comm final project
TRANSCRIPT
MISSION: JOB HUNT 2010 GEN. DAVID TROTTO
SQUAD: COMM 200
1. HUNT DOWN 5 POTENTIAL JOBS 2. CONSTRUCT RESUME 3. DEPLOY COVER LETTER
1. It Works Global
2. (mt) Media Temple
3. American Express
4. Manhattan GMAT
5. MTV
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LOCATION: BRADENTON, FL
JOB: COMMUNICATIONS &
CONNECTIONS SPECIALIST
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JOB DUTIES:
• OVERSEE AND PLAN DAY-TO-DAY CREATIVE CONTENT MANAGEMENT ON FACEBOOK, TWITTER, AND CORPORATE BLOG
• IMPLEMENT, MANAGE, AND STRATEGIZE SOCIAL MEDIA AND MARKETING CAMPAIGNS
• BUILD AND STRENGTHEN RELATIONSHIPS WITH CUSTOMERS VIA SOCIAL MEDIA
• MONITOR, TRACK, & REPORT PERFORMANCE AND ANALYTICS TO DIRECTOR OF DISTRIBUTOR RELATIONS
• OVERSEE INTERNAL AND EXTERNAL COMMUNICATION RELATING TO PUBLIC/MEDIA RELATIONS, AND PROACTIVELY SEEK EXPOSURE IN VARIOUS MEDIA CHANNELS
• WORK CLOSELY WITH A TEAM TO CREATE AND EXECUTE COMMUNICATION STRATEGIES
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+’S
• 15 MILES FROM THE GULF OF MEXICO • TEAM ORIENTED SETTING • CUSTOMER ORIENTED
-’S
• “REQUIRES” 1 TO 2 YEARS OF EXPERIENCE • FAR FROM HOME • HURRICANES?!
(mt)
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LOCATION: CULVER CITY, CA
JOB: MARKETING ASSISTANT
(mt)
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JOB DUTIES:
• CUSTOMER ENGAGEMENT
• HELP TURN EXISTING CUSTOMERS INTO (MT) BRAND EVANGELISTS
• MANAGE ALL ASPECTS OF PROMOTIONAL MATERIALS
• SHIPPING AND RECEIVING
• ASSIST WITH EVENT AND PARTY PLANNING / COORDINATION / VENUE AND LOCATION SCOUTING
• RESEARCH AND REPORTING
• LIGHT BUDGET PREPARATION (YOU KNOW WHAT THAT MEANS...SPREADSHEETS)
• FACILITATE AND COORDINATE INTERNAL STAFF EVENTS
• VENDOR RESEARCH AND COORDINATION
• ASSIST WITH OVERALL BRAND RECOGNITION STRATEGY
(mt)
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• HIGH ENERGY JOB, DESCRIPTION SAYS: “IF YOU’RE UNABLE TO REMAIN SEATED WHILE READING THIS, YOU JUST MIGHT BE THE ONE WE’RE LOOKING FOR” • ENCOMPASSES PASSION FOR DIGITAL MEDIAS • AWARD WINNING FIRM
-’S • OTHER SIDE OF THE COUNTRY
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LOCATION: NEW YORK, NY
JOB: INTEGRATED MARKETING MANAGER
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JOB DUTIES:
• CREATE CUSTOM AMERICAN EXPRESS PUBLISHING BRANDED PRESENTATIONS FOR BUSINESS DEVELOPMENT OPPORTUNITIES
• CONCEPTUALIZATION OF INTEGRATED MARKETING PROGRAMS AND RECOMMENDATIONS FOR TIME INC. AND AEP CORPORATE PARTNERS EXECUTION/PROJECT MANAGEMENT OF COMPLEX INTEGRATED MARKETING PROGRAMS INCLUDING TEAM MEMBERS, VENDORS AND CLIENTS
• ANALYZE RESEARCH AND MANAGE PROGRAM REPORTING AND RESULTS
• DEVELOP RELATIONSHIPS WITH PARTNERS AND VENDORS IN ORDER TO BUILD AND EXECUTE NEW PARTNERSHIP PROGRAMS FOR CLIENTS
• BACK UP MARKETING DIRECTOR DUE TO BUSINESS TRIPS, TRAININGS AND PTO
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• CLOSE TO HOME • GREAT COMPANY TO WORK FOR
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• WOULD HAVE TO TAKE A CRASH COURSE AND LEARN ABOUT AMERICAN EXPRESS • HIGH COST OF LIVING IN NEW YORK CITY
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LOCATION: NEW YORK, NY
JOB: MARKETING ASSOCIATE
& GRAPHIC DESIGNER
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JOB DUTIES:
• CREATE DYNAMIC GRAPHICS FOR PRINT & WEB ADS, NEWSLETTERS, BOOK COVERS, FLYERS, AND OTHER MARKETING COLLATERAL
• DEVELOP TARGETED MARKETING CAMPAIGNS AND EXECUTING MARKETING PLANS
• INITIATE AND GROW PARTNERSHIPS WITH ADVERTISERS AND RELEVANT ORGANIZATIONS
• OWN AND MANAGE LARGE-SCALE PROJECTS
• ADVISE STUDENTS ON COMPANY OFFERINGS AND PROVIDE GENERAL STUDENT SERVICES
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• CREATIVE ENVIRONMENT • ABILITY TO WORK WITH STUDENTS • GOOD STARTING PAY, BENEFITS, 401K • SMALL COMPANY • ROOM FOR GROWTH • CLOSE TO HOME
-’S
• REQUIRES SIGNIFICANT KNOWLEDGE OF ADOBE PHOTOSHOP & OTHER COMPUTER PROGRAMS
MTV
LOCATION: NEW YORK, NY
JOB: VICE PRESIDENT,
DIGITAL MARKETING
MTV
JOB DUTIES:
• WORK WITH SITE HEADS AND RESEARCH TO DRIVE TRAFFIC AND BUILD FRANCHISE/EVENT AWARENESS THROUGH EXTERNALLY FOCUSED EFFORTS • LEAD/EXECUTE DIGITAL CONTENT ROLLOUT STRATEGIES FOR LINEAR AND DIGITAL PROPERTIES • PARTNER WITH INTERNAL DEPARTMENTS (MARKETING, PROGRAMMING, PRODUCTION, PRESS, RESEARCH AND PROGRAM ENTERPRISES) TO EXECUTE EFFECTIVE ONLINE STRATEGIES • IDENTIFY VIRAL, DIGITAL WORD-OF-MOUTH MARKETING OPPORTUNITIES WITH GOAL OF DRIVING TRAFFIC AND CREATING BRAND AWARENESS FOR MTV AND ITS PROGRAMMING. • OPTIMIZE INTERNAL MARKETING EFFORTS TO DRIVE TRAFFIC, BUILD FRANCHISE/SHOW AWARENESS AND PAID DIGITAL EFFORTS INCLUDING SITE PROMOTION, ONLINE MARKETING MESSAGES, INTEGRATION WITH LINEAR CHANNELS, ON-SITE RETENTION AND E-MAIL MANAGEMENT • EXECUTE THE MARKETING STRATEGY AROUND SOCIAL MEDIA, IN PARTNERSHIP WITH THE EDITORIAL AND PRODUCTION TEAMS • DEVELOP AND MANAGE AGAINST DIGITAL MARKETING BUDGETS • MANAGE MTV'S INTERNAL AND CORPORATE DIGITAL PROMOTIONAL INVENTORY
MTV
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• ICONIC NETWORK • DREAM JOB
-’S
• REQUIRES 10 YEARS OF EXPERIENCE WITH DIGITAL MEDIA
MANHATTAN GMAT