Conquer the web!Learning from

‘Conquer the web’

Seminar

Fri 22 June 2012

@Creatovate

Remember the Commanders Intent! (Your Mission Statement)

Your business needs a mission statement to guide you when you hit the marketplace and bullets fly in all directions! In the internet the commander’s intent in the top right box of your mind must always be:0Make it Measureable (if it can’t be measured don’t do it, it’s that simple)0Findable (otherwise your wasting your time)0Shareable (maximise the value of word of mouth and social media)0Manageable (use tools and systems to reduce the workload and focus on value creating activity vs. ‘rinse and repeat’ tasks that can be outsourced)

Reference: James Tuckerman @anthillonline.com

What’s your Pitch?Break down your business value proposition into simple, easy to understand language your 15 year old nephew understands and your target market.0Who is your target market?0What we do...0Benefits (to target market)0Feelings0Problems

When you verbalise your ‘elevator pitch’ it should come across like:0You know how...target market & problem0What we do is...benefits & feeling0In fact...evidence from past work or client experience (NB: In 30 seconds or less – jargon removed)

Then, Part 2: Set Measurable Goals e.g.01) Get qualified sales leads02) Sign up for my blog03) Click and download a shareable piece of knowledge (Product for Prospects) e.g. YouTube video 

Reference: Anthony Gaddie

Who is Wang Xing? what he wants to tell us?

He’s China’s Mark Zuckenberg and …0Xing says, “Too many entrepreneurs sell vitamins instead of selling headaches. “

What is your customers’ pain point?

It’s no good selling benefits when they are healthy. Be there when they have a migraine with your aspirin (value proposition).

Give free relevant small doses of business information in advance of a migraine.

For example which of the following two offers is more effective?020% off Folate Web Ad or,0Ten Things a Pregnant Mother should not eat with a tear off coupon on the bottom (for 20% off Folate)

Market to the 'headaches' of your target market and remember the 7 deadly sins or Maslow hierarchy of needs in understanding their migraine points.

Reference: James Tuckerman (Anthill Online fonder)

Your Website is Your Home Planet – bring them home!

What is your website purpose? If it’s not one of the four below you are wasting your resources:

1.Sales

2.Pre-qualified leads

3.Coupons

4.Out-going clicks (advertising)

 Use Measurement tools to measure your website effectiveness, for example. They are widely available and many are FREE! Examples include:0Google analytics0Crazy Egg0Unbounce Reference: James Tuckerman (Anthill Online fonder)

Charm your customers(Barry White style i.e. slowly)

The internet is a funnel not a tunnel on the internet.

01000 visits =>0100 email registrations =>040 surveys =>010 sales

Reference: James Tuckerman (Anthill Online fonder)

Search Engine Optimisation (S.E.O.)

Hire the celebrity chefs and not the lawyers of SEO. Pay for implementation. Understand how search engines work. 0It’s the number of links and the quality of links on your website. 0Understand how 'spiders' & 'bots' work and how they like the size of the site and ease of navigation, plus SPEED & RECENCY count. 0Don’t forget Keywords. Update 'title tags' on your page

0 Home page0 Permanent pages0 Posts

0Use "about 60 characters", and lead with the Noun for title .0Last but not least, create measurable shareable content i.e. 'retweetable' headlines that are interesting and sharable.

Reference: James Tuckerman (Anthill Online fonder)

Facebook (Learning from Sam @Lorna Jane)

0 It’s a virtuous cycle and it goes like this:Engage => Convert => Engage => Acquire =>

Engage…Some Facebook from Sam:0 Learn by doing (there are no experts out there,

we are all learning social media)0 One thought per post (reduce redundancy &

duplicated links, etc.)0 Aim for >1% engagement ratings (comments

over likes over fans)0 People don’t read Facebook posts, they skim,

make your post clear, simple and standout from the crowd

0 Only 11-23% of your fans on Facebook will actually see your post

0 Use authorised 3rd party apps for competitions or risk being banned from Facebook

0 Use simple multi-choice options e.g. like A or B or like or dislike this prototype. Do not ask open ended questions

0 Follow the leaders to learn e.g. George TakeiReference: Sam Zivot – Lorna Jane

Consumers care about…0 Bonus Guiding Principle:

Consumers only care about themselves and content relevant to themself

0 Marketing has changed...from... rent the eyeballs...to....own the eyeballs e.g. twitter

Can we help you Creatovate?

0 Create smart Strategy?0 Implement an Innovation

Process for your ideas?0 Integrate or Internationalise

your marketing?

Contact Creatovate at:

t. +61 400 040 195

e. dermott@creatovate.com.au