india hyperlocal news app

B E H T A R T E C H N O L O G Y P V T L T D

LOKAL

INDIA'S No.1

HYPERLOCAL

NEWS APP

What is Lokal? Regional India's Hyper Local News Outlet

Our mobile application provides original news reports,

classifieds, job listings & much more to a 50 Lakh

strong audience in hundreds of Tier-II, Tier-III & Tier-

IV towns in South India. All information is in the

vernacular languages of the region.

Tier-I India's View into An Untapped

Audience

Our platform provides an opportunity to advertise to

these audiences who are harder to effectively target.

We currently operate in Andhra Pradesh, Telangana,

Tamil Nadu& Karnataka states.

Read More About Us On:

Who Checks Lokal Everyday?

80%+ MALE, AND LARGELY

BETWEEN THE AGES OF 18-44

Over 95% of our audience come from

Tier-II or harder to reach towns .

Hyderabad is the only metro we cover.

Despite that, our audience largely falls

within the B2-A1 income group. This is

significantly higher than the average.

Despite the gender disparity, we have

seen female-centric content and

advertisements work because women

tend to check our app on their male

50%

40%

30%

20%

10%

0%

relatives' phones. 18-24 25-34 35-44 45+

Who Are Our Audience?

Better Educated! Better Employed! Better Paid!

75% of our audience

have at least a high

school degree, and 60%

of our audience have a

university degree.

15%of them even have

a postgraduate degree!

Over 75% of our

audience are employed.

Our audience includes

doctors, journalists,

college professors,

local businessowners,

& much more!

Our audience has a

higher than average

monthly salary for their

cities, and have shown

an appetite for

purchasing products

from ourplatform!

Srikakulam

3.1%

Vizag

8%

West Godavari

6.2% Anantapur

9.7%

Chittoor

11.9%

Our Audience in Andhra Pradesh

Prakasam

7.9%

Peddapalle

1.1%

Nellore

6.6%

Kurnool

10.5%

Krishna-Vijaywada

10%

Kadapa

6.6%

Guntur

10.1%

East Godavari

10.4%

Between 280,000 to 300,000

people log on from Andhra Pradesh

every day!

We are present in all 13 districts of

the state, and can specifically

target advertisements to 175

constituencies in the state!

Yadadri-Bhuvanagiri

2.5%

Warangal

11.5%

Others

13.5%

Bhadradri-Kottagudem

6.5%

Hyderabad

10%

Karimnagar

10.2%

Our Audience in Telangana

Between 250,000 to 280,000

people log on from Telangana

every day!

Suryapet

4%

Siddipet

5.9%

Sangareddy

5.9%

Nizamabad

7.1%

Nalgonda

5.4%

Khammam

8.4%

Mahabubnagar

4.3%

We are present in 26 districts of




Viluppuram

4.1%

Vellore

5.2%

Tiruppur

11%

Tiruchirappalli

3.5%

Thoothukudi

3.5%

Thirunelveli

8.7%

Others

7.5%

Thanjavur

4.6%

Coimbatore

6.7%

Salem

14.2%

Cuddalore

6.4%

Erode

11%

Karur

4.1%

Madurai

5.8%

Namakkal

3.8%

Our Audience in Tamil Nadu

Between 100,000 to 120,000 people

log on from Tamil Nadu every day!

We are present in 20 districts of




Featured Inventory

Advertorial + Push Notification

We will write an article about your brand

and send a notification to all users of our

mobile application. The article will be

available on our platform forever.

Main Feed Image Advertisement

A square image will be placed in the main

home feed of every user in the targeted

locations. A link can be added. It is priced

using CPM.

Banner Advertisement

An image will be placed at the bottom of

all articles in the targeted categories &

locations. A link can be added. It is priced

using CPM.

Roadblock Image + Advertorial

A square image will be pinned at the top of

the main feed of every user in the targeted

categories & locations. An article and a

notification is included as well.

Why Is It Featured?

There is no better marketing than third party

validation. Getting featured in an article by a

respected publication is 3x more likely to turn

into leads than a regular advertisement. Lokal is

South India's most respected digital publication.

+Adv ertorial

Push Notification

Why Is It Featured?

During the festive season, visibility is important

over all else. With brands fighting to be seen,

banners are the best constant, unobtrusive &

effective method of reminding the audience that

you exist.

Banner

Advertisement

Why Is It Featured?

Image advertisements in the main user feed are

the easiest way to introduce your brand to an

audience. The best part? Using our continuously

growing knowledge of the audience, we can

create images that will work for you!

Main Feed Image Advertisement

Expected Return: Up to 400,000

impressions, and between 25,000 to

35,000 reads

Why Is It Featured?

Roadblock advertisements are highly effective

because they are similar to front page ads in a

newspaper. While banners & images will only be

seen by specific audiences, roadblocks are seen

by everyone! An advertorial is also written to

contextualise the roadblock, & maximise returns.

+Roadblock

Advertorial

Featured Pilot Campaigns

For FY '21

Multi-inventory campaigns are the best way to maximise your return on investment. By

pairing multiple days worth of image or banner advertisemen ts with one or more

advertorials, you can tell a story about your brand that people will relate to & remember

far better than an occasional advertisement.

These highly popular, low-budget

campaign options are a great way

to test our platform if you're still

on the fence.

Option #1

Duration: 4 Days

Inventory: Banners + Advertorial

Locations: Up to 10 districts

Expected Reach: 100,000

impressions & 10,000 reads

Case Study: Fino Payments Bank

Duration: 3 Days

Locations: 6 Districts

Article Reads: 16,500+

Article Shares on WhatsApp: 450+

Impressions: 60,000+*

Total Clicks: 1500+

*Discrepancy in impressions is due to low district count

Option #2

Duration: 1 Week


Locations: Up to 10 districts



Case Study: Sunstone Eduversity

Duration: 7 Days

Locations: 9 Districts



Impressions: 160,000+

Total Clicks: 2100+

Option #3

Duration: 1 Week


Locations: 1 State



Case Study: Gameskraft

Duration: 7 Days

Locations: Andhra Pradesh



Impressions: 425,000+

Total Clicks: 1750+

Install-to-Registration Rate: 4%

better than any other platform

Option #4

Duration: 1 Week

Inventory: Banners + Images +

Advertorial

Locations: 1 State

Expected Reach: 1,000,000


Case Study: Shop 101

Duration: 7 Days

Locations: Telangana



Impressions: 1.5M+

Total Clicks: 5500+

Online Product Purchases: 800+

Are You Ready To Join

Everyone Else On Lokal Yet?

india hyperlocal news app

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