consistency in recruiting 2012
DESCRIPTION
A demonstration of the benefits of a consistent graphic approach to undergraduate student recruiting at Georgia Tech in 2012.TRANSCRIPT
Creating Consistent Visual Communications
Undergraduate Recruitment
Undergraduate Print Materials
Previous Communications SamplesThese are examples from the four years prior to implementing a strategy of consistency across all student communications. During this period, there are unifying themes and graphic treatments within individual sub-groups, such as housing, or thematically with Tech on Your Terms or Great Minds Think Differently. The recruiting materials featuring repeating themes do not relate either graphically or thematically to undergraduate housing. These programs become individual islands adrift from each other. Either the Georgia Institute of Technology logo or the Georgia Tech logo appears on most of these, sometimes easily recognizable, other times the logo is practically hidden.
Next PageTo address this variety of viewpoints, a standardized template was created to help keep the name of the Institute at the top and highly visible. Formats were created to help with consistent presentation across programs.
8.5 x 11 Viewbook 6 x 11 Search Piece 8.5 x 8.5 Road Piece 4.5 x 6 Quick Facts 4 x 9 Brochures
8.5 x 11 Transfer Viewbook 8.5 x 11 College Flyer 5.5 x 8.5 Booklets 4 x 6 Postcards
Undergraduate Print Materials
Primary Communications Plan
8.5 x 11 Booklets
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
8.5 x 11 Fliers
8.5 x 11 Application Form
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
4 x 9 Brochures
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
9 x 12 Horizontal booklets 6 x 9 Die-cut multiple piece mail package
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
5 x 5 DVD
8.5 x 11 Horizontal booklets
6 x 9 Brochures
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
4 x 6 Post cards
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
31/2 x 51/2 Post cards
oversized Post cards
Advertising
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
11 x 17 Transit sign (not to scale)
Materials for new students
Undergraduate Print Materials
Primary Communications Implementation 2011-2012
Web Work
Undergraduate Web Communications
Primary Communications Implementation 2011-2012online Ad
Viewbook mini web site
Undergraduate Web Communications
Primary Communications Implementation
Proposed Viewbook MOBILE mini web site
Undergraduate Web Communications
Primary Communications Implementation
Undergraduate Web Communications
Visually Disruptive Implementations
More work to be done
Web pages at Georgia Tech tend to have a longer life than print. This should change as web tools and resources improve. It is currently much more difficult to change the design of a web site than it is to change the design of a series of brochures. Web sites are individually managed and programmed, so few pages match from department to department.