comparative analysis-8-23-2010

56
SEO - Search Engine Optimization Report 8/24/2010 Top 10 Web Page Optimizer Report Be #1 on Google! We Are! Wisconsin Search Engine Optimization 920-285-7570 Date: 8/24/2010 Recipient: Robbie Warnock Envision Epoxy 16517 Anderson Way NOBLESVILLE IN 46062 Phone: 317-450-6728 This report has been created by Batcave Productions. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in the search results on Google, Bing and Yahoo. Created by SplinternetMarketing.com 1 of 56 www.SplinternetMarketing.com

Post on 21-Oct-2014

833 views

Category:

Business


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Top 10 Web Page Optimizer ReportBe #1 on Google! We Are!Wisconsin Search EngineOptimization920-285-7570

Date: 8/24/2010

Recipient: Robbie Warnock

Envision Epoxy16517 Anderson WayNOBLESVILLE IN 46062Phone: 317-450-6728

This report has been created by Batcave Productions. Visit us on the Web at www.SplinternetMarketing.com or call for an appointment for your personalized plan to dominate in thesearch results on Google, Bing and Yahoo.

Created by SplinternetMarketing.com 1 of 56 www.SplinternetMarketing.com

Page 2: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Report overviewThis report helps you to optimize the web page "http://www.envisionepoxy.com/Default.aspx" for a high ranking onGoogle.com for the search term "Epoxy Flooring".

Your web page

http://www.envisionepoxy.com/Default.aspx

Title: Indiana Epoxy Flooring Service

Description: enVision Epoxy, LLC is a locally owned and operated business specializing in theapplication and installation of commercial and residential epoxy flooring systems in the greaterIndianapolis and South Bend, Indiana area markets.

Your competitors for the search term "Epoxy Flooring" on Google.com

1 http://www.epoxyandepoxyflooring.com/

Title: Epoxy and Epoxy Flooring

Description: Epoxy and Epoxy Flooring,epoxy paint and almost everything what isconnected with epoxy floor coatings you will find here.Also get this unique ebook aboutEpoxy and Epoxy flooring

2 http://www.floorchips.com/

Title: Epoxy Garage Floor Coating Kits | Concrete Coatings | Epoxy Paint Coatings

Description: We supply epoxy floor paint coating kits for do-it yourselfers and professionals.Our epoxy floor coating kits are used on garages, basements, showrooms, bars &restaurants.

3 http://www.everlastepoxy.com/

Title: Commercial Epoxy Flooring | Healthy - Durable - Attractive Commercial EpoxyFlooring| Easy-to-Install Epoxy Flooring

Description: Everlast Epoxy Flooring is the industry leader for restaurant flooring, dog kennelflooring, vet epoxy flooring, clinic epoxy flooring, lab epoxy flooring, food prep epoxy flooring,food processing epopxy floors, cooler epoxy floors, freezer epoxy floors, and many othercommercial floor coating, industrial slip resistant quartz epoxy floor coatings. 10 yearwarranty on our epoxy floors. Our Epoxy floors are Anti-Microbial. Our seamless poured

Created by SplinternetMarketing.com 2 of 56 www.SplinternetMarketing.com

Page 3: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Your competitors for the search term "Epoxy Flooring" on Google.com

quartz and marble chip epoxy restaurant flooring has Unlimited life expectancy. In arestaurant flooring environment, our epoxy floor coating out performs other epoxy restaurantflooring, plastic floor, rubber flooring, quarry tile floor coating, MMA floors, plastic flooring,acrylic floors, and cementious urethane. Our epoxy floor outperporms other epoxy floors.Our epoxy floor coating is the best restaurant epoxy coating on the market

4 http://www.armorgarage.com/

Title: Garage Flooring | Garage Epoxy Flooring | Industrial Epoxy Floors

Description: Garage flooring made to last! Extra heavy duty shop and garage epoxy floorcoatings. Largest available selection of epoxy floor kits! From 400 sq ft and up!

5 http://www.liquidfloors.com/

Title: Liquid Floor Systems - Epoxy Flooring | Polished Concrete Floors | Epoxy Floors

Description: Liquid Floor Systems offers safe and professional polished concrete and epoxyflooring finished for your concrete floors. We offer several alternatives for polished concretefloors and epoxy floor finishings.

6 http://www.stonhard.com/

Title: Seamless Flooring, Resinous Flooring, Epoxy Flooring, Polymer Flooring, IndustrialFlooring by Stonhard Floors

Description: Stonhard is the world leader in high performance polymer floor systems. Formore than 80 years, our products have set the standard for industrial flooring, institutionalflooring, commercial, polymer flooring, epoxy flooring, and resinous flooring.

7 http://www.originalcolorchips.com/

Title: Garage Floor Paint | Epoxy Concrete Floor Coating | Epoxy Floor Paint Coatings

Description: We carry garage & concrete epoxy floor coatings that are most often used as agarage floor paint. Our garage floor epoxy coatings come in custom epoxy floor coating kits.We have easy step by step floor coating tutorial videos available.

Created by SplinternetMarketing.com 3 of 56 www.SplinternetMarketing.com

Page 4: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Your competitors for the search term "Epoxy Flooring" on Google.com

8 http://www.concretesolutionsinternational.com/

Title: Epoxy Flooring - Epoxy Floor Coating - Commercial |

Description: Epoxy Flooring and Commercial Floor experts specializing in polished concrete,epoxy flooring, and floor coatings for industrial, commercial and retail flooring. Call us at(773) 447-0786 for a free flooring quote.

9 http://hitechflooring.com/

Title: Hi-Tech FLooring - Epoxy Flooring Systems

Description: [No meta description available.]

10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html

Title: How to Epoxy-Coat a Garage Floor | Step-by-Step | Garage | This Old House -Introduction

Description: Epoxy not only tops off the pro look of a garage but also resists oil stains,beads water, and wipes clean like a kitchen counter. Do the job in 3 days

Analyzed search terms

1. Epoxy Flooring

2. Epoxy

3. Flooring

Top 10 Ranking Requirements Score™

53%The Top 10 Ranking Requirements Score™ of 53% means that the web page www.envisionepoxy.com/Default.aspxmeets only 53% of the requirements for a top 10 ranking on Google.com for the search term "Epoxy Flooring".

Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken intoaccount because search engines do not reveal the necessary data.

Created by SplinternetMarketing.com 4 of 56 www.SplinternetMarketing.com

Page 5: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Search engine ranking factors performance

Ranking Factor Importance FactorsPassed

FactorsFailed

Ranking Factors Performance

123 ranking factors passed

13 ranking factors failed

Essential (weighted most): 17 7

Very Important: 8 1

Important: 35 1

Moderately Important: 41 0

Slightly Important: 22 4

Total: 123 13

Created by SplinternetMarketing.com 5 of 56 www.SplinternetMarketing.com

Page 6: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table of contents

1. Report overview 19. Keyword use in same domain link URLs

2. Keyword use in document title 20. Keyword use in outbound link URLs

3. Global link popularity of web site 21. Keyword use in meta description

4. Link texts of inbound links 22. Number of trailing slashes in URL

5. Keyword use in body text 23. HTML validation of web page to W3C standards

6. Age of web site 24. Readability level of web page

7. Keyword use in H1 headline texts 25. Keyword use in meta keywords

8. Keyword use in domain name 26. Keyword use in the first sentence of the body text

9. Keyword use in page URL 27. Keyword use in HTML comments

10. Links from social networks 28. Search engine compatibility

11. Server speed 29. Factors that could prevent your top ranking

12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords

13. Keyword use in IMG ALT attributes 31. Table: Keyword density

14. Top level domain of web site 32. Table: Keyword position

15. Keyword use in bold body text 33. Table: Number of words

16. Number of visitors to the site 34. Table: Number of characters

17. Keyword use in same domain link texts 35. Table: Ranking factors digest

18. Keyword use in outbound link texts

Created by SplinternetMarketing.com 6 of 56 www.SplinternetMarketing.com

Page 7: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in document title

Essential

The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries tofind out how to use the search term "Epoxy Flooring" in the document title and if it's important for Google.com.

Example: <title>Your web page title</title>

Their contents

Rank Keyword use in document title

1 Epoxy and Epoxy Flooring

2 Epoxy Garage Floor Coating Kits | Concrete Coatings | Epoxy Paint Coatings

3 Commercial Epoxy Flooring | Healthy - Durable - Attractive Commercial Epoxy Flooring| Easy-to-Install EpoxyFlooring

4 Garage Flooring | Garage Epoxy Flooring | Industrial Epoxy Floors

5 Liquid Floor Systems - Epoxy Flooring | Polished Concrete Floors | Epoxy Floors

6 Seamless Flooring, Resinous Flooring, Epoxy Flooring, Polymer Flooring, Industrial Flooring by StonhardFloors

7 Garage Floor Paint | Epoxy Concrete Floor Coating | Epoxy Floor Paint Coatings

8 Epoxy Flooring - Epoxy Floor Coating - Commercial |

9 Hi-Tech FLooring - Epoxy Flooring Systems

10 How to Epoxy-Coat a Garage Floor | Step-by-Step | Garage | This Old House - Introduction

Your contents

Indiana Epoxy Flooring Service

Advice for your document title

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 3 1 OK OK

Keyword density: 0% to 50% 50% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 1 to 3 1 You could use the search term "Epoxy" more than once but thisis optional.

<

Keyword density: 6% to 50% 25% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 5 1 OK OK

Created by SplinternetMarketing.com 7 of 56 www.SplinternetMarketing.com

Page 8: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your document title

Search term: "Epoxy Flooring"

Keyword density: 0% to 39% 25% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 1 to 6 2 OK OK

Keyword density: 3% to 38% 25% OK OK

Created by SplinternetMarketing.com 8 of 56 www.SplinternetMarketing.com

Page 9: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Global link popularity of web site

Essential

The global link popularity measures how many web pages link to your site. The number of web pages linking to your siteis not as important as the quality of the web pages that link to your site.

All major search engines take the quality and the context of the links into account. Search engines assume that yourweb page must offer relevant content if many quality sites link to it.

Number of inbound links according to these search engines (the more the better)

Alexa Ask.com Google.com Yahoo.com Peak Value

To Your Site: 3 0 0 5 5

To Site 1: 70 0 0 477 477

To Site 2: 20 0 0 120 120

To Site 3: 42 0 0 167 167

To Site 4: 57 0 0 418 418

To Site 5: 78 0 0 126 126

To Site 6: 49 0 49 821 821

To Site 7: 27 0 0 1,070 1,070

To Site 8: 16 0 0 121 121

To Site 9: 28 0 0 50 50

To Site 10: 1,603 0 0 207 1,603

Range: 3 to 1,603 all 0 0 to 49 5 to 1,070 50 to 1,603

Advice for the global link popularity

Summing up all analyzed search engines, there are too few web pages that link to your web site"www.envisionepoxy.com/Default.aspx". You should increase the number of web pages from different domains thatlink to your web site.

<<

Google cannot find any web site that links to your web site from a different domain. Make sure that Google is ableto access your web site and that Google has not banned your web site from its index.

<<

Created by SplinternetMarketing.com 9 of 56 www.SplinternetMarketing.com

Page 10: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Link texts of inbound links

Essential

Inbound links are links from other web sites to your site. If many other sites link to your site, then search enginesconsider your site to be important. However, the number of links is not as important as is the relevance of the linkingpage and the link text used in linking to your site.

This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines donot reveal all inbound links to your site.

Sample of the web pages that link to your site

Linked Text Linked URL Web Page That Links To Your Site

Advice for the link texts of inbound links

To get a high ranking on Google.com, make sure that the web pages that link to your site use the search term"Epoxy Flooring" in their link texts. The more links to your web site contain "Epoxy Flooring" (or a part of it) in thelink text, the more likely it is that your web site will get a high ranking on Google.com for that search term.

It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly thesame link text, then Google.com might lower your rankings because of unnatural linking patterns.

In addition, the quality and reputation of the web pages that link to your site is very important to the searchengines.

<

Less than 10% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increasethe number of inbound link texts that contain that search term.

<<

Less than 20% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increasethe number of inbound link texts that contain that search term.

<<

Less than 40% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increasethe number of inbound link texts that contain that search term.

<<

Less than 60% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increasethe number of inbound link texts that contain that search term.

<<

Less than 80% of the analyzed inbound link texts contain the search term "Epoxy Flooring". You must increasethe number of inbound link texts that contain that search term.

No inbound link texts have been found. Make sure that Google.com is able to access your web site and thatGoogle.com has not banned your web site from its index.

<<

Created by SplinternetMarketing.com 10 of 56 www.SplinternetMarketing.com

Page 11: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in body text

Essential

The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTMLcommands, comments, etc. The more visible text there is on a web page, the more a search engine can index. Thecalculations include spaces and punctuation marks.

Your contents

Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price. Welcome to enVision Epoxy A locallyowned and operated business offering commercial, industrial, and residential epoxy flooring and stained concrete to thegreater Indianapolis and South Bend, Indiana area markets. Home | Services » | Epoxy Flooring Concrete RestorationPolished Stained Concrete Finishings Exterior Decorative Coatings FAQ's | Gallery | Community | Contact Us | Site MapOur Mission enVision Epoxy, LLC is a locally owned and operated business specializing in the application andinstallation of commercial, industrial, and residential epoxy garage floor coatings and stained concrete flooring systemsin the greater Indianapolis and South Bend, Indiana area markets.

Our business is founded on the principles of integrity, professional service, quality workmanship, all at an honest price. Itis the mission of the enVision Epoxy team to promote an exceptional experience for every customer during the life ofeach project until all work is completed to the satisfaction of our customer. We make every attempt to maintainconsistent, open lines of communication and a same-day response time to customer inquiries so our customers arenever left uncertain about the next steps of each project or when the work of their project will resume and be completed.

The benefits include: Clean Polished Look Strong Adhesion & Durability Slip Resistant Easy Maintenance / StainResistant Reflects Hazardous Chemicals From Damaging Concrete Increase Value of Home Available In Many CustomColors & Designs (C) 2009 enVision Epoxy Home | Services | FAQ's | Gallery | Community | Contact Us | Site Map

Advice for your body text

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 30 3 OK OK

Keyword density: 0% to 3% 2% OK OK

Number of words: 60 to 3,371 282 OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 2 to 87 9 OK OK

Keyword density: 1% to 9% 3% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 41 4 OK OK

Keyword density: 0% to 5% 1% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 5 to 116 13 OK OK

Keyword density: 1% to 5% 2% OK OK

Created by SplinternetMarketing.com 11 of 56 www.SplinternetMarketing.com

Page 12: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Created by SplinternetMarketing.com 12 of 56 www.SplinternetMarketing.com

Page 13: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Age of web site

Very Important

Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around fora long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot befaked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).

Dates of the domain registration or of the first contents

URL Registration Date

Your Site http://www.envisionepoxy.com/Default.aspx n/a

1 http://www.epoxyandepoxyflooring.com/ Tuesday, January 03, 2006

2 http://www.floorchips.com/ Monday, November 01, 2004

3 http://www.everlastepoxy.com/ Tuesday, December 05, 2006

4 http://www.armorgarage.com/ Saturday, August 11, 2007 (newest domain)

5 http://www.liquidfloors.com/ Friday, January 30, 2004

6 http://www.stonhard.com/ Thursday, October 23, 1997

7 http://www.originalcolorchips.com/ Friday, October 10, 2003

8 http://www.concretesolutionsinternational.com/ n/a

9 http://hitechflooring.com/ Thursday, April 11, 1996 (oldest domain)

10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html

Saturday, November 14, 1998

Range Thursday, April 11, 1996 to Saturday, August 11, 2007

Advice for the web site age

The web site age could not be determined. In general, the older your web site, the better it is for your rankings onGoogle.com. If you have a young web site, you must compensate by improving the other search engine rankingfactors.

<

Created by SplinternetMarketing.com 13 of 56 www.SplinternetMarketing.com

Page 14: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in H1 headline texts

Very Important

H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Somesearch engines give extra relevance to search terms that appear in the headline texts. This chapter examines if thisapplies to Google.com, too.

Example: <h1>your very big headline text</h1>

Your contents

No. H1 Heading Text

1. Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price.

2. Our Mission

Advice for your H1 headline texts

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 1 OK OK

Keyword density: 0% to 14% 17% The keyword density is too high. It should be 14% at maximum.Consider adding more text to lower the keyword density.

<<

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 1 1 OK OK

Keyword density: 0% to 14% 8% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 2 1 OK OK

Keyword density: 0% to 14% 8% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 3 2 OK OK

Keyword density: 0% to 14% 8% OK OK

Created by SplinternetMarketing.com 14 of 56 www.SplinternetMarketing.com

Page 15: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in domain name

Important

The domain name is the main part of the web page address. This chapter tries to find out if Google.com gives extrarelevance to search terms within the domain name.

Example: "your-keyword" is the domain name of http://www.your-keyword.com

Their contents

Rank Words In Domain Name URL

1 epoxyandepoxyflooring http://www.epoxyandepoxyflooring.com/

2 floorchips http://www.floorchips.com/

3 everlastepoxy http://www.everlastepoxy.com/

4 armorgarage http://www.armorgarage.com/

5 liquidfloors http://www.liquidfloors.com/

6 stonhard http://www.stonhard.com/

7 originalcolorchips http://www.originalcolorchips.com/

8 concretesolutionsinternational http://www.concretesolutionsinternational.com/

9 hitechflooring http://hitechflooring.com/

10 thisoldhouse http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html

Your contents

envisionepoxy (Domain name: "envisionepoxy .com")

Advice for the domain name

The domain name envisionepoxy.com contains only a part of the search term "Epoxy Flooring". This is acceptable. <

Created by SplinternetMarketing.com 15 of 56 www.SplinternetMarketing.com

Page 16: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in page URL

Important

The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.comgives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes,dashes or underscores.

Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm

Their contents

Rank Words In Page URL URL

1 [no words] http://www.epoxyandepoxyflooring.com/

2 [no words] http://www.floorchips.com/

3 [no words] http://www.everlastepoxy.com/

4 [no words] http://www.armorgarage.com/

5 [no words] http://www.liquidfloors.com/

6 [no words] http://www.stonhard.com/

7 [no words] http://www.originalcolorchips.com/

8 [no words] http://www.concretesolutionsinternational.com/

9 [no words] http://hitechflooring.com/

10 toh how to intro 0,,20174654,00 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html

Your contents

Default (Page URL: "/Default.aspx")

Advice for your page URL

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Created by SplinternetMarketing.com 16 of 56 www.SplinternetMarketing.com

Page 17: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your page URL

Search term: "Epoxy Flooring"

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Created by SplinternetMarketing.com 17 of 56 www.SplinternetMarketing.com

Page 18: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Links from social networks

Important

On social network sites, people decide which web sites are popular. This means that the popularity on social networksites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular onsocial networks. ("n/a" means "data not available".)

Links from social networks (the more the better)

Del.icio.us Digg Total

To Your Site: 0 2 2

To Site 1: 3 0 3

To Site 2: 6 0 6

To Site 3: 5 1 6

To Site 4: 3 0 3

To Site 5: 3 0 3

To Site 6: 11 0 11

To Site 7: 15 0 15

To Site 8: 0 0 0

To Site 9: 3 0 3

To Site 10: 45 249 294

Range: 0 to 45 0 to 249 0 to 294

Advice for the links from social networks

In average, less web pages link to your page than to the top ranked pages on these social networks. The averagelink popularity of the top ranked pages is 31, the link popularity of your web page is 2. You must increase thenumber of web pages that link to your web site on these social networks.

<<

Created by SplinternetMarketing.com 18 of 56 www.SplinternetMarketing.com

Page 19: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Server speed

Important

Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, mostsearch engines index more pages from fast web sites. This chapter shows you how long it takes on average for webpages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is providedby Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).

Server speed results

Average Page Load Time (measured in seconds, the lower the better)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

n/a n/a n/a 1.11s n/a n/a 0.47s 1.52s n/a n/a 3.15s 0.47s to3.15s

Server Speed Relative To Other Servers On The Internet (the faster the better)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

n/a n/a n/a very fast:

top 20%

n/a n/a very fast:

top 6%

fast:

top 30%

n/a n/a slow:

bottom20%

slow:

bottom20% to

very fast:

top 6%

Advice for the server speed

The speed of your web site could not be determined. In general, the faster your web site, the better it could be foryour rankings on Google.com. If you have a slow web site, you should contact or even switch your web hostingprovider.

<

Created by SplinternetMarketing.com 19 of 56 www.SplinternetMarketing.com

Page 20: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in H2-H6 headline texts

Important

H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags inthe HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headlinetexts. This chapter examines if this applies to Google.com, too.

Example: <h3>your big headline text</h3>

Your contents

No. Heading Texts

1. [H2] Welcome to enVision Epoxy

2. [H3] The benefits include:

Advice for your H2-H6 headline texts

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 0 You could use the search term "Epoxy Flooring" at least oncebut this is optional.

<

Keyword density: 0% to 100% 0% You could increase the keyword density for the search term"Epoxy Flooring" but this is optional.

<

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 4 1 OK OK

Keyword density: 0% to 50% 14% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 2 0 You could use the search term "Flooring" at least once but thisis optional.

<

Keyword density: 0% to 50% 0% You could increase the keyword density for the search term"Flooring" but this is optional.

<

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 6 1 OK OK

Keyword density: 0% to 50% 7% OK OK

Created by SplinternetMarketing.com 20 of 56 www.SplinternetMarketing.com

Page 21: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in IMG ALT attributes

Important

The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user hasturned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text ifthe user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the<img alt> attributes to improve your rankings.

Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">

Your contents

No. Image Alt Attribute Text Image File Name

1. Envision Epoxy Logo Images/Logo.png

2. Epoxy Flooring | Envision Epoxy images/epoxyweb2.jpg

3. Click to verify BBB accreditation and to see a BBB reporton this Epoxy Flooring company.

images/bbbseal1US.jpg

Advice for your IMG ALT attributes

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 6 2 OK OK

Keyword density: 0% to 17% 17% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 22 4 OK OK

Keyword density: 0% to 24% 17% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 22 2 OK OK

Keyword density: 0% to 25% 8% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 1 to 29 6 OK OK

Keyword density: 1% to 17% 13% OK OK

Created by SplinternetMarketing.com 21 of 56 www.SplinternetMarketing.com

Page 22: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Top level domain of web site

Important

Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.

Top level domain results

YourSite

1 2 3 4 5 6 7 8 9 10

.com .com .com .com .com .com .com .com .com .com .com

Advice for the top level domain of your web site

Your web site URL www.envisionepoxy.com/Default.aspx contains the often used top level domain .com. This isneither good nor bad for your rankings on Google.com.

OK

Created by SplinternetMarketing.com 22 of 56 www.SplinternetMarketing.com

Page 23: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in bold body text

Important

The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses adarker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in theHTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.

Their contents

Rank Keyword use in bold body text

1 Welcome to the Epoxy and Epoxy Flooring site epoxies epoxide epoxy epoxies Now what is epoxy - epoxies? Epoxy Floors PHOTOGALERY Articles on Epoxy Floors and Epoxy Flooring Videos on Epoxy,Epoxy Floorsand Epoxy Flooring Free Epoxy Ebooks More about epoxies you can find in "The Best Web Epoxy Links"eBook. Links Epoxy Home Terms Contact Related Links BLOG Privacy Policy Site Map Copyright©2006-2010 EpoxyandEpoxyFlooring.com All Rights Reserved

2 Hours of Business: 26200 Groesbeck Hwy. Warren, MI 48089 Customizable epoxy flooring kits for home andcommercial use. Our coatings and paints are excellent for any concrete surface, We now have Urethane Clearcoatkits available for sale. EPOXY BENEFITS & CHARECTERISTICS epoxy floor coating video tutorials Helpful HintsPERFORM A MOISTURE TEST 1 CAR GARAGE EPOXY FLOOR KIT $149.88 Kit Includes: 2 CAR GARAGEEPOXY FLOOR KIT $299.76 Kit Includes: [and 373 additional characters]

3 If new construction If a remodel Commercial Kitchens High Temperatures Low Temperatures

4 BEAUTIFUL FLOORS QUALITY COATINGS ENGINEERED RIGHT PRICED RIGHT TWO PART EPOXY PAINT& GARAGE EPOXY KITS/CHIPS. 14 to 23 MILS THICK NEWSLETTER Garage Floor Epoxy Paint & EpoxyFloor Kits With Chips Garage Floor Tiles & Roll-Out Mat Flooring ... more Best Garage Floor Epoxy & GarageFlooring Specializing In DIY Heavy Duty And Extra Heavy Duty Long Life Epoxy Floor Kits, Garage Floor Tiles ,Rubber Roll Out Mats For All Garage, Shop, Wareho [and 1,982 additional characters]

5 Home Concrete Polishing Concrete Coatings Preparation and Repair Media Gallery About Us Contact Us LiquidFloor Systems, Inc.

6 [not used]

7 Hours of Operation: 26200 Groesbeck Hwy. Warren, MI 48089 WE HAVE A HIGH QUALITY FLOOR COATINGSYSTEM THAT WILL WORK FOR YOU! Key Advantages vs the Competitions epoxy coatings Use our WebsiteSearch to find quick information! Our Garage Floor Paint can now be purchased on-line! garage floor coatingsystems We Carry The Following Epoxy Coatings & Urethanes: epoxy floor coating kit epoxy flooring What isMetallix -100% Solids Pearlescent Metalli [and 2,948 additional characters]

8 Tel 1: 773-447-0786 Tel 2: 847-962-8610 Fax: Solid Colors Color Flakes Colors Dyes Tel 1: Tel 2: 847-962-8610Fax:

9 [not used]

10 Browse By Category: Kitchen Bathroom Living Spaces Landscaping Workspaces Exterior New Ideas Your HomeBlog: Old House My House Photo Galleries Current House Project Save This Old House Best Old HouseNeighborhoods Letter From This Old House Browse By Category: Step-by-Step Projects How-To Videos SkillBuilders Browse by Category: Blog: Hardware Aisle Products & Services Seen on This Old House Products &Services Seen on Ask This Old House Popula [and 268 additional characters]

Your contents

epoxy flooring and stained concrete enVision Epoxy, LLC founded on the principles of integrity, professional service,

Created by SplinternetMarketing.com 23 of 56 www.SplinternetMarketing.com

Page 24: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Your contents

quality workmanship, all at an honest price.

Advice for your bold body text

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 4 1 OK OK

Keyword density: 0% to 10% 9% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 30 2 OK OK

Keyword density: 0% to 21% 9% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 6 1 OK OK

Keyword density: 0% to 6% 4% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 36 3 OK OK

Keyword density: 0% to 13% 7% OK OK

Created by SplinternetMarketing.com 24 of 56 www.SplinternetMarketing.com

Page 25: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Number of visitors to the site

Important

Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site isreputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic datafrom millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.

Alexa.com Traffic Rank results (the lower the better)

URL Alexa Traffic Rank

Your Site http://www.envisionepoxy.com/Default.aspx n/a

1 http://www.epoxyandepoxyflooring.com/ Rank #1,299,658

2 http://www.floorchips.com/ Rank #1,808,175

3 http://www.everlastepoxy.com/ Rank #4,074,374

4 http://www.armorgarage.com/ Rank #1,939,310

5 http://www.liquidfloors.com/ Rank #1,283,932

6 http://www.stonhard.com/ Rank #1,594,528

7 http://www.originalcolorchips.com/ Rank #523,536

8 http://www.concretesolutionsinternational.com/ Rank #913,372

9 http://hitechflooring.com/ Rank #7,567,675 (least visitors of the competitors)

10 http://www.thisoldhouse.com/toh/how-to/intro/0,,20174654,00.html

Rank #7,312 (most visitors of the competitors)

Range 7,312 to 7,567,675

(average rank: #2,101,187)

Advice for the number of visitors to your site

The number of visitors to www.envisionepoxy.com/Default.aspx could not be determined. In general, the morevisitors you have, the more advantageous it could be to your rankings on Google.com.

<

Created by SplinternetMarketing.com 25 of 56 www.SplinternetMarketing.com

Page 26: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in same domain link texts

Moderately Important

Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links thatpoint to a web page on the same domain. This chapter examines if Google.com takes search terms in same domain linktexts into account.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contactinformation".

Your contents

No. Same Domain Link Text Link URL

1. Home /Default.aspx

2. Epoxy Flooring /EpoxyFlooringContractor.aspx

3. Concrete Restoration /ConcreteRestoration.aspx

4. Polished Stained Concrete Finishings /PolishedStainedConcreteFinishings.aspx

5. Exterior Decorative Coatings /ExteriorDecorativeCoatings.aspx

6. FAQ's /FAQ.aspx

7. Gallery /Gallery.aspx

8. Community /Community.aspx

9. Contact Us /ContactUs.aspx

10. Site Map /SiteMap.aspx

11. commercial, industrial, and residential epoxy garagefloor coatings

/EpoxyFlooringContractor.aspx

12. concrete flooring systems /ConcreteRestoration.aspx

13. Home /Default.aspx

14. Services /Services.aspx

15. FAQ's /FAQ.aspx

16. Gallery /Gallery.aspx

17. Community /Community.aspx

18. Contact Us /ContactUs.aspx

19. Site Map /SiteMap.aspx

Advice for your same domain link texts

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 3 1 OK OK

Keyword density: 0% to 14% 5% OK OK

Created by SplinternetMarketing.com 26 of 56 www.SplinternetMarketing.com

Page 27: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your same domain link texts

Search term: "Epoxy Flooring"

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 26 2 OK OK

Keyword density: 0% to 27% 5% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 6 2 OK OK

Keyword density: 0% to 7% 5% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 32 4 OK OK

Keyword density: 0% to 16% 5% OK OK

Created by SplinternetMarketing.com 27 of 56 www.SplinternetMarketing.com

Page 28: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in outbound link texts

Moderately Important

Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tagswhen the <a> tag links to a web page on a different domain. This chapter examines if Google.com gives relevance tosearch terms in outbound link texts.

Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains theoutbound link text "About the company".

Your contents

No. Outbound Link Text Link URL

1. Services » http://jdsharp.us

2. [empty] https://www.bbb.org/online/consumer/cks.aspx?id=109102664910

Advice for your outbound link texts

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 9 0 You could use the search term "Epoxy" at least once but this isoptional.

<

Keyword density: 0% to 33% 0% You could increase the keyword density for the search term"Epoxy" but this is optional.

<

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: all 0 0 OK OK

Keyword density: all 0% 0% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 9 0 You could use one of the keywords "Epoxy" or "Flooring" atleast once but this is optional.

<

Keyword density: 0% to 17% 0% You could increase the keyword density for the keywords"Epoxy" or "Flooring" but this is optional.

<

Created by SplinternetMarketing.com 28 of 56 www.SplinternetMarketing.com

Page 29: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in same domain link URLs

Moderately Important

Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pageson the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com.

Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL"contact.htm".

Your contents

No. Same Domain Link URL Link Text

1. Default [/Default.aspx] Home

2. EpoxyFlooringContractor [/EpoxyFlooringContractor.aspx]

Epoxy Flooring

3. ConcreteRestoration [/ConcreteRestoration.aspx] Concrete Restoration

4. PolishedStainedConcreteFinishings[/PolishedStainedConcreteFinishings.aspx]

Polished Stained Concrete Finishings

5. ExteriorDecorativeCoatings[/ExteriorDecorativeCoatings.aspx]

Exterior Decorative Coatings

6. FAQ [/FAQ.aspx] FAQ's

7. Gallery [/Gallery.aspx] Gallery

8. Community [/Community.aspx] Community

9. ContactUs [/ContactUs.aspx] Contact Us

10. SiteMap [/SiteMap.aspx] Site Map

11. EpoxyFlooringContractor [/EpoxyFlooringContractor.aspx]

commercial, industrial, and residential epoxy garage floorcoatings

12. ConcreteRestoration [/ConcreteRestoration.aspx] concrete flooring systems

13. Default [/Default.aspx] Home

14. Services [/Services.aspx] Services

15. FAQ [/FAQ.aspx] FAQ's

16. Gallery [/Gallery.aspx] Gallery

17. Community [/Community.aspx] Community

18. ContactUs [/ContactUs.aspx] Contact Us

19. SiteMap [/SiteMap.aspx] Site Map

Advice for your same domain link URLs

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 4 2 OK OK

Created by SplinternetMarketing.com 29 of 56 www.SplinternetMarketing.com

Page 30: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your same domain link URLs

Search term: "Epoxy Flooring"

Keyword density: 0% to 12% 11% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 17 2 OK OK

Keyword density: 0% to 50% 11% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 9 2 OK OK

Keyword density: 0% to 16% 11% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 21 4 OK OK

Keyword density: 0% to 31% 11% OK OK

Created by SplinternetMarketing.com 30 of 56 www.SplinternetMarketing.com

Page 31: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in outbound link URLs

Moderately Important

Links connect one web page to another. Outbound links are the links on a web page that point to web pages on otherweb sites, i.e. links to other domains. This chapter examines if Google.com gives relevance to search terms in outboundlinks

Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL"www.not-your-site.com/info.htm".

Your contents

No. Outbound Link URL Link Text

1. jdsharp [http://jdsharp.us] Services »

2. www bbb online consumer cks id 109102664910[https://www.bbb.org/online/consumer/cks.aspx?id=109102664910]

[empty]

Advice for your outbound link URLs

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 0 You could use the search term "Epoxy Flooring" at least oncebut this is optional.

<

Keyword density: 0% to 3% 0% You could increase the keyword density for the search term"Epoxy Flooring" but this is optional.

<

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 6 0 You could use the search term "Epoxy" at least once but this isoptional.

<

Keyword density: 0% to 16% 0% You could increase the keyword density for the search term"Epoxy" but this is optional.

<

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 0 You could use the search term "Flooring" at least once but thisis optional.

<

Keyword density: 0% to 3% 0% You could increase the keyword density for the search term"Flooring" but this is optional.

<

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 7 0 You could use one of the keywords "Epoxy" or "Flooring" atleast once but this is optional.

<

Keyword density: 0% to 10% 0% You could increase the keyword density for the keywords"Epoxy" or "Flooring" but this is optional.

<

Created by SplinternetMarketing.com 31 of 56 www.SplinternetMarketing.com

Page 32: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Created by SplinternetMarketing.com 32 of 56 www.SplinternetMarketing.com

Page 33: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in meta description

Moderately Important

The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com takes theMeta Description tag into account. Some search engines display the text to the user in the search results.

Example: <meta name="description" content="This sentence describes the contents of your web site.">

Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag tomake sure that your web site is displayed with an attractive description in the search results.

Their contents

Rank Keyword use in meta description

1 Epoxy and Epoxy Flooring,epoxy paint and almost everything what is connected with epoxy floor coatings youwill find here.Also get this unique ebook about Epoxy and Epoxy flooring

2 We supply epoxy floor paint coating kits for do-it yourselfers and professionals. Our epoxy floor coating kits areused on garages, basements, showrooms, bars & restaurants.

3 Everlast Epoxy Flooring is the industry leader for restaurant flooring, dog kennel flooring, vet epoxy flooring,clinic epoxy flooring, lab epoxy flooring, food prep epoxy flooring, food processing epopxy floors, coolerepoxy floors, freezer epoxy floors, and many other commercial floor coating, industrial slip resistant quartzepoxy floor coatings. 10 year warranty on our epoxy floors. Our Epoxy floors are Anti-Microbial. Our seamlesspoured qua [and 437 additional characters]

4 Garage flooring made to last! Extra heavy duty shop and garage epoxy floor coatings. Largest available selectionof epoxy floor kits! From 400 sq ft and up!

5 Liquid Floor Systems offers safe and professional polished concrete and epoxy flooring finished for yourconcrete floors. We offer several alternatives for polished concrete floors and epoxy floor finishings.

6 Stonhard is the world leader in high performance polymer floor systems. For more than 80 years, our productshave set the standard for industrial flooring, institutional flooring, commercial, polymer flooring, epoxyflooring, and resinous flooring.

7 We carry garage & concrete epoxy floor coatings that are most often used as a garage floor paint. Our garagefloor epoxy coatings come in custom epoxy floor coating kits. We have easy step by step floor coating tutorialvideos available.

8 Epoxy Flooring and Commercial Floor experts specializing in polished concrete, epoxy flooring, and floorcoatings for industrial, commercial and retail flooring. Call us at (773) 447-0786 for a free flooring quote.

9 [not used]

10 Epoxy not only tops off the pro look of a garage but also resists oil stains, beads water, and wipes clean like akitchen counter. Do the job in 3 days

Your contents

enVision Epoxy, LLC is a locally owned and operated business specializing in the application and installation ofcommercial and residential epoxy flooring systems in the greater Indianapolis and South Bend, Indiana area markets.

Created by SplinternetMarketing.com 33 of 56 www.SplinternetMarketing.com

Page 34: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your meta description

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 5 1 OK OK

Keyword density: 0% to 14% 6% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 17 2 OK OK

Keyword density: 0% to 21% 6% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 12 1 OK OK

Keyword density: 0% to 14% 3% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 29 3 OK OK

Keyword density: 0% to 14% 5% OK OK

Created by SplinternetMarketing.com 34 of 56 www.SplinternetMarketing.com

Page 35: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Number of trailing slashes in URL

Moderately Important

The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URLcontains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to thinkthat the page is important in relation to the other pages.

Number of trailing slashes

YourSite

1 2 3 4 5 6 7 8 9 10 Range

0 0 0 0 0 0 0 0 0 0 3 0 to 3

Advice for the number of trailing slashes in your web site URL

The URL www.envisionepoxy.com/Default.aspx does not contain more or less trailing slashes than the top rankedpages. This means that you do not have to change the number of trailing slashes in your URL.

OK

Created by SplinternetMarketing.com 35 of 56 www.SplinternetMarketing.com

Page 36: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

HTML validation of web page to W3C standards

Slightly Important

Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS changeconstantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS andwhat is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,then search engines might not be able to read everything of your web page.

Validation results

Validity

HTML: 2 errors, not valid

http://validator.w3.org/check?uri=http://www.envisionepoxy.com/Default.aspx

CSS: no errors, valid

http://jigsaw.w3.org/css-validator/validator?uri=http://www.envisionepoxy.com/Default.aspx

Advice regarding the validity of your web site

The HTML code validation of your web page www.envisionepoxy.com/Default.aspx failed. This means thatGoogle.com might not be able to read your web page. You should fix any HTML errors.

<<

Created by SplinternetMarketing.com 36 of 56 www.SplinternetMarketing.com

Page 37: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Readability level of web page

Slightly Important

The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. Itmeasures the approximate level of education necessary to understand the web page content. Higher scores indicate thetext that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are notcomparable.

Readability results

Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

18 33 63 47 56 44 11 60 51 29 64 11 to 64

Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

18 13 8 12 9 12 16 9 10 15 8 8 to 16

Advice for the readability of your web site

The Flesch Reading Ease Score of your web page www.envisionepoxy.com/Default.aspx is 18. A score of 60 to 80is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If thelanguage of your web page is not English, then the score might be alright.

To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make surethat you end sentences with punctuation (a period, question mark, or exclamation point). There should be onespace between each word, and after any punctuation, including commas.

<<

Created by SplinternetMarketing.com 37 of 56 www.SplinternetMarketing.com

Page 38: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in meta keywords

Slightly Important

The Meta Keywords tag allows you to define which search terms are important to your web page according to youropinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries tofind out if Google.com gives relevance to search terms in the Meta Keywords tag.

Example: <meta name="keywords" content="keyword, another keyword">

Their contents

Rank Keyword use in meta keywords

1 epoxy floors, epoxy , epoxy flooring, epoxy paint, epoxy floor, epoxies, epoxy floor coating, flooring, epoxycoating, epoxy resin, epoxy coatings, garage epoxy floors, garage epoxy , epoxy adhesive, concrete epoxy ,epoxy grout, garage epoxy paint, garage floor epoxy , epoxy paint garage floor, garage floor epoxy , epoxygarage flooring, epoxy floor paint, epoxy glue, garage floor epoxy paint, epoxy floor covering, epoxy flooringtool, epoxy adhesive [and 277 additional characters]

2 garage flooring, decorative paint chips, garage floor coating, epoxy floor coating, epoxy , Garage concretecoating, Colored Chip flakes, Basement epoxy , Shop Floor coatings, Concrete Slab paint, EPOXY coat, epoxypaint company, basement floor painting, epoxy floor coating kits

3 seamless floor, seamless floors, seamless flooring, epoxy floor, epoxy floors, epoxy flooring, commercialflooring, commercial epoxy flooring, epoxy coating, epoxy floor coating, floor coating

4 Garage Floor, Garage Flooring, Epoxy Flooring, Garage Floor Paint, Garage Floor Coating, Garage Coating,Epoxy Floor

5 epoxy flooring, polished concrete, epoxy floors, polished concrete floors, urethane flooring, polished concreteflooring

6 industrial flooring, epoxy flooring, resinous flooring, stonhard, flooring, floor, epoxy , polymer, seamless, nonslip flooring, chemical resistant, quartz flooring, stonhard, linings, wall systems, slip resistant industrial floor,hospital flooring, rubber chip terrazo

7 garage floor paint, paint coatings, garage flooring, Color flake Chips, epoxy floor kits, epoxy coatings, epoxyflooring, concrete floor paint, garage floor coating, epoxy garage floor coating, epoxy videos, epoxy coating,floor paint kits, basement floor paint, decorative flooring paint, concrete coatings, decorative floor flakes, epoxypaint, epoxy coating kits, epoxy floor coating

8 Epoxy Flooring, Epoxy Floors, Commercial Floor Covering

9 [not used]

10 Outdoor Areas Class, Rooms, Garage, Building Materials Class, Materials, Adhesives, How-To & Repair,Seasonal Upkeep Class, Planning & Ideas, Easy Upgrades, Spring Upkeep, Step-by-Step, Summer Upkeep

Your contents

epoxy flooring, garage, commercial, residential, Indianapolis, Indiana, South Bend, Concrete, Restoration

Created by SplinternetMarketing.com 38 of 56 www.SplinternetMarketing.com

Page 39: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your meta keywords

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 2 1 OK OK

Keyword density: 0% to 29% 18% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 39 1 OK OK

Keyword density: 0% to 38% 9% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 7 1 OK OK

Keyword density: 0% to 22% 9% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 43 2 OK OK

Keyword density: 0% to 21% 9% OK OK

Created by SplinternetMarketing.com 39 of 56 www.SplinternetMarketing.com

Page 40: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in the first sentence of the body text

Slightly Important

The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Somesearch engines give more relevance to search terms when they appear in the first sentence. Some will use your firstsentence as the description of your page on the search result page.

Example: <body>Here goes the first sentence. This text is not the first sentence.

Their contents

Rank Keyword use in the first sentence of the body text

1 Welcome to the Epoxy and Epoxy Flooring site

2 INFORMATION Home Contact Information Message Us Advantages About Our Company Floor Coating Examples Epoxy Floor Gallery Color Blend Examples Color Choices Decorative Floor Chip Flake Colors Epoxy BasecoatColors Custom Floor Design Tool Answers & Instructions Application Instructions Flooring 101 Helpful Hints FreqAsked Questions Product Data Sheets Epoxy Video Tutorials Sealer Test Moisture Test Etching Your ConcreteMechanical Concrete Prep Pa [and 546 additional characters]

3 Welcome

4 BEAUTIFUL FLOORS QUALITY COATINGS ENGINEERED RIGHT PRICED RIGHT SEARCH ARMOR GARAGEULTRA EPOXY MILITARY/INDUSTRIAL GRADE 23 MILS THICK TWO PART EPOXY PAINT & GARAGE EPOXYKITS/CHIPS.

5 [email protected] Home Concrete Polishing Concrete Coatings Preparation and Repair Media Gallery AboutUs Contact Us

6 Welcome to Stonhard.com Industrial Epoxy Flooring

7 Home Message Us Advantages About Us Photos & Examples Photo Gallery Color Combo Examples ChooseYour Colors Chip Flake Colors Basecoat Colors Design Tool Instructions & Answers Instructions Flooring 101Helpful Hints Freq Asked Questions Data Sheets Epoxy Video Tutorials Sealer Test Moisture Test Etching YourConcrete Mechanical Concrete Prep Patching & Filling Primercoat Application Basecoat Application ClearcoatApplication Store Store View All [and 808 additional characters]

8 Concrete Solutions International Tel 1: 773-447-0786 Tel 2: 847-962-8610 6702 N Crawford Avenue Lincolnwood, IL60712 Fax: 847-564-5871

9 Click on an icon to enter the appropriate website

10 Subscribe to This Old House Magazine Make This Old House My Homepage Planning & Ideas Browse ByCategory: Kitchen Kitchen Cabinets Kitchen Countertops Kitchen Sinks Backsplashes Islands AppliancesKitchen Lighting Wet Bars Small Kitchens Outdoor Kitchens Bathroom Bathroom Sinks Shower Tub BathroomLighting Small Bathrooms Living Spaces Basement Bedrooms Mudrooms Dining Areas Hallways & Foyers LivingRoom Media Room Storage Landscaping Garden Plan [and 1,927 additional characters]

Your contents

Professional Epoxy Flooring Service, Quality Workmanship, at an Honest Price.

Created by SplinternetMarketing.com 40 of 56 www.SplinternetMarketing.com

Page 41: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Advice for your first sentence of the body text

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 1 OK OK

Keyword density: 0% to 33% 20% OK OK

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 7 1 OK OK

Keyword density: 0% to 25% 10% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 2 1 OK OK

Keyword density: 0% to 17% 10% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 8 2 OK OK

Keyword density: 0% to 19% 10% OK OK

Created by SplinternetMarketing.com 41 of 56 www.SplinternetMarketing.com

Page 42: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keyword use in HTML comments

Slightly Important

HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. Thischapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com.

Example: <!-- comments with keywords -->

Your contents

No. HTML Comment Text

1. epoxy flooring, envision, garage, commercial, residential, Indianapolis, Indiana, South Bend, concrete, restoration

2. < h3>Testimonials:< /h3> < p>“Love my new garage floor……..it's like another room in our house now!” < br /><span style="font-size:8pt; font-weight:bold;">- Eve Knauss / Fishers, Indiana< /span>< /p> < p>“The enVision teamdid an excellent job on our garage floor and were very professional from estimate to project completion.” < br /><span style="font-size:8pt; font-weight:bold;">- Bruce Tarvin / Chesterfield, IN< /span>< /p>

3. Google Analytics

Advice for your HTML comments

Search term: "Epoxy Flooring"

Competitors Your Site Advice

Number of keywords: all 0 1 Remove the search term "Epoxy Flooring". <<

Keyword density: all 0% 3% It seems to be better to remove the search term "EpoxyFlooring".

<<

Search term: "Epoxy"

Competitors Your Site Advice

Number of keywords: 0 to 1 1 OK OK

Keyword density: 0% to 2% 1% OK OK

Search term: "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 1 1 OK OK

Keyword density: 0% to 2% 1% OK OK

Keywords "Epoxy" or "Flooring"

Competitors Your Site Advice

Number of keywords: 0 to 2 2 OK OK

Keyword density: 0% to 2% 1% OK OK

Created by SplinternetMarketing.com 42 of 56 www.SplinternetMarketing.com

Page 43: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Search engine compatibilityThis chapter examines the general search engine compatibility of your web page.

Advice

Search engines need text to index your web pages, to determine the theme of your web site and to produce a sitesummary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends tocreate a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure thatsearch engines return to your web site (and your visitors, too). Your web page"www.envisionepoxy.com/Default.aspx" contains 286 words which should be enough for search engines.

OK

Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the bodytext of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page sothere will not be any problems with the search engines in this aspect.

OK

Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in thisaspect.

OK

Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in thisaspect.

OK

Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in thisaspect.

OK

Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines inthis aspect.

OK

Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in thisaspect.

OK

Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK

Some search engines and directories don't accept submissions with capitalized letters in the document title or inthe meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be anyproblems with the search engines in this aspect.

OK

Your web page uses script code in an external file so you've already minimized the problems with scripts and thesearch engines.

OK

Your web page uses style sheet code in an external file so you've already minimized the problems with stylesheets and the search engines.

OK

Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK

Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Somewebmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surferscannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the searchengines in this aspect.

OK

Your web page URL "www.envisionepoxy.com/Default.aspx" indicates a dynamically served web page. Somesearch engines cannot index web pages that are created dynamically. Consider using static web pages.

<<

Your web page URL "www.envisionepoxy.com/Default.aspx" doesn't contain any of the special characters "&", "$","%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect.

OK

Some search engines and directories rank web sites lower that are hosted at free web space providers, or if websites don't have their own domain name. Some search engines also limit the number of web pages they'll indexfrom a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, considergetting your own domain name.

OK

Created by SplinternetMarketing.com 43 of 56 www.SplinternetMarketing.com

Page 44: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Created by SplinternetMarketing.com 44 of 56 www.SplinternetMarketing.com

Page 45: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Factors that could prevent your top rankingSome ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would beextremely time-consuming to measure the data. Make sure you pay attention to the following factors because they couldprevent a top ranking for www.envisionepoxy.com/Default.aspx on Google.com.

Advice

Inbound links to your web page

Are the web pages linking to your web page relevant to the search term "Epoxy Flooring"?

How fast does your web page get new links pointing to it?

Do the web sites which link to your page belong to the same content category?

Since when do the links to your page exist?

Is the text surrounding the link to your page relevant to the search term "Epoxy Flooring"?

Your web page

How many important links from your other pages point to your web page?

Do the links on your web page point to high quality, topically-related pages?

How often and how many changes do you make to your web page over time? Is your content up-to-date?

How often and how many web pages do you add to your web site?

How long do your visitors spend time on your web page?

Search engine result page

Do your competitors on the search engine result page get a manual ranking boost by Google.com, for example Amazonor Wikipedia?

How many visitors of the search engine result pages click through to your page?

How often do search engine visitors search for your company name or web page URL on Google.com?

Negative ranking factors (you should be able to say "no" to all the following questions)

Is your content very similar or a duplicate of existing content?

Is your server often down when search engine crawlers try to access it?

Do you link to web sites that do not deserve a link?

Do you use the same title or meta tags for many web pages?

Do you overuse the same keyword or key phrase?

Do you participate in link schemes?

Do you actively sell links on your web page?

Do a majority of your inbound links come from low quality or spam sites?

Does your web page have any spelling or grammar mistakes?

Created by SplinternetMarketing.com 45 of 56 www.SplinternetMarketing.com

Page 46: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Number of keywordsThis chapter lists the analyzed keyword ranking factors in tabular form.

(LT = link text, LU = link URL, SD = same domain.)

Search term: "Epoxy Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 1 1 0 3 1 1 1 0 1 1 0 0 to 3

Body Text: 3 8 1 30 3 4 2 3 2 1 0 0 to 30

H1 Texts: 1 0 0 0 0 1 0 0 0 0 0 0 to 1

Domain: 0 1 0 0 0 0 0 0 0 0 0 0 to 1

Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0

H2-H6 Texts: 0 0 0 0 1 0 1 0 1 0 0 0 to 1

IMG ALT: 2 0 1 0 0 2 6 6 1 0 0 0 to 6

Bold Text: 1 4 1 0 2 0 0 1 0 0 0 0 to 4

SD LT: 1 2 0 1 1 0 0 3 0 0 0 0 to 3

Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0

SD LU: 2 4 0 0 0 0 2 0 0 0 0 0 to 4

Outbound LU: 0 1 0 0 0 0 0 0 0 0 0 0 to 1

Meta Descr.: 1 2 0 5 0 1 1 0 2 0 0 0 to 5

Meta Keyw.: 1 2 0 2 1 1 1 1 1 0 0 0 to 2

First Sentence: 1 1 0 0 0 0 1 1 0 0 0 0 to 1

HTML Comm.: 1 0 0 0 0 0 0 0 0 0 0 all 0

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 1 2 2 3 2 2 1 2 2 1 1 1 to 3

Body Text: 9 41 39 75 43 6 2 87 7 2 17 2 to 87

H1 Texts: 1 0 0 0 1 1 0 0 0 0 1 0 to 1

Domain: 1 2 0 1 0 0 0 0 0 0 0 0 to 2

Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0

H2-H6 Texts: 1 0 0 0 4 0 1 0 1 0 0 0 to 4

IMG ALT: 4 2 6 22 6 6 7 20 1 0 5 0 to 22

Bold Text: 2 15 8 0 30 0 0 25 0 0 1 0 to 30

SD LT: 2 9 5 1 23 0 0 26 2 0 5 0 to 26

Outbound LT: 0 4 9 0 0 0 0 4 0 0 0 0 to 9

SD LU: 2 17 0 5 1 0 2 1 3 0 0 0 to 17

Outbound LU: 0 6 2 0 0 0 0 3 0 0 5 0 to 6

Created by SplinternetMarketing.com 46 of 56 www.SplinternetMarketing.com

Page 47: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Meta Descr.: 2 6 2 17 2 2 1 3 2 0 1 0 to 17

Meta Keyw.: 1 39 6 6 2 2 2 9 2 0 0 0 to 39

First Sentence: 1 2 7 0 3 0 1 2 0 0 4 0 to 7

HTML Comm.: 1 0 1 0 0 0 0 1 0 0 0 0 to 1

Search term: "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 1 1 0 3 2 1 5 0 1 2 0 0 to 5

Body Text: 4 8 4 41 9 9 5 9 5 3 0 0 to 41

H1 Texts: 1 0 0 1 1 2 2 0 0 0 0 0 to 2

Domain: 0 1 0 0 0 0 0 0 0 1 0 0 to 1

Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0

H2-H6 Texts: 0 0 0 0 2 0 2 0 1 0 0 0 to 2

IMG ALT: 2 0 2 0 1 3 22 8 3 1 0 0 to 22

Bold Text: 1 4 2 0 6 0 0 4 0 0 0 0 to 6

SD LT: 2 2 1 1 4 0 1 6 1 0 0 0 to 6

Outbound LT: 0 0 0 0 0 0 0 0 0 0 0 all 0

SD LU: 2 4 3 9 0 0 2 5 0 0 1 0 to 9

Outbound LU: 0 1 0 0 0 0 0 0 0 0 0 0 to 1

Meta Descr.: 1 2 0 12 1 1 5 0 4 0 0 0 to 12

Meta Keyw.: 1 4 1 4 2 3 7 3 1 0 0 0 to 7

First Sentence: 1 1 1 0 0 0 1 2 0 0 0 0 to 2

HTML Comm.: 1 0 1 0 0 0 0 0 0 0 0 0 to 1

Keywords "Epoxy" or "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 2 3 2 6 4 3 6 2 3 3 1 1 to 6

Body Text: 13 49 43 116 52 15 7 96 12 5 17 5 to 116

H1 Texts: 2 0 0 1 2 3 2 0 0 0 1 0 to 3

Domain: 1 3 0 1 0 0 0 0 0 1 0 0 to 3

Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0

H2-H6 Texts: 1 0 0 0 6 0 3 0 2 0 0 0 to 6

IMG ALT: 6 2 8 22 7 9 29 28 4 1 5 1 to 29

Bold Text: 3 19 10 0 36 0 0 29 0 0 1 0 to 36

Created by SplinternetMarketing.com 47 of 56 www.SplinternetMarketing.com

Page 48: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keywords "Epoxy" or "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

SD LT: 4 11 6 2 27 0 1 32 3 0 5 0 to 32

Outbound LT: 0 4 9 0 0 0 0 4 0 0 0 0 to 9

SD LU: 4 21 3 14 1 0 4 6 3 0 1 0 to 21

Outbound LU: 0 7 2 0 0 0 0 3 0 0 5 0 to 7

Meta Descr.: 3 8 2 29 3 3 6 3 6 0 1 0 to 29

Meta Keyw.: 2 43 7 10 4 5 9 12 3 0 0 0 to 43

First Sentence: 2 3 8 0 3 0 2 4 0 0 4 0 to 8

HTML Comm.: 2 0 2 0 0 0 0 1 0 0 0 0 to 2

Created by SplinternetMarketing.com 48 of 56 www.SplinternetMarketing.com

Page 49: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Keyword densityThis chapter lists the analyzed keyword ranking factors in tabular form.

(LT = link text, LU = link URL, SD = same domain.)

Search term: "Epoxy Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 50% 50% 0% 40% 20% 17% 15% 0% 29% 33% 0% 0% to 50%

Body Text: 2% 3% 0% 3% 1% 2% 3% 0% 1% 3% 0% 0% to 3%

H1 Texts: 17% 0% 0% 0% 0% 14% 0% 0% 0% 0% 0% 0% to 14%

Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 100%

Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

H2-H6 Texts: 0% 0% 0% 0% 9% 0% 4% 0% 100% 0% 0% 0% to 100%

IMG ALT: 17% 0% 1% 0% 0% 3% 12% 6% 17% 0% 0% 0% to 17%

Bold Text: 9% 10% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 10%

SD LT: 5% 12% 0% 14% 1% 0% 0% 1% 0% 0% 0% 0% to 14%

Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

SD LU: 11% 12% 0% 0% 0% 0% 8% 0% 0% 0% 0% 0% to 12%

Outbound LU: 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 3%

Meta Descr.: 6% 14% 0% 8% 0% 7% 6% 0% 13% 0% 0% 0% to 14%

Meta Keyw.: 18% 4% 0% 17% 13% 14% 6% 4% 29% 0% 0% 0% to 29%

First Sentence: 20% 25% 0% 0% 0% 0% 33% 1% 0% 0% 0% 0% to 33%

HTML Comm.: 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 25% 50% 17% 20% 20% 17% 8% 15% 29% 17% 6% 6% to 50%

Body Text: 3% 9% 3% 4% 7% 1% 2% 3% 2% 3% 1% 1% to 9%

H1 Texts: 8% 0% 0% 0% 14% 7% 0% 0% 0% 0% 14% 0% to 14%

Domain: 100% 200% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% to 200%

Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

H2-H6 Texts: 14% 0% 0% 0% 18% 0% 2% 0% 50% 0% 0% 0% to 50%

IMG ALT: 17% 22% 4% 24% 6% 4% 7% 10% 8% 0% 3% 0% to 24%

Bold Text: 9% 21% 6% 0% 8% 0% 0% 5% 0% 0% 1% 0% to 21%

SD LT: 5% 27% 7% 7% 9% 0% 0% 6% 8% 0% 1% 0% to 27%

Outbound LT: 0% 33% 5% 0% 0% 0% 0% 4% 0% 0% 0% 0% to 33%

SD LU: 11% 50% 0% 9% 1% 0% 4% 0% 8% 0% 0% 0% to 50%

Outbound LU: 0% 16% 1% 0% 0% 0% 0% 4% 0% 0% 2% 0% to 16%

Created by SplinternetMarketing.com 49 of 56 www.SplinternetMarketing.com

Page 50: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Meta Descr.: 6% 21% 7% 13% 7% 7% 3% 7% 6% 0% 3% 0% to 21%

Meta Keyw.: 9% 38% 16% 25% 13% 14% 6% 17% 29% 0% 0% 0% to 38%

First Sentence: 10% 25% 5% 0% 12% 0% 17% 1% 0% 0% 1% 0% to 25%

HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 2% 0% 0% 0% 0% to 2%

Search term: "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 25% 25% 0% 20% 20% 8% 39% 0% 14% 33% 0% 0% to 39%

Body Text: 1% 2% 0% 2% 2% 2% 4% 0% 1% 5% 0% 0% to 5%

H1 Texts: 8% 0% 0% 11% 14% 14% 7% 0% 0% 0% 0% 0% to 14%

Domain: 0% 100% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% to 100%

Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

H2-H6 Texts: 0% 0% 0% 0% 9% 0% 4% 0% 50% 0% 0% 0% to 50%

IMG ALT: 8% 0% 1% 0% 1% 2% 22% 4% 25% 9% 0% 0% to 25%

Bold Text: 4% 6% 2% 0% 2% 0% 0% 1% 0% 0% 0% 0% to 6%

SD LT: 5% 6% 1% 7% 2% 0% 7% 1% 4% 0% 0% 0% to 7%

Outbound LT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

SD LU: 11% 12% 5% 16% 0% 0% 4% 1% 0% 0% 0% 0% to 16%

Outbound LU: 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 3%

Meta Descr.: 3% 7% 0% 9% 4% 3% 14% 0% 13% 0% 0% 0% to 14%

Meta Keyw.: 9% 4% 3% 17% 13% 21% 22% 6% 14% 0% 0% 0% to 22%

First Sentence: 10% 13% 1% 0% 0% 0% 17% 1% 0% 0% 0% 0% to 17%

HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 2%

Keywords "Epoxy" or "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 25% 38% 8% 20% 20% 13% 23% 8% 21% 25% 3% 3% to 38%

Body Text: 2% 5% 2% 3% 5% 2% 3% 1% 1% 4% 1% 1% to 5%

H1 Texts: 8% 0% 0% 6% 14% 11% 3% 0% 0% 0% 7% 0% to 14%

Domain: 50% 150% 0% 50% 0% 0% 0% 0% 0% 50% 0% 0% to 150%

Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%

H2-H6 Texts: 7% 0% 0% 0% 14% 0% 3% 0% 50% 0% 0% 0% to 50%

IMG ALT: 13% 11% 3% 12% 4% 3% 14% 7% 17% 5% 1% 1% to 17%

Bold Text: 7% 13% 4% 0% 5% 0% 0% 3% 0% 0% 0% 0% to 13%

Created by SplinternetMarketing.com 50 of 56 www.SplinternetMarketing.com

Page 51: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Keywords "Epoxy" or "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

SD LT: 5% 16% 4% 7% 5% 0% 3% 4% 6% 0% 0% 0% to 16%

Outbound LT: 0% 17% 3% 0% 0% 0% 0% 2% 0% 0% 0% 0% to 17%

SD LU: 11% 31% 3% 12% 1% 0% 4% 0% 4% 0% 0% 0% to 31%

Outbound LU: 0% 10% 0% 0% 0% 0% 0% 2% 0% 0% 1% 0% to 10%

Meta Descr.: 5% 14% 4% 11% 6% 5% 9% 4% 9% 0% 2% 0% to 14%

Meta Keyw.: 9% 21% 9% 21% 13% 18% 14% 11% 21% 0% 0% 0% to 21%

First Sentence: 10% 19% 3% 0% 6% 0% 17% 1% 0% 0% 1% 0% to 19%

HTML Comm.: 1% 0% 2% 0% 0% 0% 0% 1% 0% 0% 0% 0% to 2%

Created by SplinternetMarketing.com 51 of 56 www.SplinternetMarketing.com

Page 52: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Keyword positionThis chapter lists the analyzed keyword ranking factors in tabular form.

(LT = link text, LU = link URL, SD = same domain.)

Search term: "Epoxy Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 9 11 n/a 12 26 24 39 n/a 1 20 n/a n/a to 39

Body Text: 14 30 1,237 45 475 172 44 818 235 89 n/a n/a to 1,237

H1 Texts: 14 n/a n/a n/a n/a 43 n/a n/a n/a n/a n/a n/a to 43

Domain: n/a 9 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 9

Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

H2-H6 Texts: n/a n/a n/a n/a 133 n/a 36 n/a 1 n/a n/a n/a to 133

IMG ALT: 21 n/a 364 n/a n/a 589 10 279 41 n/a n/a n/a to 589

Bold Text: 1 26 72 n/a 1,236 n/a n/a 387 n/a n/a n/a n/a to 1,236

SD LT: 6 78 n/a 38 389 n/a n/a 777 n/a n/a n/a n/a to 777

Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

SD LU: 9 55 n/a n/a n/a n/a 106 n/a n/a n/a n/a n/a to 106

Outbound LU: n/a 256 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 256

Meta Descr.: 141 11 n/a 10 n/a 73 211 n/a 1 n/a n/a n/a to 211

Meta Keyw.: 1 22 n/a 80 32 1 22 107 1 n/a n/a n/a to 107

First Sentence: 14 26 n/a n/a n/a n/a 36 774 n/a n/a n/a n/a to 774

HTML Comm.: 1 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 9 1 1 12 26 24 39 22 1 20 8 1 to 39

Body Text: 14 20 107 19 96 172 44 270 169 89 2,253 19 to 2,253

H1 Texts: 14 n/a n/a n/a 19 43 n/a n/a n/a n/a 8 n/a to 43

Domain: 9 1 n/a 9 n/a n/a n/a n/a n/a n/a n/a n/a to 9

Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

H2-H6 Texts: 21 n/a n/a n/a 14 n/a 36 n/a 1 n/a n/a n/a to 36

IMG ALT: 10 8 1 10 105 589 10 17 41 n/a 125 n/a to 589

Bold Text: 1 16 72 n/a 77 n/a n/a 164 n/a n/a 567 n/a to 567

SD LT: 6 2 80 38 8 n/a n/a 251 57 n/a 2,194 n/a to 2,194

Outbound LT: n/a 2 204 n/a n/a n/a n/a 427 n/a n/a n/a n/a to 427

SD LU: 9 7 n/a 34 105 n/a 106 4,126 19 n/a n/a n/a to 4,126

Outbound LU: n/a 13 2,514 n/a n/a n/a n/a 291 n/a n/a 204 n/a to 2,514

Created by SplinternetMarketing.com 52 of 56 www.SplinternetMarketing.com

Page 53: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Search term: "Epoxy"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Meta Descr.: 10 1 11 10 64 73 211 28 1 n/a 1 n/a to 211

Meta Keyw.: 1 1 64 53 32 1 22 73 1 n/a n/a n/a to 73

First Sentence: 14 16 101 n/a 91 n/a 36 251 n/a n/a 2,091 n/a to 2,091

HTML Comm.: 1 n/a 120 n/a n/a n/a n/a 88 n/a n/a n/a n/a to 120

Search term: "Flooring"

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 15 17 n/a 18 8 30 10 n/a 7 9 n/a n/a to 30

Body Text: 20 36 300 51 481 178 50 206 241 62 n/a n/a to 481

H1 Texts: 20 n/a n/a 57 34 49 211 n/a n/a n/a n/a n/a to 211

Domain: n/a 14 n/a n/a n/a n/a n/a n/a n/a 7 n/a n/a to 14

Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

H2-H6 Texts: n/a n/a n/a n/a 28 n/a 42 n/a 7 n/a n/a n/a to 42

IMG ALT: 27 n/a 190 n/a 149 17 16 285 12 9 n/a n/a to 285

Bold Text: 7 32 78 n/a 237 n/a n/a 393 n/a n/a n/a n/a to 393

SD LT: 12 84 265 44 395 n/a 23 191 130 n/a n/a n/a to 395

Outbound LT: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

SD LU: 14 60 58 49 n/a n/a 112 80 n/a n/a 1,421 n/a to 1,421

Outbound LU: n/a 261 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 261

Meta Descr.: 147 17 n/a 16 8 79 147 n/a 7 n/a n/a n/a to 147

Meta Keyw.: 7 28 8 43 22 7 12 44 7 n/a n/a n/a to 44

First Sentence: 20 32 286 n/a n/a n/a 42 191 n/a n/a n/a n/a to 286

HTML Comm.: 7 n/a 391 n/a n/a n/a n/a n/a n/a n/a n/a n/a to 391

Created by SplinternetMarketing.com 53 of 56 www.SplinternetMarketing.com

Page 54: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Number of wordsThis chapter lists the analyzed keyword ranking factors in tabular form.

(LT = link text, LU = link URL, SD = same domain.)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 4 4 12 15 10 12 13 13 7 6 18 4 to 18

Body Text: 282 472 1,443 1,991 579 512 116 3,371 444 60 1,308 60 to 3,371

H1 Texts: 12 0 0 9 7 14 30 0 0 0 7 0 to 30

Domain: 1 1 1 1 1 1 1 1 1 1 1 all 1

Page URL: 1 0 0 0 0 0 0 0 0 0 7 0 to 7

H2-H6 Texts: 7 0 0 0 22 11 52 0 2 0 70 0 to 70

IMG ALT: 24 9 142 90 100 159 101 209 12 11 180 9 to 209

Bold Text: 23 71 127 12 389 18 0 551 25 0 119 0 to 551

SD LT: 39 34 70 14 260 22 15 441 25 0 663 0 to 663

Outbound LT: 2 12 182 0 2 5 0 111 0 0 38 0 to 182

SD LU: 19 34 59 58 69 11 51 741 40 3 995 3 to 995

Outbound LU: 8 37 429 0 11 3 4 78 0 0 228 0 to 429

Meta Descr.: 33 29 27 128 27 29 35 41 32 0 31 0 to 128

Meta Keyw.: 11 103 38 24 16 14 32 53 7 0 29 0 to 103

First Sentence: 10 8 134 1 26 15 6 171 24 9 363 1 to 363

HTML Comm.: 81 8 62 12 56 23 1 47 0 0 126 0 to 126

Created by SplinternetMarketing.com 54 of 56 www.SplinternetMarketing.com

Page 55: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Number of charactersThis chapter lists the analyzed keyword ranking factors in tabular form.

(LT = link text, LU = link URL, SD = same domain.)

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Document Title: 30 24 74 116 65 79 110 78 51 41 88 24 to 116

Body Text: 1,802 2,921 8,433 12,051 3,474 3,264 799 19,996 2,742 386 7,929 386 to19,996

H1 Texts: 89 0 0 63 41 90 256 0 0 0 32 0 to 256

Domain: 13 21 10 13 11 12 8 18 30 14 12 8 to 30

Page URL: 7 0 0 0 0 0 0 0 0 0 31 0 to 31

H2-H6 Texts: 46 0 0 0 155 75 279 0 14 0 421 0 to 421

IMG ALT: 139 49 857 684 564 1,001 802 1,281 93 81 996 49 to 1,281

Bold Text: 160 439 797 83 2,373 118 0 3,284 107 0 685 0 to 3,284

SD LT: 284 214 478 75 1,535 142 98 2,852 199 0 3,827 0 to 3,827

Outbound LT: 10 76 1,246 0 14 31 0 823 0 0 261 0 to 1,246

SD LU: 235 345 460 437 629 95 367 4,406 284 15 5,225 15 to 5,225

Outbound LU: 50 272 3,057 0 89 23 23 565 0 0 1,365 0 to 3,057

Meta Descr.: 228 179 173 887 156 208 248 237 214 0 151 0 to 887

Meta Keyw.: 105 727 277 192 116 120 269 386 55 0 199 0 to 727

First Sentence: 77 44 996 7 183 120 49 1,258 135 49 2,377 7 to 2,377

HTML Comm.: 561 56 389 56 439 162 9 311 0 0 810 0 to 810

Created by SplinternetMarketing.com 55 of 56 www.SplinternetMarketing.com

Page 56: Comparative analysis-8-23-2010

SEO - Search Engine Optimization Report 8/24/2010

Table: Ranking factors digestThis chapter shows some of the search engine ranking factors in tabular form. Some of the values may have beenabbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".)

Digest

YourSite

1 2 3 4 5 6 7 8 9 10 Range

Number of inbound links according to these search engines (the more the better)

Alexa: 3 70 20 42 57 78 49 27 16 28 2k 16 to 2k

Ask.com: 0 0 0 0 0 0 0 0 0 0 0 all 0

Google.com: 0 0 0 0 0 0 49 0 0 0 0 0 to 49

Yahoo.com: 5 477 120 167 418 126 821 1k 121 50 207 50 to 1k

Links from social networks (the more the better)

Del.icio.us: 0 3 6 5 3 3 11 15 0 3 45 0 to 45

Digg: 2 0 0 1 0 0 0 0 0 0 249 0 to 249

Other ranking factors results (the older or the lower the better)

Web SiteAge:

n/a Jan2006

Nov2004

Dec2006

Aug2007

Jan2004

Oct1997

Oct2003

n/a Apr1996

Nov1998

Apr 1996 toAug 2007

ServerSpeed:

n/a n/a n/a 1.11s n/a n/a 0.47s 1.52s n/a n/a 3.15s 0.47s to3.15s

Alexa TrafficRank:

n/a 1,300k 1,808k 4,074k 1,939k 1,284k 1,595k 524k 913k 7,568k 7k 7k to 7,568k

Created by SplinternetMarketing.com 56 of 56 www.SplinternetMarketing.com