competitiveness in the 21st century meetings industry · 2010. 7. 19. · 21st century meetings...
TRANSCRIPT
International Congress and Convention Association www.iccaworld.com
Competitiveness in the21st century meetingsindustry
Martin Sirk
ICCA CEO
International Congress & Convention Association
International Congress and Convention Association www.iccaworld.com
Competitiveness
• We live in revolutionary timesrequiring new strategic thinking.
Tourism or knowledge?
International Congress and Convention Association www.iccaworld.com
Competitiveness
Three concepts to remember:
• Mobile phones from 20 years ago!
International Congress and Convention Association www.iccaworld.com
Competitiveness
Three concepts to remember:
• Mobile phones from 20 years ago!
• The meeting = an orange!!
International Congress and Convention Association www.iccaworld.com
Competitiveness
Three concepts to remember:
• Mobile phones from 20 years ago!
• The meeting = an orange!!
• 1,000 meetings at once!!!
International Congress and Convention Association www.iccaworld.com
Competitiveness
• We live in revolutionary timesrequiring new strategic thinking.
• Most meetings industry companiesand organisations analyse theircompetitiveness in a tactical way.
International Congress and Convention Association www.iccaworld.com
Competitiveness
• We live in revolutionary timesrequiring new strategic thinking.
• Most meetings industry companiesand organisations analyse theircompetitiveness in a tactical way.
• Increasing scale and new modesof global competition areinevitable and will create morelosers than winners, even in agrowing marketplace.
International Congress and Convention Association www.iccaworld.com
Competitiveness – oldentry level requirements
• Easy access by air/road/rail.
• Good quality congress centre(s).
• Adequate range of 3-5 star hotels.
• Experienced local PCO’s/DMC’s.
• Price competitive/value formoney.
• Attractive/exciting/interesting.destination & surroundings.
• Adequately efficient marketing.
International Congress and Convention Association www.iccaworld.com
Competitiveness – newentry level requirements
• All the old ones plus……
• Flexible, fast, efficient service.
• Strong track record of success.
• Excellent IT/telecoms networks.
• Environmental awareness.
• Excellent marketing.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”
Transient advantages:
• Super, state-of-the-art centre.
• “Sexy” new destination appeal.
• Smartphone Apps.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture investment and re-investment.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, national,international. Understand when tocompete and when to cooperate.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness: strengths,weaknesses, unique attributes.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness: uniqueness.
• CRM – customer relationshipmarketing: close, deep clientconnectivity and understanding oftheir objectives.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project managementskills; capacity to be the “keyplayer”.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project mgmt skills.
• Commitment to staff developmentas well as to functional training.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project mgmt skills.
• Commitment to staff development.
• Deliverable creativity: can youprove you are creative?
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project mgmt skills.
• Commitment to staff development.
• Deliverable creativity.
• Economic/business literacy: areyou aware of future mega-trends?
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project mgmt skills.
• Commitment to staff development.
• Deliverable creativity.
• Economic/business literacy.
• Coherent CSR policy: socialresponsibility is today’s big issue.
International Congress and Convention Association www.iccaworld.com
Competitiveness – new“differentiators of success”• Commitment to long-term
infrastucture re-investment.
• Teamwork – local, nat’l, int’l.
• Self-awareness.
• CRM - deep client understanding.
• Complex project mgmt skills.
• Commitment to staff development.
• Deliverable creativity.
• Economic/business literacy.
• Coherent CSR policy.
• Risk management expertise.
International Congress and Convention Association www.iccaworld.com
And finally, once more:
Three concepts to remember:
• Mobile phones from 20 years ago!
• The meeting = an orange!!
• 1,000 meetings at once!!!
International Congress and Convention Association www.iccaworld.com
Competitiveness in the21st century meetingsindustry
Thank you and good luck!
International Congress & Convention Association