collabcentral's mini-hackathon at adtech china 2015 summary from nishtha mehta
TRANSCRIPT
Social invites
h1ps://www.facebook.com/adtechchina?pnref=story
May 16 2015
May 16 2015
CORE TEAM
Energizer!
Challenge 1 -‐ Increase frequency of consumpKon
1.A & 1.B
Insight Chinese consumers clearly focus more on value, than brand loyalty. And especially for the foods & beverages category, incenDves and promoDons have become a norm to keep consumers coming back to pick up the brand! Definitely, not sustainable for businesses in the long run. How can we get the same user to buy our brand the next 4me he or she is hungry/ thirsty?
Challenge 5 – Combat Showrooming. Drive offline traffic online.
5.A & 5.B
Insight
Offline store promoters are increasingly being ignored by shoppers, who are browsing offline, checking on their phones (showrooming), and then going ahead to make their purchases online. Chinese shoppers prefer to access product informaDon and reviews on their phone than to speak to a sales person in the store. They also trust the informaDon that’s accessible on their phone more than the instore sales person. How can we guide them with the right assistance from offline to online, without loosing them to compe44on?
Cubaka is the next genera0on of retail media space providing digital consumer engagement at scale. 促巴卡是新一代的卖场媒体，可以大规模实现数字化消费者互动。
The SKmulus! Live demo’s & cases
The Play!
Energizer!
Energizer!
Energizer!
Energizer You’ve got to start with the customer experience and work back toward the technology – not the other way around.
Energizer!
SUMMARY: 95 PARTICIPANTS (OUTNUMBERING OUR CAP OF 70 MAX). 22 INDUSTRY EXPERTS AS COLLABORATORS. FROM PASSIVE LISTENING TO ACTIVE PARTICIPATION & LEARNING. CLARITY ON PLANNING O20 CONSUMER JOURNEYS WITH A STRUCTURED THINKING PROCESS, WHILE CHALLENGING US TO THINK ABOUT LEVERAGING OTHER MEDIA/ PARTNER RESOURCE TO MAKE ANY PILOT SUCCESSFUL
Energizer!
