Communications UpdateCommunications Update

June 2009 Network MeetingPortland, Maine

The Communications Team

6 months

• Bookstore• Website

Top-Secret Discount

• State offices receive any promotional discount or sale price PLUS their 20% discount

• Order through www.compact.org/publications

• Enter NETWORK into the promotion box at checkout

• Please do not share this discount with anyone, even close partners. Discount is for state offices only.

New website

• New look, easier to navigate

• Updated and reorganized content, new resources

• Allows users to submit content more easily

• Better highlights the work of our state and members

Highlighting members and state office work

Upcoming Publications

• The CSD professional development book, adapted from annual CSD institute

• Fundamentals of Service-Learning Course Construction, new edition

• Compact Current, published 3x/year. Lead article on a innovative service-learning program in Connecticut College

Growth Areas

• Increase visibility

• Create messaging on what we do and why it matters

• Improve branding

Growth Area: Visibility

• Increase visibility by celebrating and promoting campus civic engagement work

– National office to write stories celebrating member achievements

– Build and maintain solid base of press contacts

– Use new media (YouTube, Facebook, Twitter, etc.) to broaden reach

Growth area: Messaging

• Provide clear, concise messaging

– Who we are, what we do, and why it matters

– For use in grant proposals and other forms of fundraising, communications with members and public

– Will come out of work you are doing with visioning

Growth area: Branding

• Improve branding

– Provide better graphic support to state offices

– Create cost-effective system for our website to be easily adapted and maintained by state offices (long-term goal)

– Create comprehensive editorial and graphic standards guidelines for network

The Power of the Network; The Power of the Brand

Questions?

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