marketo's dialog edition (product demo)
DESCRIPTION
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Marketo's new Dialog Edition enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increased click-through rates, engagement, revenue, and ROI. Watch this demo to discover how Dialog can help you: - Evolve from manual to automated campaigns - Automatically trigger personalized emails based on behavior - Move from static lists to a "smart" database of demographic and behavioral information that exists inside the Dialog Edition - Create campaigns across channels - Measure real engagement and impact using advanced analyticsTRANSCRIPT
© 2013 Marketo, Inc.
Dialog EditionProduct Overview & DemonstrationMatt Zilli, Senior Product Marketing ManagerNamson Tran, Solutions Consultant
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Source: Adbusters, 2011
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Interruptive Marketing
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How do we create engaging email campaigns that
drive better results?
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1. Listen (at scale)
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2. Be relevant
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More Targeted Sends are More Engaging
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Email Delivered
Enga
gem
ent S
core
Source: Marketo research
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3. Converse Across Channels
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4.Engage throughout theEntire Customer Lifecycle
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The Old WayTriggered
EngagementLift
Open % 21.7% Open % 34.0% 57%
Click to Open % 23.4% Click to
Open % 37.1% 59%
Click % 5.1% Click % 12.6%147%
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Automate your campaigns
A smart marketing database
Analyze the results
Trigger in real-time
Integrate multiple channels
The Dialog Edition from Marketo
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Starting at $2,995 / monthfor 100,000 known marketing contacts
No per-email fees
Dialog Edition Product Overview
Customer Profile Data &Cross-Channel Behavior Data
DialogEdition
Polls SweepsVideo Share Referrals
Engagement Engine
Web Activity Tracking Scoring Dynamic Content
Landing Pages Social Marketing Real-time Reporting Segmentation
Email MarketingPlatform
Automation Triggers
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Ad
d-o
ns
Dialog Edition Product Overview
Customer Profile Data &Cross-Channel Behavior Data
DialogEdition
Social MarketingApplications
Polls SweepsVideo Share Referrals
Advanced Customer
Engagement
MarketoFinancial
Management
Email Deliverability
Powerpack
Dedicated IP
Engagement Engine
Web Activity Tracking Scoring Dynamic Content
Landing Pages Social Marketing Real-time Reporting Segmentation
Email MarketingPlatform
Automation Triggers
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Dialog Edition Demonstration
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Questions?