PresentsAD-Times

PRODUCTS

1) ORAL CARE• Colgate max fresh• Colgate extra salt• Colgate 360 toothbrush• Colgate dental cream

2) PERSONAL CARE• Palmolive charmis cream• Shave cream• Palmolive naturals

3) HOME CARE• Axion-dish washing paste

4) PROFESSIONAL ORAL CARE• Colgate visible white• Colgate sensitive• Phos-flur

Time

Introduction Growth Maturity Decline

PRODUCT LIFE CYCLE

SALES

Minimum variants maximum reach

Introduction of Gel and other variants

More and more variants and also new products as active salt etc Currently no

signs of significant decline

The Colgate Plethora

FINANCIAL PERFORMANCE

Toilet s

oaps

Det cak

es

Toothpast

e

Toothbru

sh

skin cr

eam

sham

poos0

5

10

15

20

25

2009 key category growth in%age

2009 key category growth in%age

Awards & Achievements

1)Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007

2)51% market share in the toothpaste segment.

3)48% market share in the toothpowder market.

4)30% share in the toothbrush market.5)Presently it is facing competition from no. 2 player HUL. E.g. Pepsodant

On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.

Marketing Mix

1) Product2) Price3) Promotion4) place

PRODUCT:

1) They try to position their different toothpastes with a brand name under the umbrella of Colgate Palmolive eg: colgate maxfresh, colgate active salt etc.

2) For Urban population, they have come up with the products suiting to young generation.

3) Focus on innovation and new product launches

PRICING:

1) wide range of products both for rural and urban class with different pricing strategy for both.

PROMOTION:

1) For rural consuming class they endorsing Cibaca toothpaste.2) Advertisement through T.V. media, Print media.3) FM Radio for Urban population & MW and SW radio for Rural population.

PLACE:

1) They are trying to increase product penetration to rural population.2) They are trying to increase the wholesalers to smaller towns.3) They are track the distribution path so that they are able to cover all the village areas around the towns

Company's entire advertising campaign across its major products and related

TVCs, print ads and radio ads

ADVERTISEMENT

1)In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " .

2)The 1960s onwards, the slogan was "The Colgate ring of confidence" .

•Now they use various Slogan for different products like For MAX FRESH is “A Whole new Dimension of Freshness” .

• For WHITE TOOTHPASTE is “All Around Decay Protection”.

YOU TUBE LINKS

FOR ACTIVE SALT: http://www.youtube.com/watch?v=cgP-O31j0MY

FOR PLAX AD: http://www.youtube.com/watch?v=IHF4A67-wMI

FOR MAX FRESH: http://www.youtube.com/watch?v=_X0HByeC5o8

Promotional tools

1) Free dental check-up in mobile vans

Attractive offers:

1)Super Saver Offer for 'All Around Decay Protection'. Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-. Save Rs. 18/-.

2)Colgate Maxfresh Gel is the first toothpaste infused with cooling crystals giving you a whole new dimension of freshness. Get a 150g plus a 80g tube with a Colgate Extra Clean Toothbrush in a Freshness Value Pack for Rs. 79/-. Save Rs. 20/-

Placement Tip- Rashi Tyagi, Last year Intern

“Colgate places a lot of focus on depth of knowledge,clarity and leadership skills with respect to projects done,long & short term goals as well as willingness to travel.During my selection taking the lead during the group activity along with displaying confidence and giving concise,clear answers helped.