computer fundamentals e-commerce. introduction the buying and selling of products and services by...
TRANSCRIPT
![Page 1: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/1.jpg)
Computer fundamentals
E-commerce
![Page 2: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/2.jpg)
Introduction
• The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents.
• E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce.
![Page 3: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/3.jpg)
E-Commerce
It’s concerned with systems and business processes that support –
1. Creation of Information Sources2. Effective and efficient interaction among
producers, consumers, intermediaries and sellers
3. Movement of information on global networks
![Page 4: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/4.jpg)
The Triangle Of E-commerce
1. Get the Right Customer to your site 2. Make it easy for them to buy from
you 3. Take care of them after the sale
![Page 5: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/5.jpg)
Traditional Vs. Electronic
Commerce• Information Exchange1. Electronic Catalogs2. Online Product/Service details 3. Pricing and Customization4. Quality Comparisons and features
information5. Shipping Modes and Payment terms
• Contract and Order6. Customized Product Specs, Quantity, Price,
discounts7. Final Payment, Delivery and Service Options
![Page 6: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/6.jpg)
• Customer Service 1. Direct reach to customer feedback2. Updates to Customers on newer features and
versions3. Quick tracking and redressing of problems
• Marketing4. Internet based Advertising Mechanisms- Banner,
Micro-sites, Email campaigns etc.
5. Data Generated using customer feedback, support, clicks on features, feature selections, and transactions can be used for improved product offerings
![Page 7: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/7.jpg)
Electronic Commerce:
Benefits• Global Distribution of Information
• Expands the Market Reach- beyond Geographic boundaries*Small Business can also access global marketplace*Amazon.com, Ebay.com
• Everyone accesses the latest version of product, catalog, information*HP, Cannon etc can provide download for driver software saving
• Efficient and quick delivery of information needs of users*IndianRailways.com – Customer check seat availability, trains routes, make reservations online
![Page 8: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/8.jpg)
Types Of Business Models In E-commerce
• Business-to-consumer (B2C)• Business-to-business (B2B)• Consumer-to-consumer (C2C)• Consumer-to-Business (C2B)
![Page 9: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/9.jpg)
Electronic Commerce:
B2B• It requires two or more business entities interacting
with each other directly or through an intermediary.
• The intermediaries in B2B may be the market makers and directory service providers that assist in matching the buyers and sellers and striking a deal.
• The business application of B2B electronic commerce can be utilized to facilitate almost all facets of the interactions among organizations, such as Inventory Management, Channel Management, Distribution Management, Order fulfillment and delivery, and payment management.
![Page 10: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/10.jpg)
Electronic Commerce:
B2C• The two or more entities that interact in this type of
transactions involve a business and a consumer.
• The businesses offer a set of merchandise at given prices, discounts and shipping and delivery options.
• The sellers and consumers both benefit:1. Through the round the clock shopping 2. Accessibility from any part of the world, 3. Increased opportunity for direct marketing,4. Customizations and 5. Online customer service.
![Page 11: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/11.jpg)
Electronic Commerce:
C2B• The transaction originated by the customer have the
set of specifications and the required price for a commodity, service or an item.
• The business entity is expected to match the requirements of the consumers to the best possible extent.
• The Consumer to Business (C2B) enables a consumer to determine the price of a product and/or service offered by a company.
• It reduces the bargaining time and increases the flexibility at sales place for both the merchant and the consumer. For Example, PriceLine.com
![Page 12: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/12.jpg)
Electronic Commerce:
C2C• It promotes opportunity for consumers to
transact goods or services to other consumers present on Internet.
• The C2C in many a situations models the exchange systems with a modified form of deal making.
• For the deal making purposes large virtual consumer trading community is developed. The customer operates by the rules of this community to compete, check and decide his own basic transaction prices.
•
![Page 13: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/13.jpg)
• Much of the transactions in this category correspond to the small gift items, craft merchandise and similar items that are normally sold through the 'flea' markets or Bazaars.
• For Example, Ebay.com, BaaZee.com
![Page 14: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/14.jpg)
E-Marketing• E-Marketing or electronic marketing refers to the
application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
• E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
• E-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
![Page 15: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/15.jpg)
Why is it important?
• When implemented correctly, the return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies.
• Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
![Page 16: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/16.jpg)
Questions
1. What Do You Mean By E-commerce?2. Define Different Types Of Business Model
In E-commerce?3. What Is E-marketing? Why It Is Important?
![Page 17: Computer fundamentals E-commerce. Introduction The buying and selling of products and services by businesses and consumers through an electronic medium,](https://reader035.vdocument.in/reader035/viewer/2022072011/56649e365503460f94b2537e/html5/thumbnails/17.jpg)
Thank You