Conquering The Toilet – Our RoadmapConquering The Toilet – Our Roadmap

Why Toilet?

Toilet is a subject that affects the life of all human being. Yet, it remains a 'tabootaboo' almost everywhere. In most cultures, it is considered impolite or improper to discuss the subject. As such, toilet problemstoilet problems continue without solutions, because if you can't if you can't talk about it, you can't improve it.talk about it, you can't improve it.

Who is World Toilet Organization (WTO) ?

Restroom Associations of Singapore, Japan, Korea, Taiwan and Vietnam, decided to form the World Toilet Organization, with an eventual aim of having members in every part of the globe.

During the World Toilet Summit in Nov 2001,  "The During the World Toilet Summit in Nov 2001,  "The Singapore Declaration For Future Toilet Action", was Singapore Declaration For Future Toilet Action", was signed by 15 World Toilet Organization memberssigned by 15 World Toilet Organization members.(see attached Declaration). This Declaration forms the basis and sets the direction of our global effort hereafter.

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Establish a world recognised body focusing on sanitation issues

Generate awareness on importance of good toilet environment

Establish a community to promote creative development fortoilet solutions

Provide an efficient conduit to collate, publish and disseminate information globally

Propagate the worldwide need for better toilet standards

The objectives of the World Toilet Organisation (WTO) is to:

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Pool Toilet Resources through Worldwide networks

Design & Function

Environmental Issues

Public Education

Training

Health

Maintenance

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Collaborates with UNEP, UNCHS (habitat), WHO, UNICEF, governmental and Non-Governmental Organisations (NGOs)

Recognizes good International Toilet efforts and achievementthrough awards

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What is WTO Portal?

RA (Singapore) has been networking with numerous Toilet associations and related organisations worldwide through attending other International meetings or visiting them.

WTO Portal will serve as the ideal meeting place whereall toilet activities and associations around the worldgather to form a e-community, that will eventually formsa World AuthorityWorld Authority in Toilet.

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Efficiency for allEfficiency for allSharing knowledge empowers and enriches the world without losses to the giver.

Motivation for volunteersMotivation for volunteersWhen volunteers work closer, psychological barriers disappear and

compassion motivates.

Political BenefitsPolitical Benefits- Close relationship with Malaysia Toilet Committee( Dr Mahathir's initiative).

- Media visibility.

- Japan/Korea joint toilet symposium in parallel with their joint-hosting of the World Cup .

The objectives of www.worldtoilet.org are:

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National PrideNational PrideMr Gerard Ee said our World Toilet Organization's effort has

"Put Singapore on the World Map""Put Singapore on the World Map"

And in the words of Mr Daniel Wang,"We can fly our flag high""We can fly our flag high"

We are proud that we have done both and want to do much more. We feel as if we are

winning an Olympic Medal winning an Olympic Medal

in Social Workin Social Work.

The objectives of www.worldtoilet.org are:(continued)

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Strengths

• Negligible Advertising Dollars Negligible Advertising Dollars Because of its taboo nature, the subject became 'sexy' to journalist and has been widely published recently.

• Low Operating CostsLow Operating Costs Enjoy a worldwide network of 'offices’ (in the form of local toilet associations) who are self-motivated to promote the subject.

• Virtual MonopolyVirtual Monopoly There is no second set of toilet associations network in the world. Therefore, we can work at our pace and link every toilet related sites to us without fear of competition.

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Strengths

• Website Stickiness Website Stickiness People will come because:

1) The subject affects them in their daily life 2) They want their views or ‘Voices’ to be heard on the subject

3) The awesome effect of discovering the facts of this subject leads people to share this knowledge by word-of-mouth

4) Good toilet humour on WTO portal.

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Strengths

• Content RichContent Rich WTO portal has a huge diversity of contentshuge diversity of contents that includes: - wide collections of White Papers, survey results, etc. - demographics reports - ‘Know-How’ information (i.e. cleaning technology, design solutions, sewage treatments, sanitation management) - Product evaluations, information and applications

Rich multimedia contents like:Rich multimedia contents like: - 3D Product Showcase - streaming video clips - interactive manuals - online ‘live’ seminars and conferences, etc.

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Strengths

• High Profile EndorsementsHigh Profile Endorsements

Japan Toilet association has been working 16 years now with toilets education and all our activities are supported by the United Nation agencies such as UNEP, UNCHS, WHO, UNICEF, etc. Japan’s Ministry of Foreign Affair is happy to give foreign aid to poor countries to build their toilets.

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Strengths

• High Profile EndorsementsHigh Profile Endorsements

Many high status people are in the network.

Examples: - Professor Hideo Nishioka of KEIO universityProfessor Hideo Nishioka of KEIO university

(President of Japan Toilet Association) - Mayor of Suwon City Sim Jae-Duck Mayor of Suwon City Sim Jae-Duck (President of Korea Clean Toilet Assoc) - Senator Mechai of ThailandSenator Mechai of Thailand (Famously known as Mr. Condom) - Dr.Bindeshwar of IndiaDr.Bindeshwar of India (President of Sulabh International) - Prof Clara GreedProf Clara Greed (member of British Toilet Assoc), etc.

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Strengths• Worldwide EventsWorldwide Events Worldwide events will be celebrated on the portal. Worldwide events will be celebrated on the portal. All these off-line events will become vehicles to drive traffic into our portal.

Calendar of events such as: - World Toilet Summit World Toilet Summit rotating in 1 new country every year:

• 2001 in Singapore Expo: 19-21 Nov• 2002 in Seoul/Suwon City (Host: Mayor Sim Jae-Duck, President of Korea Clean Toilet Association)

• 2003 in New Delhi,India (Host:Dr. Bindeshwar Pathak, Founder of Sulabh International Social Service Organization)• 2004 in Beijing, China (Host: Mr Yu Chang Chiang, Head of Beijing Tourism Bureau)

• 2005 under consideration between Sydney and London

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Strengths

• Commemorative Toilet Days I.e. - 19 Nov is World Toilet Day - 10 Nov is Japan Toilet Day

• Worldwide local and regional toilet meetings all year round

• Annual Singapore Clean Toilet Campaign

• All year round activities to promote toilet awareness worldwide

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Weaknesses

• “NewNew” Subject Subject - Toilet is still a 'new' subject and much work is needed to educate even an ordinary person on its importance.

- People have grown so accustom to their inconveniences and sufferings that they developed a natural avoidance of the subject.

However, once they realised the message, they will become motivatedbecome motivated.

• Lack of Certain ResourcesLack of Certain Resources Coordinating a World organisation requires great resources great resources and energy and energy. We need to continuously generate enthusiasmenthusiasm and recruit resources and recruit resources in order to succeed.

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Opportunities

• We won the hearts of the international toilet fraternity through our genuine, selfless and diligent effort to build this organization.

• Singapore took the initiative before others did. There is no World Body for toilet.

• Singapore won the bid to host the first World Toilet Summit 2001.

• English is the common language in Singapore but not in Japan, Korea, Taiwan and Vietnam.

• We are proud to make Singapore the driver in this movement.

Singapore is able to seize the opportunity to host this portal because:

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Threat

• The structure of World Toilet Organisation is an informal one. This is to avoid hierarchyavoid hierarchy and power strugglepower struggle. It will be an organisation by performance instead of by registration.

• SolutionSolution: Professor Tommy KohProfessor Tommy Koh has introduced us to:

1. ASEAN SecretariatASEAN Secretariat, Mr Rob Severino2. P.A.P.A., Mr Ong Keng Yong3. UN-ESCAPUN-ESCAP, Mr Kim Hak-Soo4. UNEPUNEP, Mr Klaus Toepfer 

UNEP was very please with our 'holistic' approach to Toilet issues.

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Social Values

• Worldwide Coordinated Efforts and Sharing InitiativeWorldwide Coordinated Efforts and Sharing Initiative

• Promote Awareness and Voluntary EffortsPromote Awareness and Voluntary Efforts

• Establish Good Relationships between CountriesEstablish Good Relationships between Countries

• Facilitate and Accelerate sharing, R&D of Technology Facilitate and Accelerate sharing, R&D of Technology to Create Innovative Solutions to Create Innovative Solutions

• Cultivating hygiene-conscientious values in SingaporeansCultivating hygiene-conscientious values in Singaporeans and become the ‘Capital’ to promote this particular and become the ‘Capital’ to promote this particular aspect of civilization aspect of civilization

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Commercial Values - Holistic Approach

• While the portal devotes its main attention on Social While the portal devotes its main attention on Social customers, we are conscious of the necessity of customers, we are conscious of the necessity of industrial and commercial customers as well. industrial and commercial customers as well.

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Commercial Values - Holistic Approach

• However, the 'care' can only be complete with However, the 'care' can only be complete with application of actual products and services from application of actual products and services from vendors,thus coming full circle with both social and vendors,thus coming full circle with both social and commercial goals. commercial goals.

• This Holistic approach is more effective because there This Holistic approach is more effective because there is a natural interface between products and solutions. is a natural interface between products and solutions.

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Design Advisories

• Ideal Toilet Showcase

• Product Information and Advisories

• Toilet Design Information (for urban & rural toilet systems)

• Showcase of 3D Products

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Forum

• Community Discussions focusing on various topics of interests (i.e. User complaints, Toilet environment, Cleaning process, legislation, etc.)

• Feedback on Public opinions and suggestions

Feedback Services

• Facility to allow user feedback on: - website - information - request - complaints

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Events Calendaring

Government Social Trade

L

E

V

E

L

S

Types of Organisations

International

National

Local

Events Include:

Symposiums, Educational Tours, Exhibitions, Community Events.Symposiums, Educational Tours, Exhibitions, Community Events.

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Articles

• Editorials

• Reports

Contests

• Toilet Design contests

• Product Design contests

• Public Message contests

• Games (i.e. poetry, graffiti, names, etc.)

• Arts (Jewellery designs, painting, sculptures,cartoons, etc.)

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Advertorials

• Advertisements in an Editorial format• Products Exhibition• Electronic Shopping Cart Management System• E-Commerce Transactions Facility

Membership Registration

• Facilitates registration of: - Site members - Toilet Associations - Merchants - Trade Bodies

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White Papers

• Submissions from researchers, academia and government institutes

• Demographics Survey Results

• Health Reports

• Living Conditions and Quality of Life

• New Inventions and Innovations

• Methodologies and Systems

• Cultural and Religious Issues

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World Toilet Support Center

• Sharing of Campaigns Materials and Methodologies

• Free templates for NGOs to design their own web-sites

• Sample Constitution for their reference and modification

• Ideas Pool

• Consultancy and Products Referrals

• Foreign Aid to 3rd World Countries

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Links

• links to the worldwide toilet associations

• links to Government, NGOs, United Nations, etc

• links to Universities and relevant institutes

• links to Product Manufacturers, Trade Bodies, etc

• links to other toilet information portals

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"Work with your whole heart, for in this area there is little competition."

Jack SimFounding MemberFounding MemberWorld Toilet Organization