Customer acquisition

Learnings from Bookpad

Understand your market and customers

Demography, vertical, competitors

Finding companies to target

Look at lists on Google

E.g. top 100 HR companies, 500 cloud storage companies - http://cloudtimes.org/top100/

Find similar companies using websites like getapp.com, alternativeto.net,

similarsites.com

refer : http://alternativeto.net/software/alternativeto/

Google required field

E.g. HR Software, ATS, Cloud storage

Finding the right people to talk/email

Sidekick- get the sidekick extension for chrome

This will give you information about the company,

executives and also list similar companies.

Angel List, Crunchbase, leadership/executives page, blog and news

articles.

Finding the email id

Get Rapportive plugin for gmail and crosscheck the emails

(Firstname).(Lastname)@companyname.com (firstnamefirstletter).lastname@company.com (firstnamefirstletter)lastname@company.com

(firstname)@company.com

Email Permutator

All the possible combinations of email ids using the firstname and lastname - bit.ly/name2email

Cold emails

Direct and the right size – nothing more and nothing less

idea is to fit the content to a smartphone screen

so that there is no scrolling

Direct and the right size – nothing more and nothing less

This will give you information about the company,

executives and also list similar companies.

Use Sidekick plugin to track emails

Tracking emails will give you an insight into – email open rate, email forwards, multiple opens

etc.

Use Pipedrive to keep track of your pipeline

US incorporation

Questions