marketo's dialog edition product demo (11/13/13)
TRANSCRIPT
© 2013 Marketo, Inc.
Dialog EditionProduct Overview & DemonstrationMatt Zilli, Senior Product Marketing ManagerNamson Tran, Solutions Consultant
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Housekeeping
• Ask questions in the chat box – We’ll pause a few times to answer them
• If you’re familiar with Marketo’s existing products…
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Source: Adbusters, 2011
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Interruptive Marketing
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How do we create engaging email campaigns that
drive better results?
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1. Listen (at scale)
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2. Be relevant
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More Targeted Sends are More Engaging
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Email Delivered
Enga
gem
ent S
core
Source: Marketo research
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3. Converse Across Channels
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4.Engage throughout theEntire Customer Lifecycle
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The Old WayTriggered
EngagementLift
Open % 21.7% Open % 34.0% 57%
Click to Open % 23.4% Click to
Open % 37.1% 59%
Click % 5.1% Click % 12.6%147%
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Automate your campaigns
A smart marketing database
Analyze the results
Trigger in real-time
Integrate multiple channels
The Dialog Edition from Marketo
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Starting at $2,995 / monthfor 100,000 known marketing contacts
No per-email fees
Dialog Edition Product Overview
Customer Profile Data &Cross-Channel Behavior Data
DialogEdition
Polls SweepsVideo Share Referrals
Engagement Engine
Web Activity Tracking Scoring Dynamic Content
FB Tabs & Landing Pages
Integrated Social Marketing
Real-time Reporting Segmentation
Email MarketingPlatform
Automation Triggers
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Ad
d-o
ns
Dialog Edition Product Overview
Customer Profile Data &Cross-Channel Behavior Data
DialogEdition
Social MarketingApplications
Polls SweepsVideo Share Referrals
Advanced Customer
Engagement
MarketoFinancial
Management
Email Deliverability
Powerpack
Dedicated IP
Engagement Engine
Web Activity Tracking Scoring Dynamic Content
FB Tabs & Landing Pages
Integrated Social Marketing
Real-time Reporting Segmentation
Email MarketingPlatform
Automation Triggers
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Dialog Edition Demonstration
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Questions?