BYV.UMA

CONTENTS

HISTORY AWARDS AND ACHIVEMENTS PRODUCTS TARGET MARKETING ADVERTISEMENT CONCLUSION

HISTORY

In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".

In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.

In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.

In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.

 In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

Today Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.

AWARDS & ACHIEVEMENTS Colgate has been ranked as India’s #1 Most

Trusted Brand across all categories for four consecutive years from 2003 to 2007

51% market share in the toothpaste segment.48% market share in the toothpowder

market.30% share in the toothbrush market.On 4Sept.2009,Colgate-Palmolive signed

SRK as its Brand ambassador.

WILLIAM COLGATE1783-1857

PRODUCTS

PRODUCT LINE

Colgate Navigator PlusColgate PlusColgate PremierColgate Extra Clean Colgate Super Flexible

Sparkle Toothpaste

Oral Care Personal Care Surface Care

Max BarAzadi Dish Bar Max ScourersMax LiquidMax Antibacterial

Beauty Soap ~ Palmolive Naturals Carbolic Soap~ Azadi Skin Germ Protection Soap ~ Protex

Brite Maximum Power Express PowerBonus Softlan

Fabric Care

Colgate Maximum Cavity ProtectionColgate Total Fresh StripeColgate HerbalColgate Herbal White

Colgate WhiteningColgate Fresh Energy Gel

STRATEGY

They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.

Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.

They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.

TOOTHPASTE

Colgate total Colgate total advanced Colgate optic white Colgate sensitive pro relief Colgate max fresh Colgate cavity protection Colgate sensitive Colgate sparkling white Colgate triple action

BRUSHES1.They launch different toothbrushes for different age groups.

2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years

TARGET MARKET:

Colgate is targeted at middle income and upper income families.

Colgate has had a consistent target market. Colgate has never altered its target market

segment. Colgate was introduced in the semi urban

and rural areas.

STRENGTHS

Strong financial performance

Focus on innovation and new product launches

Colgate business planning initiative

ADVERTISEMENT

In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " .

The 1960s onwards, the slogan was "The Colgate ring of confidence" .

In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .

PROMOTIONAL TOOLS

Increasing circumference of toothpaste tube. Free Dental Check-up in mobile vans

Free Dental Check-up by sending a SMS Scholarship offers like Learn & earn offer

CONCLUSION

Our company: Colgate people are all part of a team, committed to working together throughout the world to achieve success.

THANK YOU