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Colgate-Palmolive Company

Companies description



What business we are?

Colgate-Palmolive Company isan American diversified multinational corporation focusedon the

1. Production,

2. Distribution, &

3. Provision

of household, health care and personal products, such assoaps, detergents, and oral hygiene products(including toothpaste and toothbrushes).



Information

Industry: Personal products

Founded: 1806

Headquarters: New York City, NewYork ,U.S .

Key people: Ian M. Cook, CEO

Revenue: US$15.3 billion (FY 2009) Employees: 36,002

Website: www.colgate.com



History

In 1806, William Colgate introduced starch, soap andcandle factory on Dutch Street in New York City under the name of "William Colgate & Company".

In 1857, William Colgate died and the company wasreorganized as "Colgate & Company" under themanagement of Samuel Colgate, his son.

In 1873, the firm introduced its first toothpaste, anaromatic toothpaste sold in jars.



His company sold the first toothpaste in a tube, ColgateRibbon Dental Cream, in 1896.

In 1928, Palmolive-Peet bought the Colgate Company tocreate the Colgate-Palmolive-Peet Company.

In 1953 "Peet" was dropped from the title, leaving only"Colgate-Palmolive Company", the current name.

Today Colgate has numerous subsidiary organisationsspanning 200 countries, but it is publicly listed in only two,the United States and India.



Awards & Achievements

Colgate has been ranked as India’s #1 Most TrustedBrand across all categories from 2003 to 2007

51% market share in the toothpaste segment

48% market share in the toothpowder market

30% share in the toothbrush market

On 4Sept.2009,Colgate-Palmolive signed SRK as itsBrand ambassador.



Future strategies on 4 P’s:-

1. Product

They try to position some innovative toothpastewith a brand name other than Colgate but under the umbrella of Colgate Palmolive

Focusing toward rural rich and consuming class byendorsing the development of ‘Colgate AyurvedicToothpowder

They would come up sachets of these toothpowder and position toward rural population whobuy in smaller lots



For Urban population, they would come up with theproducts suiting to young generation

For Urban rich and consuming class, they would comeup with the products on the basis of functional benefits

Eg: 1.They launch different toothbrushes for different

age groups.2.They launch a special toothpaste and toothbrush

for kids in the age group from 4-10 years.



2.Price

Based on the competitor's price

Charging higher premium which focused on

consuming and lower income classes

Pricing done on the basis of price points

Packaging would be customized on the basis of pricepoints.



3.Promotion

They positioning Colgate dental white crème andtoothpowder towards rural rich segment

For rural consuming class they endorsing Cibacatoothpaste

Advertisement through T.V. media, Print media

FM Radio for Urban population & MW and SW radiofor Rural population

Hoarding on National highways



4. Place

They would try to increase product penetration torural population

They would try to increase the wholesalers tosmaller towns

They would track the distribution path so that they

are covering all the village areas around the towns



SWOT Analysis

SWOT analysis for Colgate……



Strengths

Strong financialperformance

Focus on innovationand new productlaunches

Colgate businessplanning initiative



Weakness

Highly leveraged

Product research



Opportunities

Emerging markets growth

Deploying advance technologies

Growing Hispanic population in the US



Threats

Competitive landscape from other Private labelgrowth

Increasing commodity prices

Falling consumer confidence in the US



Promotion tools

Increasing circumference of toothpaste tube

Free Dental Check-up in mobile vans



Free Dental Check-up by sending a SMS

Scholarship offers like Learn & earn offer



Advertisement

In 1940,the Colgate Company used Slogan was "Itcleans your breath while it cleans your teeth “

The 1960s onwards, the slogan was "The Colgate ring

of confidence“

In the late 1950's and early 1960's, Colgate stressedthe fact their "Dental Cream" contained Gardol, a

formula that helped protect teeth from cavities andtooth decay .



Various Product Categories

Oral Care

Personal Care Home Care

Professional Oral care



Oral Care

Colgate Dental Cream

Colgate Active Salt

Colgate Max Fresh

Colgate Total 12

Colgate Plax

Colgate 360 ActiFlex

Colgate Extra Clean Gum Care Colgate Sensitive Toothbrush

Colgate 360 Toothbrush

Colgate Zig Zag



Personal Care

Palmolive Thermal Spa

Palmolive Aroma Shower Gel - Relaxing

Palmolive Naturals Liquid Hand WashFamily Health

Palmolive Naturals Moisturizing BodyWash - Milk and Honey



Home Care

Axion - Dish WashingPaste

Palmolive dish washingPaste



Professional Oral Care

Colgate PerioGard

Colgate Sensitive

Colgate Gel Kam Colgate Visible White



Market Share



Product category-(Oral Care)

Colgate Palmolive increased its oral care marketshare from 26% in 2005 to 33% in 2009

Colgate Palmolive the largest player in the oralcare business globally. Colgate is the world leader in oral care with a 33% market share

We expect Colgate’s oral care business togenerate $25.5 billion in annual revenue by theend of this year



Financial Report

Total Revenue: 2,060.92 1,802.57 Sales: 1,962.46 1,694.81

Other Income: 98.46 107.76

Profit before Taxation: 484.80 345.31

Provision for Taxation: 61.54 55.09

Profit after Taxation: 423.26 290.22

Balance brought forward: 28.84 5.77

Profit for appropriation: 452.10 295.99 Appropriation: Dividend: 271.98 203.99

Dividend Tax: 45.84 34.14

General Reserve: 42.33 29.02

Balance c/f: 91.95 28.84452.10 295.99

(In ‘000)



COMPETITORS

Hindustan Unilever Ltd.

Procter & Gamble

Church & Dwight Co., Inc.

The Clorox Company

Kimberly-Clark Corporation



COLGATE PALMOLIVE CO Top

Competitors

Symbol Company'sname

Last Change %Change

Volume

CL COLGATEPALMOLIVE CO

78.01 -0.18 -0.23 584,643

CLX CLOROX CODEL

62.27 -0.03 -0.05 274,795

PG PROCTER &

GAMBLE CO

63.41 0.54 0.86 5.03 M

CHD CHURCH &DWIGHT INC

67.05 0.01 0.01 152,756



Hindustan Unilever Ltd.

Hindustan Unilever Ltd. Stock Quote (In $)



Procter & Gamble

P & G Stock Quote (In $)Latest

12/10/10 EST

Change ($) Change (%) High Low

$63.35 0.480 0.764 $63.79 $63.21



Church & Dwight Co., Inc.

Church & Dwight Co., Inc. Stock Quote (In $)Latest

12/10/10 13:33:49 EST

Change ($)Change(%)

High Low

$67.08 0.040 0.060 $67.45 $66.95



The Clorox Company

Latest

12/10/10 13:34:10EST


$62.49 0.185 0.297 $62.51 $62.16

The Clorox Company Stock Quote (In $)



Kimberly-Clark Corporation

Kimberly-Clark Corporation Stock Quote (In $)Latest12/10/10 14:07:19 EST


$61.83 -0.145 -0.235 $62.24 $61.70



Submitted By :-

Shweta Sharma(M100700054)

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