twitter for recruiting - chicago sma 2012
TRANSCRIPT
@#!$%*
Why Twitter is Essential to World class Recruiting
Organizations
Today• What’s the big deal?• Ok, so how do I get started?• How do I reach candidates on
twitter?• What about spammers,
scammers, evildoers & assassins?• chillax
@peopleshark
#SMAgc
What’ s the big deal?
• 500 Mm registered, 127 MM active• 13% of internet users• 59% Women• 59% college degree• 51% age 34+• 54% mobile• 36% tweet at least once a day
Source: Online MBA
Only old people use email
• Real-time search• Technology and ecosystem• Relevant conversations• Industry insiders and
trendsetters• Organized chaos• Global, mobile, ubiquitous
Getting started
What’s your objective?
• Listen, observe, learn, collect intelligence• Find candidates and
prospects• Promote your employer brand• Participate fully, be part of
the conversation• Post your jobs
Following• Be promiscuous• Go outside of your industry and
interests• Follow celebrities, ceos & other notables• Follow companies , organizations &
events• Follow the 39%• Use search, lists & alerts to hone in on
conversations
followers• Tweet interesting stuff and they will
come• Follow and they will come• The number of followers isn’t all that
important• Cultivating the right audience is
important• Search out and target potential
candidates and leads
Do this, not that• Use your name• Don’t lock your account• As a recruiter, combine the
personal and professional• As a company, define your identity
or “voice”• Authenticity, transparency,
openess is key
tweets
• Multiple topics, personal and professional• Track Most productive times
of day• Respond, make friends• Give credit where credit is
due• Share, share, share
retweets
• Ensure that your tweets are retweetable• The auto retweet vs. the
manual retweet• Add editorial comment• Curate good content, check
links• Mind your manners, say
thank you!
Finding candidates
and prospects
X-ray searchsite:twitter.com intitle:on shopify
developer -job -jobs
lists
• Create lists as a public service• Create private lists to follow
candidates• Explore lists to find groups of
candidates or prospects• Conference or event lists
hashtags• Used to organize or categorize
tweets• Great for searching and connecting
with specific audiences• Common job seeker hash tags
#jobs, #job, #cityname, #positiontitle• Virtually attend events like this
Fear
Don’t be scurred• Work with pr, marketing and legal• Follow others, watch, observe, ask
questions• Research, collect examples• the spammers & pron bots might
follow you – it’s ok• Unfollow, if it gets weird
Didn’t we learn our lesson in the 90s?
Source: Globalspec Report: Social Media Use in the Industrial Sector
Credit: Peter Shankman
If it gets out of control, tweet me
• @peopleshark• @recruittoolbox• [email protected]
m• www.recruitingtoolbox.com• www.linkedin.com
/in/carmenhudson
Thank you!
