collectivo: latinos and technology

41
WACKY WORLD of WEARABLES Victor Hernandez, RJI Fellow #LatinoTech

Upload: victor-hernandez

Post on 16-Apr-2017

268 views

Category:

Technology


3 download

TRANSCRIPT

Page 1: Collectivo: Latinos and Technology

WACKY WORLD of WEARABLESVictor Hernandez, RJI Fellow

#LatinoTech

Page 2: Collectivo: Latinos and Technology

Academic Fellow Reynolds Journalism Institute - Wearables

Media partnerships, Product, Education, Evangelize

Director Media Innovation — Banjo

CNN veteran: editorial + technology

National Association of Hispanic Journalists

#LatinoTech

Page 3: Collectivo: Latinos and Technology

WHO AMONG US?

Page 4: Collectivo: Latinos and Technology

THE BIG PICTURE

Page 5: Collectivo: Latinos and Technology

HANDS- FREE

ALWAYS-ONDEVELOPMENT

PLATFORM

ATTENTION -GETTING

ENVIRONMENT -AWARE

CONNECTED

• Voice / gesture control

• Low-power consumption

• Instant wake • Background

working / sensing

• GPS • Accelerometer • Compass • Camera • Microphone • Other sensors

• Wi-Fi • 3G / 4G / LTE • Bluetooth • NFC

• Less-distracting when receiving alerts / reminders /messages

• 3rd party apps • API partners • Accessories

KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS

SOURCE: KPCB - Internet Trends Report #LatinoTech

Page 6: Collectivo: Latinos and Technology

INTERNET OF THINGS #LatinoTech

Page 7: Collectivo: Latinos and Technology

#LatinoTech

Page 8: Collectivo: Latinos and Technology

LATINOS + WEARABLES

#LatinoTech

Page 9: Collectivo: Latinos and Technology

TMIParticipants abandoned fitness trackers after

just a few weeks because they couldn’t understand the Fitbit data.

“It was complicated, not interesting and not relevant to them.”

https://apha.confex.com/apha/142am/webprogram/Paper311099.html

Page 10: Collectivo: Latinos and Technology

HERE & NOW

#LatinoTech

Page 11: Collectivo: Latinos and Technology

1 in 10 U.S. adults now own a fitness tracker

Page 12: Collectivo: Latinos and Technology

#LatinoTech

Page 13: Collectivo: Latinos and Technology

Smart wearables projected to generate $37B by 2020

Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry

Global market not yet mature | major traction: North America & Europe

Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020”

Smartwatch expected to be leading wearables category

Apple Watch accounted for 68% of 2015 smartwatch shipments

Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015

Page 14: Collectivo: Latinos and Technology

#LatinoTech

Page 15: Collectivo: Latinos and Technology
Page 16: Collectivo: Latinos and Technology

http://freedom360.us/future_of_array_cameras/

VR increases frequency of viewing, time spent viewing and

sharing. Immersive, engaging.

#LatinoTech

Page 17: Collectivo: Latinos and Technology

After sending 1 million Google Cardboard headsets to its subscribers in October, The New York Times introduced “The Displaced,” its first NYT VR project.

The VR experience gives viewers an unfiltered glimpse inside the lives of three refugee children around the world: an 11-year-old Ukrainian boy named Oleg, a 12-year-old Syrian girl named Hana and a 9-year-old South Sudanese boy named Chuol.

#LatinoTech

Page 18: Collectivo: Latinos and Technology

#LatinoTech

Page 19: Collectivo: Latinos and Technology
Page 20: Collectivo: Latinos and Technology

Source: Forbes Tech | May 2015

But, within four years, this ratio is set to drop to around 20 to 1; with an estimated 101 million smartwatch

shipments taking place by 2020.

The ratio of smartphone shipments, compared to smartwatch ones, currently sits at around 500 to 1. Small-fry indeed.

Page 21: Collectivo: Latinos and Technology

TWO MAIN REASONS PEOPLE AREN’T BUYING THE APPLE WATCH

PRICE 34% of the holdouts saying that it was a reason they hadn't bought it

TOO NEW Same percentage of people who said they weren't buying it because it was too new and untested

Source: wristly.co November 2015

Page 22: Collectivo: Latinos and Technology

Future of News: Timeline of the Connected Generation BBC News Labs, January 2015

BBC News Labs predicts by 2018, wearable tech will become part of standard

equipment issued to its reporters

#LatinoTech

Page 23: Collectivo: Latinos and Technology

GLA

NC

E JO

UR

NA

LISM “IT WILL BECOME VERY ADDICTIVE”

Smartphone users now glance at their mobile devices more than 100 times a day, and with the smartwatch that could become 300 or 500

times. Currently there is only limited experience with news on smartwatches —

but now smart news orgs and apps are preparing for the possible widespread adoption of Apple Watch.

http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info

THE

RIS

E O

F

Page 24: Collectivo: Latinos and Technology

The average user now picks up their mobile phone more than 1,500 times/week•Average user first reaches for their phone at 7:31 a.m. •Daily average time spent using: 3 hours 16 mins. (Moment app for IOS and Android) •221 tasks each day (compared to 140 via desktop/laptops)

http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html

Page 25: Collectivo: Latinos and Technology

FROM NOVELTY TO NECESSITY

FORM FACTOR

SET UP

BATTERY LIFE BUGS

UI/SCREEN

SIZE NEWSGATHERING

APPECOSYSTEM

SIRI

BEYONDNOTIFICATIONS

STORYSTRUCTURE

MEDIAINTEGRATION

11 areas that must be addressed before the AW can be considered core essential for newsrooms

From: https://www.rjionline.org/stories/the-apple-watch-and-newsrooms-novelty-or-necessity #LatinoTech

Page 26: Collectivo: Latinos and Technology

SMARTPHONES FOR REPORTING

*Research topics, sources*Communicate/collab

*Camera | video + photo*Audio gathering/edit

*Publish to CMS*Produce multimedia

*Transmit content*Translation tool*Live streaming

*Post social media*Curate web content*Gather/share notes

*Mapping *Sensory data

#LatinoTech

Page 27: Collectivo: Latinos and Technology

WHY THE WATCH IS LESS ABOUT TODAY, AND MORE ABOUT TOMORROW

iPHONE VERSION 1January 2007

No third party support (App store)

Poor camera (2MP)No front facing camera

No copy & pasteNo Office support

No Outlook Exchange emailLimited memory (8GB)

Small screen size (3.5 inches)Limited talk time

Limited phone carriers

#LatinoTech

Page 28: Collectivo: Latinos and Technology

NY TIMES

FLIPBOARD

YAHOO NEWS DIGEST

WASHINGTON POST

The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short, bulleted summaries.

Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these dynamically on the Apple Watch.

With speed reading, Yahoo News for Apple Watch flashes one word in a sentence before quickly moving to the next word. It helps me read passages more quickly, and is oddly compelling on the tiny screen.

“Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls.

#LatinoTech

Page 29: Collectivo: Latinos and Technology

Source: WatchAware.com

Page 30: Collectivo: Latinos and Technology

Dark Sky for iOS$3.99

Page 31: Collectivo: Latinos and Technology

Dark Sky for iOS$3.99

Page 32: Collectivo: Latinos and Technology
Page 33: Collectivo: Latinos and Technology

WHAT WE ARE DOING @

articles, blogs, workshops

AN

ALY

SIS

CO

LLA

BO

RAT

ION

INN

OV

ATIO

N

RJI capstone students competition, playbook, reports

Page 34: Collectivo: Latinos and Technology

Millennial survey of more than 600 college students

Majority of wearable tech owners rarely consume news on devices

Wearable experiences most interested in: texting, music

97% respondents exposed to Apple Watch advertising, most have never used

Source: RJI Fall 2015 capstone student project on wearables/smartwatches Follow upcoming survey releases: RJIonline.org

Page 35: Collectivo: Latinos and Technology

‘ESSENTIAL TECH’ TESTCan I survive my day without? No smartphone:

#LatinoTech

Page 36: Collectivo: Latinos and Technology

A FEW SMALL PREDICTIONS

Prices come down, avail goes up: explosive growth

Apple Watch 2 late 2016 fall: new features, applications

News/media outlets begin to create unique wearable apps

Most effective user experiences will be ones integrating with broader media ecosystems

Page 37: Collectivo: Latinos and Technology

WHAT’S NEXT???

Page 38: Collectivo: Latinos and Technology
Page 39: Collectivo: Latinos and Technology
Page 40: Collectivo: Latinos and Technology

HEARABLES

Page 41: Collectivo: Latinos and Technology

@tothevictor

tinyurl.com/latinotech-wearables

AllTheNewsThatFitsYourWrist.Tumblr.com