commercial update

8/14/2019 Commercial Update

1/27

Commercial UpdateSeptember 2009

Fuze Box, Inc. Confidential


2/27

Where did Fuze Box come from? Market research Why does the world need another collaboration tool? Who is Fuze Box? What is Fuze Meeting, Fuze Messenger, and FuzeMovie? Why is Fuze Meeting different? Who is our target market? How do we make money? Charts and fun stuff


Agenda


3/27

Where did Fuze Box come from?

Formerly Callwave Internet telephony products, Internet Voicemail& Fax IPO in 2004

With adoption of broadband, these productsbegan to erode in customer usage Valuable assets include - Liberty TelecomCLEC, large cash position, no debt

Jeff Cavins, brought in as CEO in Fall of 2007 Repositioned the company to compete incollaboration space Closed two acquisitions in 2008 and took thecompany private in June 2009



4/27

Corporate Strategy

Become the Leader of Internet and Mobile-BasedVisual Collaboration and Communications Solutions

Define Category of Interactive, Multi-Channel VisualCommunication

Leverage Fuze Box Platform for the delivery ofvisual applications for third parties

Secure the desktop of Mobile Web and define MobileWeb Visual Collaboration


5/27

Peter Sperling Chairman Apollo Gp, University of Phoenix

Jerry Murdock Board Member Co -Founder, Insight

Venture PartnersJeff Cavins President & CEO Loudeye, Exodus, Sony

Broadcast

Ritesh Bansal Chief TechnologyOfficer

Citigroup, Kivera,

Patrick Moran V.P. Marketing WebEx, Intranets

Mike Buday Chief Software ArchitectBBC, Sony Pictures, Fox-TV

LeadershipTeam


6/27


Fuze Box

Fuze Box Platform is a real-time visualcommunications platform

Provider of collaboration services andconferencing solutions solving forinteroperability between the desktop andmobile devices

Fuze Family of Products include:Fuze Meeting (flagship)Fuze Messenger

Fuze Movie


7/27

Market Research

Web Conferencing industry $1.2B, growing to $2.8B by 2012 Mobile industry $4 Trillion

Macro Trends

Global economic crisisSociological changes in businessWorld health concernsCorporate green initiativesMobile workforce

Telecommuting

Telecommuting 800+% increase in virtual workers over the past 5

years 90% of employees work in locations other than

headquarters 60% to 70% of employees work in different locations

than their bossesFuze Box, Inc. Confidential


8/27

Current tools are

Difficult touse.users have tofigure out how to getsoftware past their

corporate firewall,negotiated on theirdesktop O.S. of choice,and through too manysteps..

Restrictivelimitsusers to PowerPointand screen sharing

Physically limitinghave to be at aFuze Box, Inc. Confidential

Why does the world need

another collaboration tool?


9/27Fuze Box, Inc. Confidential

Who is Fuze Box?

Fuze Box is a leading provider of internet andmobile based communication and collaborationsolutions.

These solutions allow mobile professionals tocommunicate and collaborate from anywhere andfrom any device.

The Fuze family of products includes Fuze Meeting,Fuze Messenger, and Fuze Movie.


10/27

What is Fuze Meeting?

Fuze Meeting (flagship product), is a mobile and web-basedcollaboration service that features integrated audioconferencing as well as HD, synchronized video, image, anddocument sharing.



11/27

What is FuzeMessenger?

Fuze Messenger is anenterpriseclass, real-timemessaging service that

extends to all popularmobile platforms andaggregates and federatesall major public andprivate IM networks into

one.



12/27

What is Fuze Movie?

Fuze Movie is a professional application that enables real-time synchronous collaboration, annotation, and viewing offrame by frame film, video, audio, and imagery.




Lets talk about Fuze Meeting


14/27

How is Fuze Meeting different?

EasyElegantHDMobile

Microsofts OCSsupported in Fuze Meetingon the desktop andiPhone. A unique andexclusive feature.



15/27

Who is the target market?

1) General Business UsersAnyone who has a need to meet for a call or to share

content

2)BusinessCreative

MarketingMedia

BiotechHealthMedical

Engineering



16/27

How do we make monetize?

$29 per month for 15 participants

Where can I buy Fuze Meeting for Mobile?Fuze Box websiteFuzemeeting.com

Apple App StoreBlackBerry App WorldBox.net

Fuze Box revenue plan:

Online salesMobile distributionPartnershipsGoal: 10k paid subscribers by OEFY 10



17/27

Paying Customer Marketing Sources



2,960 Video Files

2,669 Images

1,943 PowerPoint Files

1,617 PDF Files

325 Excel Files

764 Doc Files

121 Audio Files

What have users been uploading?

10,349 Documents Transcoded since launc

Note: In last two weeks, we have had 1,600desktop sessions, averaging 35 Minutes persession.


19/27

Rough look at forecast monthly seat acquisition

Outbound marketing spend

Forecast CPA

New PayingSeats


20/27

Paying Customer by Business Type


21/27

Apple App Store Stats 1.2Million Fuze Box productssold through App Storesince launch



22/27

Apple makesFuzeBox a

permanentresident ofnew businesssection ofApple.com



23/27


24/27


25/27

Balance Sheet

$19.5M Cash on hand $10M in Auction Rate securities $1.2M in escrow funds from recent divestiture

No debt

IncomeStatement

July quarter revenues of $3.8M with Gross Profit of

$3.0M Current fiscal year burn projected at $2.7M


FinancialOverview


26/27

FUZE Real Time API

MediaEngineHD/Mobile Device Codecs

Real Time Encoding

Multiplex Video

Content Sync

Streaming & Player Plug-in

Delivery Transport

DRM

FuzeInfrastructureStorage Optimization

Network

Telephony

Optimized Messaging

Connection Mgmt

Redundancy, Security

Fuze Transport Application DeliveryMulti-Device DeliverySecurity

Connection Management

FuzeServices

Marketing

Distribution

API Development

BillingEngine

Reporting & Analytics

Contact Management

3rd Party Apps

Applications

Fuze Box Apps Plug-In Architecture

Contact Mgmt

Administration

Authentication

Web Services

Presence Engine

Fuze Box Platform


27/27

Fuze Box Platform

27

Fuze Box Platform