Connected Automobiles 2016 Market Overview Paul Gudonis, Global Network & Services Policy

ESOA

> The Connected Autom

obile

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@ESOA_SAT

ESOAMembers

CIS

SpaceSystems

21operators

CEOdriven

Global&Regional

Europe�Middle-East�Africa

CommonPosiEons

UnifiedAcEon

High-levelAdvocacy

SatelliteCommunicaEons

Services TV&MediaCostefficientdatatransfer

HDTV,UHDTV

Aero-ConnecEvitySafety-of-life&passenger

infotainment

BroadbandInternetAnyEme,anywhereon

land,air,sea

BorderControl24-7remotemonitoring

DisasterReliefCommunicaEonsrestoredwithinhoursofdisaster

Energy24/7remotecontrol

ofplants

MariEme,FisheriesSafety-of-life,reporEngquotas,InternetAccess

Inclusion�Security�Mobility�Safety�Cyber-resilience

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LogisEcs

FleetManagement

AdvancedTracking

Collision-avoidance

Real-Emeinfo-sharing

Safety-criEcalSystems

Significant history in maritime and aviation communications Ø  Voice and data for vessel and aircraft operations

Ø  Airline passenger connectivity growing across industry

Relied on for mission critical communications Ø  Enabling disaster response and emergency services

Fleet management, navigation and telematics Ø  Commercial trucking

Ø Heavy equipment

Ø  Precision agriculture

Satellite in transportation Connecting transport systems via satellite is nothing new

Regulatory drivers, operational support and infotainment

Market trends create opportunity for satellite

• Secure connectivity enables delivery of software and firmware updates over-the-air (OTA)

Safety policies drive growth of Advanced Driver Assistance Systems (ADAS)

• Satellite broadcast is a secure and cost-effective way to update vehicles everywhere

OTA updates reduce warranty and recall costs for OEMs and secure brand loyalty

• Global connectivity creates opportunities for OEMs to better manage and monetize customer relationships

OEMs redefining themselves as service companies rather than manufacturers

• Single global network and one device simplify vehicle access to deliver all OEM services

Multiple roaming agreements for global connectivity adds complexity for OEMs

• Satellite capabilities enable connectivity for the passenger and, in future autonomous vehicles, drivers directly to their device

Instant access to news, social media and other forms of “Infotainment”

OTA updates with acknowledgement - efficient and secure broadcast service to update software in TCU, ECUs, and Head Units

Enhanced Navigation - Differential corrections, GNSS Integrity Monitoring, and Anti-Spoofing support services for semi and fully autonomous driving

Telematics - increased coverage and reliability for e-Call services, Stolen Vehicle Tracking and Vehicle Telemetry

Cyber & Managed Security Services – Alternate secure channel for global certificate and key management; managed service for OEMs and Tier 1s patching latest vulnerabilities and attacks by updating firewall and IDS systems

Global coverage, broadcast efficiency, resilience and reliability

Key satellite use cases

Source: Connected Car Services Tracker, Q1 2016, SBD Automotive

Existing satellite technology enables an antenna form to fit within an existing ‘shark fin’ or to be embedded in the roof of a vehicle

Protocol stack and RF chipset for satellite capabilites can be integrated to an existing communication module to leverage Tier 1 hardware costs and manufacturing scale

OEM ROI from satellite service:

•  Operational and cost efficiencies from automating updates and minimizing recalls

•  Improved customer retention and increased revenue from new services, including infotainment

Satellite value proposition Complements existing terrestrial services

Global broadcast service

#THISisITS

Global broadcast services deliver common content to multiple users

Efficient and secure channel for OTA updates

Content can be customized by region

Terminals can selectively choose which broadcasts to receive

Differential corrections increase navigational accuracy to 20-50 cm

Virtually unlimited scalability for number of users receiving broadcast

Efficient, secure, scalable

Why Satellite?

Reaches beyond and complements existing terrestrial networks Global networks replace multiple roaming agreements Standardize on one device and one part number Operational efficiency for OEMs Increased security and safety for OEMs and their customers

Thank you

ESOA

> The Connected Autom

obile