1. Conservatives For Maryland
Social Media Plan:

2. Mission of CFM
Mission:
Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process.
Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland.
Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.
3. Audience
CFMs Target Audience: Conservative in Maryland
Male and Female
All Ages, Races, And Religions
Mainly
Donors
Volunteers
Candidates
Voters
4. Overall Strategy
Five Steps
1. Listen
2. Prepare
3. Engage
4. Go Offline
5. Measure Success
5. Platforms
Blog
Video
Facebook
6. Phase One: Blog
Facts:
42% of Internet Users Have Read a Blog
Popular
Inexpensive
Easy to Use
7. Phase One: Blog
The Plan:
Keep Marylanders Informed
Feature Guest Bloggers
Link to Other Blogs, Build Relationships
Post Frequently, Keeping Page Fresh
Establish as a Credible Source
8. Phase Two: Video
Facts:
YouTube
Largest Video Sharing Site On The Web
2 Billion Views Per Day
Second Most Popular Search Engine
9. Phase Two: Video
Plan:
Demonstrate with Words, Pictures, and Music
YouTube Channel Categories
Help to Make Blog and Facebook More Interesting
10. Phase Three: Facebook
Facts:
Users 18-29 Heaviest Users
2009 2010, Users 50-64 grew 88%
Users 65 and Older Grew by 100%
11. Phase Three: Facebook
Plan:
Use Fan Page to:
Keep in Touch with Supporters
Build Relationships with New Supporters
Keep Fans Updated (events, facts, etc.)
Establish CFM as a Credible and Knowledgeable Source for Conservative News.
12. Plan of Action
Back to Five Steps
Listen
Prepare
Engage
Go Offline
Measure Success
13. Measuring Success
To Track:
Comments
Blog Mentions/Press Coverage
Number and Quality Of Relationships Formed
How Many New Volunteers/Donors?
Goal:
Record Weekly and Monthly
Re-evaluate Frequently
14. Mission
All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM.
1. Identify Conservatives
2. Identify Opinions and Preferences
3. Educate
15. Conclusion
Social Media is Free
Implement Social Media Plan
Use a Blog
Use Video
Use Facebook
These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.