competitive positioning for marketo's partners

Competitive PositioningCathal MoranSolutions [email protected]

Partner Positioning

Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016

Agenda• Competitive Landscape• Most common competitive plays

Competitive Landscape


Name a Marketo Competitor


Competitor Buckets

ESP’s(Email Service Providers)Marketing Cloud playersMarketing Automation players


What are the most common swords you hear from our competitors?

• Scale• Ease of use, visual journey

ScaleMarketing

IT


The IT Side


How many contacts are their across all Marketo Databases?


What’s is the highest volume of known contacts in a Marketo database?

~25 Million known leads


More Stats

40 = Number of Customers with DB size of greater than 10 million

600 = Number of Customers with DB size of greater than 1 million


How many emails are sent via Marketo per month?

>1.5 Billion emails


How many emails does the highest volume sender send per month?

>180 million emails


How many triggers are processed per month?

>20 Billion Triggers


How many API calls to Salesforce each Quarter?

>2 Billion


Using the REST API how many custom object records are we able to create in an hour? (Based on 5 columns/fields)

2.7 million


Next generation architecture


The Marketing Side


•50 •25•5x•2x

UsersCountriesMore Marketing campaignsIncrease in contacts in the database

Pipeline Generated Campaigns Delivered Last Year Marketing Productivity

Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo

“Marketo allows us to create more pipeline with the same or less resources. We simply would not have been able to implement or succeed with our new sales strategy without it.”-Stephen Yeo, Marketing Director

$200mm+ 850+ 5X


Marketo delivers value efficiently at scale

Single Platform Robust Capabilities Scale EffortlesslyName some unique features that allow Marketo to do this?

Ease Of use


User Interface

Is it easier to use or does it just look prettier?

Fast Results = Efficiency Over Time

Time

Team E

fficienc

y

“It took 1/3rd the time to send create and send similar campaigns”

© 2014 Marketo, Inc. Marketo Proprietary and Confidential

Marketo focuses on making you productive & efficient

Fast start to all campaigns- Marketo comes with program library that includes pre-built campaigns, workflows, landing pages and forms built on Marketo best practices

Engagement Engine- Add new content in seconds, ensuring that everyone in the nurture receives it, regardless of where they are in the flow

Build your next campaign incredibly fast- Marketers can template entire campaigns that can then be replicated with a single-click


Transformation is possible


Marketo is starting to change


The Flow Chart


Fastest Time to Value

• Ramp time• Adoption• Ongoing Success

Lowest ITBurden

• IT Resource Needs• Support• Reliability

FutureProof

Investment

• Scale• Ecosystem• Integration

Marketo’s strengths

Pace of Innovation

• Single Platform• Constant Innovation• Marketing First

QUESTIONS?