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COLGATE-PALMOLIVE (I) LTD
DISCLAIMERThis Presentation and its related publication, release, webcast or communication (together the “Presentation”) is for general information purposes only. This Presentation does not solicit any action by Colgate-Palmolive (India) Limited (the “Company”) based on the material contained herein. Nothing in this Presentation is intended by the Company to be construed as legal, accounting, investment or tax saving advice.
This Presentation includes statements that are, or may be deemed to be, “forward‐looking statements”(except for the historical information). These forward-looking statements appear in several places in the Presentation and are based on certain expectations, assumptions, anticipated developments and various other factors which are not limited to, risk and uncertainties regarding fluctuations in market share, earnings, market growth, intense competition and the pricing environment in the market, consumption level, ability to maintain and manage key business stakeholders and external factors having impact on the conduct of the business not limited to inflation, currency fluctuations, climatic changes, political and regulatory environment, Government policies and changes in international oil prices etc.
The Company, therefore, in no way assures, represents, warrants, guaranty, undertake, express or imply, given that such statements, views, projections or forecasts are correct or that the objectives of the Company will be achieved as contained in the Presentation. The Company’s actual results of operations, financial condition, stability, liquidity, and the development of the industry / business sector in which the Company operates, may differ materially from those suggested by the forward‐looking statements contained in this Presentation. The Company may alter, amend, modify, revise or make necessary changes in any manner to any such forward looking statements contained herein including but not limited to oral forward looking statements as may be required from time to time on the basis of any subsequent developments, conditions, circumstances, information, events or otherwise.
The Company expressly disclaims and does not assume or undertake any obligation to update forward looking statements to reflect the events, developments or circumstances after the date of the Presentation. Neither the Company nor its affiliates or advisors or representatives nor any of its or their parent or subsidiary companies or undertakings or any such person's officers, directors or employees guarantees that such forward‐looking statements and its assumptions, including oral or implied, are error free, lacking omissions, fair, accurate and complete nor does either assume or accept any responsibility for such forward‐looking statements in future or the actual occurrence of such projections or forecast based on such forward-looking statements.
This Presentation should not be in any manner whatsoever construed as an approval, acknowledgement, confirmation or acceptance by any statutory or regulatory authority in India including the stock exchanges in India. The material contained in this Presentation is subject to change without notice and past performance and historical trends or information is not indicative of future results.
This Presentation is for information purposes only and does not constitute or should not be construed as an offer / invitation for sale or subscription of or solicitation for any securities of the Company. Investors are cautioned to exercise diligence before taking any investment decisions or otherwise and Company assumes no responsibility for any loss or damage suffered due to any decisions made on the basis of this Presentation.
INNOVATINGto
FY 2013-14: A CHALLENGING ENVIRONMENT
GDP Growth Inflation (CPI) Consumer Confidence
127129129
131131126
121122123119119
121120118
112115
121
2010
2010
2010
2010
2011
2011
2011
2011
2012
2012
2012
2012
2013
2013
2013
2013
2014
Source: Consumer Confidence: Nielsen Global Consumer Confidence Index 4Q13 India, GDP Growth CSO MOSPI, Gr Val YA
9.7
8.57.87.5
6.15.86.3
8.6
7.3
9.49.38.9
8.37.87.7
6.96.1
5.35.45.24.74.8
4.44.8 4.7
2008
2008
2009
2009
2010
2010
2011
2011
2012
2012
2013
2013
2014
3.8
5.66.5
5.5
9.7
15.5
9.5
6.5
11.2
9.18.3
FY 2013-14: A CHALLENGING ENVIRONMENT
Source: Nielsen FMCG Gr Val YA
9.3%7.3%
9.3% 9.1% 9.1%9.3%
9.1% 8.3%6.6% 5.3%
8.8%
2.1%
9.0%7.6%
10.9%8.4%
3.0%2.5%
0.3% 2.9%
18.2%
9.4%
18.3%16.7%
20.0%
17.7%
12.1%10.8%
6.8%8.2%
0%
5%
10%
15%
20%
25%
Price Led Growth Consumption Growth Value Growth
FY 2013-14: A CHALLENGING ENVIRONMENT
High competitive intensity in Oral Care in 2013
Entry of new players
Unprecedented aggression from key competitors
WE DELIVERED ON OUR GOALS
WE DELIVERED ON OUR SALES & PROFIT
+461Crs
Vol 9% 8%
Net Sales PAT
FY 12-13 FY 13-14 FY 12-13 FY 13-14
+9%18%
15%
WE EXPANDED OUR MARGINS DESPITE COST INCREASES
59.5%
60.4%
+90 bps
FY 12-13 FY 13-14
GROSS MARGIN
WE EXPANDED OUR CONSUMER FRANCHISE
54.5 55.9 57.1
23.8 22.821.5
13.9 13.5 13.3
2012 2013 YTD 2014
Source: AC Nielsen Retail Audit YTD April 2014
TOOTHPASTE National
(+180 bps)(+140 bps)
Colgate
Competitor 1
Competitor 2
39.841.6 42.3
18.8 18.4 18.6
7.37.2 6.4
2012 2013 YTD 2014
TOOTHBRUSHNational
WE EXPANDED OUR CONSUMER FRANCHISE
(+100 bps)(+180 bps)
Source: AC Nielsen Retail Audit YTD April 2014
Colgate
Competitor 1
Competitor 2
WE CONTINUE TO BE INDIA’S MOST PURCHASED BRAND & GROWING
Source: Kantar Worldpanel Report 2013
WE CONTINUE TO BE INDIA’S MOST TRUSTED BRAND
# 1 Brand across all sectors3 Years in a row
Source: Economic Times Brand Equity Survey 2013
Source: Ipsos Dentist Track 2013
WE CONTINUE TO LEAD WITH THE PROFESSION
CP Competitior 1 Competitior 2 Competitior 3
67
115
1
CP Competitior 1 Competitior 2 Competitior 3
75
49
3
Brand Recommended Most Often by Dentists
Brand Used Most Often by Dentists
RESULTS DRIVEN BY FOCUSED STRATEGY, IMPECCABLE EXECUTION & …
INNOVATION
INNOVATING TO CREATE NEW SEGMENTS
Whitening Gum Health Salt + LimeTapered Bristles
INNOVATING TO DRIVE PREMIUMIZATION
PREMIUM
VALUE
CONTRIBUTION OF PREMIUM PORTFOLIO UP 300 bps IN THE LAST 2 YEARS
INNOVATING ACROSS ALL PRICE & BENEFIT SEGMENTS
Pri
ce
Pri
ce
Rs.518g
Rs.1028g
Rs.40175g
Rs.75200g
Rs.80200g
Rs.82150g
Rs.96140g
Rs.84100g
Rs.9570g
Benefits
INNOVATING TO DRIVE AWARENESS & PENETRATION
114 MM children
contacted
INNOVATING TO INCREASE AVAILABILITY
• Colgate Available in 4.6MM outlets
• 2x Village Coverage in 2013
INNOVATING TO CONNECT WITH THE CONSUMER
Over 2.7MM fans on Colgate India & Maxfresh Facebook pages
Colgate – Most Social Company in FMCG
LEVERAGING MOBILE TO EXPAND REACH
First LOCATION BASED targeting at the Holy Festival of
KUMBH
This unique idea won many awards at
India, Asia Pacific and Global level
768,000CONSUMERS VISITED COLGATE STALL
13.8 Million consumers CONNECTED THROUGH OBD CALLS
INNOVATING TO WIN WITH THE SHOPPER
ACCELERATED PENETRATION & DISTRIBUTION
CREATED NEW BENEFIT SPACES & DRIVING PREMIUMIZATION
CONNECTED WITH CONSUMERS & SHOPPERS IN NEW WAYS TO GROW CONSUMPTION
1.
2.
3.
2013 STRATEGY SUMMARY
EXPANSION OF FRANCHISE DESPITE A DOWNTURN
OUR GOAL : CREATE LONG TERM VALUE FOR OUR SHAREHOLDERS
ACCELERATE PENETRATION
DRIVE PREMIUMIZATION
EXPAND CONSUMPTION
CREATE NEW BENEFIT SPACES
1.
2.
3.
4.
CONTINUE WITH OUR GROWTH STRATEGY
ACCELERATE PENETRATION1.
OUR GROWTH PILLARS
PENETRATION: HEADROOM FOR MORE GROWTH
75 78 79 8084 87 90 91
3842 43 46 49
5661 63
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010 2011 2012
Urban Rural
Toothpaste Penetration
329MMconsumers do not use Toothpaste
Source: Indian Readership Survey (HHs), IMRB**
RURAL: HEADROOM FOR MORE GROWTH
Toothpaste Penetration in key
Rural States
UP 51.9
Bihar 30.1
MP 41.5
Mah 63.1
DRIVE PREMIUMIZATION2.
OUR GROWTH PILLARS
PREMIUMIZATION: HEADROOM FOR MORE GROWTH
Average Selling PricePer KG of Toothpaste
1477 1118 865 340
4.5X 3.5X 2.5X X
Average Selling PricePer Toothbrush
157 104 36 13
Market size DOUBLES
if ASP reaches
China levels
12X 8X 3X X
GROW CONSUMPTION3.
OUR GROWTH PILLARS
CONSUMPTION: HEADROOM FOR MORE GROWTH
Market size DOUBLES
if PCC reachesChina levels
599
547
374
280
147
Per Capita Consumption (gms)
CREATE NEW BENEFIT SPACES, NEW USAGE OCCASIONS, NEW REGIMEN…
4.
OUR GROWTH PILLARS
CONTINUOUS STREAM OF INNOVATIONS
2012 INNOVATIONS
JULYMAY
JULY OCT
JUNE
SEP
JAN MAY
OCT
MAR
JUL
2013 INNOVATIONS
NOV
QTR1 2014 INNOVATIONS
FIRST EVER TEETH WHITENING TREATMENT
WE HAVE MANY MORE BREAKTHROUGH TECHNOLOGIES THIS YEAR
WATCH THIS SPACE …
SERVICING THE GROWTH
TWO NEW STATE-OF-THE-ART FACILITIES
1. Toothpaste facility at Sanand, Gujarat commissioned in March 2014
2. Toothbrush facility at Sricity, Andhra Pradesh to be commissioned in Q4, 2014
WINNING ON THE GROUND
Sales/ Volume
Margin
Non Variable Overheads
Advertising
Increasing Operating Profit
WINNING WITH THE SHAREHOLDERS
CONSISTENT DOUBLE DIGIT GROWTH IN QUARTERLY SALES
736
774 763
812 845
896 884
921
Apr-Jun2012
Jul-Sept2012
Oct-Dec2012
Jan-Mar2013
Apr-Jun2013
Jul-Sep2013
Oct-Dec2013
Jan-Mar2014
13.4%
15.9%
20.5%
17.7% 13.9%
18.3%
14.7%
15.8%(Rs. Crores)
CONTINUE TO GROW OUR NET SALES
CAGR 5 years – 16%
1,695
1,962
2,221
2,624
3,084
3,545
15.0%
15.8%13.2%
18.2%
17.5%
14.9%
(Rs. Crores)
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
CONTINUE TO DRIVE GROSS MARGINS
954
1,1861,349
1,574
1,834
2,14356.3%
60.4% 60.7%60.0% 59.5%
60.4%
0
400
800
1,200
1,600
2,000
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
(Rs. Crores)
Gross Margin % Sales
Gross Margin expansion despite inflationary environment and currency pressure through
driving efficiencies and cost control
EBITDA EXPANSIONIN 4Q 2013-14
162 176
150 169 165
146 151
202
22.1%
22.7%
19.7%
20.8% 19.6%
16.3% 17.0%
21.9%
20
40
60
80
100
120
140
160
180
200
Apr-Jun2012
Jul-Sept2012
Oct-Dec2012
Jan-Mar2013
Apr-Jun2013
Jul-Sep2013
Oct-Dec2013
Jan-Mar2014
EBITDA % / Sales
(Rs. Crores)
CONTINUE TO DELIVER ON PROFIT AFTER TAX
290
423 403
446
497
540
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
CAGR 5 years – 13%
(Rs. Crores)
+25%
+46%-5%
+11%
+11%
+9%
7.9 8.3 10.1 11.817.0
21.3
31.1 29.6 32.836.5 39.7
CONTINUE TO DELIVER VALUE FOR OUR SHAREHOLDERS
EPS – 17% (CAGR 10 yrs)
DPS – 16% (CAGR 10 yrs)
6.0 7.0 7.5 9.513.0 15.0
20.0 22.025.0
28.0 27.0
SHAREHOLDER RETURNS
Year Shares Value 1978 IPO - 250 6,2501994 Rights - 1,280 25,6002014* Holdings - 14,080 20,190,720
* as on April 30, 2014
Dividend Received 3,426,219(includes Capital reduction)
Compounded return of 27% since the IPO
COMMITTED TO WIN WITH INTEGRITY
MAINTAINING THE HIGHEST ETHICAL STANDARDS
Voted THE MOST ETHICAL Brand
LIVING OUR VALUES
Pratham –Education for
under privileged children
Care India-Helping Girl
Child
Water for People -
Providing Sanitized
Drinking water for villages
Associated with NTP for
supporting HIV affected kids
Supporting creative
workshops for children
CONTINUE TO EXPAND ORAL CARE AGGRESSIVELY
Engaging the shopperCategory focused, bigger pie
Global & local expertise
Driving new rituals
Penetration driving activity
Understanding the shopper
Consumer insights
Community Initiatives -BSBF
Changing consumer habits
Consumer & Community Developing the category
Educating shoppers
Educating the shopper
Educating shoppers
Shopper
WELL POISED TO CONTINUE CREATING SHAREHOLDER VALUE
Clear Strategic Priorities
Strong Innovation Pipeline
Focus on Efficiency & Effectiveness
Good Governance
Leading To Win
LET’S TALK