tma july 2016 twitter recruiting
TRANSCRIPT
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#Twitterliciousness
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This talk has been rated…
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Steve Levy• Engineer who crossed over to the dark side• 28 years recruiting• SME sourcing, engaging, recruiting, retaining• Founder & Organizer of tech user groups• Startup HR Tech mentor• Twitter: @levyrecruits• Blog: http://www.recruitinginferno.com• #OMCchat• Google me: steve-levy recruiting
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In the next 40 minutes…• The Social Universe• My social media basics• Finding people• Engage, Evaluate, Escalate, Explain • Even smart people do dumb things• Tools and tools and tools• Examples of Great Tweeting
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Worst Tweet Ever
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Active Users by Country
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Time Spent on Social 2016
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500M tweets per day60K+ jobs tweeted per day35M job search related keywords 86% of users access Twitter via mobileVery diverse audience
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Active Users 2016
303M tweets per day
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Mobile vs Desktop
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Source of Hire 2013
Sources of Hire are interdependent and drive, combine with or influence most other source of hire categories. Survey respondents only attributed 2.9% of their hires directly to Social Media.Respondents also believe that Social Media influences, drives or combines with 7 out of 11 other sources: Referrals, Company Career Site, Job Boards, Direct Source, College, Temp-to-Hire and Career Fairs.
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Source of Hire 2014
54% said that social media played a significant or dominant role in hiring of experienced employees; 39% in their hiring of executives; and 28% in their hiring of entry-level professionals.More than 20% of companies reported that it was a growing influence in hiring for all three groups.74% said that it was rarely an influence in their hiring of hourly workers; only 11% said that its impact was growing.
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Source of Hire 2015
Portion of your hiressourced, contacted via ordriven through SEMcampaigns usingsocial media?
Proportion of hires from“posting” job via socialmedia sites – LinkedIn,Twitter, Facebook,Glassdoor, etc.?
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Twitter and Sales
http://www.forbes.com/sites/markfidelman/2015/05/26/twitter-overtakes-linkedin-as-number-1-social-media-site-for-salespeople/
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Doah, they followed me back!
I’m a Social Recruiting Guru!
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It’s just a platform…
…and it doesn’t recruit:
People do.
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Recruiting is a Contact Sport
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Interacting• @Careers – Would you want to work here?• Be personable – People perk up to their
name• Be fun – Your company is fun to work at,
right? Shouldn’t you be too?• Challenging people – Won’t make
them run away; you can have a conversation in 140
• Cyberstalking to them is research to us – “@levyrecruits Steve, just read your profile/blog/policereport. Hmm…”
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Bird Food• Engage – Content, humor, compassion,
intelligence…“We’re hiring” tweets, hearts and RTs are not make personable & personal
• Evaluate – From the entire body of work• Escalate – The Infamous Three Tweet Rule• Explain – Let the Twitterverse know when a
tweet turned into a call, interview, hire or…
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Come and get me!
[squirrel sounds]
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Hide & Seek
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SearchingTwitter
Andy Headworth
http://sironaconsulting.com/2015/06/twitter-is-no-longer-optional-for-recruiters-and-hr/
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http://www.followerwonk.com
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http://www.bluenod.com
@worldatwork
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Lists (the Secret Sauce)• People – “Developers @Company
Covets”, desirables, influencers• Companies – competitive intelligence• Associations – state CPA, SHRM• Skills – programming languages,
conference proceedings, conference handles
https://blog.bufferapp.com/twitter-lists
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<search terms><location><boolean>
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You say you’re soooooo unique but your tweetsscream…
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What’s up with your“I’m Hiring” tweets?
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B. O. R. I. N. G.• Default settings – Using default social
formats “extinguishes” the social fire of your brand
• Targeting – With account handles, hashtags, locations, “flair” distinguishes you from the masses
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Engaging on Twitter• Know your customers – Be able to
describe the talent community & its attributes, likes, dislikes, trends, Zeitgeist
• Develop a content plan – Acquire, create & steward a content warehouse for each talent community (push-analytics)
• Foster “great expectations” – By interacting with the same voice you use with your work mates; by being consistent & reliable; by never lying…people will open up to you
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Maddy Farkas• http://communitytable.parade.com/337003/cama
yak/she-tweets-they-follow-meet-the-restaurant-industrys-biggest-fan/
• Start simple• Add a soupçon of sass, snark, sauciness• Be yourself
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Content• #LifeAtCompany – Pics, videos (Instagram,
YouTube), blog posts• #WorkWithCompany – Pics, videos,
employee posts, Twitter chats, Blab, Hangouts
• #CustomerOfCompany – When customers tout your products, services or people
• #CompanyInTheNews – “As it happens”• #CompanyHelpingOthers – Tips about
careers, job search, life
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Summary Card (default) Large Summary CardProduct Card Player CardAudio Card Photo CardGallery Card Lead Gen CardWebsite Card
Twitter Cards• Tremendous overview about Twitter cards –
http://www.blogging4jobs.com/social-media/twitter-job-cards-recruiting/
• Card types…
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Fueling RTs
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
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Evaluating on Twitter• The whole is greater than the sum of
its parts – A few “out of character” tweets doesn’t raise a red flag if you’re seeking to “include”
• Convergent validity – Consistent voice, content, “interact-ability” across platforms
• Push the interactions – If your Spidey sense is tingling and giving off “positive energy”, push and monitor interactions
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Escalating to Yes• Levy’s Three Tweet Rule – After three
substantive back-and-forth tweets, take it offline with the two most important social media tools…the telephone and the hand shake
• What is Your Superior Career Opportunity? – Market – don’t sell; Pipeline – don’t push
• List them – Don’t just Follow, add them to a special list and continue to engage
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Telling the Twitterverse• Tweet your engagement analytics –
“Added # new XYZ Twitter fans to our Twitter Talent lists”; “# of our Followers became real candidates this past week”
• Welcome new hires aboard – When someone sourced via Twitter accepts, tweet it out: “@LevyRecruits joined @TMA last past week #TwitterHire”
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There are realhash-holes onTwitter!
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Bully & Lewis#TwitterBrandDisaster
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Ooops#TwitterBrandDisaster
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Hash-holing
http://gawker.com/5818292/entenmanns-compares-eating-donuts-to-murdering-child
#TwitterBrandDisaster
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Which account?#TwitterBrandDisaster
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Global Madness#TwitterBrandDisaster
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We’re Shocked!#TwitterBrandDisaster
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What’s in my Toolbox?
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Twitter Tools• Tweetdeck – web (handles, lists, booleans,
hashtags)• Followerwonk – www.Followerwonk.com• Riffle – crowdriff.com/riffle• Bluenod – www.bluenod.com• Chats – www.tweetreports.com/twitter-chat-
scheduleblog.bufferapp.com/twitter-chat-101
• Buffer – www.bufferapp.com• Lanyrd – www.lanyrd.com• Hashtags – Hastagify, Rite Tag, socialbro• Apps – Hyperlapse, Photosynth, PicStitch• Analytics – Buffer
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Tweetdeck
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More Tools
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Great Tweets
Lars Schmidt's brand recruiting handles
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Great Tweets
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Great Tweets
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Great Tweets
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Great Tweets
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Great Tweets
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Great Tweets
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Putting it All Together• Social recruiting isn’t about a platform,
tool, or plug-in – it’s how people interact as part of life
• If you use a jackhammer for the first time you will swear you’ll never touch another one again
• No plan, no good• Evaluate people, not perfectionists• Pick your social media ambassadors wisely• No one is expendable on social media
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Steve Levy[blog] recruitinginferno.com[insta] stevelevy6[skype] stevelevy[snap] steve-levy[twitter] @levyrecruits[email] [email protected][linkedin] www.linkedin.com/in/stevenmlevy[voice] 646-535-6226[google me] steve-levy recruiting