connecting people: advice for local government on social media and hyperlocal sites
DESCRIPTION
How can local government use socioaTRANSCRIPT
Learning Pool webinar: Walsall 24
Connecting people with social media and hyperlocal sites
Dan Slee, Walsall Council
A blizzard of stats...
A blizzard of stats...
Stats
Source: Simply Zesty
Stats
Source: Simply Zesty
Stats
Source: Simply Zesty
Phone engagement is constant...
5.3 hours Android4.6 hours Blackberry4.5 hours iphoneSource: Magellan Media
Mobile will become the first screen for web access by 2013
Source: Magellan Media
UK Social media 2011
5-10 million?
29 million
5 billion images
UK Hyperlocal 2011
There are 475 hyperlocal sites in the UK
Source: Openly Local, May 2011
You need to map your landscape
475 sites in the UK
Source: Openly Local, May 2011
The Walsall media landscape 2005
The Walsall media landscape 2005
21 journalists or photographers
The Walsall media landscape 2011
The Walsall media landscape 2011
The Walsall media landscape 2011
21 journalists or photographers9
The Walsall media landscape 2011
23,000
The Walsall media landscape 2011
23,000
20,000?
The Walsall media landscape 2011
23,000
20,000?
7,000
The Walsall media landscape 2011
23,000
20,000?
7,000
222,000
Basic principles
#1: Realise that the landscape has changed (and your skills
need to too.)
Basic principles
#2: The channels of communication have changed.
Basic principles
#3: Remember that social media is social.
Basic principles
#4: Mainstream it. Make social media part of what you do.
Basic principles
#5: The best social media tool is common sense.
Basic principles
#6: Be prepared to share the fun. (It’s not just about the
website).
Case study: Flickr
101 images and 1,000 views
Walsall Council House Flickr meet
Case study 2:Flickr header
Tag: ‘walsallweb’430 in two days
Winter photos in Dudley Flickr Group
169 members and 471 pictures
Case study:Twitter Gritter
Why?
If you’re doing a good job TELL PEOPLE...
Tweet to keep people informed...
Gritting...
What was the feedback like?
Praise...
Case study:Social media on the frontline
@walsallwildlife On Twitter...
Linked to Flickr...
Good things happen when you give people the power to use social media
A hyperlocal case study:Fire in Selly Oak
Five hours later...
Four hours later...
60 a day
6,000 a day
4,000 a month1,000 Facebook
likes
Hyperlocal blogs 2011
Case study: Pelsall Common People
17,000 visitors in 7 months
1. Gallery of Pelsall in the snow2. Pelsall woman wins Civic award
3. Future of Pelsall library4. Village pupils sing for Mayor
“I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents
think of it as a real community.”
- Jayne Howarth
“We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.
“It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”
- Steph Jennings
1. Opening of Cosmo Pan restaurant2. Category tag: ‘Bentley Bridge’
3. Facebook rumours4. Gym opens
5. Resource page
What bloggers want...
Re-usable content...
RSS...
Open data...
Case study: Yammer
YAMMER
Yammer...
Case study: Walsall 24
Walsall 24
Aim: ‘It’s not just bins...’
Walsall 24
Walsall 24 • 18 Twitter accounts (4 specially created)
Walsall 24 • 18 Twitter accounts (4 specially created)
•22 People tweeting
Walsall 24 • 18 Twitter accounts (4 specially created)
•22 People tweeting•23 Supplying data
Walsall 24 • 18 Twitter accounts (4 specially created)
•22 People tweeting•23 Supplying data•For 24 hours
116,000
This is linked social...
Walsall 24 Conclusions:
Hyperlocal sites are not the enemy...
Walsall 24 Conclusions:
Hyperlocal sites are not the enemy...
Your website no longer has the monopoly...
Walsall 24 Conclusions:
Hyperlocal sites are not the enemy...
Your website no longer has the monopoly...
Linked social is the future...
Walsall 24 Conclusions:
Hyperlocal sites are not the enemy...
Your website no longer has the monopoly...
Linked social is the future...
It’s not if we use social media, it’s how...
Creative commons
• Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/
• Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/
• Smiling man and woman • http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/
• All other pics: http://www.flickr.com/photos/danieldslee/