communication brief
DESCRIPTION
TRANSCRIPT
Communication brief
Pratik Kashikar
Subject Area
• News show
Specific Topic
• Audio-Visual format • 30 minutes special news show• It covers all the major (selected) news
happened during the month.
Target Audience
• Gujarati news viewers.
Operational Definition
• To create special news show on special news item, various news will be gathered during a month.
• Will create a creative news show which will attract the viewers of general news bulletin.
Objectives
• To inform people in better way, what happened during one month in Gujarat.
Measurable Outcome
• T.R.P
Background Information
• Every news channel’s annual news summary program
• Doordarshan weekly news program• Newspapers annual summary
Existing situation
• Open market• Currently, neither of the regional news
channel produces this kind of special news shows which covers events of month.
Content Input
• Will try to cover major beats of our field.• Anchoring • Piece to camera • Interviews
Take off point
• Program logo• Anchor Introduction• News flash
Desirable situation
• Gain maximum T.R.P. in next six month
Language
• Gujarati
Format
• Audio-Visual
Approach & Treatment
• Where ever there will be a necessary of audience participation for the news story will conduct a participatory approach or else non participatory approach.
• after a specific time, will conduct a participatory approach for the betterment of content being deliver to the viewer so as to give the best treatment to the audince.
Duration
• Around 30 minutes.