MIMEO CUSTOMER JOURNEYCompany: Sales Training And Results (STAR)

“Over 8 years, Mimeo’s evolving solutions have been key in successfully adding value to the way we engage with our clients.”

ABOUT STARSales Training and Results (STAR) has 20+ years’ experience helping salespeople and sales managers refine their selling skills. Fortune 500 to small business clients receive highly customized content, all of which is presented in a compelling and professional-looking manner. Training can be taught by STAR’s experienced trainers, or the client may choose to go with a train-the-trainer program that includes licensing STAR’s sales training workbooks.

Mimeo.comSTAR replaces a time intensive and costly internal printing process with Mimeo.com. Mimeo simplifies the distribution of custom materials ordered directly to client locations. 2006

“We ship direct to client locations before a course. They often open the box and say ‘Wow! These books look really good!’. It creates a great first impression.” - Bill

Private Client MarketplaceSTAR launches a client specific branded storefront, allowing their customer to securely access and order licensed materials.

eContent DistributionTraining kits for sale on their public Marketplace include secure digital content and video for download.

2011

PRIVATE

2014

DIGITAL

2013

PUBLIC “We are able to offer and market our training materials to the public. The Marketplace platform removes the headache by handling the accounting, billing, production, delivery, and online storefront.” - Bill

“Now that we see how good Marketplace is, and how it’s given STAR control of our materials, it’s 100% the way for us to go in the future.” - Bill

Public MarketplaceSTAR launches a public Marketplace linked to their website, capturing a new revenue stream with pre-existing content.

Check it out: https://marketplace.mimeo.com/Sales_Meeting_Kits OPEN