college english course for overseas undergraduates jnu quality course

College English Course for Overseas Undergraduates

暨南大学外招生《大学英语》教学课件

JNU QUALITY COURSE

暨南大学外国语学院

a new language course for tomorrow’s business leaders

体验商务英语

Course Book 1

综合教程第一册

intermediate Business English

MARKET LEADER

JNU QUALITY COURSE


MARKET LEADER BOOK ONE

UNIT NINE

COMPANIES 暨南大学精品课程

JNU QUALITY COURSE

JNU QUALITY COURSE


4

Listening The Mini range

JNU QUALITY COURSE

ML Book One Unit Nine Overview

Reading LVMH

Vocabulary Describing companies

Language Focus 1) Present continuous 2) PS VS PC

Skills Starting a presentation

Case study You and Your company


暨南大学精品课程项目暨南大学精品课程项目外国语学院大学英语教学部制作外国语学院大学英语教学部制作

Warming up


Which company ? 1.___ began in1865 as a forestry and power business. a) Ericsson b) Nokia c) Motorola2.___ produces the most successful toy in history. a) Disney b) Fisher-Price c) Mattel3.___ has its head office in San Francisco. a) Levi-Strauss b) Nike c) Calvin Klein4.___ buys more sugar than any other company in the wo

rld. a) Nestle b) Coca-Cola c) Suchard

Starting up

A Do the companies quiz. Discuss your answers with a partner. Then turn to page 137 to check your answers.

b

a

b

c


5.___ employs more people than any other company. a) Wal-Mart b) Siemens c) General

Motors6.___ has the largest factory in the world. a) Boeing b) Ford c) Sony7.___ was started by Ray A. Kroc in 1955. a) Burger King b) Kentucky Fried Chicken c)

McDonald’s

What famous companies come from your country? What do they do or make?

B

Starting up

c

a

c


listening

Martina Mertes is Corporate Communications Manager for the Mini range of cars at BMW. Tick the words you think you will hear in the interview.

A

model launch production factory university demand exhibition

B Check the meanings of any words you don’t know in a good dictionary.


1.where is the factory?

Oxford

2.How is business?

Very good.

3.How many days a week is the factory working to meet demand?

seven

4.What is the biggest market for Minis?

the UK

5.What is the newest market for Minis?

China

6.Where were the original Minis built?

Oxford

7.Is BMW developing new models in Oxford?

yes

9.1 Listen to the interview. Then answer these questions. C

listening


Language focus 1---Present continuous

GrammarPresent continuous, basic briefing

Introduction

How do we use the Present Continuous Tense?We use the present continuous tense to talk about:

action happening now action in the future


Present continuous tense for action happening nowa) for action happening exactly now

I am eating my lunch.

past present future

——————————————————————————

The action is

happening now.

Look at these examples. Right now you are looking at this screen and at the same time...

Language focus 1


b) for action happening around now

The action may not be happening exactly now, but it is happening just after now, and it is not permanent or habitual.

Look at these examples:Muriel is learning to drive. I am living with my sister until I find an apartment. We are studying in Jinan University.

Language focus 1


Language focus 1

Present continuous tense for the future

We can also use the present continuous tense to talk about the future—if we add a future word!! We must add (or understand from the context) a future word. "Future words" include, for example, tomorrow, next year, in June, at Christmas etc. We only use the present continuous tense to talk about the future when we have planned to do something before we speak. We have already made a decision and a plan before speaking.

I’m meeting Tom this afternoon to talk about the new project.We are flying to Tokyo to attend an international conference next week.


Language focus 1

I am taking my exam next month.

past present future

A firm plan or programme e

xists now.The action is in the

future.

Look at these examples:We're eating in a restaurant tonight. We've already booked the table.. They can play tennis with you tomorrow. They're not working. When are you starting your new job? In these examples, we have a firm plan or programme before speaking. The decision and plan were made before speaking.


Language focus 1

How do we spell the Present Continuous Tense?We make the present continuous tense by adding -ing to the base verb. Normally it's simple—we just add -ing. But sometimes we have to change the word a little. Perhaps we double the last letter, or we drop a letter. Here are the rules to help you know how to spell the present continuous tense.


Language focus 1

If the base verb ends in consonant + stressed vowel + consonant, double the last letter:

Basic rule Just add -ing to the base verb:

work > working

play > playing

assist > assisting

see > seeing

be > being

Exception 1

stop > stopping

run > running

begin > beginning

Note that this exception does not apply when the last syllable of the base verb is not stressed:

open > opening

s t o p

consonantstressedvowel

consonant(vowels = a, e, i, o, u)


Exception 2 If the base verb ends in ie, change the ie to y:

lie > lying

die > dying

Exception 3 If the base verb ends in vowel + consonant + e, omit the e:

come > coming

mistake > mistaking

Language focus 1


Language focus 1

A Complete these sentences with the present continuous form of the verbs in brackets.

1. BMW ___________ (sell) Minis in China now.

2. People __________ (work) in the factory 51 weeks a year.

3. I ___________ (call) about a problem.

4. Many Chinese people ____________ (learn) English.

5. She _____________ (attend) a course on presentations.

6. He ______________ (work) in the office today.

7. They ______________ (entertain) some foreign guests.

is selling

are working

am calling

are learning

is attending

isn’t working

are entertaining


Language focus 1

BComplete the article about food group Pret a Manger. Use the present continuous form of the words from the box:

increase export plan expand translate

The number of Pret a Manger (PaM) shops _____________ not only in London, but also in other parts of the UK. At present PaM ____________ its overseas business, particularly in China. Currently it _____________ its advertising material into Chinese. PaM ______________ its winning formula to Hong Kong and Tokyo. PaM ____________ to open new shops in New York.

is increasing

is expandingis translating

is exporting

is planning


Vocabulary---Describing companies

describing companies

A

These sentences describe two companies, Autotech and Green Fingers. Choose pairs of sentences which deccribe similar things and match them with the correct company.

AUTOTECH

A large car parts company

GREEN FINGERS

A small garden products company

John Smith started Autotech in 1960.

George and James Hawkins began Green Fingers in the 1920s.

.

It has a workforce of 2,500.

Autotech exports to over 12 countries.

It manufactures car parts

It introduces one or two new components each year.Autotech provides components for the car industry

It employs about 35 people.

Green Fingers sells some of its products abroad

It makes garden products.

Green Fingers supplies the gardening industry.

It launches twelve new products a year


vocabulary

B Now underline the verbs which mean the same thing in each pair of sentences in the Exercise A

John Smith started Autotech in 1960.

George and James Hawkins began Green Fingers in the 1920s


vocabulary

CUse verbs from Exercise A which you underlined to complete this company profile.

GKS Services ________ in 1989 when Dieter Norland left his job as

an engineer in the computer industry. The company _________

high-tech security alarms and ________ its products all over the

World. It ________ 150 people at its factory near Rotterdam,

Although the company’s head office is in Amsterdam and ______

a staff of 20, the company _________ a number of new products

each year. GKS Services _________ products to the security

industry and _______ domestic alarms for the general public.

began

makes

exportsemploys

has

introduces

suppliesprovides


Reading----LVMH

What products do you think of when you see these brands ?A

1 Louis Vuitton 2 Givenchy 3 Kenzo 4 Donna Karan

1.Designer clothes, fashion accessories, watches, luggage

2.Designer clothes, perfume, cosmetics

3.Designer clothes, fashion accessories, perfume, cosmetics

4.Designer clothes, perfume, home accessories


Read the first paragraph of the article about LVMH and complete the fact file.B

Name: LVMH

Head office:

Number of stores:

Product:

Number of brands:

workforce:

France

1,500

56,000

60

Designer clothes, fashion accessories, watches, luggage

Reading


Company Profile: LVMH

Moët Hennessy Louis Vuitton S.A., usually s

hortened to LVMH, is a French holding com

pany and the world's largest luxury goods c

onglomerate. It is the parent of around 60 su

b-companies that each manage a small num

ber of prestigious brands. These daughter c

ompanies are, to a large extent, run autono

mously. The group was formed after merger

s brought together champagne producer Mo

ët et Chandon and Hennessy, a leading man

ufacturer of cognac. In 1987, they merged wi

th fashion house Louis Vuitton to form the c

urrent group.


LVMH reports strong sales By Jo Johnson and Martin Arnold in Pairs LVMH (Louis Vuitton, Moet Hennessey) manufactures and sells l

uxury goods, such as designer clothes, fashion accessories, watches and luggage. There are several companies in the group. LVMH has 60 famous brands, such as Louis Vuitton, Givenchy, Kenzo, Christian Dior and Donna Karan. It has 1,500 stores worldwide and is expanding its network. It employs 56,000 people. Its head office is in France, but 63% of its staff work outside France.

Sales at its Louis Vuitton division rose 22% to ￡ 1.175bn ($1.26bn) in the fourth quarter. Total sales at the LVMH group rose 4% to ￡ 12.7bn last year. Bernard Arnault, chairman, said that the fashion and leather goods division of LVMH made ‘excellent progress’.

Reading


LVMH had excellent sales because of its strong brands, store opening and successful new product launches. One of its new products, the Tambour watch, did not have huge sales but it brought customers into the stores.

Sales in the US, France and Japan were good. Fewer Japanese tourists traveled last year, but they bought more goods in their home market. Recently, LVMH opened a large store in Japan, which is doing well.

LVMH is a creative and innovative group. It aims to impress its customers with its high quality and long-lasting products. Its new products----particularly in cosmetics---depend a lot on research and development .LVMH controls every detail of the brands’ image.

From the Financial Times

FINANCIAL TIMESWorld business newspaper

Reading


Prestigious brands under LVMH


Answer these questions.C

1.What percentage of LVMH’s staff do not work in France?

2.What was the percentage increase in sales at the Louis Vuitton division in the fourth quarter?

3.Which of the following were reasons for the increase in LVMH’s sales? ( )

a) Well-known products c) Better research

b) New stores. d) New products

4.How did the launch of the Tambour watch help LVMH?

5 in which markets did LVMH sell a lot of products?

Reading

63%

22%

a, b, d

It brought customers into the stores.

US, France, Japan


D Mark each statement true or false.

Reading

1.LVMH’s main product is cosmetics.

2.LVMH doesn’t launch many new products.

3.,sales in Japan are poor.

4.LVMH’s products are well made.

5.The image of its products is important to LVMH/

DWhy do you think LVMH is a successful company? What other successful companies do you know? Why are they successful?

false

false

false

true

true


A Underline the present simple or the present continuous form of the verb to complete these sentences.

1. I stay / am staying at the Ritz every time I’m in New York.

I stay / am staying at the Ritz at the moment.

2. She works / is working at home today.

She works / is working at home every day.

3. She often calls / is calling Russia.

At the moment she calls / is calling a customer in Moscow.

Languages focus 2


4. I don’t usually deal / dealing with all the paperwork I deal / am dealing with all the paperwork while

Susan is away.5. It normally takes / is taking about two months, but this delivery takes / is taking longer than usual.6. We normally use / are using a London firm. this time we use / are using a different company.

Languages focus 2


B

Complete this article with the present simple or the present continuous form of the verbs in brackets.

Languages focus 2

The Inditex group

The Inditex group ______ (own) six fashion chains including Zara. It ______ (have) around 1,500 stores worldwide. It ________ (operate) in 44 countries. Inditex ________ (employ) 27,000 people and ____ (have) more than 200 fashion designers.

Currently the fashion dedigners _____________ (work) on next year’s designer. The Inditex group _________ (do) very well at the moment, and it __________ (try) to become a global fashion leader.

Amancio Ortega, the founder of Inditex, also _________ (invests) in property and hotels. Most of this year’s investment __________ (stay) in Spain,

owns

hasoperates

employs has

are working

is doingis trying

investsis staying


C

Languages focus 2

Work in pairs. Role play this situation. Student A works at the EBB Bank. Student B works at the Goldcrest Hotel. Take it turns to show each other around your company. Say what happens in each area and what is happening now.

Student A EBB Bank

Area What happens What is happening now

Main hail serve customers cashier/ talk/ to a customer

Currency section

exchange foreign currency customer / change dollars into euros

Loans Section

assistant manager arranges

Loans for customers

assistant manager/ talk/ to a customer on the phone

Manger’s office

manager works manager/ meet / an important client

Reception desk

staff answer questions from customers

receptionist / listen / to a customer’s complaint


Languages focus 2

1. This is the main hall. We serve customers here. At the moment a cashier is talking to a customer.

2. This is the Currency section. We exchange foreign currency here. At the moment a customer is changing dollars into euros.

3.This is the Loans Section. Our assistant manager arranges loans for customers here. At the moment, the assistant manager is talking to a customer on the phone.

4.This is the Manager’s office. Our manager works here. At the moment, the manager is meeting an important client.

5.This is the Reception desk. Staff answer questions from customers here. At the moment, a receptionist is listening to a customer’s complaint.


Languages focus 2

Student B Goldcrest Hotel

This is the kitchen. We prepare and cook meals here. At the moment the chefs are preparing today’s lunch.

Area What happens What is happening now

Kitchen prepare and cook meals chefs/ prepare today’s lunch

Restaurant serve breakfast, lunch and dinner

waiter / clear / the tables

Reception welcome guests, answer calls

receptionist / talk / to a customer

Gift shop sell souvenirs maid / clean / the room

A bedroom guests stay


Languages focus 2

2. This is the restaurant. We serve breakfast, lunch and dinner here. At the moment the waiters are cleaning the tables.

3. This is the reception. We welcome guests and answer calls here. At the moment a receptionist is talking to a guest.

4.This is the Gift Shop. We sell souvenirs here. At the moment, a sales assistant is helping a customer.

5.This is a bedroom. Guests stay here. At the moment, a maid is cleaning the room.


Skills---Starting a presentation

AListen to the start of a presentation. Number items a) to e) in the order you hear them.

a) There are three parts to my presentation. Firstly.

b) By the end of my presentation you will understand clearly our future plans.

c) Good afternoon, everyone .my name’s Ricardo Valdes.

d) I’d like to talk about our new marketing strategy.

e) Finally, the details of the costs…

3

5

1

24


Skills

Listen again. Match the heading 1 to 4 to the items a) to e) in Exercise A.B

1. Topic of the talk 3 Greeting the audience

2. Aim 4. Plan of the talk

d

b

c

a

C Work in pairs. Prepare an introduction to a presentation. Then introduce the presentation to each other. Choose role A or role B, and use the notes to introduce your presentation. Add any information you wish.


Role ATopic The launch of your company’s new productPlan 1. The background to the launch 2. The features of the new product 3. The advertising and marketing plansAim To give a clear idea of the sales potential of the product

Skills

Role BTopic Your company’s new e-mail systemPlan 1. The background 2. Why the company needed to change the system 3. How to use it and to report faultsAim To give a clear idea of how the new e-mail system improves communication in the company.


Good morning! My name is … and I would like to talk about the launch of our company’s new product. There are three parts to my presentation,Firstly, the background to the launch. Secondly, the features of the new product. Finally, the advertising and marketing plans of the product. By the end of my presentation, you will have a clear idea of the sales potential of the product.

Good morning, everyone. My name is … and I would like to talk about our company’s new e-mail system. There are three parts to my presentation. Firstly, thebackground of the new system. Secondly, why the company needed to change the system. Finally, how to use it and to report faults. By the end of my presentation, you will have a clear idea of how the new e-mail system improves communication in thecompany.


Skills

Useful language

Greeting

Good morning / afternoon. I’m…

Hello, everyone. Nice to see you again.

Topic

My subject taday is …

I’d like to talk to you about…

i;’m going to talk about…

Plan

There are three parts to my presentation.

My presentation is in three sections. Firstly,…

Secondly,… Finally,…

Aims

By the end of my presentation, you will have a clear idea of …

By the end of my talk, you will understand how / why …


Case study---You and your company

You are beginning a training course on giving presentations. The trainer has provided a structure for an introduction.

She asks you to introduce yourself and the company you work for. You are all from different parts of the world and different industries.

1.Work in small groups. Choose role card A,B or C and read your company profile (page 138)

2. Prepare an introduction for a presentation about yourself and the company you work for. It should last approximately one minute.

3.Make your presentation to the other members of your group, try to answer any questions they ask.

4. As a group, decide what you like about each presentation. Why was it interesting?

Background

Task


Structure for introduction Greeting your name Your nationality Your position Topic Your company Plan Company products or services Important figures:number of employees, turnover, profits Your duties

A

B

C

Writing

You are a representative of your company. Write a short profile of the company. Include some of the Information from the introduction to your presentation.

Writing file page 134

Case study

college english course for overseas undergraduates jnu quality course

Documents

b c slide

future slide

present continuous tense

c listening slide

u slide

present continuous form

new language course

companies language focus