collectivo: latinos and technology
TRANSCRIPT
WACKY WORLD of WEARABLESVictor Hernandez, RJI Fellow
#LatinoTech
Academic Fellow Reynolds Journalism Institute - Wearables
Media partnerships, Product, Education, Evangelize
Director Media Innovation — Banjo
CNN veteran: editorial + technology
National Association of Hispanic Journalists
#LatinoTech
WHO AMONG US?
THE BIG PICTURE
HANDS- FREE
ALWAYS-ONDEVELOPMENT
PLATFORM
ATTENTION -GETTING
ENVIRONMENT -AWARE
CONNECTED
• Voice / gesture control
• Low-power consumption
• Instant wake • Background
working / sensing
• GPS • Accelerometer • Compass • Camera • Microphone • Other sensors
• Wi-Fi • 3G / 4G / LTE • Bluetooth • NFC
• Less-distracting when receiving alerts / reminders /messages
• 3rd party apps • API partners • Accessories
KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS
SOURCE: KPCB - Internet Trends Report #LatinoTech
INTERNET OF THINGS #LatinoTech
#LatinoTech
LATINOS + WEARABLES
#LatinoTech
TMIParticipants abandoned fitness trackers after
just a few weeks because they couldn’t understand the Fitbit data.
“It was complicated, not interesting and not relevant to them.”
https://apha.confex.com/apha/142am/webprogram/Paper311099.html
HERE & NOW
#LatinoTech
1 in 10 U.S. adults now own a fitness tracker
#LatinoTech
Smart wearables projected to generate $37B by 2020
Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry
Global market not yet mature | major traction: North America & Europe
Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020”
Smartwatch expected to be leading wearables category
Apple Watch accounted for 68% of 2015 smartwatch shipments
Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015
#LatinoTech
http://freedom360.us/future_of_array_cameras/
VR increases frequency of viewing, time spent viewing and
sharing. Immersive, engaging.
#LatinoTech
After sending 1 million Google Cardboard headsets to its subscribers in October, The New York Times introduced “The Displaced,” its first NYT VR project.
The VR experience gives viewers an unfiltered glimpse inside the lives of three refugee children around the world: an 11-year-old Ukrainian boy named Oleg, a 12-year-old Syrian girl named Hana and a 9-year-old South Sudanese boy named Chuol.
#LatinoTech
#LatinoTech
Source: Forbes Tech | May 2015
But, within four years, this ratio is set to drop to around 20 to 1; with an estimated 101 million smartwatch
shipments taking place by 2020.
The ratio of smartphone shipments, compared to smartwatch ones, currently sits at around 500 to 1. Small-fry indeed.
TWO MAIN REASONS PEOPLE AREN’T BUYING THE APPLE WATCH
PRICE 34% of the holdouts saying that it was a reason they hadn't bought it
TOO NEW Same percentage of people who said they weren't buying it because it was too new and untested
Source: wristly.co November 2015
Future of News: Timeline of the Connected Generation BBC News Labs, January 2015
BBC News Labs predicts by 2018, wearable tech will become part of standard
equipment issued to its reporters
#LatinoTech
GLA
NC
E JO
UR
NA
LISM “IT WILL BECOME VERY ADDICTIVE”
Smartphone users now glance at their mobile devices more than 100 times a day, and with the smartwatch that could become 300 or 500
times. Currently there is only limited experience with news on smartwatches —
but now smart news orgs and apps are preparing for the possible widespread adoption of Apple Watch.
http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info
THE
RIS
E O
F
The average user now picks up their mobile phone more than 1,500 times/week•Average user first reaches for their phone at 7:31 a.m. •Daily average time spent using: 3 hours 16 mins. (Moment app for IOS and Android) •221 tasks each day (compared to 140 via desktop/laptops)
http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html
FROM NOVELTY TO NECESSITY
FORM FACTOR
SET UP
BATTERY LIFE BUGS
UI/SCREEN
SIZE NEWSGATHERING
APPECOSYSTEM
SIRI
BEYONDNOTIFICATIONS
STORYSTRUCTURE
MEDIAINTEGRATION
11 areas that must be addressed before the AW can be considered core essential for newsrooms
From: https://www.rjionline.org/stories/the-apple-watch-and-newsrooms-novelty-or-necessity #LatinoTech
SMARTPHONES FOR REPORTING
*Research topics, sources*Communicate/collab
*Camera | video + photo*Audio gathering/edit
*Publish to CMS*Produce multimedia
*Transmit content*Translation tool*Live streaming
*Post social media*Curate web content*Gather/share notes
*Mapping *Sensory data
#LatinoTech
WHY THE WATCH IS LESS ABOUT TODAY, AND MORE ABOUT TOMORROW
iPHONE VERSION 1January 2007
No third party support (App store)
Poor camera (2MP)No front facing camera
No copy & pasteNo Office support
No Outlook Exchange emailLimited memory (8GB)
Small screen size (3.5 inches)Limited talk time
Limited phone carriers
#LatinoTech
NY TIMES
YAHOO NEWS DIGEST
WASHINGTON POST
The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short, bulleted summaries.
Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these dynamically on the Apple Watch.
With speed reading, Yahoo News for Apple Watch flashes one word in a sentence before quickly moving to the next word. It helps me read passages more quickly, and is oddly compelling on the tiny screen.
“Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls.
#LatinoTech
Source: WatchAware.com
Dark Sky for iOS$3.99
Dark Sky for iOS$3.99
WHAT WE ARE DOING @
articles, blogs, workshops
AN
ALY
SIS
CO
LLA
BO
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INN
OV
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RJI capstone students competition, playbook, reports
Millennial survey of more than 600 college students
Majority of wearable tech owners rarely consume news on devices
Wearable experiences most interested in: texting, music
97% respondents exposed to Apple Watch advertising, most have never used
Source: RJI Fall 2015 capstone student project on wearables/smartwatches Follow upcoming survey releases: RJIonline.org
‘ESSENTIAL TECH’ TESTCan I survive my day without? No smartphone:
#LatinoTech
A FEW SMALL PREDICTIONS
Prices come down, avail goes up: explosive growth
Apple Watch 2 late 2016 fall: new features, applications
News/media outlets begin to create unique wearable apps
Most effective user experiences will be ones integrating with broader media ecosystems
WHAT’S NEXT???
HEARABLES
@tothevictor
tinyurl.com/latinotech-wearables
AllTheNewsThatFitsYourWrist.Tumblr.com