communicating to be influential
DESCRIPTION
There are few skills more critical for leaders than the ability to influence others to change their attitudes and behaviors. Full Article: http://appitive.com/business/2012/05/21/communicating-to-be-influential/TRANSCRIPT
COMMUNICATING TO BE
INFLUENTIAL
Manipulation is
not an effective
technique,
because it leads
eventually to
disloyalty and
distrust.
.
Effective Leaders understand the difference between
Influencing attitudes and
behavior is at the core of a
Leader's role
People trust what they know and understand, so
enlightened leaders ensure they frequently
interact with those they need to influence.
1
People will be stirred to action when they know there is a limited
amount of time in which to act to receive a benefit.
2
3
People trust
information that
comes from
someone they
perceive as an
authority.
4
People accept facts and
evidence that is corroborated
by outside parties.
5
People more easily trust those that they like and
base decisions on emotional responses to others.
6
People are more likely to respond if they feel they
are returning a favor.
7
8
People find
presenters more
ethical and credible
if they present both
sides of an argument
while showing the
validity and benefit
of accepting one
particular side.
9
People are more persuaded by
communicators who can
express passion about their
message.
10
INFLUENTIAL