
Agenda
The Testing
• 10,000 individual emails sent • 1,000 meetings at 700+ companies• $15,000,000 in sales
The Reading List
600+ books
• 2002: First purchase on Amazon, How To Sell Anything To Anybody
• 434 books from Amazon: (Sales, Marketing, Psychology, Marketing, Copywriting, Negotiating)
• 122 books on kindle, plus an estimated 200 more books from Borders, Barnes and Noble, and Airports
No one opens the email
1. They aren’t at their desk.
2. You are interrupting them.
1. There are gatekeepers blocking your calls.
1. You leave voice-mails that are never returned.
2. If they answer, you don’t have permission to talk.
Cold Calling vs Cold Emailing
1. They receive 20-100 emails daily.
1. They don’t read your email.
2. They don’t respond.
3. You don’t know what happened.
4. You have to follow up with a call or email.
Cold Calling vs Cold Emailing
Generating qualified leads
1. You think the subject line is really important.
2. You only write one person. You assume it is the right person.
3. You write long sentences that are hard to read.
4. You write all about you, not for them.
1. You don’t spell out the benefits for the prospect.
1. You copy, paste and blast out bad emails.
2. You burn a good contact.
7 Biggest Cold Emailing Mistakes
The cold email template
Lets look at the cold email template
Subject: Appropriate person
I am writing in hopes of talking to the appropriate person who handles marketing? In that pursuit, I also wrote to Bill Somers, Cole Graves and Jen Rege. If it make sense to talk, let me know how your calendar looks.
Testing words…
Subject: Appropriate person
I am writing in hopes of talking to the appropriate person who handles ________? In that pursuit, I also wrote to your manager, his manager and the CEO. If it make sense to talk, let me know how your calendar looks.
Testing words:
Talk vs (Meet, have a call)
Calendar (Schedule)
Stop wasting time spinning your wheels
How to find any email address
Top 10 email formats
About Us
Online Training
Qualified Lead Generation
Consulting and Group Coaching
Cold EmailingTraining and Template :
Enrollment is Free
Register at: www.BreakthroughEmail.com
Next Session Begins Immediately
Cold EmailingTraining and Template :
Enrollment is Free
Register at: www.BreakthroughEmail.com
Next Session Begins Immediately